Latest / Leading Leaders Podcast with J Loren Norris / 5/26/26 - GREAT MINDS THINK…

Transcript

5/26/26 - GREAT MINDS THINK… · Leading Leaders Podcast with J Loren Norris

0:00
Subscribe now for our extensive video library of leadership
0:03
lessons promoting faith, family, and freedom.
0:07
Great minds think. That's all I want you to
0:14
contemplate right now. Great minds think.
0:19
Let's talk about it. Master the Story Power method to
0:21
captivate your audience, improve workplace culture, and 10X your
0:25
fundraising. Scan the QR code to book your
0:29
first coaching call or visit storypowercoach.com.
0:33
Subscribe now for access to our extensive media library of
0:37
leadership lessons promoting faith, family, and freedom.
0:40
Begin your personal growth plan at storypoweracademy.com for
0:44
leadership development and communication skills training.
0:49
I'm Jay Lauren Norris with leading leaders podcast.
0:53
You know, it amazes me how the tool of hypnotism called artful
0:58
vagary actually works. And if you were to measure
1:02
artful vagary against, I don't know, say the Mandela Effect,
1:06
you would have some really clever things going on inside
1:10
your head and outside your head. In fact I I watched a a long
1:16
expose where a guy was using a tool where the AI actually reads
1:20
what your camera is seeing and tells you what it says.
1:24
And what he did was compare different Chick-fil-A logos in
1:28
front of his AI. And his AI was reading it out
1:31
loud and pronouncing it and telling what it said and how the
1:33
logos changed over time. And how the one for the waffle
1:36
fries bucket was different than the one on the outside of the
1:39
white box. But when he asked AI to spell
1:43
it, AI misspelled what it was looking at.
1:48
The word chick doesn't have AK in it in the logo.
1:53
It's Ch IC-F, I L-A. And as many times as he asked
2:00
his AI to read it, to spell it out, to actually speak the
2:04
letters that it saw, it kept adding AK because the K is kind
2:10
of presumed it's kind of chick is spelled with AK.
2:13
It's supposed to be there. I mean, otherwise it'd be chic,
2:16
right? But see, we, we fill in the
2:20
blanks a lot of times with our own imagination, with our own
2:25
expectations, with our past experiences.
2:30
There's some principles, some golden rules, if you will, of of
2:34
how we operate as human beings in our society.
2:36
The relationships that we have with one another, the the jobs,
2:40
the careers, the positions, even the way we go about doing those
2:45
things. There are some tried and true.
2:49
I get the hiccups. I hate hiccups.
2:53
Maybe somebody should scare me. No, that didn't work.
2:58
Maybe the water will do it. We'll see.
3:01
See. There's some tried and true
3:03
things, some old, some old wives tales, some processes that we go
3:06
through, and some of those processes are, believe it or
3:11
not, nothing more than sales pitches.
3:15
Seriously, there were ways to get across an idea that once you
3:21
got people to repeat it often enough, everybody kind of bought
3:25
into it. And if everybody bought into it,
3:28
then it became common knowledge. And if it was common knowledge,
3:31
then it was presumed to be true. Now, I'm not even going to take
3:36
you down the rabbit trail of all of the things that our society.
3:39
Well, let me just throw a couple at you.
3:43
Milk does a body good. Have you have you talked to your
3:48
doctor about that? I mean, the presumption is that
3:53
milk is where you get all your calcium, not necessarily I that
3:59
milk is filled with protein. It is.
4:03
It's also true that cow's milk is made for cows, not baby
4:07
humans. And sometimes baby humans get
4:09
fat on milk, and milk also sometimes has a lot of human
4:13
growth hormones in it and other things that have been put into
4:16
the cow to make the cow antibacterial so the cow can
4:20
fight off other diseases that humans generally don't get.
4:23
But now those things are in your bloodstream because they were in
4:25
your food supply because so does milk.
4:29
Do a body body good? Is milk good for your bones?
4:33
Is the milk mustache a good thing or a branding thing?
4:41
Obey your thirst. That was a Sprite commercial for
4:44
a series of, I don't know, probably two or three seasons of
4:48
football and baseball. Every time the Sprite commercial
4:51
came on and said obey your thirst, well, is that the best
4:56
thing to obey of all the rules and laws in the universe?
4:59
Is your thirst the one that makes the decisions in your
5:02
life? I don't know.
