Latest / The Steve Harvey Morning Show / CJ McCollum Full Interview

Transcript

CJ McCollum Full Interview · The Steve Harvey Morning Show

0:00
Speaker 1: Still living in manually taking notes. There is a better
0:03
Speaker 1: way to start the new year with auto dot ai
0:05
Speaker 1: automatically get meeting notes. Auto dot ai works for virtual
0:09
Speaker 1: meetings like Zoom, Microsoft Teams, and Google Meet. Sign up
0:11
Speaker 1: on the web for free or download in the app
0:13
Speaker 1: stores auto dot ai. That's O T T e r
0:16
Speaker 1: dot Ai. This podcast is sponsored by Better Help Online Therapy.
0:20
Speaker 1: I'm Michlene Maloof and I'm Nadiadesi licensed therapists and hosts
0:24
Speaker 1: of Getting Better Stories of Mental Health. Join us for
0:27
Speaker 1: discussions with Megan Trainer, Chris Bosh, Rebel Wilson, and more,
0:30
Speaker 1: from discussing motherhood to immigrating to general mental health. Our
0:34
Speaker 1: guests are awe inspiring. We all struggle with the same things,
0:37
Speaker 1: so let's talk about it and de stigmatize them. Find
0:40
Speaker 1: our new podcast, Getting Better Stories of Mental Health on
0:43
Speaker 1: iHeart Apple Podcasts and Spotify. At ADP, we understand the
0:49
Speaker 1: importance of building the right team and offer the data
0:52
Speaker 1: insights to help. Just as importantly, our AI technology helps
0:56
Speaker 1: you pay the team accurately, grow stronger with a dp
1:00
Speaker 1: h our, talent, time and payroll. Welcome to money making Conversation.
1:04
Speaker 1: I am your host ras Sean McDonald. Each Money Making
1:07
Speaker 1: Conversation talk show is about entrepreneurship and entertainment. I provide
1:11
Speaker 1: consumer and business owner access to celebrity, ceol entre entrepreneurs,
1:16
Speaker 1: and industry decision makers. I recognize that we all have
1:19
Speaker 1: different definitions of success. For some, it's a sizable paycheck.
1:23
Speaker 1: Mine is helping people wake up and inspiring them to
1:25
Speaker 1: accomplish their goals and live their very best life. These
1:29
Speaker 1: are my missions and that's what I'm going to do
1:31
Speaker 1: for you. I want you to listen. I want you
1:32
Speaker 1: to start tripping over small challenges and prepared to rise
1:36
Speaker 1: above the bigger obstacles that life will present to you.
1:39
Speaker 1: The Money Making Conversation interviews provide relatable information to the
1:42
Speaker 1: listener about career and financial planning, entrepreneurship, motivation, leadership, overcoming arts,
1:48
Speaker 1: and how to live a balanced life. My next guest,
1:51
Speaker 1: He's on the Phone, graduated from Lehigh University with a
1:54
Speaker 1: Bachelor of Arts and Journalism, and that same year he
1:58
Speaker 1: was drafted tenth overall in the NBA Draft as a
2:01
Speaker 1: guard for the Portland Trail Breakers. On June, this professional
2:05
Speaker 1: athlete and longtime wine cono sure launched his own wine label.
2:09
Speaker 1: He's investing his time to learn the ins and ights
2:13
Speaker 1: operating the wine business. He's on the show today to
2:16
Speaker 1: discuss this new venture and his community work outside of
2:19
Speaker 1: professional sports. Please welcome to money making conversation, my man.
2:23
Speaker 1: I see him on TV all the time outside of
2:25
Speaker 1: just driven them the basketball. That's not really why he's
2:28
Speaker 1: on the show. He's here because what he can do
2:30
Speaker 1: with his mind. Please welcome. C J McCullum. I appreciate
2:35
Speaker 1: you allowing me to join, man. It's a pleasure to
2:38
Speaker 1: be able to have a conversation. So right now, where
2:40
Speaker 1: you're based, at, where you're where you're hiding out at
2:42
Speaker 1: my friend Right now, I'm in Oregon, Um actually getting
2:45
Speaker 1: ready to head to the bubble in Orlando on Thursday.
2:49
Speaker 1: So I'm packing up and kind of getting my life
2:50
Speaker 1: in order. Now, what exactly when you say the bubble?
2:53
Speaker 1: You know I'm a guy. Why read? I think I
2:55
Speaker 1: know when they said the bubble in Orlando and we
2:58
Speaker 1: know that it's roaring down there with COVID and eighteen
3:00
Speaker 1: and in Florida. What exactly does that mean when you
3:03
Speaker 1: say because I know you was part of the executive committee. Yeah, basically,
3:09
Speaker 1: I'm heading to Orlando. I'm going to be staying uh
3:14
Speaker 1: in the in the yacht club. There's three separate hotels
3:17
Speaker 1: for twenty two teams, about three hundred fifty or three
3:19
Speaker 1: hundred fifty players give or take, including staff. It will
3:23
Speaker 1: be about eleven twe hundred people on campus max. And
3:28
Speaker 1: by the bubble, I mean we can't leave once we
3:30
Speaker 1: get there. We're subject to testing daily, will be tested
3:33
Speaker 1: every night with results coming in the morning. UM. Upon arrival,
3:38
Speaker 1: you basically get tested in your room and you have
3:42
Speaker 1: about twenty four thirty six hours and you receive another test,
3:45
Speaker 1: and you can't leave until you receive two consecutive negative tests.
