383 - Stop Spray and Pray!

The Business Acquisition Podcast with Bruce Whipple · Jan 29, 2026 · 1m

Most letters fail before they are even finished. They are generic. They are self focused. And they make it obvious that no real thought went into the person receiving them. In this follow up to Don't Be a Bot, I break down what actually makes a good letter whether you are writing to a potential board member or reaching out to an acquisition prospect who is not actively selling. I talk about how to show real background work without being creepy, why credentials alone mean nothing unless they translate into benefits for the person you are contacting, and how to think from the other side of the…