5:05
I guess if you're a super thirsty person, could be, I'll
5:09
let you play with the meaning of super thirsty because today's
5:12
meaning of super thirsty is completely different than it was
5:15
10 years ago and way different than it was when that commercial
5:18
came out. If you ran an ad today that said
5:22
obey your thirst, you might be in trouble.
5:26
I'm just saying. But see, we, we played with the
5:30
linguistics. We played with the meanings of
5:31
words. We often find ourselves trapped,
5:35
confined into these presumptions that what I said and what you
5:43
heard have the same meaning, and often they don't.
5:49
Often the thing that you said and the thing that I heard have
5:52
no relationship to each other at all.
5:57
If I just say to you those 3 words great minds think, I
6:05
presume that you fill it in with the same word that I would after
6:09
that alike. Great minds think alike.
6:12
How many times have we heard that phrase?
6:14
Here's the thing that's baffling to me.
6:17
If great minds think alike, how do you get somebody like a Bill
6:20
Gates and an Elon Musk that don't agree?
6:22
How do you get the founders of AI, some of which are saying
6:25
this is the greatest thing since sliced bread, it's going to
6:27
revolutionize the entire world, and others are saying I wouldn't
6:31
let my cat use AI. These are the creators of it.
6:36
These are the people who understand what its full
6:38
capability is. They they've not just thought
6:41
about how do I make it work today, but what will it do 2
6:43
years, five years, 25 years from now?
6:45
What will Skynet and I mean AI look like?
6:49
Will it look like the Terminator from the 1980s or something
6:53
entirely different? Will AI together with, I don't
6:58
know, The Terminator and Doctor Dread?
7:07
And how many other movies have we seen Demolition Man?
7:12
How many other movies have we seen where the projection
7:15
forward of what AI could do in society?
7:18
It's not such a good thing. And then my wife and I watched
7:23
one last night where they worked so hard to humanize AI, even
7:27
every single AI driven robot was looked like a human.
7:32
It it had the ability to cry like a human.
7:34
You, you felt sympathy and empathy with and for these
7:38
creature creatures creators, I'm not sure which one they were.
7:43
And I think that was the point. See, once we can't get people
7:47
moving down that road, they just fill in the blank with what they
7:50
were already thinking and what they're already feeling.
7:52
And one of the most dangerous things as a leader is the
7:55
presumption that what you think and feel is what everybody's
7:57
going to think and feel. See, there's a there's a big
8:02
clash going on right now. Patrick bet David and his group
8:05
were talking about it just the other day.
8:06
He hires about 150 people at a time on a regular basis, employs
8:12
thousands, I presume, of people and was chatting with somebody
8:18
about hiring somebody And they said, well, you know, you, you
8:20
really ought to let our company help you with the hiring and
8:23
firing. And he said, well, how many
8:24
people have you ever like been in charge of it one time the
8:27
guy's like like 25 people. He said, Oh, well, I, I have
8:37
like 200 like right now and I need to hire up another 150
8:42
people. And, and I'm just curious, how's
8:45
your experience with 20 people going to help me hire 150
8:48
people? But see, there's this
8:51
presumption that if I've studied it at all, I know it.
8:58
Part of that same conversation with Patrick and his team went
9:01
on to talk about the current NBA crisis.
9:05
I I don't mean the basketball, not NBA MB A master's in
9:12
business administration. The challenge right now is most
9:15
people are spending somewhere around 1/4 of $1,000,000 to get
9:17
an MBA, but they can't get a job.
9:21
And they go out there to get a job thinking that because I went
9:25
to XYZ school, that just that name brand on my resume, on my
9:31
certificate of completion, on my diploma, on my transcript, That
9:36
alone should sue me in for a job.
9:41
And when it doesn't, they're kind of heartbroken.
9:44
In fact, they're now 1/4 of $1,000,000 in debt and without a
9:48
way to repay it. That's a little frustrating.
9:51
See that the presumption for decades has been that if I went
9:55
to school for this, at this school, that school name alone
10:01
means I'm getting in Wharton, Harvard, Princeton, whatever it
10:05
is, whichever your favorite law school, medical school,
10:08
whichever one it is, once I get that certificate of completion,
10:12
that diploma, it's a guarantee. And it's turning out that that's
10:18
not quite the case anymore. In fact, a lot of those high
10:21
paid particular jobs from those kinds of universities are being
10:23
replaced by AI. And what you hear over and over
10:28
is not, you're going to be replaced by AI, but you're going
10:31
to be replaced by someone who knows how to use AI.