3:49
Speaker 1: And basically your only job responsibility is to you know,
3:52
Speaker 1: conduct yourself in the orderly manner handed your business, go
3:55
Speaker 1: to practice, UM, performing your games, and stay out the way,
4:00
Speaker 1: and then try to avoid testing positive for coronavirus while
4:04
Speaker 1: performing at an exceptionally high level and continuing to to
4:07
Speaker 1: speak out only injestages will continuing to see and faith
4:11
Speaker 1: as black members of society. So I think that's that's
4:13
Speaker 1: been my goal throughout this entire process. That's been to
4:16
Speaker 1: go up the executive Committee and many of my peers
4:18
Speaker 1: is to figure out how we can continue to play,
4:20
Speaker 1: continue to uplift others while inspiring, but also understanding that
4:23
Speaker 1: we have an important platform that we could utilize to
4:27
Speaker 1: the best of our ability to really really spread light
4:30
Speaker 1: on some certain justices that that we're facing at society. Now,
4:33
Speaker 1: when you now, they told when I was reading the article,
4:35
Speaker 1: was talking about some some names or some slogans will
4:39
Speaker 1: be on your basketball jerseys. Did I misread that? No,
4:43
Speaker 1: you didn't misread it. The NBA and the NBPA have
4:46
Speaker 1: come to an agreement on allowing us to have a
4:49
Speaker 1: little bit of creativity with the backs of our jerseys. Basically,
4:54
Speaker 1: the nb agreed upon a list of certain names and
4:58
Speaker 1: or phrases that we can and put on our jersey.
5:01
Speaker 1: So for the first few games, the phrase will stand alone,
5:05
Speaker 1: so it'll be phrase and number, and after I don't know,
5:09
Speaker 1: two or three games, it'll be phrase, number, name listed
5:15
Speaker 1: in that order. And I think it's it's amazing that
5:17
Speaker 1: we have an opportunity to kind of a shine of
5:20
Speaker 1: light on certain things, certain issues that we're facing as
5:23
Speaker 1: a society. And for me personally, I'm excited about it,
5:27
Speaker 1: and I think this is a step in the right
5:29
Speaker 1: direction for us collectively. Now only we'll be able to
5:32
Speaker 1: generate money from many causes and people who are need
5:34
Speaker 1: but we'll be able to have those ongoing conversations that
5:37
Speaker 1: are needed in society today in order to help take
5:40
Speaker 1: strives to making the world a better place. Now, I
5:43
Speaker 1: know you went to a really has a private college,
5:45
Speaker 1: private university. Correct, I think it's considered a private institution now,
5:52
Speaker 1: Bachelor of Arts and Journalism. So when I when I well,
5:56
Speaker 1: hear the world journalism here very uh probably mind. And
6:00
Speaker 1: I hear it in your voice a person who wants
6:02
Speaker 1: to get answers. I hear it in your when you
6:05
Speaker 1: when you communicate and you're very analytical. What drove you
6:08
Speaker 1: to journalism in college and get that degree in journalism?
6:13
Speaker 1: But I actually started off in the business school. Um
6:15
Speaker 1: my brother has a has a business management degree to
6:18
Speaker 1: graduate honors from Ghotian College, Indiana. And my mom was
6:21
Speaker 1: really big on, you know, certain types of majors that
6:24
Speaker 1: can produce certain types of jobs. She don't want me
6:27
Speaker 1: to be under the stereotype of professional athletes with majors,
6:30
Speaker 1: and journalism takes the easy day out, per se, especially
6:33
Speaker 1: when you come from an institution like Lehan. So a
6:36
Speaker 1: few weeks in exactly, So, a few weeks in, I
6:40
Speaker 1: basically realized that I wasn't a big fan of the equations.
6:43
Speaker 1: I wasn't a big fan of sitting at the death
6:45
Speaker 1: for the rest of my life. That I wanted to
6:46
Speaker 1: be more interactive and have conversation. So, a long story short,
6:51
Speaker 1: I told her I wanted to switch my major. She
6:53
Speaker 1: asked me what I was going to switch to. I said, journalism.
6:56
Speaker 1: She proceeded to ask, what are you gonna do with
6:58
Speaker 1: the journalism degree from a university Lehigh? And I said,
7:02
Speaker 1: I'm just stand why. You know, she's about the economics.
