To get attention authentically, care more than others do...

Business Tao with George Kao · May 2, 2022 · 20m

In marketing it is assumed that the goal, the daily effort, is to get more views, more followers, more sales.... always wanting other people to do more of what we want them to do.In other words, conventional marketing is deeply self-centered, which stems from either insecurity, or ego. “If I don’t strive to get my share of attention, I won’t be able to survive or shine!” The result is the proliferation of questionable marketing strategies and pushy sales tactics, that aim to “grab” more audience attention and action.The real problem is that it seems to work in the short term. ​The squeaky…