Latest / Leading Leaders Podcast with J Loren Norris
7/17/2026 THE STORY AUDIT: EVALUATING THE GAPS IN YOUR MESSAGE
7/17/2026 THE STORY AUDIT: EVALUATING THE GAPS IN YOUR MESSAGEEPISODE 1826“The story reveals only what the story teller wants revealed and that’s not always what the hearer wants or needs to hear.” J Loren Norris The Story Audit: Evaluating the Gaps in Your MessageDr Caroline Leaf says “You make a lousy someone else.” A self-assessment framework to critique corporate storytelling should be applied for consistency in brand and mission. Brand: what people say about you (your company) when you walk out of the room. Mission: the assignment, purpose or direction which announces, then determines…
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