7:04
Speaker 1: She's about the economics now exactly, She's thinking, My sons
7:08
Speaker 1: are going through a prestigions school. He's going to be
7:10
Speaker 1: a business manager of something of some sort and managed
7:14
Speaker 1: in in major in business management. So I told her
7:17
Speaker 1: that my plan is to first figure out how to
7:23
Speaker 1: portray myself and my words in a certain manner in
7:25
Speaker 1: which people can understand it. In the second, I wouldn't
7:27
Speaker 1: be able to tell stories, not just my stories, but
7:30
Speaker 1: the stories of others. And I told her this will
7:32
Speaker 1: this will help me really truly understand people. Understand my
7:35
Speaker 1: words and say what I mean. I mean what I say.
7:37
Speaker 1: So she made me write or something and she said
7:39
Speaker 1: if it was good enough, she would allow me to
7:40
Speaker 1: switch my major. Long story short, it was good enough.
7:44
Speaker 1: I was able to switch my major major in journalism
7:47
Speaker 1: I Mondor to mass communication and sociology. And now I
7:50
Speaker 1: have a great way with my words. I know how
7:52
Speaker 1: to articulate in the manner in which is appropriate for
7:54
Speaker 1: all size of the fence. I can talk in the barbershop,
7:57
Speaker 1: I can talk in Wall Street, and I can talk
7:59
Speaker 1: with only so like it was the best of both worlds,
8:04
Speaker 1: and it still allowed me to kind of pursue my
8:06
Speaker 1: passion because I knew I wasn't build from that life,
8:08
Speaker 1: although I can thrive in in that type of environment.
8:11
Speaker 1: I felt like I enjoyed writing three page papers as
8:14
Speaker 1: opposed to studying for equations and him. And that's kind
8:17
Speaker 1: of where you know, I felt on that tree. Well,
8:19
Speaker 1: I respect that my my degrees in mathematics. You know,
8:22
Speaker 1: I graduated with a great in mathematics, and uh, but
8:24
Speaker 1: I started out in mathematics. I started out in civil engineer,
8:27
Speaker 1: and then I bounced around until I found myself and
8:30
Speaker 1: I commend you. At a young age, you was able
8:32
Speaker 1: to look in the mirror and say that's not what
8:34
Speaker 1: I want to be, that's not what I feel a
8:36
Speaker 1: passion for. And now when I hear you talk, c J,
8:40
Speaker 1: I hear a very worldly voice. What are the platforms
8:44
Speaker 1: are you using to just you know, just just express
8:47
Speaker 1: your personality, express your point of view and share it.
8:50
Speaker 1: Or you in the podcast, or you have a radio showed.
8:52
Speaker 1: What are you doing beside social media? Yeah, I've done
8:55
Speaker 1: all those things. I started off my collegiate career working
8:59
Speaker 1: for High Sports. Intern for Lee High Sports and basically
9:04
Speaker 1: covered all games, all sports and activities. I wrote for
9:06
Speaker 1: the school newspaper, the Brown and White, and I was
9:09
Speaker 1: an executive editor of the Brown and White, the school newspaper.
9:11
Speaker 1: And then so I was drafting to the NBA. I
9:14
Speaker 1: did a daily diary with Series X and radio for
9:16
Speaker 1: a while, so I basically have my own radio show.
9:19
Speaker 1: I transitioned that into working for I Heart Radio and
9:22
Speaker 1: did that for two years and also hosted uh Jimmy
9:25
Speaker 1: one of seven five, Portland's number one station for hip
9:27
Speaker 1: hop and throwbacks. So I mean you did that, you
9:29
Speaker 1: did that? I did that. I put together playlist. I
9:33
Speaker 1: interviewed uh different artists, and I turned that into a podcast.
9:39
Speaker 1: I created the Pull Up podcast with George Schulton. We
9:42
Speaker 1: basically did a hundred and seven episodes and that was
9:46
Speaker 1: a two year agreement that's now up and now in
9:49
Speaker 1: negotiations for extending my podcast for another two years where
9:53
Speaker 1: we talk about like sports, current events, wine, TV shows, books,
10:00
Speaker 1: and so much more. So. I see, uh, am I
10:03
Speaker 1: talking to a young producer here or young television producer,
10:06
Speaker 1: young documentary and what am I? What am I talking to?
10:10
Speaker 1: C j V? Because man, you're special, dude. I I
10:13
Speaker 1: just throw that compliment out there because it's something that
10:16
Speaker 1: you own, that you wear, that you talk about, that
10:19
Speaker 1: you discussed. Just give us some insight a little bit
10:23
Speaker 1: about you or what's it your mom that that that
10:25
Speaker 1: that that that foster this this curiosity and this this
10:29
Speaker 1: this ability to see things with a third eye. Talk
10:32
Speaker 1: to me about that. Yeah. I was just always talked
10:38
Speaker 1: to take advantage of your situation, um use the game
10:41
Speaker 1: or let the game use you. And I think my
10:42
Speaker 1: mother she is still that in me at an early age. Basically.
