Latest / The Steve Harvey Morning Show / Employment: Launch health care staffing to serve Green Bay, but national demand found her—clients from Texas and Arizona.
Transcript
- 0:00Speaker 1: Welcome to my show. I'm Rashon McDonald, a host of
- 0:02Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop
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- 0:27Speaker 1: keep you on alert because my guests provide tips on
- 0:30Speaker 1: how you can uplift your community, improve your financial planning, motivation,
- 0:34Speaker 1: or advice on how to be a successful entrepreneur. Now,
- 0:38Speaker 1: let's get this podcast started. My guest, founder and CEO
- 0:42Speaker 1: of Forever staff In Healthcare Agency is a black woman
- 0:45Speaker 1: owned healthcare staffing agency based in Green Bay, Wisconsin. Forever
- 0:50Speaker 1: staff and Healthcare Agency was founded with one goal in
- 0:54Speaker 1: mind to bridge the gap between quality healthcare professionals and facilities.
- 1:00Speaker 1: They truly need dependable support. Please work with the Money
- 1:03Speaker 1: Making Conversation Master Class. Ronnie Williams. How you doing, Ronnie?
- 1:08Speaker 2: Hello, har are you? Thank you so much for having me.
- 1:11Speaker 1: Well, great green Bay, Wisconsin for everybody we all know
- 1:14Speaker 1: about the football team is what they say is just
- 1:17Speaker 1: a city that's small and the football team is the
- 1:21Speaker 1: dominant tourist attraction. Is that correct?
- 1:24Speaker 2: Yes? Correct, Green Bay's pretty small. The only time it's
- 1:28Speaker 2: lively around here is during the Packer game, so during
- 1:32Speaker 2: the season.
- 1:33Speaker 1: So why are you there if it's only lively during
- 1:36Speaker 1: the football season.
- 1:39Speaker 2: I'm not a lively person. I'm getting older. It's a
- 1:42Speaker 2: great place for kids, and it's just super quiet here
- 1:45Speaker 2: and it's safe.
- 1:47Speaker 1: Well, tell us your background because we talk about healthcare
- 1:49Speaker 1: before we get into the question and answer session of
- 1:52Speaker 1: this interview with you, Ronnie, tell us about your background.
- 1:56Speaker 2: Okay, Well, in two thousand, I started off as a CNA.
- 2:00Speaker 2: So I used to work as a certified nursing assistant okay,
- 2:03Speaker 2: where I would assist facilities to take care of people
- 2:08Speaker 2: with special needs or elderly seniors they may have disabilities
- 2:12Speaker 2: or dementia, things like that. I was doing that for
- 2:15Speaker 2: a while, and then I went to school for HR
- 2:19Speaker 2: and then I've been doing recruiting since twenty sixteen.
- 2:23Speaker 1: Now, why do you would like say, you know, CNA,
- 2:27Speaker 1: you did that what attracted you to that level of
- 2:30Speaker 1: business because I liked for people to hear that on
- 2:32Speaker 1: the show because they might be interested. But some of
- 2:35Speaker 1: the things that was involved in it, you're not an HR,
- 2:38Speaker 1: so that means that's a career shift. We're going to
- 2:39Speaker 1: talk about that. But what originally attracted you to a
- 2:43Speaker 1: nursing assistant?
- 2:45Speaker 2: The nursing assistant. I love helping people. Like all of
- 2:49Speaker 2: my siblings are in healthcare, my mom, nieces, nephews, like
- 2:55Speaker 2: my entire family are in a healthcare field. And I
- 2:58Speaker 2: just love helping others giver. So that's why I went
- 3:02Speaker 2: to school for That's why I started doing CNA work.
- 3:05Speaker 1: Well, that's fantastic to hear that because of the fact
- 3:07Speaker 1: that we all need help. Now in twenty sixteen, you
- 3:11Speaker 1: went to HR. Why did you go to HR?
