Latest / The Steve Harvey Morning Show / Rushion Interviews FOX SOUL Network General Manager, James Dubose, speaks on the importance of having a voice for the community.

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Rushion Interviews FOX SOUL Network General Manager, James Dubose, speaks on the importance of having a voice for the community. · The Steve Harvey Morning Show

0:00
Speaker 1: Welcome to my show, Money Making Conversation Masterclass. I am
0:03
Speaker 1: your host with Sean McDonald. I recognize that we all
0:05
Speaker 1: have different definitions of success. For you, it may be
0:08
Speaker 1: the size of your paycheck. Mine has inspired people to
0:10
Speaker 1: develop a plan to reach their dreams. It's time to
0:13
Speaker 1: start reading other people's success stories to start writing your own.
0:16
Speaker 1: You can only see the expectations by believing in yourself.
0:19
Speaker 1: People always talk about their purpose of gifts. If you
0:22
Speaker 1: have a gift because you read about it on social
0:24
Speaker 1: media all the time. People are always talking about that passion,
0:26
Speaker 1: then leave with your gifts and importantly here this don't
0:30
Speaker 1: let your friends, family, or coworker stop you from planning
0:33
Speaker 1: living your dreams. My guest today is Longtime Relationship James
0:37
Speaker 1: du bos his general manager of foxhol Network. Foxhold is
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Speaker 1: the black community premier free streaming platform. Sermon. This is
0:45
Speaker 1: what they say in the advertising and I love it.
0:47
Speaker 1: Unapologetically black, consumable by all entertainment around the clock. With
0:52
Speaker 1: over thirteen hundred hours of live and interactive programming annually,
0:56
Speaker 1: Fox sold is home for some of the most iconic
0:58
Speaker 1: faces and voices of our culture. Under James leadership to
1:02
Speaker 1: streaming challenge going from concept. I was there concept when
1:06
Speaker 1: him Steve Brown Boy, it was just a local thing
1:08
Speaker 1: in l A. Not look at it now, Bro, fifty
1:10
Speaker 1: five million viewers in less than two years as a
1:13
Speaker 1: long time television producer, filmmaker and entertainment industry executive. Because
1:17
Speaker 1: we're gonna talk about this his brothers with from Phil Collins,
1:20
Speaker 1: Karvied hard p did he whoo. His resume is way
1:24
Speaker 1: beyond this, but it prepared him to do and be
1:27
Speaker 1: able to man a network like that. And you can
1:30
Speaker 1: throw in this nation to now with James and his
1:32
Speaker 1: current title in the role Fox Soldiers leading the charge
1:35
Speaker 1: and showcasing the diversity of black experiences. Please working the
1:39
Speaker 1: money Making Conversation master Class the one and Oly James
1:41
Speaker 1: du Bose, How you on, my friend? I'm doing well man,
1:45
Speaker 1: Thank you for having And first of all, James, you
1:46
Speaker 1: look good and you look young. That that's that's good, Bro,
1:49
Speaker 1: that's good. Look good that that little acts black dog crack.
1:52
Speaker 1: Is it working for you? I listened. Both of those
1:56
Speaker 1: are not true. Man. Listen that intro you just did that.
2:00
Speaker 1: That motivation I don't I don't know how to follow that.
2:03
Speaker 1: I appreciate it. But that's what your network is. Your
2:07
Speaker 1: network is that motivation, Your network is, you know, and
2:11
Speaker 1: I want to I want to talk about you. I
2:13
Speaker 1: want to talk about the network because it has so
2:15
Speaker 1: many different levels and when this whole world of you know,
2:19
Speaker 1: because you have you know, let's let'sen to all this conversation.
2:21
Speaker 1: You have BT out there that started with the music
2:23
Speaker 1: videos launched on all and they went into the reality stream.
2:26
Speaker 1: The TV one jumped out there, but we still were
2:30
Speaker 1: shining away from what I like to call news real
2:35
Speaker 1: cultural context conversations because either b T or TV one
2:40
Speaker 1: thought that okay, that that wasn't ratings wise, it didn't win.