10:45
Speaker 1: Let you know, that's just society isn't ever going to
10:47
Speaker 1: be fair to you, you gotta make your own pass
10:49
Speaker 1: and create your own way, and you have to do
10:52
Speaker 1: it by using all your resources. Um not just basketball,
10:55
Speaker 1: but use your education, use everything around you in order
10:59
Speaker 1: to really take advantage of your situation. And if you
11:02
Speaker 1: want to be successful, it's going to come from understanding
11:06
Speaker 1: the principles that she taught me, Understanding the principles that
11:08
Speaker 1: come from the Bible, Understanding understanding the importance of you know,
11:12
Speaker 1: two eyes, two years, one mouth, and as the youngest,
11:16
Speaker 1: youngest sibling, I learned a lot from my older brother
11:18
Speaker 1: who's a professional athlete. He has played abroad for over
11:21
Speaker 1: eleven years and is a business management major. Who's you know,
11:25
Speaker 1: I've idolized him since I was a kid. I've watched
11:27
Speaker 1: my mom work two jobs. I've watched my mom run
11:30
Speaker 1: our own insurance business, work for the state tax department
11:33
Speaker 1: for fifteen years, working in total thirty two years, and
11:35
Speaker 1: I was in a position to allow her to retire.
11:38
Speaker 1: I watched my dad working at steel mill for thirty years,
11:41
Speaker 1: hundred and fifteen hundred, twenty hundred and thirty degrees in
11:44
Speaker 1: some of those cranes, and you know, doing what he
11:46
Speaker 1: has to do to provide for his family because his
11:48
Speaker 1: probably died at an early age. So I watched all
11:51
Speaker 1: that growing up understanding that I wanted a better life
11:53
Speaker 1: for everybody in that In order for that to happen,
11:56
Speaker 1: I had to take advantage of my situation while also
11:59
Speaker 1: utilizing my skill else not just talking, not just listening,
12:03
Speaker 1: but performance. You know, you have a certain skill, certain
12:06
Speaker 1: athletic ability, you take advantage of it, but you use
12:09
Speaker 1: that athleticism to empower people, use that to reach new networks,
12:13
Speaker 1: and also use that to get an education. So I
12:15
Speaker 1: was able to kind of parlay that into where I
12:18
Speaker 1: am now. And that's just the credit to my surrounding
12:21
Speaker 1: with my mother, my father, my brother, and without them,
12:24
Speaker 1: there is no good version to me now. In twenty sixteen,
12:26
Speaker 1: you opened the c. J. McCullen Dream Center. Tell us
12:29
Speaker 1: about that. That's one of the things I'm most proud
12:33
Speaker 1: of in my career, being able to party with the
12:36
Speaker 1: boys and girls club organizations. That was so instrumental my
12:41
Speaker 1: development as a youngster, and they played a role in
12:43
Speaker 1: provided me with a safe space. I wanted to do
12:45
Speaker 1: the same thing for the kids um here in Oregon,
12:48
Speaker 1: basically talking to them, communicating with them and getting a
12:51
Speaker 1: better understanding of some of the things they're laughing and
12:53
Speaker 1: some of the resources they may need to being able
12:55
Speaker 1: to provide that. We started with culturally relevant books, uh,
13:00
Speaker 1: because there's so many kids who oftentimes are forced to
13:03
Speaker 1: read books um that are written by people that don't
13:05
Speaker 1: look like them and that were about things and people
13:09
Speaker 1: that don't come from places like them. So we wanted
13:11
Speaker 1: to first kind of fix that and then provide them
13:13
Speaker 1: with computers, provide them with certain technology coding different things
13:20
Speaker 1: that they may not normally be exposed to, and while
13:22
Speaker 1: providing them with the space to attend and be a
13:25
Speaker 1: part of pre and post school. That was that was
13:29
Speaker 1: really really big for us, And I think what I'm
13:31
Speaker 1: most proud of that we've been able to open up
13:33
Speaker 1: two of them so far. One of them is focused
13:35
Speaker 1: more so on journalism, so they're able to they're able
13:39
Speaker 1: to print things, they're able to do green screen, they're
13:41
Speaker 1: able to produce their own podcast, they would produce their
13:44
Speaker 1: own music, they're able to produce their own stories while
13:47
Speaker 1: conducting interviews, uh, and what's similar to what you would
13:51
Speaker 1: see at a weather station or news station. I'm extremely
13:55
Speaker 1: proud of that, and I'd say that I think on
13:57
Speaker 1: the on the cake is that we've we've been able
13:59
Speaker 1: to collapse, like collaborate with a couple of coding companies
14:02
Speaker 1: to where the kids are able to receive free coding.
