Latest / Genuin Connections / Genuin Connections: Episode 2 -- Marcelo Bukin, Storyteller and Producer

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Genuin Connections: Episode 2 -- Marcelo Bukin, Storyteller and Producer · Genuin Connections

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this is genuine connections featuring
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collaborative conversations about
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Community content creativity Commerce
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and the convergence of media and
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marketing welcome to this episode of
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genuine connections if you're just
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discovering and joining us for the first
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time welcome if you did listen to the
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first episode with Mark welcome back
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either way it's great to have you
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because we've got a really really really
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interesting and intriguing guest with
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whom I'm going to be talking today
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Marcel buin is a filmmaker he is a
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Storyteller he's traveled the world he
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has brought to life and brought to new
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audiences really incredible stories
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about people about experiences about
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purpose and he's also over his career
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worked with a number of brands
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as a marketer to help tell their story
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and bring those ideas to new communities
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and new audiences so we're going to talk
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to him today about a variety of things
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from his own personal experiences how
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that has in meshed with his career how
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he works with Brands and how the
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evolving state of digital and
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communities and how and where people
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create and consume and engage with
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content is evolving and how he's keeping
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up with it and how he's advising his
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partners and his clients to do the same
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so let's welcome in Marcela
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buin Marcela welcome to genuine
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connections I am so glad we're actually
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able to make a genuine connection here
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and have this conversation so thank you
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for joining us it's a pleasure Matt
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thank you for inviting of course so look
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I have been following your work I have
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learned so much from you and your
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content it is really um inspiring but
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also really informative
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I would love for our audience and our
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community to get to know you a little
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bit more you've spent your career
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crafting stories that resonate that's
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how I would Define you but in your view
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how you define yourself what makes a
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story truly impactful and capable of
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creating a human
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connection your last two words are the
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most important thing in my life that's
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if we want it in a short bite human
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connection is what guides me
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and I think human connection the most
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important thing starts within you you
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have to connect with your own Humanity
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with your own life know get to know
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yourself ideally and then be as much the
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most authentic self you can and then you
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will attract people that are aligned
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with that so my whole thing through my
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life is to discover the real Marcelo as
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much as I can sometimes it's difficult
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because we are all influenced it has
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it's the beauty but it's like a knife
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with double side that sometimes of
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course we want to participate and and
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belong to the tribe but sometimes we
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copy too much others so it's I think a
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delicate balance yeah so what type of
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content what type of stories do you like
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to tell what what are you working on in
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your output yes yes so basically I
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define i define myself as a storytelling
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coach and a filmmaker I'm known as a
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filmmaker with more than 20 years
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experience directing documentaries and
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TV commercials always with a human
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approach I always like to get into the
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heart of the people and make it
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emotional sometimes even with comedy
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sometimes it's more tragic but always
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emotional and relatable well that's why
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you're so well lit right now because you
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have that experience right well this is
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just Miami light coming from the window