- 3:15Speaker 2: Being a CNA was very physical. It was a lot
- 3:19Speaker 2: of work. I want a real career for me. That
- 3:23Speaker 2: was just something short term, okay, So I wanted a
- 3:25Speaker 2: career for myself where I can still help people, but
- 3:29Speaker 2: on a more broader side instead of physically. So I
- 3:33Speaker 2: was like, you know, what would be a recruiter. I
- 3:36Speaker 2: can still help others. I don't have to do so
- 3:39Speaker 2: much physical things, and I can still help other people
- 3:44Speaker 2: get land careers, jobs things like that as well. So
- 3:48Speaker 2: that's why I decided to take that transition.
- 3:50Speaker 1: So what exactly is going to school for human Human resources? Correct?
- 3:56Speaker 2: Yes? HR management?
- 3:58Speaker 1: Okay, what exactly is that? Because you know you hear
- 4:02Speaker 1: me corporations and my job a small business. I have
- 4:05Speaker 1: a person consulting for HR. I always tell people three
- 4:09Speaker 1: things when you start a business. You got to have
- 4:13Speaker 1: legal because you're not to make sure all your contracts
- 4:16Speaker 1: are right. Secondly, you got to have accounting. Third you
- 4:19Speaker 1: gotta have HR. Those are three things you need to
- 4:23Speaker 1: be successful long term. So I know the value of
- 4:26Speaker 1: having an HR person either full time or as a consultant,
- 4:30Speaker 1: but you got to have that person with that value
- 4:33Speaker 1: and being being set in place, you saw your value
- 4:37Speaker 1: and your opportunity as an entrepreneur. Correct.
- 4:40Speaker 2: Yes, HR is so broad. There's so many different things
- 4:44Speaker 2: that you can do with it. HR is recruiting and hiring,
- 4:49Speaker 2: training and development, compensation and benefits, employee relations, performance management.
- 4:57Speaker 2: But what I wanted to do was recruiting. There are
- 5:00Speaker 2: some people went to school for HR where they're just
- 5:04Speaker 2: doing employee relations and things like that. I went to
- 5:08Speaker 2: school for HR and I'm just doing recruiting. That's what
- 5:10Speaker 2: I love to do.
- 5:11Speaker 1: Cool. I'm talking to Ronnie Williams's founding CEO of Forever
- 5:15Speaker 1: Staffing Healthcare Agency. Now, why did you just start it
- 5:18Speaker 1: in Green Bay, Wisconsin? I know you lived there, but
- 5:20Speaker 1: why did you start it there?
- 5:23Speaker 2: I started here because this is where I am. We
- 5:25Speaker 2: are based in Green Bay, Wisconsin, but we recruit nationally
- 5:30Speaker 2: where I'm not just niche here in Green Bay.
- 5:33Speaker 1: So how does your reach from a virtual standpoint becomes national?
- 5:37Speaker 1: Because you know, my first daughter is Green Bay, Wisconsin.
- 5:41Speaker 1: I don't think she has a lot of job placement
- 5:43Speaker 1: opportunity in Green Bay, Wisconsinant did you come back to Resilla? No,
- 5:46Speaker 1: we don't, but that's not the base of our revenue.
- 5:50Speaker 1: Our revenue is there. We're set up to held national placement.
- 5:53Speaker 1: And how does that work for somebody listening on the show?
- 5:58Speaker 2: We are this month makes a year for us. So
- 6:01Speaker 2: we're still growing, trying to gain partnerships. We are brand
- 6:06Speaker 2: new in this field right now, and to become national.
- 6:12Speaker 2: Everything is done virtually now, like you just said, and
- 6:16Speaker 2: it's a lot of outreach phone calls, cold calling, messaging people, automations, emailing.
- 6:24Speaker 2: It's a lot of business development in order to do that.
- 6:27Speaker 1: Now, you wouldness, burnout, exhaustion, and emotional stress and healthcare teams.
- 6:32Speaker 1: Like you said earlier, you know, when you were a
- 6:35Speaker 1: CNA certified nursing assistant, you know, it was a lot
- 6:38Speaker 1: of difficult for heavy lifting, a lot of stress physically.
- 6:42Speaker 1: Talk about that burnout so we can get a clear
- 6:44Speaker 1: understanding of what you're talking about. We always heard about it.