14:04
Speaker 1: They go through UH, they go through the year program,
14:09
Speaker 1: and once they finish, I think to two to five
14:11
Speaker 1: students are in position to receive a job that pays
14:14
Speaker 1: up to seventy a year with no degree. So I
14:17
Speaker 1: think that's something that I'm extremely proud of because it
14:19
Speaker 1: teaches kids, you know, from inner cities, kids from from
14:22
Speaker 1: under poverished areas and underserved community areas, how to code,
14:26
Speaker 1: and then it provides them with an opportunity to to
14:28
Speaker 1: make a living for anoming themselves with their families. It's
14:31
Speaker 1: finally here the season of celebration. And no matter how
14:35
Speaker 1: you celebrate with family and friends, whether you're preparing for
14:38
Speaker 1: Reis magos or Karamu lighting the Manura, are going to
14:42
Speaker 1: midnight mass, Coals has just what you need to make
14:45
Speaker 1: those traditions special. Plus you'll find gifts for all your
14:49
Speaker 1: loved ones. Send warm wishes with cozy fleeces, sweaters, loungeware,
14:53
Speaker 1: blankets and throws. Support minority owned or founded brands by
14:57
Speaker 1: giving gifts from Human Nation and shame moisture, or treat
15:01
Speaker 1: them to everyone's favorite activewear from top brands like Nike, Adidas,
15:05
Speaker 1: and under Armor. And in the spirit of giving, Coals
15:09
Speaker 1: Cares is donating eight million dollars to local nonprofits nationwide
15:13
Speaker 1: committed to the health and well being of our communities.
15:16
Speaker 1: No matter how you celebrate, when you shop at Coals,
15:19
Speaker 1: you're right where you belong. So this season, give with
15:22
Speaker 1: all your heart with great gifts from Coals or coals
15:25
Speaker 1: dot com. Whether your event needed one room or an
15:29
Speaker 1: entire conference center, hoppin has revolutionized the way people come together.
15:33
Speaker 1: With hoppin, you can host a fully fledged digital meet up,
15:37
Speaker 1: complete with one on one meetings, hands on sessions, and
15:40
Speaker 1: expo booths. And because everything is hosted in a single,
15:43
Speaker 1: easy to use platform, it can be as big or
15:46
Speaker 1: small as you want, remain convenient for anyone who wants
15:48
Speaker 1: to attend, and give you access to data you never
15:51
Speaker 1: would have known otherwise. Visit hoppin dot com to learn
15:55
Speaker 1: more and get started. Still living in and manually taking notes,
16:00
Speaker 1: start the new year with auto dot ai to generate
16:02
Speaker 1: automatic notes for meetings, interviews, or lectures. With auto dot ai,
16:06
Speaker 1: you can search the meeting notes, insert images, play back
16:09
Speaker 1: the audio, and share them with your friends or coworkers.
16:11
Speaker 1: You can capture action items, remember meeting details, and keep
16:15
Speaker 1: everyone informed. Auto dot ai works for in person or
16:18
Speaker 1: virtual meetings like Zoom, Microsoft Teams, and Google Meet. Sign
16:22
Speaker 1: up for free at auto dit ai or download the
16:24
Speaker 1: app for free auto dot Ai. That's O T T
16:27
Speaker 1: E R dot Ai. Wow, that's let's go. Let's let's
16:31
Speaker 1: make a transition to the y conoiseul. Okay, now in
16:35
Speaker 1: your bio, Mr c J, they said you are a
16:38
Speaker 1: long time y connoisseur. I'm just gonna let you know
16:42
Speaker 1: I'm from the hood. Okay. If somebody said there was
16:45
Speaker 1: a long time wine connoisseur, it was called the win
16:47
Speaker 1: oh back in the day. I'm just gonna let you
16:49
Speaker 1: know that. I'm sure you're not a wine oh. So
16:52
Speaker 1: tell us what a wine corno sue is. I mean
16:57
Speaker 1: they use that line of active stretch you because you
17:00
Speaker 1: know me, I grew up in the hood till the weeks,
17:03
Speaker 1: direct the strong stuff and still drink the strong stuff,
17:06
Speaker 1: just for the record, just to set the record straight.
17:09
Speaker 1: But I've evolved, my power has evolved, and I start
17:13
Speaker 1: to drinking one about eight years ago, seven years ago ish,
17:16
Speaker 1: and I've continued to figure out ways to learn more
17:19
Speaker 1: about the grape, to learn more about what organ has
17:22
Speaker 1: to offer, and learn more about what the world has
17:23
Speaker 1: to offer. So I'm thankful to have a partnership with
17:26
Speaker 1: Alisign and be able to bring McCollum. Here is ninety
17:30
Speaker 1: one to Life, which is a two thousand eighteen pino
17:33
Speaker 1: in the war that was harvested um in Oregon and
17:36
Speaker 1: the will Eemte Valley more specifically of the Shahala Mountains.
17:39
Speaker 1: It's a it's a great pino, and I'm just thankful
17:42
Speaker 1: I've been able to learn so much about so many
17:44
Speaker 1: things that I wasn't exposed to as a child. I've
17:47
Speaker 1: been able to diversify, I've been able to educate myself,
17:50
Speaker 1: and I really really established so many things outside of
17:54
Speaker 1: basketball that I'm extremely proud of for my legacy. And
17:58
Speaker 1: but you know, that's a shot story there about what
18:01
Speaker 1: you just did. But just let's let's low down a
18:03
Speaker 1: little bit. Okay, how did you went from enjoying something,
18:08
Speaker 1: tasting it and then somebody tapping you on the shoulder
18:11
Speaker 1: and say, hey, you can you can not only enjoy
18:13
Speaker 1: what you drink, but you can make this as a business.