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but yes do you know M the the saying
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never tell a story without making a
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point I never make a point without
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telling a story so for me as a human
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that loves to connect with other humans
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I always try to to to bridge both and I
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love emotions and I love entertainment
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for selling for growing Brands which I'm
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very very focused there it's very cool
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nowadays more than ever not to be so
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transactional and to tell compelling
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emotional stories with the right message
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with to the Right audience now you have
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a wealth of experience and expertise
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working with a broad range of different
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professionals who bring different skills
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have different talents what is your
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technique for working with them and
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helping them build tell articulate a
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meaningful
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story basically yeah I have all my 20
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years of film making I keep on making
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the films and commercials but I also do
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storytelling coaching what I do is I get
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into people's lives into first into
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their brands which are their goals
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and then into their unique gift into
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their purpose and I bring different
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elements of branding but I help them
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shine and tell their stories what I want
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is my clients of Storytelling coaching
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to be very connected with themselves I
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bring personal growth technique for
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storytelling so they then they can feel
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that they are connected and craft the
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story that they will feel and attract
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the right audience I want to match make
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them basically I want your audience to
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fall in love with you for that you need
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to be clear honest and then engaging and
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as a film director I bring the combo to
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direct the different personalities of my
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client some are extremely extroverted
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some might be more quiet so I make an
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Eclectic method with the same
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foundations but I tailor for people's
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needs so they can grow and connect yeah
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and it's very clear that in your work
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it's very um I mean even just in talking
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with you now it it feels deeply personal
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I know in in getting to know you a
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little bit you've spent time all over
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the world and Indigenous Villages and
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that was personally transformative for
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you how how did those experiences either
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change your perspective or create some
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sort of like
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additive uh layer uh to what you do and
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like what lessons do you take from that
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and can you share with marketers about
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fostering that same kind of connection
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with their
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Community yes on a personal level I've
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been extremely rebellious since I'm a
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kid but also very very curious and very
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adventurous it was gradual it's not that
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I grew up being Indiana Jones but I
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became I wouldn't say I was IND Jones
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but I became a for three and a half
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years I backpacked around the world
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started with Europe and Middle East and
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then I went to Africa I was 20 years old
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I left at 19 years old by myself then at
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20 years old I'm in Africa Tri African
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tribes Villages I go to small villages I
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get a bicycle and I go to tiny tiny
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Villages three four five houses and the
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kids extremely in extremely poor
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situations the kids start to look at me
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and I I make um I'm a showman I like to
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entertain people I used to make magic
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tricks okay so I start to make and it
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was some of the highlights of my life
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having a whole village of people that
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don't speak my language don't speak
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English I don't speak soil or whatever
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else there but we are connecting with
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emotions and with energy and with
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humanity and I ended up having dinners
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at their houses and the interesting
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thing of being in villages where I don't