2:43
Speaker 1: And on your network you have it that you have
2:46
Speaker 1: the two stories, you have the the the conversations. That's
2:50
Speaker 1: why I think your network is important. And that's why
2:52
Speaker 1: one of the reasons I wanted to bring you on
2:54
Speaker 1: the show, just to talk about that whole concept and
2:56
Speaker 1: maintaining that integrity. I appreciate that, you know, the difference
3:01
Speaker 1: is to be quite honest, when we started this and
3:04
Speaker 1: you were there in the in the very beginning, was
3:08
Speaker 1: there was no way I was gonna come out the
3:10
Speaker 1: gating and compete against BT Revolt TV one and so forth,
3:14
Speaker 1: because they had this head started this marathon. But the
3:18
Speaker 1: one thing I felt was very important that would separate
3:21
Speaker 1: us was to truly give our community and our culture
3:24
Speaker 1: a voice, unapologetically voice where they could come and speak
3:29
Speaker 1: publicly what we normally only discussed provacily, privately, privately within
3:33
Speaker 1: the world, the provicy of our own homes. And similar
3:37
Speaker 1: to you, like what I mentioned, your name, everyone knows
3:40
Speaker 1: your name right and and and everyone knows your name.
3:43
Speaker 1: You've done so much, but to the point is that
3:46
Speaker 1: you they've seeing your name on credits, they know what
3:49
Speaker 1: you've helped others to build, but they've never really had
3:52
Speaker 1: an opportunity to hear your voice, to hear your perspective,
3:56
Speaker 1: to get inside your mind and to learn from And
3:59
Speaker 1: that's what um being authentic with the voices that we
4:03
Speaker 1: have on Fox. So but I felt was very important
4:05
Speaker 1: because everyone has a story and a lot of us
4:08
Speaker 1: our stories needs to be heard and everyone can teach
4:11
Speaker 1: us something, but we normally don't get those voices on
4:15
Speaker 1: traditional outlets, And so it fought so I'm gonna bring
4:18
Speaker 1: the voices or we wanted to bring the voice that
4:20
Speaker 1: has the perspective that we can learn from um and
4:24
Speaker 1: that we could pick up a book of our own people,
4:27
Speaker 1: of our own culture that is trying to get us
4:31
Speaker 1: to the next level. We learn how to work together,
4:34
Speaker 1: but most importantly speak the truth of what we have
4:38
Speaker 1: to deal with on the day to day basis of
4:40
Speaker 1: baby who we are in this in this world. You know,
4:42
Speaker 1: it's really interesting because you know this this is my perspective,
4:46
Speaker 1: you know, because you know you have CNN out there
4:49
Speaker 1: and say, ye have Fox News and you like you say,
4:54
Speaker 1: you every vote out there, you have you know, TV
4:56
Speaker 1: one out there, you have b T. Those are more
4:59
Speaker 1: commercial driven platforms. But the Fox News as an identified audience,
5:04
Speaker 1: they know exactly who they're talking about. And then they've
5:07
Speaker 1: they've they've the cultivate that arguments and turning into a
5:10
Speaker 1: revenue generator because the advertisers know exactly who they're talking to.
5:16
Speaker 1: Is there a model you're you're you're replicating or this
5:19
Speaker 1: just an original format that you're putting out there. Just
5:22
Speaker 1: just really getting into the culture and giving us a
5:24
Speaker 1: voice that speaks for us. Because that's what I see
5:28
Speaker 1: when I go to a Fox Soul. Well, I mean,
5:32
Speaker 1: the bottom line is, like you just said, Fox News
5:34
Speaker 1: knows who they're talking to. Yes, I know who I'm
5:37
Speaker 1: talking right, right, right, I and I and I think
5:41
Speaker 1: that audience to who we're trying to talk to is
5:43
Speaker 1: extremely valuable. Our black community is extremely valuable, and I
5:47
Speaker 1: want to give them a voice and speak to them
5:49
Speaker 1: in a way that we were sitting around the table,
5:51
Speaker 1: we would have that honest conversation. Now, you can't imagine
5:55
Speaker 1: starting Fox So through Fox was Hodd that's going what
6:00
Speaker 1: happened with Fox News? Right? I used to get that
6:03
Speaker 1: question for the first two You know that the cause
6:06
Speaker 1: we had in the beginning, you know Fox exactly, exactly exactly.