18:16
Speaker 1: How did that happen? Besides you've been a famous basketball player.
18:19
Speaker 1: I'm sure that helped out a lot. But I'm sure,
18:22
Speaker 1: like you said, you're trying to learn the ins and out.
18:24
Speaker 1: Welcome through that early stage of of somebody telling you
18:29
Speaker 1: about it and then you believe in it, had a
18:30
Speaker 1: credible lane of opportunity for you. Yeah, I'm fortunate to
18:37
Speaker 1: be surrounded by some great people, um in general, from
18:41
Speaker 1: my agency to my family to my fiance. We have
18:45
Speaker 1: a great circle look of people who do think the
18:48
Speaker 1: right way, who are like minded, but who are also
18:51
Speaker 1: in the business of figuring out how to educate, how
18:54
Speaker 1: to how to process what you're what you're being educated,
18:56
Speaker 1: and how to really turn that into a profitable business.
19:00
Speaker 1: So based on you know, certain conversations that we had,
19:03
Speaker 1: we figured out what I wanted to accomplish, how to
19:05
Speaker 1: go about accomplishing it, accomplishing it, and who I should
19:08
Speaker 1: you know, potentially go into business with. And we found
19:12
Speaker 1: the great partnership with Adam Simon, and their biggest thing
19:15
Speaker 1: is education sustainability, and those are two key things that
19:21
Speaker 1: I focused my life on I like to educate and
19:24
Speaker 1: I believe in collaborative learning experiences in which we're making
19:28
Speaker 1: the world a better place. And based on their practices.
19:31
Speaker 1: Based on what I was told and what I've been
19:32
Speaker 1: able to see so far, I've been able to learn
19:35
Speaker 1: more about wine, to take certain wines I never would
19:37
Speaker 1: have been exposed, to potentially produce my own wine, to
19:40
Speaker 1: be a part of the entire process with the winemaker
19:42
Speaker 1: named Gina, who has been exceptional and educating me and
19:46
Speaker 1: bringing some of the things that I wanted to lie
19:49
Speaker 1: actually comes from Excel has has done a tremendous job
19:51
Speaker 1: of helping lift this wine business off the ground for me,
19:55
Speaker 1: helping me, helping me in terms of selecting um a
20:00
Speaker 1: PR team, helping me in terms of selecting a wine company,
20:03
Speaker 1: helping me in terms of selecting the proper designers to
20:06
Speaker 1: do the bottle, of the proper designers to do the label,
20:09
Speaker 1: and the proper designers to help me come with the
20:11
Speaker 1: name in general. So there was a lot that really
20:13
Speaker 1: went into this process from start to finished, from from
20:17
Speaker 1: the original taste a year and a half ago. So
20:20
Speaker 1: now it's crazy how much I've been able to learn,
20:23
Speaker 1: not only about wine, but about myself and about Pinot
20:26
Speaker 1: Noor in general. Now, former teammates really get helping was
20:29
Speaker 1: involved as well. Evan Turner, I believe h was. It
20:34
Speaker 1: was instrumental. E t is my guy. Yeah, he's in Atlanta, right,
20:39
Speaker 1: he's it was. It was the Hawks. Nice. Where is
20:41
Speaker 1: he now? Yeah? Yeah, he was with the Hawks. I
20:43
Speaker 1: think he got bought out and is now currently a
20:46
Speaker 1: free agent. But I actually my fiance introduced me to wine.
20:50
Speaker 1: In college. I got drafted by the Portland Trailblazers. The
20:54
Speaker 1: first people new our invertation was Walter Scott, which is
20:58
Speaker 1: volcanic soil, and it was from Bryant Creek, my current
21:01
Speaker 1: peno now that I released its volcanic soil and one
21:05
Speaker 1: of the grips that we chose is from c J.
21:08
Speaker 1: Your whole personality has changed since we started talking about wine.
21:11
Speaker 1: You know that, right you you sitting on the edge
21:14
Speaker 1: of your chair right now, you're probably sitting up straight.
21:18
Speaker 1: That means you're passionate about it. You're excited about it, right,
21:22
Speaker 1: I'm extremely excited. And it's crazy because one of the
21:25
Speaker 1: I went to a winery with my paras when we
21:27
Speaker 1: first got out here and then you fast forward and
21:30
Speaker 1: Evan Turner and I went to a winery, and that's
21:32
Speaker 1: when we really dove deep into the learning phase of
21:36
Speaker 1: the barrels, the grapes, how long should it fermented? How
21:40
Speaker 1: much alcohol should go into it production? Did they stop
21:44
Speaker 1: the grapes? How do they be stem? What's the rotation
21:46
Speaker 1: like on a bubbly versus a red? How do you
21:50
Speaker 1: how do you produce a red? How do you produce
21:52
Speaker 1: the bubbly? Should your grapes be south southeastern facing or
21:56
Speaker 1: southwestern facing towards the sun? And we went through like
22:00
Speaker 1: this whole thing, and that's when I really want to
22:03
Speaker 1: continue to figure out ways to learn more about it
22:05
Speaker 1: to the point where I educate myself. I read articles,
22:08
Speaker 1: I watched Netflix documentaries on psalms, and I try to
22:12
Speaker 1: do blind tastings and just explore as much as I can.