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speak the language many many times you
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start to learn how to read people by
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their eyes their emotions their body
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language and you have wonderful
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honorable people in totally extreme
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poverty and the opposite and the same
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with
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billionaires so this plus many many
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other life experiences I I became
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extremely passion passionate about
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connecting with people and and sharing
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life so then I apply this for film
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making and then apply this for marketing
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and
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content you said something interesting
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around the idea of whether they are
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someone who is just living in a remote
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Village or a billionaire I don't think
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possessions or money has ever created
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ated or defined happiness but happiness
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and purpose are deeply intertwined right
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so why do you think that relationship is
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so critical for storytelling and how can
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Brands align their stories with purpose
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to
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inspire loyalty and trust and ultimately
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a happy connection with their their
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consumer we can explore very many
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different lines for I'm extremely
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passionate and I've been doing films and
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projects about the meaning of happiness
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for many years 10 years and I
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interviewed president stalen shakar one
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of the most famous happiness experts MOA
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that um many many many amazing people
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learned a lot and keep on learning money
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is needed money is needed without money
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if you if you cannot make it if you
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cannot make ends meat if you are nervous
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that you're not going to pay rent or
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whatever you're going to be stressed
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it's very difficult to be happy in those
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situations but it's totally proven
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scientifically proven by Studies by data
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that after you you cover your basic
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expenses and you go a little bit more a
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little bit more money will make you
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happy because you can play around but
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much more is more ego than happiness
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most likely it's just a numbers gain
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happiness is is a feeling to be
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connected with life to be at peace to
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have a purpose in life to feel present
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embracing getting to know yourself and
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it's also very proven that having
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meaningful de relationships positive
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relationships with people it's a huge
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factor in happiness there's a very
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famous harbard study I'm very passionate
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about happiness and I think there's a
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big mistake a big problem with the word
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happiness we are not taught to be happy
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and even though I love to own things and
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stuff the full projection of I'm going
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to be happy in the day I have something
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new it goes against our inner peace so
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there there is a constant a constant
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issue so
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without going too much into into the
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explanation of happiness and I'm not a
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I'm not a happiness expert I I'm a
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student I'm an Enthusiast I interview
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the experts okay I'm a professional
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filmmaker and storytelling going back to
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marketing and and to to storytelling I
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think when you let's talk about purpose
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purpose in life I believe everybody has
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a mission a gift a uniqueness that you
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are born and if you can connect with it
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you are going to be much more fulfilled
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and if you bringing this to life okay
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and it doesn't have to be a grandio
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thing you oh I need to be the next Elon
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Musk wonderful nothing against that but
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it could be something simple like making
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beautiful bread and bringing food to the
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community with a very loving feeling but
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you need to find that and trying to
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bring it into your everyday first being
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conscious and then
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executing when you when you understand
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what is the value the contribution the
