Episode 140 - How Food Persuades (And Why You Should Care)

Maximize Your Influence · May 26, 2016 · 1m

Did you know that if you think about what you ate earlier in the day, you're proven to snack less? Kurt and Steve discuss a recent article by Psychology Today that studies this phenomenon. Size of packaging, color, position...all of these things subconsciously influence what your prospect buys...and how much they buy. On this episode, Kurt and Steve discuss some recent books and studies that delve into how much we eat...and why you should care as a persuader. Atmosphere can also include the tension in the air. Is there a rush, or are customers relaxed? What type of climate are you trying to…