Latest / Your Way Home with Hongbin Jeong
The Big Story: Can ‘less marketing’ curb blind box addiction in Singapore?
Blind boxes: adorable, collectible… and unexpectedly addictive. What began as a niche hobby for toy enthusiasts has exploded into a mainstream phenomenon, popping up in stores, fast food chains, and online platforms. But this popularity comes with a downside. Concerns over compulsive spending have prompted Singapore to consider regulations aimed at curbing the gambling-like risks of blind boxes.If rules are introduced, can strategies like ‘demarketing’ actually help curb addiction? And is it even possible to make a product designed to be irresistible truly safe without…
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