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purpose that you have in your life
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life and you start to to bring it inside
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of your product or service and you are
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vocal about it if it's honorable and you
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are smart strategic and engaging in the
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way you say it you can attract people
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into your life that are going to really
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connect with you in deep levels and that
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is the key for human connection and the
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key for great marketing which is
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emotional connection it's still
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connecting with people right it dep if
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you and I are connecting it's not not
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like we're marketing right now but that
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understanding why am I listening to you
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what are you saying that's interesting
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to me what resonates it's the same
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concept right so when it comes
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to branding which is a big term but I I
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I you've outlined some foundational
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Essentials
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purpose objectives defining kind of what
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the outcome needs to be but now as I
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hear you talking I hear like more Focus
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Niche targeting how marketers apply
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these Essentials to craft stories that
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resonate in this increasingly cluttered
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confusing platform Driven Landscape and
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every day the platforms are changing and
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the way that people can interact on them
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but um yeah how how do marketers apply
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these Essentials to to tell their
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stories so basically after 20 years of
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working with amazing brilliant
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marketeers I studied marketing as well
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in New York School of Visual Arts but
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I'm a professional filmmaker and I
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develop my own
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method inspired in the Masters in
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current Master like Seth
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goding Simon
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sck Donald Miller I'm talking about very
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honorable people people that are
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connected in this um line of
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bringing values into the world making
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the world a true better place
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contributing to society and making money
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you can do both I say if can they all
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fit in the middle of that V diagram yeah
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yes so what I what I do I have my own
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method and like Einstein said very
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eloquently very brief make things simple
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so a kid can understand it so what I did
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is I studied and I work with amazing
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this teachers that I told you and also I
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have to tell you one of my clients I
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work through many years is
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unil so I work with many food brands
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Kore Helman Ragu country Croc Briar unil
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liver are a brilliant client I mean
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beyond that they are like super powerful
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the brand managers that are were my
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clients so smart I learned so much by
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going back and forth in every project
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with them they're all storytellers too
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right they're telling the story of their
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brand yeah amazing so
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basically I develop for the current
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needs my own method I evolve my film
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making career keep on making commercials
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and documentaries but I I've became a
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Storyteller a storytelling coach M
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master classes and oneon-one and one on
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groups coaching and my method has four
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branding
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Essentials which is first I want to
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Define for the client either a
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professional a brand or a business what
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is your brand goal what do you want to
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achieve first of all what are you going
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what do you want to attract into your
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life more money or Le less clients and
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bigger tickets you want investors so you
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have to have very clear what's your goal
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for creating a new campaign or a new
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marketing effort two purpose what is the
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unique value and contribution you bring
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into society we are not talking about
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business we're talking about why you
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wake up in the morning as a group or as
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a or as a professional three Niche
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target audience okay who is this for and