22:15
Speaker 1: And I'm thankful and blessed to be in a position
22:17
Speaker 1: where I can venture out and travel and experience wine
22:21
Speaker 1: in so many different regions. I'm really I'm really thankful
22:23
Speaker 1: for that. Now, with that being said, now let's talk
22:26
Speaker 1: about the name is heritage namely one right that has
22:29
Speaker 1: some significant rights. Yes, it's McCullum Harris ninety one. So
22:33
Speaker 1: I put my name on it because legacy is huge
22:35
Speaker 1: to me. I want my kids to really understand that
22:38
Speaker 1: what we've been able to accomplish and how powerful the
22:41
Speaker 1: mind is. Um. Heritage is huge, understanding where you come from,
22:45
Speaker 1: what you come from and in your history. And I
22:48
Speaker 1: also grew up on heritage av so that that kind
22:50
Speaker 1: of when we took me back to my childhood. The
22:53
Speaker 1: one is my birth year and the flower that's on
22:56
Speaker 1: the bottle was my fiance's favorite flower. Are you some
22:59
Speaker 1: kind of what everything together? And you smooth? J? You smooth?
23:05
Speaker 1: Here is flower? You're romantic? But man, romantic? Now you
23:10
Speaker 1: said Netflix? Now did you see the movie Uncorked on Netflix?
23:14
Speaker 1: I haven't. Oh, come on, c J, come on, man,
23:18
Speaker 1: you gotta see that. But you will love that movie. Man,
23:20
Speaker 1: I saw it twice. It's outstanding. Man, you got to
23:23
Speaker 1: see uncork. Its body is written and directed executive produced
23:28
Speaker 1: by my man Prentice Penny, who executive produces Insecure on HBO.
23:33
Speaker 1: Uncork you gotta watch it, man, It's outstanding. If you're
23:37
Speaker 1: ye connoisseur, if you're ye connoisseur, you gotta watch this funny.
23:44
Speaker 1: It's a father's son's story. It's a family story. Man
23:47
Speaker 1: is passionate. It's entertaining. But because you are a wine connoisseur,
23:54
Speaker 1: the language you are appreciated. It really is a great movie.
23:57
Speaker 1: It's called Uncorked. It's on Netflix. You gotta watch it. Okay,
24:01
Speaker 1: you no more? I'm done, I'm cool. I want to
24:03
Speaker 1: do it now here. Here's my whole thing. My wife,
24:05
Speaker 1: you know, she's a big wine corno suet herself. You know,
24:08
Speaker 1: I actually didn't throw away all her corks one day.
24:10
Speaker 1: I didn't realize how much, how much passion, and how
24:13
Speaker 1: much love she had for those little corks she kept
24:15
Speaker 1: in this little boot and in our kitchen in our
24:18
Speaker 1: Houston home. One day, I just came in, just got
24:20
Speaker 1: tired of looking at the corks, and I thought I
24:22
Speaker 1: just do some manly stuff and discard him. That really
24:26
Speaker 1: had a bad week for me there, c J wouldn't
24:28
Speaker 1: didn't go good for me that week for your boy.
24:30
Speaker 1: But what I want to know is how does one
24:33
Speaker 1: get or purchase your wine. Let's go there, let's start marketing.
24:36
Speaker 1: Let's start ourselves. That's that's an awesome question. Anybody that's
24:40
Speaker 1: interested in purchasing my wine, can visit McCullum heritage dot com.
24:44
Speaker 1: That McCullum my last name heritage dot com. You can
24:49
Speaker 1: sign up for the newsletter and basically received updates. Learn
24:53
Speaker 1: more about my wine, learn more about wine in general.
24:56
Speaker 1: When you can purchase, it will be available to be
24:58
Speaker 1: purchased in September. Let me the quantity, only a hundred cases.
25:02
Speaker 1: It'll go fast. It will like Grandma Cake. Is gonna
25:06
Speaker 1: go like Grandma can again. It's gonna go like your
25:11
Speaker 1: great great grandma Corn brand. That's how fast. I'm a
25:15
Speaker 1: call brand, buttermell guy. So you got me there. Now,
25:18
Speaker 1: Now this is gonna be in September, which is a
25:20
Speaker 1: launched but it's going to be available to be sold
25:23
Speaker 1: in September. Now, I know you've been in the middle
25:25
Speaker 1: of the bubble, right, but games playing an NBA during
25:28
Speaker 1: that period, right, I will, I will be hopefully we're
25:32
Speaker 1: still playing at that point in time and still continuing
25:35
Speaker 1: to chase the championship. Awesome. So, so what I'm saying
25:39
Speaker 1: is to you is that I got you know, I
25:40
Speaker 1: got I got a little following here, I got like
25:42
Speaker 1: almost a million social media followers. I got a fan club,
25:45
Speaker 1: of ninety thousand Fan Club subscribers. I send the news
25:48
Speaker 1: with her twice a month, so I want to support you.