6:11
Speaker 1: But I think when you do watch Fox Soul, I
6:15
Speaker 1: don't get those questions no more because when you watch
6:17
Speaker 1: and you listen to the voices and what we say,
6:20
Speaker 1: you realize that there's nobody not of the culture pulling
6:23
Speaker 1: the strength for us. And it was very important that
6:28
Speaker 1: I wasn't just gonna be the black face of this
6:30
Speaker 1: thing and someone that's not on the culture pull of
6:32
Speaker 1: the streams. And we couldn't do we wanted to do
6:34
Speaker 1: and say what we wanted to say in the proper way,
6:37
Speaker 1: which is very important. So Fox So is the place
6:41
Speaker 1: that you could be your authentic self and you can
6:45
Speaker 1: speak your truth, whatever that may be. UM. And so
6:48
Speaker 1: that's who I'm speaking to that audience, the culture in
6:52
Speaker 1: a way that we can't go anywhere else and and
6:55
Speaker 1: and talk that talk if you will, right, I was
6:57
Speaker 1: speaking of James de bos He's the general manager of
6:59
Speaker 1: Fox Soul Network. Fox sold is the black community premier
7:03
Speaker 1: free streaming platform serving unapologetically black consumable by all entertainment
7:09
Speaker 1: around the club. And the reason I bring it up
7:12
Speaker 1: this is a perfect time. You know, we just come
7:13
Speaker 1: off an election period. Here did that? How did did
7:18
Speaker 1: you shift in the programming? We always had programming in
7:20
Speaker 1: place for allow us to say this is where you
7:23
Speaker 1: can come. I know you didn't do a election night
7:25
Speaker 1: and things like that. Is that where were eventually gonna
7:28
Speaker 1: go with some of your programming because of the fact
7:31
Speaker 1: that we know when I go there, I know I'm
7:33
Speaker 1: going there for for our organic conversations that are authentic.
7:38
Speaker 1: What is the vision? Because that's what I felt that
7:40
Speaker 1: I was missing and not just saying there's nothing negative
7:43
Speaker 1: because when I because I I don't get it on revote,
7:47
Speaker 1: I don't get it on b T, I don't get
7:49
Speaker 1: it on TV one, and that's that's one of these
7:51
Speaker 1: otherest conversations because I felt I wanted it there. But
7:54
Speaker 1: is that part of the programming the future? So speaking
7:58
Speaker 1: of the terms, I don't know if you're aware. I
8:00
Speaker 1: preempted all of our programming on on Tuesday and we
8:04
Speaker 1: did a six hour election night block with with with
8:09
Speaker 1: on Fox should Uh dominated printing, We had Ednia, we
8:14
Speaker 1: had guests come in, We spoke about how the midterm
8:18
Speaker 1: election would affect our community and our culture for six hours,
8:23
Speaker 1: Um and I preempted everything. It was extremely important. We
8:26
Speaker 1: wanted to teach UM maybe the part of the community
8:29
Speaker 1: that wasn't as into politics because they don't really speak
8:33
Speaker 1: to us on all the outlets we were. We did that,
8:37
Speaker 1: we were able to do that, We would continue to
8:39
Speaker 1: do that. So that is a big part anything that's
8:42
Speaker 1: going to affect the community. Box should is going to
8:45
Speaker 1: be a part of it. Until we'll no longer here,
8:47
Speaker 1: We'll be right back with more Money Making Conversations Masterclass
8:51
Speaker 1: with Rushan McDonald. Now let's return to Money Making Conversations
8:57
Speaker 1: Masterclass with Rushan McDonald. Well, that's that's powerful because of
9:01
Speaker 1: the fact that I'm sorry I missed it because you know,
9:04
Speaker 1: because of the thing about it is that what I
9:06
Speaker 1: just try to do, James, and just trying to extend
9:09
Speaker 1: the vos, you know, working with Steve Harvey and working
9:11
Speaker 1: with Steven A. Smith and you know, and work with
9:13
Speaker 1: other clients that I've had over the years, and being
9:15
Speaker 1: able to produce shows the message I've always wanted to
9:18
Speaker 1: give out his information and we can change the world
9:23
Speaker 1: if we participate. And your network that you're overseeing as
9:28
Speaker 1: a network, I feel is one of those consumable using
9:30
Speaker 1: when your tagline networks that allow us to come there
9:33
Speaker 1: to win, and I consider the winning streaming network for
9:37
Speaker 1: black people. Your thoughts, No, absolutely, and again um respectfully
9:45
Speaker 1: speaking of the uh the elections to be terms again
9:49
Speaker 1: for black people, where else can you go and get
9:51
Speaker 1: the news like that? Right? And it's rhetorical, but I
9:54
Speaker 1: just want to answer the question. Right. We have our
9:56
Speaker 1: daily news show called The Black People. People should tune
10:00
Speaker 1: into that. It is of the culture, by the culture.
10:02
Speaker 1: We're talking about news that affects us and not just
10:06
Speaker 1: the psychologically stabilitated news. Because if you just watch news
10:10
Speaker 1: about us five days a week, every day, we're dying,
10:13
Speaker 1: going to jail, just that and the other. We have
10:15
Speaker 1: a balance. We speak about the real news, but we
10:18
Speaker 1: also showcase the black excellence. We also showcase things that
10:21
Speaker 1: that a balance in the culture that no one UM
10:25
Speaker 1: really talks about on traditional outlets. So I really want
10:28
Speaker 1: people to dive into as we leave further into this
10:30
Speaker 1: news thing UM is to really think about watching the
10:34
Speaker 1: Black Reports. Tune into that for just one episode, do
10:36
Speaker 1: you come back? Because it's not like any other news outlet.
