Episode 179 - New Trust Research and Interview with Michele Plunkett

Maximize Your Influence · Mar 8, 2017 · 1m

Six stats on the importance of trust in influencer marketing "Only 22% of brands are trusted." (Havas Media) That's a frightening metric for any marketer. Without establishing trust between your brand and your audience, it's nearly impossible to market your product or service. So marketers are faced with the difficult question of how to create and maintain trust with their audience. "61% of women said they won't engage with an influencer's sponsored content if it doesn't feel genuine." (Bloglovin) Trust and authenticity are critical for engagement in any influencer campaign. Without trust…