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In the Spotlight: Traits of e-shopaholics, why they are important to e-commerce seller
As we move beyond the pandemic, offline shopping appears to be returning to the pre-pandemic stage with shoppers looking to connect with brands in-person. Coupled with other global macroeconomic headwinds, it seems like SEA’s e-commerce boom is slowing down. But guess what, it is not, largely thanks to a group of people called ‘e-shopaholic'. So what are the traits of ‘e-shopaholics’? Winston Seow, Chief Marketing Officer, Ninja Van Group shares the traits and how can e-commerce businesses influence them to shop with them. See omnystudio.com/listener for privacy information.
The skinny
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