10:39
Speaker 1: It is truly a news show. We speak about the
10:43
Speaker 1: news and so forth. So in terms of winning, I
10:46
Speaker 1: think SO is the premiere and I understand this is promotion.
10:49
Speaker 1: I really believe it's It is the premiere destination for
10:53
Speaker 1: black content for two reasons. You can speak your mind
10:59
Speaker 1: and you can hear your thoughts live without it being
11:02
Speaker 1: watered down. My goal was to do with Fox so
11:05
Speaker 1: to the community, which is the reason I say unapologetically
11:08
Speaker 1: black but consumer by all is what I felt like
11:11
Speaker 1: hip hop did for the music UM industry. Everyone thought
11:15
Speaker 1: when it first came out it wasn't gonna last. It's
11:17
Speaker 1: just coming from the hood and so forth. Now the
11:20
Speaker 1: non black coach consumer more hip hop than the black
11:22
Speaker 1: coach itselfs right because they've learned to respect our voices,
11:26
Speaker 1: to respect our truth, if you will, and to what
11:29
Speaker 1: I call going on the safari, you can go see
11:32
Speaker 1: the dangers that we have to face every day without
11:35
Speaker 1: having to get bit by any animals that our bought.
11:37
Speaker 1: And so that's that's that's that's what hip hop is
11:41
Speaker 1: and so Fox. So we want you to participate. We
11:44
Speaker 1: want everyone to participate. It is very important and um
11:47
Speaker 1: that we do that because we have a voice that
11:50
Speaker 1: I feel like it respect, it should be respected even
11:53
Speaker 1: more and can bring all cultures together through through the
11:56
Speaker 1: p o V of black people and us being on things.
11:59
Speaker 1: When you know the beauty of what you're doing over there,
12:02
Speaker 1: when did you realize because everything is a job. You
12:05
Speaker 1: know that, James an opportunity to you. You know, it's
12:07
Speaker 1: a check that gets you excited and then the creative part.
12:10
Speaker 1: But bottom line, we gotta get paid and we gotta
12:13
Speaker 1: we gotta think that we're making a difference. When did
12:15
Speaker 1: you realize that, Man, I'm only something. I'm overseeing something
12:19
Speaker 1: that you know, because I know you're like me. We
12:22
Speaker 1: want to change the world. Man, You know that somewhere
12:25
Speaker 1: along the line this is one of those projects that
12:27
Speaker 1: you're overseeing. Seriously, I feel can change the world. Because
12:32
Speaker 1: when you stream, you stream internationally. They see that show
12:35
Speaker 1: in Africa, they see that show in Brazil, they see
12:37
Speaker 1: it in Russia. That's the type of content that we
12:40
Speaker 1: are under that we're not tied to a cable network
12:43
Speaker 1: which maybe only be seen in the States. That's a
12:46
Speaker 1: powerful statement tied to your network that you're distributing this
12:49
Speaker 1: type of content worldwide. Absolutely, I felt like we were
12:55
Speaker 1: onto something. Again, it goes back to you was I
12:57
Speaker 1: knew he was there in the beginning when they first
12:59
Speaker 1: came to me to to actually helped put this together
13:03
Speaker 1: from ground zero. It wasn't like they decided to do
13:07
Speaker 1: this and this was up and running and then they're like, hey,
13:09
Speaker 1: we need someone to run this thing. If the question
13:12
Speaker 1: was how do we do this, how do we do
13:14
Speaker 1: it in an authentic way, and how do we do
13:16
Speaker 1: it facing the elephant in the room that many people
13:19
Speaker 1: are gonna have that question of how it is fostering
13:21
Speaker 1: to do a black network when they are a money
13:24
Speaker 1: making machine behind Foster News. So once they said to me,
13:27
Speaker 1: we're gonna give you the runway and get out your
13:29
Speaker 1: way I knew then that we were gonna be onto
13:32
Speaker 1: something because my whole career, I've been blessed the good,
13:36
Speaker 1: the bad, the ups and downs, is feeding the culture.
13:40
Speaker 1: So I've been doing what the culture has been thirsty for,
13:43
Speaker 1: if you will. And this game an opportunity to to
13:46
Speaker 1: to to sort of feed that hunger and quinch that
13:48
Speaker 1: thirst in an authentic way. And and it's a job,
13:51
Speaker 1: and we're not there yet, um, But every day I
13:54
Speaker 1: get the opportunity to do that, man, and wake up
13:56
Speaker 1: and and and you know, I'm extremely blessed to do that.