- 6:48Speaker 1: Doing COVID, a lot of work, long work hours, you know,
- 6:53Speaker 1: stress watching people, unprecedented death rate. It took a lot
- 6:57Speaker 1: of strong mental toll on people. But I'm talking about
- 7:00Speaker 1: the everyday lifestyle other than that unique health care and
- 7:05Speaker 1: health scare that we had to deal with called COVID nineteen.
- 7:10Speaker 2: Burned out as a CNA is a lot. It could
- 7:13Speaker 2: be several different things. Working with facilities that's understaffed can
- 7:17Speaker 2: burn you out because the patients caregiver ratio are like
- 7:24Speaker 2: you're one caregiver to twenty five patients patients or residents,
- 7:31Speaker 2: long shifts over time. A lot of caregivers and nurses
- 7:35Speaker 2: they work double shifts, and that can burn you out.
- 7:39Speaker 2: Emotional strain, caring for sick people, elderly people that's ending
- 7:46Speaker 2: at their end of life. And then you have those
- 7:49Speaker 2: physical demands where you're lifting and transferring patients, constant moving
- 7:55Speaker 2: around as well.
- 7:58Speaker 1: Who's a nurse, So you know, I can. I got
- 8:01Speaker 1: a sense of what you're saying because she enjoyed the profession.
- 8:06Speaker 1: But here's the thing that I always hear not referencing her,
- 8:10Speaker 1: that there's a general feeling, like in education for teachers,
- 8:15Speaker 1: that the nursing profession is an underpaid profession. Is that true?
- 8:21Speaker 2: I believe. Well, to be honest, I'm just gonna be
- 8:24Speaker 2: honest here. I think CNA's caregivers should get paid more. Okay,
- 8:30Speaker 2: nurses they get they get great pay. Registered nurses LPNs
- 8:36Speaker 2: they get great pay. CNAs need more money. They are
- 8:40Speaker 2: in the front lines of everything. They're doing most of
- 8:43Speaker 2: the physical things, and I think that they get they
- 8:46Speaker 2: should get more paid.
- 8:47Speaker 1: Okay. Cool, With that being said, give us a range
- 8:49Speaker 1: of what you know, registered nursings, registered nurses will get paid,
- 8:55Speaker 1: and then also healthcare providers and CNA's will get paid.
- 8:59Speaker 2: Just a range, okay, a range. It depends on if
- 9:02Speaker 2: you work in a hospital or a nursing home or
- 9:04Speaker 2: assistant libing it so much comes in effect with that
- 9:06Speaker 2: or home care. But the range for a CNA, I'll say,
- 9:11Speaker 2: if they worked in home care, would be fifteen dollars. Well,
- 9:16Speaker 2: you don't even have to be a CNA to work
- 9:17Speaker 2: at homecare. You can be a caregiver. But that's another story.
- 9:19Speaker 2: But it goes from fifteen to twenty about twenty seven
- 9:23Speaker 2: twenty eight dollars an hour for CNA.
- 9:25Speaker 1: Okay, what about registered nurse?
- 9:29Speaker 2: Registered nurse new graduates starts out around thirty three dollars
- 9:34Speaker 2: an hour and they can go all the way up
- 9:36Speaker 2: to about sixty dollars an hour.
- 9:37Speaker 1: Okay, cool, And now you are an entrepreneur, you're CEO.
- 9:42Speaker 1: You went from a CNA to Cno. I know I
- 9:46Speaker 1: can easily ask you God, what's the difference, But tell
- 9:48Speaker 1: them but there are responsibilities that kind of surprised you,
- 9:52Speaker 1: and then there was some moments that frustrated you. But
- 9:55Speaker 1: there's a tremendous advantage of being your own ball. So
- 10:01Speaker 1: talk Walkers through the setup process of setting up your
- 10:05Speaker 1: company forever, staff and healthcare agency.
- 10:08Speaker 2: Yes, so I worked in corporate a lot, and when
- 10:14Speaker 2: I was there, I always felt like I'm the leader.