25:52
Speaker 1: I'm about already told you I'm a fan of us now.
25:54
Speaker 1: Just this interview has only sold me on the c
25:57
Speaker 1: J brand because you're a brand to me, my friend
25:59
Speaker 1: and I and if you ever want to talk to
26:01
Speaker 1: me about anything in life, man, uh, if you if
26:04
Speaker 1: you google me, you see, Uh, that's all I do
26:06
Speaker 1: is marketing and brand stuff. And I mentor a lot
26:08
Speaker 1: of people, and you wanted the people I would love
26:10
Speaker 1: to keep in my life because man, you you've been
26:13
Speaker 1: raised right. Man, you talk right, You've got your head
26:15
Speaker 1: on your shoulders right, and I know life after basketball
26:18
Speaker 1: is gonna be exceptional for you. Ce J. I appreciate
26:23
Speaker 1: those words, and offline to make sure you've got my
26:25
Speaker 1: contact information. I'm gonna reach out and definitely take you
26:28
Speaker 1: up on that advice because I like to be around
26:30
Speaker 1: like minded, successful people who work hard, do things the
26:34
Speaker 1: right way at morals. The only way you're gonna stay
26:36
Speaker 1: in touch with me. If you don't watch uncook, I'm
26:39
Speaker 1: gonna kick you to the curb now because I know
26:40
Speaker 1: you your front nomen you know what I'm saying, see you,
26:42
Speaker 1: when I recommend people to do something right that they're
26:45
Speaker 1: gonna enjoy, it is romantic. You to sit down with
26:48
Speaker 1: your girl. You know, she's a she had she had
26:50
Speaker 1: a flower on the bottle of wine. Just cook that
26:53
Speaker 1: wine and said Rashawn said it was worth watching the baby.
26:56
Speaker 1: That's gonna check it out. And you enjoyed. Man, But
26:58
Speaker 1: thank you for calling money making conversation c J. Man.
27:01
Speaker 1: Really Uh uh, I I just I just I just
27:05
Speaker 1: find you talented. Man, You just exceptional. And Chris Paul
27:09
Speaker 1: one of my boys, man, and uh, you're you're in
27:11
Speaker 1: line with that Magic Johnson. That's my boy, you know.
27:14
Speaker 1: And uh, you know I've had equal dollar on the show.
27:17
Speaker 1: You know what he's doing with the tech world down
27:20
Speaker 1: there in Silicon Valley. Man, you guys are leading the way.
27:24
Speaker 1: And uh, of course, you know, we can't forget what
27:26
Speaker 1: Lebron's doing. But again, there are other people outside of
27:29
Speaker 1: what he's doing is doing exceptional stuff in the community.
27:32
Speaker 1: And you're a true leader man. And don't change, okay,
27:34
Speaker 1: please don't change. Absolutely, I never will. But I remember
27:38
Speaker 1: where I come from and where I come from. So
27:40
Speaker 1: that's that's the keyest thing grounded. But I appreciate those
27:43
Speaker 1: kind words and I'm for sure to be reaching understanding touch.
27:46
Speaker 1: I remember man. Thank you c J for calling my
27:49
Speaker 1: show again. This is money Making Conversation. If you want
27:52
Speaker 1: to hear interviews, please go to Money Making Conversation dot
27:54
Speaker 1: com um with Sean McDonald. I'm your host, c J.
27:58
Speaker 1: My man appreciation may thank you. In this season of giving,
28:08
Speaker 1: Coals has gifts for all your loved ones. For those
28:11
Speaker 1: who like to keep it cozy, find fleeces, sweaters, loungeware,
28:14
Speaker 1: blankets and throws. Or support minority owned or founded brands
28:18
Speaker 1: by giving gifts from Human Nation and Shame Moisture. And
28:22
Speaker 1: in the spirit of giving, Coals Cares is donating eight
28:25
Speaker 1: million dollars to local nonprofits nationwide. Give with all your
28:29
Speaker 1: heart this season with great gifts from Coals or Coals
28:32
Speaker 1: dot com. Still living in manually taking notes, There is
28:36
Speaker 1: a better way to start the new year with auto
28:38
Speaker 1: dot ai. Automatically get meeting notes. Auto dot ai works
28:41
Speaker 1: for virtual meetings like Zoom, Microsoft Teams, and Google Meet.
28:44
Speaker 1: Sign up on the web for free or download in
28:46
Speaker 1: the app stores. Auto dot ai. That's O T T
28:48
Speaker 1: E R dot AI. We've all felt left out, and
28:54
Speaker 1: for people who moved to this country, that feeling lasts
28:56
Speaker 1: more than a moment. We can change that learn how
29:00
Speaker 1: it Belonging begins with us dot org. Brought to you
29:03
Speaker 1: by the AD Council