10:34
And what I find fascinating with, you know, the, the AI
10:38
engineers, they call them AI prompt engineers.
10:41
And I've, I've had some deep discussions with a couple of
10:44
them. It's not just getting the AI to
10:48
perform the task, it's knowing what information to tell it to
10:53
perform. One of my coaching clients is a
10:56
executive from the industry of, of IT and engineering where the
11:00
two come together, MIT type grad, master's degree, very
11:05
intelligent, very articulate, very quick on the on the rise
11:10
with any kind of conversation around engineering, but doesn't
11:13
speak humans so well. That's why we're working
11:15
together to up those communication skills.
11:18
And one of the things that we found is that there are some
11:20
basic principles that go way back and some things that going
11:25
forward, they tend to be better when they go way back.
11:30
If we just keep moving on the the curve of the forward
11:33
thinking, we find that we may be on the revolutionary cutting
11:37
edge, we may be innovative and inventive, and that's awesome.
11:41
But there's a place where those inventions and revolutions still
11:45
have to be tethered to reality and humanity.
11:51
I mean, think even as far back as Buck Rogers in the 21st
11:55
century, the first series of Star Wars and Star Trek, where
12:00
they looked at, what if we imagined, I don't know,
12:03
antimatter, anti gravity devices that would allow us to teleport
12:10
from one place to another. Do you reckon when they came up
12:13
with those concepts on the shows and they could use some, you
12:18
know, video wizardry and make things appear and disappear, do
12:23
you think when they came up with those ideas, they completely
12:27
abandoned reality altogether? Or did they use some truth, some
12:31
universal principal truth that they had to look at and go,
12:34
well, maybe we don't completely understand how this works right
12:36
now, but we know that under these principles, if we stretch
12:41
those principles far enough, we can get to this new idea.
12:46
See, for every imaginative thing moving forward, it still has to
12:50
come back to the basic principles and laws of the
12:52
universe. I mean, I'm going to give you an
12:54
example kind of from my world, Eleanor Roosevelt.
12:58
It's a little quote. I had my wife write this down.
13:00
She looked it up for me on on Google.
13:03
I don't know if she used to chat or grok or anybody else.
13:06
I'm guessing just Google. But it's a little quote from
13:10
Eleanor Roosevelt you've probably heard before.
13:14
Great minds discuss ideas, average minds discuss events,
13:21
and small minds discuss people. Now, if you've ever been in a
13:25
room full of people and all of the conversation is about other
13:28
folks, it's rumors, it's gossip, It's talking about their
13:31
character or their flaws or their failures or their
13:34
successes. And you never get past the other
13:36
people in your environment. Or maybe even like a People
13:39
magazine. You never really get beyond
13:43
talking about the people. You're not even talking about
13:45
the events like the world events, like what's going on in
13:47
history, what's going on around the world right now.
13:50
How does what's happening in Panama and what's happening in
13:53
Iran impact your daily life? Well, if you're not looking at
13:57
those events, global events, global impact Canada.
14:02
Young man was arrested in the last week.
14:05
The officer told him, I'm going to certify you mentally unwell.
14:10
He's like based on what he's like because I can't.
14:15
And so they took away his freedom because someone with a
14:20
degree who went to a college who kind of things like everybody
14:24
else who went to that college decided he looks unwell to me.
14:31
So that person called their family, then that person called
14:34
the police, and then the police used cameras that were located
14:38
on St. poles and pulled this person over and took them to
14:41
jail. Not because they did anything
14:43
wrong, no, but because they didn't think like everybody else
14:51
thinks. They didn't discuss like
14:56
everybody else discusses. See, part of the reason that
14:58
this concept that if you went to that school, you attended those
15:04
classes, you got that degree from that professor.
15:07
Now, I can trust that you know what you're talking about.
15:12
You understand the subject. You've kind of been grilled on
15:16
all of this. You get it.
15:18
Let me give you another word for that.
15:21
Indoctrination. Indoctrination.
15:25
When you only learn to think alike, you're indoctrinated.
15:32
That's not education, that's indoctrination.
15:35
Those are. Those are different.
15:38
See, here's the other challenge with that.
15:40
When you can only think like everybody else around you,
15:44
whether you're talking about people, you're talking about
15:46
events, or you're talking about ideas, when the extent of your
15:51
thinking goes to what everybody else around you is thinking,
15:56
you're not really thinking. You're regurgitating.
