EP 402: The ROI of making your existing clients happier with Susan Baier

Build a Better Agency Podcast · Jun 19, 2023 · 1m

It's that time of year again — we're evaluating the 2023 Agency Edge Research study, where we polled people who hire agencies about what they expect from agencies and what gets them to open their wallets for us. Despite a challenging year of having to find creative ways to get existing clients to spend more money with us, a lot of good news came out of this study. Overall, existing clients with larger budgets are much more willing to stick with an agency and spend more money if we present them with a compelling reason to do so. What do we do with that information? We've been preparing you for…