13:59
Speaker 1: I just want all other culture to give it an opportunity,
14:02
Speaker 1: um to do that like they do other other outlets.
14:06
Speaker 1: And I know it's new, we all it would be
14:07
Speaker 1: three years old Jane w thirteenth of next year. But
14:10
Speaker 1: I think with that said, it's incredible. But what the
14:15
Speaker 1: whole team has been able to accomplish in a short
14:17
Speaker 1: period of time and the number of eyeballs and incredibility
14:20
Speaker 1: that we brought the Fox Farm. Wow, you're saying three years, man,
14:24
Speaker 1: that's how it feels like five. Really? If you know
14:27
Speaker 1: when I when I got the type of content y'all
14:29
Speaker 1: putting out there, Let's talk about some content, you know,
14:31
Speaker 1: like like I really do enjoyed the Book of Sean.
14:34
Speaker 1: I love you got you know, I'm gonna throw out
14:36
Speaker 1: some name. We're gonna come back his show, you know,
14:38
Speaker 1: Tammy Max show, Uh, Claudia and George. She all over everything.
14:42
Speaker 1: I like, high energy, Viica Fox. Will she ever get old?
14:46
Speaker 1: She's on that doing her thing. So so you you
14:49
Speaker 1: got a little bit of everything on that show. So
14:52
Speaker 1: let's start with the names that you you know, want
14:55
Speaker 1: to say, viviicul fist to Claudia Jordan's and the Tammy
14:57
Speaker 1: Max because they got outlets. You know, she does radio
15:00
Speaker 1: in l A. Because all over the place, Clardia and
15:02
Speaker 1: Jordan the face of hosts and different shows. That's the
15:05
Speaker 1: name that brings the eyeballs to you guys. Is that
15:09
Speaker 1: is that? Then Tammy Ron. But don't want to forget
15:11
Speaker 1: about her, you know it is that? Is that strategically
15:16
Speaker 1: why they're entied to the network or they brought ideas
15:19
Speaker 1: to you and you said, let's go with it. Well,
15:22
Speaker 1: a couple of things. You know, we've had Angela yee
15:26
Speaker 1: um jeezy. I don't want to forget anyone that's really
15:31
Speaker 1: got man on down, rape Frocket and yes, of course
15:34
Speaker 1: all the names and you just name the idea. Again,
15:37
Speaker 1: it wasn't necessarily about the celebrity factor of it. It
15:40
Speaker 1: was about people who had a perspective that hadn't been
15:45
Speaker 1: heard on a consistent basis, that that wanted to speak
15:48
Speaker 1: their truth. So, you know, Villica Less to have a
15:52
Speaker 1: vivigat Fox on on the network, Lisa Ray Um Selena Johnson.
15:57
Speaker 1: This that was actually born out of from Claudia Claudio
16:01
Speaker 1: Jordan's UM. They had a segment with with with these
16:04
Speaker 1: Ladies one time on UM that the Queens show, the
16:08
Speaker 1: Cree Show, Yeahs with the Queens, and it did so
16:11
Speaker 1: well and we decided to make to make a weekly
16:15
Speaker 1: show out of it. And if you really won't fall
16:18
Speaker 1: into that show, you see a different side of those ladies.
16:21
Speaker 1: You see the the emotional side, You see the queen
16:25
Speaker 1: side that they really are, how smart these these ladies are.
16:29
Speaker 1: You get the opportunity to hear that perspective on a
16:31
Speaker 1: variety of subject matter that is happening in the world.
16:34
Speaker 1: And I think that's why UM that show is so
16:38
Speaker 1: successful for us because and also importantly is that you're
16:42
Speaker 1: seeing queens lifting other queens up on on on. I'm
16:48
Speaker 1: afraid of that show. I remember when it first came out,
16:49
Speaker 1: because you know, Vivica can talk, and Claude that can talk,
16:52
Speaker 1: and Lata in the beginning she was real quiet. I
16:55
Speaker 1: don't know, you know, it's kind of like jumping rope.
16:57
Speaker 1: She didn't know when to jump in. Oh no, that
16:59
Speaker 1: ain't the case. No, my brother another that. No, No,
17:04
Speaker 1: they're all they found their voice. I think they found
17:07
Speaker 1: that rhythm. And again, you gotta understand it's difficult as well.
17:10
Speaker 1: This show was born in the pandemic, right and in
17:15
Speaker 1: a zoom say, it's not like they were ever in
17:16
Speaker 1: the studio together to feel that energy to play off
17:20
Speaker 1: one another there at home, um, having to play off
17:24
Speaker 1: each other and understand that so so so so it
17:26
Speaker 1: takes you know, it takes a little bit to do that.