15:58
You're repeating. You might have a clever way to
16:01
say it, but it's not different. And that's OK when you're
16:08
talking about principles that don't change, like gravity and
16:10
lift. When you're talking about ideas
16:14
that have been shoved down your throat, like the idea that milk
16:17
does a body good. Milk also causes protein
16:22
problems in your body, where you get this phlegm in your throat
16:26
and you can't figure it out. You don't really have allergies
16:28
and you haven't really been around anything to give you a
16:31
stuffy nose, but you got this. You're constantly coughing up.
16:36
I cut back my milk consumption. As a family, we used to go
16:40
through two or three gallons a week, and when we started using
16:44
coconut milk and almond milk, most of that stuff I was
16:47
coughing up in my throat went away.
16:50
Most of the allergies to Cedars and things that are common to
16:53
Texas, we don't struggle with anymore.
16:57
I'm not saying they're not there and I'm not saying the cow
16:59
caused it. I'm just saying when we took
17:02
that thing out of our diet on a regular basis, things for us
17:07
changed because we're not cows. Is common thinking?
17:18
Is group thinking, Is great minds thinking alike the ideal?
17:26
I, I, I brought some examples kind of from my world.
17:30
This little book, Augmentino's greatest salesman in the world.
17:34
In fact, I have the whole box set somebody gave me as a gift.
17:38
I don't know, 2530 years ago may have been my dad that gave me
17:42
that box set. I could be wrong.
17:45
But then Augmandino is the greatest salesman in the world.
17:50
In the cover page it says this is the title page right inside
17:54
the book. I will persist until I succeed.
17:58
I was not delivered into this world in defeat, nor does
18:03
failure course in my veins. I am not a sheep waiting to be
18:06
prodded by my shepherd. I am a lion and I refuse to
18:10
talk, to walk, to sleep with sheep.
18:13
The slaughterhouse of failure is not my destiny.
18:16
I will persist. It says persist.
18:22
There's a typo on the cover page of the book.
18:25
At the top it says I will persist.
18:27
At the bottom it says I will persist until I succeed.
18:30
I will persist until I succeed from the ancient scroll marked 3
18:35
in The Greatest Salesman in the World.
18:36
All right, that's internal content from from writing inside
18:39
this book. By the way, this particular
18:42
book, The Greatest Salesman in the World, was published in 1968
18:44
by Bantam Books. As I'm reading through the cover
18:48
page, because this book looks like it came from 1968 with old
18:51
Yellow Pages and the whole 9 yards.
18:53
But on the other title page where the copyright dated is, it
18:57
also says reprinted in 198574 and 88.
19:02
And I'm thinking, how did you know in 1968 when you printed
19:06
this book that it would be reprinted 20 years later?
19:12
So this must be one of the newer versions of 1985, but still has
19:15
Yellow Pages. Maybe they printed it on Yellow
19:17
Pages, so you'd think it was an old book.
19:20
I don't know. Page 18, he says.
19:24
Frightened by the tone of Hafeed's voice, Erasmus stepped
19:28
back and asked. Is this the secret to which you
19:32
have referred? Is this chest connected in some
19:34
way with the promise you have yet to keep?
19:37
The answer is yes to both of your questions.
19:41
Erasmus passed his hand across his perspiring forehead and
19:45
looked at a feed with disbelief. What is written on those scrolls
19:50
that places so much their value beyond that of diamonds?
19:56
Here was the answer. All but one of these scrolls
19:59
contains a principle, a law, or a fundamental truth, written in
20:03
a unique style to help the reader understand its meaning.
20:06
To become a master in the art of sales, one must learn and
20:09
practice the secret of each scroll.
20:12
When 1 masters these principles, one has the power to accumulate
20:15
all the wealth he desires. Now also in the beginning of
20:23
this book Appreciations. The Greatest Salesman in the
20:27
World is one of the most inspiring, uplifting and
20:30
motivating books I have ever read.
20:32
I can well understand why it has such splendid acceptance.
20:36
Norman Vincent Peale the dedication in this book.
20:44
I saw that while ago. Where was that dedication?
20:48
Ah, this book is respectfully dedicated to a great salesman, W
20:52
Clement Stone, who has blended love, compassion, and a unique
20:55
system of salesmanship into living philosophy for success
20:59
which motivates and guides countless thousands of
21:01
individuals each year to discover greater happiness, good
21:05
mental and physical health, Peace of Mind, power, and
21:08
wealth. Now, if you don't know who W
21:10
Clement Stone is, let me just tell you, W Clement Stone,
21:15
Norman Vincent Peale, a guy by the name of Maxwell.
