In the Spotlight: Brands today face greater complexities in understanding consumer trends, how to go around it?

Your Way Home with Hongbin Jeong · Mar 27, 2023 · 12m

The last few years have been infused with distress, instability and vulnerability, where we struggled through crisis after crisis, people are searching for meaning. And Human8’s recent findings identified key trends in Asia Pacific and it shows what matters to people and its to create a more meaningful future. So what can Asian brands do to apply these trends? Maz Amirahmadi, Managing Director, APAC, Human8 shares his views. See omnystudio.com/listener for privacy information.