17:29
Speaker 1: But they found that really man, and that is a huge, huge,
17:32
Speaker 1: huge show. Fuss. That's something I don't want to use
17:36
Speaker 1: the word blessing when you talking about the pandemic. But
17:39
Speaker 1: the pandemic did change the way we watched TV. You know,
17:42
Speaker 1: stars were zooming in and they would becoming acceptable instead
17:46
Speaker 1: of having to come into a studio, people understood. Okay,
17:49
Speaker 1: I'm this is consumable to me. I'm enjoying this. This
17:52
Speaker 1: is cool when you look at the whole thing. Was
17:55
Speaker 1: the way that when the country got shut down, we
17:57
Speaker 1: were we were affected by the endemic. Was that a
18:01
Speaker 1: good thing from a programming standpoint? I know Netflix screams
18:05
Speaker 1: about they numbers during the pandaemia were off the chain.
18:09
Speaker 1: A lot of people said, online sales off the chain.
18:12
Speaker 1: How what positive impact did it have on Foxhold? Um,
18:17
Speaker 1: it really expanded the network. It allowed our footprint to
18:20
Speaker 1: really go to a broader place because you didn't have
18:22
Speaker 1: to be in led to be a part of the shows. Um,
18:25
Speaker 1: you could doom them. So that way we were able
18:27
Speaker 1: to get the most influential voices of the culture that
18:31
Speaker 1: we could have. And it really worked. And so I
18:33
Speaker 1: don't think wherever go back to being a traditional studio network.
18:38
Speaker 1: If you will, there's gonna be some sort of a
18:40
Speaker 1: hybrid because we still need to be able to reach
18:43
Speaker 1: people no matter where they are. UM to be a
18:46
Speaker 1: part of foxel We'll be right back with more Money
18:49
Speaker 1: Making Conversations Masterclass with Rushan McDonald. Now, let's return to
18:55
Speaker 1: Money Making Conversations Masterclass with Rashan McDonald. Well, let's talk
19:00
Speaker 1: about a little bit about your past, which is all good.
19:03
Speaker 1: And I was teaching you all fair. You know, he's
19:05
Speaker 1: a man. We look at his resume, y'all. You know
19:07
Speaker 1: he got Phil Columns, he got Kevin Hall, he got
19:11
Speaker 1: p Diddy. You know he got Keshia Cole. You know
19:15
Speaker 1: all these just just name a few, because resume going
19:18
Speaker 1: all the way back to nine Night and that. Okay,
19:20
Speaker 1: so then it like it started last week. Okay. Now
19:24
Speaker 1: that's a lot going on. There's a lot of star
19:26
Speaker 1: power and a lot of diversity, a lot of different personalities.
19:30
Speaker 1: How do you work those relationships plus doing reality shows?
19:34
Speaker 1: At one time he used the King of the reality Shows.
19:36
Speaker 1: So I mean, since you have a skill set of communication,
19:39
Speaker 1: that's really vital to get for people to feel comfortable
19:43
Speaker 1: around you, James, and also to trust you talk about that.
19:48
Speaker 1: But you know, um as you know, relationships is extremely important,
19:52
Speaker 1: and I think a part of just just my truth
19:55
Speaker 1: a big part of the reality show success. I think
19:58
Speaker 1: I've been blessed with a gift to just be a
20:00
Speaker 1: great storytelling, but to also recognize things and people that
20:06
Speaker 1: most of us want to know about. Um So, everybody.
20:09
Speaker 1: If you look at all my most of my shows
20:11
Speaker 1: in the reality space, from Keisha Code Tied Intoya Monica,
20:16
Speaker 1: Trade or they were at a crossroads in their lives
20:20
Speaker 1: and and and and what they were able to to
20:23
Speaker 1: to trust me with was the fact that I built
20:27
Speaker 1: a genuine relationship with them first and foremost. That I
20:29
Speaker 1: wasn't here to sensualize their lives. Is that I wanted
20:32
Speaker 1: to for them to entertain, but also educate and inspire
20:36
Speaker 1: others that may be going through what they're going through.
20:38
Speaker 1: Because I don't care who you are, how much money
20:40
Speaker 1: you have, what your name is, you wake up every
20:42
Speaker 1: day and fighting something. We have to fight something every day.