- 10:17Speaker 2: I should be holding these meetings and implementing things and
- 10:22Speaker 2: things like that. I always felt like I was a leader.
- 10:25Speaker 2: I always wanted to implement and train and delegate things
- 10:32Speaker 2: to people. So the advantage is flexibility. I don't have
- 10:40Speaker 2: to say, hey, Boss, I need to put in PTO
- 10:42Speaker 2: to take my kid to the doctor. The advantage is
- 10:47Speaker 2: leaving a legacy behind when I pass away, I'll have
- 10:52Speaker 2: something for my kids. I can also have my kids
- 10:54Speaker 2: work for me my family member if I want them
- 10:57Speaker 2: to work for me as well. So well, yeah, it's
- 11:00Speaker 2: a lot of advantage just being here on boss managing
- 11:04Speaker 2: building a team. I'm giving people jobs which I love
- 11:09Speaker 2: to do. I can decide who I want to hire.
- 11:12Speaker 2: I can decide how diverse I want my company to be,
- 11:15Speaker 2: you know, things like that. So that's a great advantage
- 11:18Speaker 2: from me. I can make my own schedule.
- 11:22Speaker 1: Please don't go anywhere. We'll be right back with more
- 11:24Speaker 1: Money Making Conversations master class. No need for you to
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- 11:50Speaker 1: Conversations master Class with me Rashaun McDonald. Well, that's a plus,
- 11:54Speaker 1: you know, but also comes with because when you are
- 11:58Speaker 1: starting to own company, insurance comes into play. You know
- 12:02Speaker 1: all the things that you experience HR needs for HR
- 12:06Speaker 1: needs for You know, you depending on yourself, so the
- 12:10Speaker 1: responsibility of somebody else carrying a wait sometimes is not
- 12:14Speaker 1: there when you're launching your own business. Now the whole
- 12:17Speaker 1: are launching your own business. Like I said earlier, you know,
- 12:20Speaker 1: if you're gona launch a business, listen up. You got
- 12:22Speaker 1: to have a lawyer or somebody to attend to your
- 12:25Speaker 1: legal purper work. You got to have an accountant or
- 12:29Speaker 1: somebody or a bookkeeper, somebody who can tell you and
- 12:33Speaker 1: outline your expenses. You got to have a budget. All
- 12:35Speaker 1: that comes into play. An accountant, budget, CPA, whoever is
- 12:40Speaker 1: doing that, you gotta have and again Human Resources HR.
- 12:45Speaker 1: Now tell us about your company and how we can
- 12:47Speaker 1: get in touch with with you, Rodnie.
- 12:51Speaker 2: Yes, we are on LinkedIn, very active on LinkedIn. We
- 12:56Speaker 2: have a website Forever Staffing dot org Lin Dennis forever
- 13:00Speaker 2: staff in Healthcare Agency. We are on Facebook forever staff
- 13:04Speaker 2: in Healthcare Agency, and we are on Instagram forever staff
- 13:08Speaker 2: in Healthcare Agency. So we're easy to.
- 13:11Speaker 1: Find when you, Like I said, when you started out
- 13:13Speaker 1: in Green Bay, that's where you're based at. Now, what
- 13:16Speaker 1: was the initial goal? That's why the matter before you
- 13:19Speaker 1: decided to go national, which is I have to say congratulations.
- 13:23Speaker 1: What was the initial goal to go when you started?
- 13:26Speaker 1: Even though you're in Green Bay, you're dealing with a community.
- 13:30Speaker 1: I keep hearing the words small, even you said the
- 13:32Speaker 1: word small. How did you say you know something? I'm
- 13:35Speaker 1: gonna start it here, but I see big opportunity National.
- 13:40Speaker 2: To be honest, National came out of the blue. I
- 13:45Speaker 2: was focusing more on initially here, and then I started
- 13:50Speaker 2: getting clients in Texas and Arizona messaging me and they
- 13:54Speaker 2: were like, can you help us find a be a
- 13:57Speaker 2: board certified behavioral analyst or could you help us?
- 14:01Speaker 1: So the industry industry was contacting you.
