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How to Sell a Product People Need to Experience First | Jai Roza
Abi Asija Sits down with Jai Roza of Eden's Conflict LLC, the creator of a cooperative Christian game designed to spark conversations about faith, teamwork, moral choices, and spiritual growth, to solve the inconsistent revenue and slow product sales keeping nearly 5,000 units in storage.Key Insight: Jai is not simply in the board game business. He is in the experience business. Most sales happen after people play the game, connect with its message, and see how it creates meaningful discussion. The path to growth is to lead with facilitated experiences and allow product demand to emerge…
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