21:23
Yeah, John Maxwell's father. Those guys were all running
21:26
buddies. But W Clement Stone was a mentor
21:32
to Jack Canfield. You know the book, the Success
21:36
Principles, the entire collection of Chicken Soup for
21:39
the Soul that was written along with Mark Victor Hansen, nearly
21:43
hundreds of millions of copies of that sold all of these guys.
21:47
This positive mental attitude, this sales concept, Brian Tracy,
21:51
Bob Proctor, W Clement Stone, Robert Kiyosaki.
21:57
Many of these people ran in the same very tight circles.
22:01
Here's another one now, this book originally published 1991,
22:07
The Ultimate Marketing Plan. It's going to give you a really
22:11
quick rundown really fast right here in the table of contents.
22:15
Step 1, putting together the right message.
22:17
Step 2, presenting your message. Step three, picking the right
22:20
targets. Step 4, proving your case.
22:23
Step 5, putting your best foot forward.
22:25
And then it goes on even down here to say poor boy marketing
22:29
strategies, maximizing total customer value, fueling word of
22:35
mouth advertising. Now here's the one that trips me
22:37
out because this says it was published in 1991, but a reprint
22:41
in 2620 years ago as of this recording.
22:48
Step 12, new marketing technology.
22:50
Step 13, How to make the Internet work for you.
22:58
The book was written originally before the Internet.
23:01
It was republished in 2620 years ago.
23:06
To update you on how the principles of this book, which
23:10
are probably no different than the principles of this book
23:13
written in 1968 for all the ones before it, principles, trying to
23:22
make a point here. I hope you'll catch on.
23:24
Here's the new one. I literally just got this book.
23:26
They've already been following up on with me from the
23:29
organization that I ordered the book from asking me how did you
23:32
like the book? My friends, this book is over
23:34
300 pages. Let me see how many pages?
23:36
This is 330-1347 looks like 351 pages.
23:46
They called me within 10 days and said, how'd you like the
23:48
book? I can read fast.
23:52
I cannot consume 351 pages with everything else I have going on
23:56
in less than 10 days. Not not I just I, I just can't.
24:01
I wish I could. I can't.
24:02
Let me give you a whole table of contents from this book.
24:06
This book was published in 2026. Think like a Billionaire, How to
24:11
sell like Crazy. The $500,000 learning curve.
24:14
A wiser investment than saving stocks or real estate.
24:17
Understand and identify your dream buyer.
24:20
Wait, didn't he just say that in this book in 1991?
24:22
I think he did create the perfect bait for your dream
24:27
buyer that Yep, capture leads and get contact details.
24:32
The godfather of strategy traffic.
24:35
Oh, there's our Internet comment.
24:37
The magic Lantern technique, the sales conversation, how to
24:39
automate and multiply. That's your new technologies.
24:42
You know what hasn't changed? Nothing the way you go about it
24:47
might have changed because the technologies.
24:49
But great minds think alike, right?
24:54
Or are great minds indoctrinated?
24:58
I'd really love for you to answer that question.
24:59
In fact, drop it right down in the comments if you're watching
25:02
online. Do great minds think alike?
25:06
Or do great minds step out-of-the-box?
25:07
Understand that there's some rules, laws, and principles of
25:09
the universe. There are some things about
25:11
humans that don't change and work within those parameters and
25:17
still stretch for innovation, for imagination.
25:20
See, when everybody's indoctrinated and thinks exactly
25:23
alike, there is no room for imagination.
25:29
This might surprise you to know I believe there's a God who
25:32
created us all. And I know for a fact that the
25:37
place that we're most like our Creator is when we imagine, when
25:42
we stretch beyond the known and into the potential of the
25:46
unknown, when we stay grounded in those principles that never
25:51
change and we stretch for those things that have not yet been
25:54
imagined. In fact, there's a promise that
25:56
says if you then I and the then I says beyond anything you can
26:04
ask or imagine what there's something out there further out
26:12
greater than what I can even imagine.
26:16
Yeah, yeah. But there's some principles.
26:19
If you, then I, if you as a principal, and if you don't,
26:26
then I won't. And when you get to the place
26:31
where great minds that think alike only think in a certain
26:34
sphere, they don't go beyond the limits of that.