- 14:04Speaker 2: Yes, yes, yep. So my I initially wanted to just
- 14:09Speaker 2: start here, be niche in Green Bay. But it kind
- 14:13Speaker 2: of just happened where I just became kind of national,
- 14:16Speaker 2: became national, where I was getting contexts from all over
- 14:20Speaker 2: the US.
- 14:21Speaker 1: Let me this this, this is great to hear this.
- 14:23Speaker 1: How did you how do you recruit your roster or
- 14:26Speaker 1: how do you build your roster to make quality of
- 14:29Speaker 1: recommendations to companies that come to you.
- 14:34Speaker 2: A lot of companies they do a lot of posting jobs.
- 14:40Speaker 2: And I thought, you know, if you're going to hire
- 14:44Speaker 2: someone to help you, I mean you can post. Companies
- 14:47Speaker 2: can post a job theirselves. They don't themselves, they don't
- 14:50Speaker 2: need an agency to do it for them. So what
- 14:53Speaker 2: we do We actually go out and look for people
- 14:56Speaker 2: we source. We don't just post a job and and
- 15:01Speaker 2: pray and post and pray, we call it and wait
- 15:04Speaker 2: for the candidates to start coming.
- 15:06Speaker 1: In post and hope.
- 15:09Speaker 2: Yep. We actually go out and find the candidates and
- 15:14Speaker 2: we make sure that they're reliable and that all comes
- 15:17Speaker 2: with the phone interview. You have to check off all
- 15:21Speaker 2: the qualifications needed to be a great fit for our clients.
- 15:26Speaker 1: Now, with that being said, a person who wants to
- 15:30Speaker 1: get on your roster, what do they have to do
- 15:33Speaker 1: and do? Can they come to your website Forever Staffing
- 15:37Speaker 1: and there's there's a form or introductory form that they
- 15:41Speaker 1: can fill out talk to us Running.
- 15:43Speaker 2: Yes, if candidates are interested. We hire all clinicians, so
- 15:48Speaker 2: we specialize in healthcare. Whether you're a registered nurse, a CNA,
- 15:52Speaker 2: a therapist, a doctor, a physician, a dentist, a dentists assistant, whatever,
- 16:00Speaker 2: we can provide a position for you. We on our
- 16:04Speaker 2: website there's an apply now tab and we made the
- 16:09Speaker 2: process easy for our candidates. Our application process probably takes
- 16:13Speaker 2: about a minute. It's a form there. You set out
- 16:16Speaker 2: the form with your name and every your name and
- 16:19Speaker 2: your number, and then you upload your resume and then
- 16:22Speaker 2: a recruiter will get back to you.
- 16:24Speaker 1: Okay, cool, what that said. That's awesome. You know your
- 16:26Speaker 1: goal has always been to improve send you being Running
- 16:30Speaker 1: has always been to improve patient outcomes. Due to teach
- 16:34Speaker 1: strategic staffing. When you say strategic staffing, what exactly are
- 16:39Speaker 1: you referencing?
- 16:41Speaker 2: Strategic means we we just we don't just staff. We
- 16:48Speaker 2: get to know our clients literally. We we just want
- 16:53Speaker 2: to know, like where you spending the most money at,
- 16:58Speaker 2: what are your hard to feel positions. So we make
- 17:05Speaker 2: sure that we have an understanding of the company that
- 17:08Speaker 2: we're working for, and that's where we have those intake
- 17:11Speaker 2: calls with with our clients where we speak with them,
- 17:13Speaker 2: see what their what their needs are, and things like that.
- 17:17Speaker 1: Cool. Now can you break down? I guess I can
- 17:21Speaker 1: say this, h the job categories? Am I asking too much?
- 17:25Speaker 1: That you make available to people companies that come to
- 17:30Speaker 1: you and also people who can apply to be on
- 17:33Speaker 1: your roster? What are those job categories?
- 17:38Speaker 2: So any category in healthcare basically, like I said, CNA's LPNs, RNs,
- 17:45Speaker 2: bcba's dietary aids and home caregivers, physician assistance, whatever position
- 17:54Speaker 2: falls that falls literally under healthcare we can help with.
