867: [Part 2] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal

Optimal Work Daily - Career, Productivity and Entrepreneurship · Feb 14, 2023 · 8m

Nir Eyal of NirAndFar talks about how to manufacture desire in 4 steps. This is part 2 of 2. Episode 867: [Part 2] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build…