20:46
Speaker 1: And so I tried to use that model UM in
20:48
Speaker 1: a sense to tell you truth. Not only people will
20:50
Speaker 1: respect that a lot more UM, but they would get
20:54
Speaker 1: to know you a lot more than whatever other product
20:56
Speaker 1: that you have. When this reality show goes away and
20:59
Speaker 1: they can us go off and they do and they
21:01
Speaker 1: do for everybody, you still want to have a brand
21:04
Speaker 1: that people respect because you was honest and open with them.
21:06
Speaker 1: And so that was really just my my conversation. But
21:10
Speaker 1: a part of that UM rather just to be quite
21:13
Speaker 1: frank a part of that too, because I saw a
21:15
Speaker 1: lot of the pain that it was dealing with that
21:17
Speaker 1: I was hot and from my own life. Um and
21:20
Speaker 1: at the height of my success, I was probably at
21:24
Speaker 1: the lowest point of my life um to to a
21:27
Speaker 1: point where depression was like suicide and the whole thing.
21:32
Speaker 1: Um and and and a beautiful sister who we both know,
21:37
Speaker 1: Lorita Jones, um like save me like she called me
21:43
Speaker 1: in the office one night and in October two thirteen
21:48
Speaker 1: and and and in five minutes of the conversation she
21:50
Speaker 1: basically said, I'm gonna send you to get help because
21:53
Speaker 1: I'm not paying for your funeral. And so I say
21:55
Speaker 1: that to say this is outside looking in assess. Is
22:00
Speaker 1: one thing what I've learned through that process, and I
22:02
Speaker 1: speak about this a lot, is I didn't have a
22:07
Speaker 1: love for myself. I depended on the success. I depended
22:11
Speaker 1: on the validation of everyone else. Um And that goes
22:15
Speaker 1: back far not to get too deep into it. By entrepreneurship,
22:19
Speaker 1: and the first business you have to learn to run
22:21
Speaker 1: is you and you can never do that if you
22:23
Speaker 1: don't have a real genuine love for yourself. And I
22:25
Speaker 1: never had that. So when when the love stopped or
22:28
Speaker 1: I had eventually your inner world create your out of
22:31
Speaker 1: world and it would catch up to you. And I said,
22:33
Speaker 1: and it's for anyone young that's listened to this, as
22:35
Speaker 1: entrepreneurs that think money or success or been around certain
22:40
Speaker 1: people's gonna it's gonna make you okay. It is not.
22:43
Speaker 1: You gotta know how to be okay all by yourself,
22:46
Speaker 1: to fulfill your love cup alone, and then when you
22:49
Speaker 1: get it from other people, the business will be fine,
22:52
Speaker 1: will continue. And I didn't have that. Unfortunately, I didn't
22:55
Speaker 1: have people to talk to, or I didn't know how
22:57
Speaker 1: to talk to. I tried to I end up instead
22:59
Speaker 1: of build it on my success, I spent fifteen years
23:04
Speaker 1: of my life living a lot trying to hide the
23:06
Speaker 1: bay that I was in because I didn't know what
23:07
Speaker 1: to say. So I really wanted to get that out
23:10
Speaker 1: because but I do feel like the blessing of it all.
23:13
Speaker 1: But it was everything I've been through an experience built
23:17
Speaker 1: me to authentically build fox soul in what we're trying
23:20
Speaker 1: to make absolutely my story was speaking absolutely. You know
23:23
Speaker 1: I'm a piggyback that because success is really interesting. I
23:26
Speaker 1: can remember when um, when I was with Steve Harvey.
23:29
Speaker 1: You know, it was just backt like we was just
23:31
Speaker 1: taking over the world. And it's something about being number
23:34
Speaker 1: one because you gotta stay there. I always tell people
23:36
Speaker 1: it's fun to climbing, but when you get there, that's
23:40
Speaker 1: when you have to stay. And then there's a there's
23:42
Speaker 1: a hidden pressure, sometimes self created, that you gotta be bad.
23:46
Speaker 1: You don't he said something very key. I didn't know
23:49
Speaker 1: who to talk to because it wasn't anybody like me
23:52
Speaker 1: that I can go to. And it was the same
23:54
Speaker 1: thing with him. And when he's still rocking the road.
23:56
Speaker 1: Don't get me wrong, but one time when you said
23:59
Speaker 1: black reality, so you said his name and you said
24:02
Speaker 1: it a lot. And but who do you turn through?
24:05
Speaker 1: Who do you trust? Who you show a sign of
24:08
Speaker 1: weakness to? You know, all those things come into play
24:12
Speaker 1: that would mentally drained you, and it did to me.
24:15
Speaker 1: I just stepped back. I had to go. I gotta
24:19
Speaker 1: step back. This is too much success can be too much.