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make it as much niche as you can and for
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what you mentioned before now yes we
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talk about business you value
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proposition why you or your team are
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unique and there's no one in the world
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like you guys to develop this product or
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service into life with these four
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foundations then I jump into creativity
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I don't know how far back we want to go
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but it used to be that many marketers
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were leveraging mass media and now are
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shifting their focus toward building
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more intimate focused connections right
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that's what genuine is built on right
15:58
focused communities around areas of
15:59
interest and topics it's something we're
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passionate about but uh so so what
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strategies would you recommend for
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bringing
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people into brand curated connections
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and and then keeping them engaged long
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term in this more focused way as opposed
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to just like trying to hit as many
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people as possible I would first Define
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exactly what is the value that you the
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True Value that you bring into people's
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lives and of course you want to make
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money we all want to make money let's
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let's just say it we all want profit but
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put profit aside a little bit if you are
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an honorable person and this is not for
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everyone some other people might be
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mercenaries totally fine and I meet so
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many millionaires or even billionaires
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that not all but
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some they are just slaves of the numbers
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so I prove that extreme amount of money
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without a purpose is not going to
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deliver happiness it might deliver much
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more competition and fear so coming back
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the find purpose you find your true
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value then create content that is going
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to resonate in the lives of your
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audience and try to do great branded
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content what is branded content it's not
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a commercial no you are not selling a
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product you are either educating it can
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be educational informational or
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entertainment where you tell your
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audience welcome
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home this is your tribe this is your
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family we are going to we understand you
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and we are going to entertain you so
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then you you you create a club some
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examples can be Red Bull with all the
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bikers and stuff actions yeah yeah yeah
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so you build community and you present
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all this so people you generate loyalty
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this is not marketing by tonight this is
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branding this is deep
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so there everything of course it depends
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what is your brand it's say you're
17:51
professional it's a business Case by
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case but it's important to to generate
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nowadays more than ever a community
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around like famous Gary V says every
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brand now has to be a media company
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either you're a person or a professional
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I agree with him uh actually he's a
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genius that a genius um the thing is
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don't try to sell in every post don't
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try to sell in every video give value
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give value give value and then you you
18:21
offer a discount to promo the course
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yeah it's not about volume right there
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is we we talked about this there's an
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overwhelming amount of content that's
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being produced daily by everybody but
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it's I think it's harder than ever for
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Brands to individually stand
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out how uh how do you think how would
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you suggest when you work with your
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portfolio of Partners how can they
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ensure that their storytelling cuts
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through the noise and remains authentic
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without compromising
18:55
trust hi ex great point you have just
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said because there's a lot of green
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washing like there's a lot of fake
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purpose like sometimes I'm not going to
19:06
give name sometimes I was called because
19:08
I did a lot of purpose-driven I started
19:09
my career with humanitarian films
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childhood poverty in Peru Guatemala
19:13
Nicaragua Nepal India and I but I always
19:16
like to bring a Twist I put humor inside
19:19
of tragedy I make the kids play in the
19:21
camera and sing songs it was hilarious