26:37
They don't stretch beyond that. They don't look for new ideas.
26:40
And see, here's here's the fear for great minds that don't think
26:43
alike. If you have a great mind, but
26:47
you don't think like everybody else, you're a threat.
26:54
Great minds think consistently. Great minds think persistently,
27:00
not priestess persist. Great minds never stop thinking.
27:05
They're always holding on to the principle and simultaneously
27:08
reaching for what is beyond our imagination.
27:11
In this moment, great minds exercise their thinking process.
27:16
They take time to unplug from everything, to step out of every
27:20
other bit of knowledge and just imagine for a moment.
27:23
Take a journal. Really, that's all you need.
27:26
Find a place of quiet in the solitude of the darkness, if you
27:30
must, with a candle on a hillside where you can see
27:33
thousands of miles away. Allow your imagination to focus
27:39
on a problem that you're facing and not let it go until you have
27:43
at least a couple of ideas. Now remember, you got to hold on
27:46
to those principles. You can't let go of the
27:48
principles and start living in fantasyland, but if you can
27:52
tether your life to reality and stretch to imagination, you can
27:57
do incredible things. And you don't have to think like
28:00
everybody else to get there. There are ways to fight pain and
28:05
and and inflammation without acetaminophen.
28:10
True story, right? There are lots of them.
28:13
There are ways to sleep better without putting pharmaceuticals
28:17
in your body. Lots of them.
28:21
There are ways to have better relationships.
28:25
Lots of them great minds think and I'm encouraging you to do
28:33
more of it. I'm Jay Lauren Norris with
28:35
leading leaders podcast for Tell it like it is TV.
28:39
Have a blessed day. Think storytellings just for
28:48
bedtime? Nah, it's the secret sauce for
28:51
business magic. Stuck in a rut with bland
28:53
pitches and yawning clients? Enter Boost Your Business with
28:57
Story Power, Six weeks of epic storytelling training.
29:01
It's like leveling up in a video game, but for your career.
29:04
Master the art of narrative and watch connections blossom like a
29:08
viral TikTok. Simple, impactful, and game
29:11
changing. Ready to transform your biz
29:13
vibes? Dive in now and make
29:15
storytelling your superpower. This six weeks guided program is
29:20
specifically designed for those people who say, I know I need to
29:23
tell stories, I need to tell better stories because the ones
29:26
I have are boring or they're not getting across.
29:28
Or as John Maxwell says, everyone communicates and well,
29:32
you connect. Now, as a participant in this
29:35
course, what I would really love to know from you, put it in the
29:38
discussion on the course. If you're already registered
29:40
online, send me a chat, send me Adm, send me a text, send me an
29:44
e-mail. I'd really love to know what you
29:46
hope to get out of this course. I can tell you what we're going
29:49
to discuss and I can tell you what I plan to teach and train
29:52
you on, and I can tell you even what we plan to discuss each
29:56
week on the calls for the next six weeks.
29:58
I'm going to go over all of that for you in just a moment.
30:02
I can also tell you that my clients who get the greatest
30:05
success are the ones who apply the Story Power process to their
30:09
business development to increase their impact, their influence,
30:12
and their income. Now, the Story Power process
30:15
includes story mining, story selection, story qualification,
30:19
story crafting, connecting with your audience, and leading the
30:23
narrative. And if you leave any one of
30:25
those parts out, you're going to find that or you're just not as
30:28
effective as you want to be. You're not going to grow your
30:30
business to the same level. You're not going to lead with
30:33
impact and influence like you hoped to.
30:35
I can also tell you that the people who apply these things,
30:39
well, they're not failing in their business.
30:42
The reason a lot of people fail in their business is they
30:46
continue to fail to connect the solution they offer with the
30:50
problem that their clients have. The pain in the solution never
30:53
come together. And a lot of that failure is
30:56
because they're not clearly articulating how their solution
31:02
solves someone else's problem. It comes down to a question,
31:05
something like this. Who do you help and how?
31:09
Yes, that's one of the first things we're going to discuss
31:12
over the next six weeks of Boost Your Business with Story Power.
31:16
Master the Story Power method to captivate your audience, improve
31:19
workplace culture, and 10X your fundraising.
31:23
Scan the QR code to book your first coaching call or visit
31:27
storypowercoach.com. Subscribe now for our extensive
31:31
video library of leadership lessons promoting faith, family,
31:35
and freedom.