24:23
Speaker 1: Money is not the issue anymore. Is the relationships is
24:26
Speaker 1: people you can call taking vacations, get off that little
24:31
Speaker 1: that little will because something worried about it. If you
24:34
Speaker 1: don't get off, it will be if you get back
24:36
Speaker 1: on it that is so profound that you're saying that,
24:39
Speaker 1: because it is very relatable to me. Because I didn't.
24:42
Speaker 1: I felt victim to my own success because I couldn't trust.
24:46
Speaker 1: I didn't have time for my family or they got
24:49
Speaker 1: the money, they got the perks, but I never had time,
24:52
Speaker 1: didn't celebrate the birthdays. I should have celebrated all those
24:55
Speaker 1: if I went on vacation. I was kind of like
24:57
Speaker 1: working real hard on my vacations. So what you're saying
25:01
Speaker 1: is necessary, but it also lets you appreciate when people
25:06
Speaker 1: are sick on the job. Family first, you know, I
25:08
Speaker 1: want to go on vacation, take your days off, you know,
25:12
Speaker 1: learn from my mistakes. I won't. I won't tie you
25:14
Speaker 1: up like I tied tied your life up. That is
25:17
Speaker 1: really important, And thank you for saying that. Man, I
25:19
Speaker 1: wanted to pick you back and let you know I've
25:21
Speaker 1: been there and I wan't allow myself to go back. No.
25:25
Speaker 1: I appreciate you saying that. And you know, a big
25:28
Speaker 1: part of it is actually speaking and talking about it,
25:30
Speaker 1: so I don't go back there. But I've also learned
25:33
Speaker 1: that that is actually strength and being involnerable. So I
25:37
Speaker 1: appreciate you saying that and giving me um that validation
25:41
Speaker 1: as well. But because sometimes you think you only one
25:43
Speaker 1: in the world going through what you're going through at
25:45
Speaker 1: that time, I would tell you, I mnuna just share
25:47
Speaker 1: a story, man, it's a It's always this story I
25:49
Speaker 1: always sits in my head. Was it was an employer.
25:51
Speaker 1: I was a show I want name the show, and
25:54
Speaker 1: she had planned a vacation and and I wouldn't later
25:58
Speaker 1: take that vacation because I said, you take the vacation,
26:01
Speaker 1: then you're gonna have the job when you come back.
26:03
Speaker 1: And and and to this day, I regret that because I
26:08
Speaker 1: know that that was a selfish move on my part
26:12
Speaker 1: and I was more concerned about me than the people
26:15
Speaker 1: around me. And so moving forward, since that always stays
26:18
Speaker 1: in my head, I always listen to people. I always
26:21
Speaker 1: understand that they are important, that their spirit, their soul,
26:25
Speaker 1: their life is important, and I can't allow their lives
26:28
Speaker 1: be consumed by my dreams. So so that's my take
26:32
Speaker 1: on that. Because of the fact that you just hit
26:34
Speaker 1: home with me when you started talking like that, I
26:36
Speaker 1: just had to bring it out. No, I appreciate that
26:39
Speaker 1: these are the conversations. I love it. That's why I'm
26:41
Speaker 1: grateful for being what I also want to say as
26:44
Speaker 1: we close out, James. First of all, thank you for
26:46
Speaker 1: taking the time. I am an outlet for your for
26:49
Speaker 1: your talent, and I say that with no strings attached.
26:53
Speaker 1: My newsletter goes out. You can signed up. It goes
26:55
Speaker 1: out every two two o'clock on the dot. It's just
26:58
Speaker 1: standard time every Wednesday, six or six thousand plus and growing.
27:02
Speaker 1: And that allows me to talk to my apologetic black
27:06
Speaker 1: fan club members who I know will appreciate your unapologetic,
27:11
Speaker 1: unapologetic streaming audiences into your home. That you know, man,
27:15
Speaker 1: you're telling our story. And I know I have nothing
27:18
Speaker 1: negative when I talk about BT or Revolte or you know,
27:22
Speaker 1: uh TV one. But what you're doing, brother, we gotta
27:27
Speaker 1: keep supporting it. Fox Soul is home, and I appreciate
27:30
Speaker 1: you monitoring it and keeping the doors open for us. Man. No,
27:34
Speaker 1: I appreciate you. Thank you for saying that, man, And
27:37
Speaker 1: that's uh, let's figure out how to make that news.
27:39
Speaker 1: Let it go, brother, Let's make it a win win.
27:40
Speaker 1: Anything I can do to help that, that's that's what we.
27:44
Speaker 1: Thank you, Jane for taking the time, and we're gonna
27:45
Speaker 1: talk sooner. Brother. I appreciate thank you