19:24
and very sad at the same time we won
19:25
many awards it was very successful so
19:28
basic basically I have a track record
19:29
with humanitarian and purpose-driven
19:31
projects but sometimes people call me
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say yeah we have to show our purpose
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what's your purpose yeah we have to show
19:37
what's your purpose and then it was
19:40
because it was trendy this is very
19:42
delicate because people are not idiots
19:44
the audience even if they might not be
19:47
phds or we have a tremendous higher
19:50
education we have a lot of sensibility
19:52
and people know when you are lying
19:54
people know when you are forcing this is
19:56
can be I think in English is detrimental
19:58
can backfire to your brand if you are
20:01
not so to answer your question very
20:04
quickly by the way faster than ever and
20:06
more like a bigger disaster than ever
20:08
because everything's Amplified but yes
20:10
yeah in the spirit of honesty I love
20:13
this phrase things are all over the
20:15
place the media the media ecosystem it's
20:19
upside down Big Time YouTube and Tik to
20:23
are eating all the cable network
20:26
televisions even winning winning
20:29
Netflix uh I mean you bring
20:33
YouTubers for the biggest shows of the
20:35
biggest spe spectacles in Netflix like
20:37
Jake Paul or this guy Mr Beast now in
20:40
Amazon so it is all over the place and
20:44
there's
20:45
no recipes that will bring you immediate
20:48
success I think I think the point
20:50
is to really
20:52
connect with
20:55
your purpose connect with your purpose
20:58
understand your audience be very
21:00
engaging but also really care about them
21:04
like for me I will tell you for for
21:07
independent professionals
21:09
okay what you can do is make one two
21:12
three five videos per week it depends on
21:14
your abilities and give tips or lessons
21:19
or entertain to your audience about
21:22
whatever product or service you sell and
21:24
be a trusted resource well in some ways
21:26
you're becoming the
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um the protagonist in your story and in
21:32
a bigger story which uh I I worked with
21:36
a really brilliant strategist um several
21:39
years ago who talked to me and taught me
21:41
about the seven archetypes of
21:43
Storytelling right the the journey and
21:46
the return comedy tragedy you've often
21:50
referenced and used the hero the story
21:53
of the hero as a framework for your
21:54
storytelling especially challenges and
21:57
problems and how you overcome that to
21:59
create these like really compelling
22:02
narratives do you think that's something
22:04
Brands can use to connect with their
22:07
audiences or does that does does it not
22:10
always fit in that framework in that
22:12
archetype do you have to use
22:14
others definitely you have to see Case
22:17
by case you cannot generalize one thing
22:19
that will fit all and again we are
22:20
talking about people that really want to
22:21
live a very a life with fulfillment and
22:24
care and stuff
22:26
so um
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I love
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problems I love with all my heart
22:34
problems as a Storyteller I made many
22:36
documentaries I showed them as as
22:38
feature films I show them as as
22:39
narrative films with an eye of a you
22:41
know very detailed cinematography but I
22:43
always was looking for the conflict
22:45
without conflict there's no story I'm
22:48
talking about longer stories yeah yeah
22:50
so as but it can work in short form too
22:54
for sure it's just I I always bring it
22:56
in short story for example when I met
22:58
for now long form for Brandon is for me
23:01
like two minutes two minutes 15 seconds
23:03
film is like the long piece right two
23:07
minutes is that's my attention span
23:08
anyways that's perfect yeah you know we
23:10
make 15 six seconds 30 whatever 90 right
23:14
I always write to be in conflict because
23:17
basically what is growth what what is
23:20
what is human growth what is the
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evolution
23:23
is let's talk about storytelling the
23:26
hero in all the films you watch in my in
23:28
your life maybe you leave like
23:30
0a 1% of experimental films like Poetic
23:34
films out all the hero is facing
23:37
obstacles if not there's no story life
23:40
it comes out of order and you have a
23:43
quest and the the quest is to trans
23:46
you're going to transform yourself in a
23:48
huge way or in a minimal way into a new
23:50
form and you grow and the the audience
23:53
will leave with empathy this
23:56
transformation this is The Human
23:58
Experience experience we are all facing
23:59
obstacles life is not what we put every
24:01
day in Instagram our pitch reel of
24:03
perfect moment we all face a lot of
24:06
problem so if a
24:08
brand in a comedic in an emotional in an
24:12
empathetic respectful wey always
24:15
respectful I have to
24:17
say understands and cares about the
24:20
audience and you translate
24:22
that into a fun engaging
24:25
storytelling you are going to conquer
24:27
the hearts of your people and that's the
24:30
most powerful thing that you can have I
24:32
mean I'm very passionate about it it
24:33
makes you feel alive then you can sell
24:35
them whatever you want because you have
24:37
all trust and that is deeply personal
24:40
right if you are I mean I am a parent I
24:43
know what my kids are going to want for
24:45
lunch most of the time my son eats the
24:47
same thing every day and then he gets
24:49
bored and boom if you're Helman now the
24:53
hero to my son is I've just introduced
24:55
mayonnaise and I've totally changed his
24:57
entire lunch dynamic forever but that's
24:59
not just about transactional marketing
25:02
either and I think the challenge is that
25:05
transactional marketing still dominates
25:07
a lot of the thinking I know you've
25:08
spoken about the importance of Shifting
25:10
to this type of relational marketing
25:13
that I probably just gave a really
25:14
mediocre example creatively about but
25:17
what does that shift look like in
25:18
practice like how do we uh how can
25:21
storytelling help Inspire more of that
25:25
real relationship with a brand yeah
25:28
basically creating storytelling with it
25:30
could be influ some influencers it could
25:33
be non-actors or it could be with actors
25:35
but where the audience feel themselves
25:37
understood and mirrored why do you watch
25:40
why do you watch why do you binge watch
25:42
a series on Netflix that you're love
25:44
whatever it is through a whole Saturday
25:47
night and until 7 am. on Sund because
25:49
you want that guy to get the girl or to
25:51
to save the mother that is kidnapped by
25:53
the talibans or whatever it is because
25:56
you feel you are that person and you are
25:58
a you're leaving that okay the new
26:01
branded
26:02
content in very minimalist way in very
26:05
short way could bring you into this kind
26:08
of empathetic
26:10
connection but this is a different uh
26:13
ball game
26:14
because you are not selling a product
26:18
you are creating culture You're Building
26:20
Community sure with the values and
26:22
beliefs of the people that will most
26:25
likely buy your
26:26
products I talk a lot about Community
26:29
I've been in building communities my
26:30
whole life and it's really at the end of
26:33
the day about content and connection but
26:38
I think what you're saying is there's a
26:39
continuity and like a it's not just
26:41
collaborative but there's like a third
26:43
dimension of time that it can't just be
26:45
a flash in the pan it has to be built
26:48
the transaction can happen immediately
26:50
but the relationship is is is time based
26:54
yeah I think I think a friendship
26:58
human friendship can be a good analogy
27:02
is imagine that you you get a new person
27:05
in your life that comes into a party and
27:08
and says I am good and it's well nice
27:10
dressed looks good I'm good I'm good I'm
27:11