- 17:58Speaker 1: Imagine this runne if we wrap up here in home
- 18:03Speaker 1: when you talking about the age of senior citizens, you
- 18:07Speaker 1: know we have we have a community that's just getting
- 18:09Speaker 1: old and old. In fact, my mom we had in
- 18:12Speaker 1: home health care for her. Of all the positions out there,
- 18:16Speaker 1: you know, but that was a position of trust, you know,
- 18:18Speaker 1: because you know, you got to have somebody you know
- 18:22Speaker 1: it's your mama or your daddy, you know, close relatives.
- 18:26Speaker 1: What is the is that a difficult position to feel
- 18:29Speaker 1: even though it's a growing field of need.
- 18:34Speaker 2: Uh, to be honest, in home caregiver is the easiest
- 18:37Speaker 2: position to feel it's easier than working in a facility,
- 18:43Speaker 2: trying to staff facilities, in hospitals, in home caregivers the
- 18:49Speaker 2: qualifications some that were training you on the job. So say,
- 18:53Speaker 2: for instance, there's a college student she I mean a student,
- 18:57Speaker 2: and she's in school for nursing and she just wants
- 19:00Speaker 2: to be a caregiver. She doesn't have experience. We can
- 19:03Speaker 2: literally get the certifications for her, train her and if
- 19:08Speaker 2: she's compassionate, her background check is good, I'm clear with
- 19:13Speaker 2: no like red flags on there. They have to pass
- 19:15Speaker 2: the criminal background check of course, thank you, and then yeah,
- 19:19Speaker 2: we'll be able to move forward. It's a lot easier
- 19:22Speaker 2: to find in home caregivers.
- 19:24Speaker 1: One more time, as we close out here, Ronnie Williams,
- 19:26Speaker 1: how do we get in judge with you?
- 19:29Speaker 2: You guys could go to our website forever staffing dot org.
- 19:35Speaker 2: We have a apply now if you're a clinician, and
- 19:39Speaker 2: then if you are a facility or a company that's
- 19:42Speaker 2: looking for staffing. We offer direct hire per dim last
- 19:47Speaker 2: minute staffing, and we also offer contract hires as well,
- 19:53Speaker 2: So if you need a clinician for four or six,
- 19:56Speaker 2: eight or twelve weeks, we can provide those for you.
- 19:59Speaker 2: And on there. All you have to do is go
- 20:01Speaker 2: to we have a meeting tab where it says become
- 20:06Speaker 2: a partner with us, and you can just schedule a
- 20:08Speaker 2: meeting right on our website. Directly on our website.
- 20:11Speaker 1: She is the founder and CEO of Forever staff In
- 20:14Speaker 1: health Care Agency are black owned, a black woman owned
- 20:18Speaker 1: healthcare staffing agency based in Green Bay, Wisconsin. But don't
- 20:21Speaker 1: let that fool you. She is feeling the need to
- 20:25Speaker 1: cross this country, both both from vendors and people who
- 20:28Speaker 1: are registered on their website and listen up. She does
- 20:31Speaker 1: a background check on everybody and to let you know
- 20:35Speaker 1: they have been cleared before you even before you'll even
- 20:38Speaker 1: call her. They've been certified and cleared for any illegal activity,
- 20:44Speaker 1: so you can feel comfortable without the people that she's
- 20:46Speaker 1: delivering for in home, hospital or personal care. Any closing remarks, Ronnie, Yes,
- 20:53Speaker 1: and we.
- 20:54Speaker 2: Also vetch our clinations to make sure that they're credit
- 20:57Speaker 2: their certifications and licenses are active on the registry as well.
- 21:02Speaker 1: Which is key too, you know, because people out there
- 21:04Speaker 1: faking and AI and their way to job. Again, thank
- 21:08Speaker 1: you again, I appreciate you coming on Green Bay, Wisconsin.
- 21:12Speaker 1: The one and Overs Ronnie Williams. Thank you for having me,
- 21:17Speaker 1: Thank you for listening to this episode. No, I need
- 21:20Speaker 1: for you to do me a favor right now to
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