good I'm good I'm going to be your great
27:13
friend I'm going to I'm do you dress
27:15
this
27:16
guy no I don't even want to talk to that
27:18
guy for more than one more minute I'm
27:20
trying to find how I get out of the
27:21
conversation so many brands are talking
27:23
like that we are great we're great it's
27:26
like to formul and I'm not saying wait I
27:29
want to make a disclaimer I'm not saying
27:30
that these are not smart honorable
27:32
people and they might be good
27:33
professionals I'm only criticizing that
27:36
huge part of the communications are
27:38
false fake and cliche oh it's context
27:42
not just content as uh yeah right like
27:45
know your
27:46
audience know your audience know
27:49
yourself there's often a a tension that
27:51
I feel because I think at one point I
27:54
was cool in life and maybe I still am to
27:57
some people and maybe I'm not to others
27:59
but what that means to different people
28:02
like you know yourself know your
28:04
audience it's self-awareness situational
28:05
awareness but for Brands there's often
28:08
this tension between being cool being
28:10
liked being meaningful but also hitting
28:13
a you know at the end of the day these
28:16
are companies that have Financial
28:18
objectives you've said that it's
28:20
possible to be all those things right
28:22
that center of the vend diagram whether
28:24
you're a brand or you're a person as a
28:26
brand how can you
28:28
avoid falling into these cliches or
28:31
these awkward not aware unaware moments
28:35
instead of finding that balance to tell
28:37
the stories that feel both
28:38
creative entertaining and
28:42
authentic the thing is you need some you
28:45
need self-awareness and I think almost
28:49
80% of the workforce eight in 10 people
28:53
are not engaged with their work some
28:55
might be extremely disengaged and some
28:57
are like
28:59
this is a huge we are talking about
29:01
eight from 10 people so the world is
29:04
very very much um with sadness with
29:07
anger with resentment so we are talking
29:09
about the the elite club of the 20% or
29:14
even less that can even get closer to
29:18
this I mean it it is sad but we are in
29:22
um I I'm a I'm I'm an optimist and I I'm
29:26
I work on my I couldn't tell
29:28
no but but but also so what I'm trying
29:31
to say this is not oh do this and you'll
29:36
be happy and you'll be successful and
29:37
you have purpose D marketing no if you
29:40
are an employee on a company that does
29:42
not represent your values and beliefs
29:43
and you maybe maybe you should change
29:46
company or maybe you should build your
29:49
own company or whatever it is so
29:51
basically first it starts within each
29:53
person but then when you do some soul
29:56
searching
29:58
then you start to understand okay what
29:59
what is I'm going to be a little bit
30:01
metaphysical but what is the reason of
30:02
my life that's basically a little bit
30:04
the analysis for purpose what is the
30:06
reason why am I alive some of the
30:08
deepest questions uh which might target
30:11
audience let's talk in some minutes
30:12
about audience if you like might like
30:15
this conversation that have not clear
30:17
answers so basically when you start
30:21
to to search for what really fulfills
30:25
you and you don't blame the others for
30:28
for your misery and for your hares in
30:30
life you own you take responsibility
30:33
that you have the possibility to to
30:35
create no matter the
30:38
conditions a meaningful
30:40
life then you ideally you connect with
30:43
your purpose I will tell you my purpose
30:45
is to inspire people to live with
30:50
purpose and feel
30:53
happier so that here comes the fact we
30:57
can all live a more humanly connected
31:01
world so that inspiration that I like to
31:04
bring I can bring it through my films my
31:07
storytelling coaching my master classes
31:11
and when I go and I become a little bit
31:12
clownish in the supermarket and I talk
31:14
to to the cashiers I just like to
31:17
connect with people and bring both
31:21
entertainment and ideally like we can
31:23
call it Consciousness that connection
31:25
with ah life is worth
31:29
I like alliteration and if you couldn't
31:31
tell already in the c-words content
31:33
conversation connection all of that is
31:36
amazing genuine connection that I think
31:39
you just defined it for me you added
31:41
Consciousness to it in a way that you
31:43
know I was going to ask like if you have
31:45
a piece of advice or wrapping up but you
31:46
you hit it it's about purpose but it's
31:49
about achieving that next level of
31:52
understanding between self and
31:54
others and what connects us
31:58
telling you a little bit about my
31:59
personal story a movie that changed I
32:03
don't like to sometimes the phrase
32:05
changed my life is a little bit drastic
32:07
sometimes it's improve but improve in in
32:09
a in in a big way when I was 17 years
32:12
old I watch in Argentina um the death
32:14
Poet Society oh the best Robin Williams
32:17
Ethan Hawk oh yeah still stands up that
32:20
movie yeah I have a new potential CLA
32:22
which is a friend of high school that
32:24
she reached out to me and I and she said
32:26
Marcelo
32:28
for the last 30 years I remember you and
32:30
I associate the phrase
32:33
carpedm you remember carp of course
32:37
because that movie made me open my eyes
32:41
in a very concrete way about look at the
32:43
moment life is fleeting fleeting you say
32:45
in English with The Adventurous STP that
32:48
I have I went to India I stay in nasham
32:51
of a famous Oso which is a very famous
32:53
Guru I was 22 I started to really shake
32:56
my mind
32:58
Shake all the preconceived notions that
33:02
I've been taught for so many years and
33:04
start to open myself to different ways
33:05
of looking at
33:08
life so we are going I know we we can
33:12
come back like this to Brand to Brand
33:14
storytelling and selling and marketing
33:16
but but it's all related right
33:18
ultimately this is just my life I've
33:20
been very adventurous and I just follow
33:25
amazing Masters like David Lynch has has
33:27
passed away he talks about this the
33:29
Transcendence so basically the there's a
33:32
sea of uh energy call it whatever you
33:35
want call it Consciousness higher power
33:38
the cosmos I don't know but it doesn't
33:41
matter I deeply as an artist I connect
33:45
with this amazing energy and we all can
33:48
tap into to this amazing energy and this
33:50
is what is fitting us to have a light
33:53
inside and I'm not promoting any
33:55
religion here I'm talking about a
33:56
universal thing
33:58
which can so basically find this value
34:02
find this worth find this connection in
34:04
your life and then don't look so much
34:06
out look a little bit within which is
34:08
not easy but it's
34:09
doable to find your gift to find your
34:12
purpose not what you bought from your
34:15
parent Society commercials that you have
34:18
to do from what you truly make you alive
34:21
and truly make you happy and then if you
34:23
bring that into your work meaning if
34:26
you're an entrepreneur the company will
34:27
be build if you're a professional The
34:30
Company You will choose for
34:31
employers and it's a conscious choice so
34:35
I think that's going to be a much more
34:37
when and I think that's much more closer
34:39
to happiness than just being a a
34:42
millionaire or a billionaire and if when
34:44
you are more
34:45
fulfilled
34:47
happier you don't need much stuff no you
34:50
don't need much stuff and you don't need
34:53
to fight for this is mine this is yours
34:55
you are black you are
34:56
white Marcel this has been such an
34:58
insightful conversation I think clearly
35:01
we have made a genuine connection here
35:03
in the way that we've uh We've explored
35:06
a number of different ideas but I just
35:08
want to thank you genuinely for sharing
35:11
your time your wisdom your insights your
35:13
experience with us because it has been
35:14
really memorable I know our our
35:17
community will get a lot out of it um so
35:20
my gratitude is genuine but also uh I I
35:24
thank you for for for your wisdom