Latest / The Steve Harvey Morning Show / Music Exec Phil Thornton talks Black Music Month events at the National Museum of African American Music

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Music Exec Phil Thornton talks Black Music Month events at the National Museum of African American Music · The Steve Harvey Morning Show

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  Speaker 1: experience firsthand by marketing and Brandon expert Rashan McDonald. I
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  Speaker 1: Rashan McDonald money making Conversations. Here we come. Welcome to
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  Speaker 1: can laugh, cane up because I'm with a good friend
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  Speaker 1: on the show that they feel thought. But let's get
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  Speaker 1: the show started right. It's time to stop reading other
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  Speaker 1: people's success stories and start writing your own. I say
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  Speaker 1: that every time this show starts and always tell people
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  Speaker 1: to leave with their gifts. Some people call their gifts
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  Speaker 1: their passions. And if you have a passion, don't let
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  Speaker 1: your age, friends, family or coworkers stop you from planning
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  Speaker 1: a living your dreams. My interviews that I do on
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  Speaker 1: money Making Conversations of the CEO, celebrities, entrepreneurs and industry
• 3:06
  Speaker 1: decision makers. My next guest is an industry decision maker.
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  Speaker 1: His name is Phil Thornton. His music industry's the music
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  Speaker 1: industry executive, television producer, don't sleep on that, and senior
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  Speaker 1: vice president general manager of r C A Inspiration r
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  Speaker 1: C Inspirations, the number one label and gospel Music Home,
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  Speaker 1: the Kurt Flanker, Bam Fred Hammer, the Walls bro the
• 3:26
  Speaker 1: Walls Group, Landrew Johnson, and many many more. And we're
• 3:29
  Speaker 1: gonna talk about that because I'm gonna pull out this
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  Speaker 1: press release. The Just Stella Awards and so many people
• 3:33
  Speaker 1: that actually because rename the show the Provident Entertainment Awards.
• 3:37
  Speaker 1: That's what they struld rename it. Show all these folks
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  Speaker 1: out there jamming up there. But he's also a member
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  Speaker 1: of the National Museum of African American Music. Uh, He's
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  Speaker 1: a board member, and that's important. We talked about that
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  Speaker 1: because the museum is dedicated to reserving and the celebrating
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  Speaker 1: the many john Is created influence inspired by African Americans.
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  Speaker 1: The museum is located in Nashville and were featured special
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  Speaker 1: trick of feature in Black Music Month, which is the
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  Speaker 1: month of June and present coveted right raps of the
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  Speaker 1: Rhythm Awards to the Fish Jubilee Singers and Line Richie
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  Speaker 1: and Smokey Robertson and Quincy Jones and Shaka can get
• 4:15
  Speaker 1: you know if your old school, like when you gotta
• 4:16
  Speaker 1: say shock a name twice because feelware so many hats.
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  Speaker 1: There are plenty of words that can be used to
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  Speaker 1: describe music industry executives like him and television produces like him.
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  Speaker 1: For there's only one two words to describe. And when
• 4:28
  Speaker 1: I see him, and because he's a dear friend of mine,
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  Speaker 1: I called him the man. Please work with the money
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  Speaker 1: making conversations, dumb man, feel thing well, the man, the man.
• 4:43
  Speaker 1: I gotta bring the man back. You know, you know,
• 4:47
  Speaker 1: you know we met Mary, you came down. We had
• 4:49
  Speaker 1: a nice meal. Actually I moved. I bought a building
• 4:53
  Speaker 1: in Atlanta, man and um one acre lot and just
• 4:57
  Speaker 1: h expanding on the opportunity. He's a more into television production,
• 5:02
  Speaker 1: producing to television series currently, you know, expanding in the talent.
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  Speaker 1: But one of the things I always appreciated you, and
• 5:09
  Speaker 1: I think that what what you really liked about me
• 5:12
  Speaker 1: was the ability to multitask. And you do a very
• 5:16
  Speaker 1: good job of that field. You've always done that well.
• 5:19
  Speaker 1: Talk about that that ingredients because a lot of people
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  Speaker 1: fail because they don't understand. They get I gotta do
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  Speaker 1: this one thing and focus on this one thing. That's true,
• 5:28
  Speaker 1: but you have to be able to do many things
• 5:30
  Speaker 1: while you're focusing on that one thing. Tell us about
• 5:32
  Speaker 1: that fielding you gotta. I mean, to me, it's all
• 5:35
  Speaker 1: about multitasking. I love music, I love television and film
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  Speaker 1: as well. But I've been fortunate, Rashan to have great partners,
• 5:42
  Speaker 1: you know, every steps on on the label side, I
• 5:46
  Speaker 1: have a great team that supports me, which makes life
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  Speaker 1: much easier there. And then for my television and film productions,
• 5:52
  Speaker 1: A partnered with various production companies to just kind of,
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  Speaker 1: you know, make sure things are moving with excellence and
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  Speaker 1: on time. And so you know, it's really about just prioritizing, delegating,
• 6:03
  Speaker 1: and just working with people that you know, share that
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  Speaker 1: same heart and dash. And that's that's very true, because
• 6:09
  Speaker 1: but the key is feel. You know, I'm put the
• 6:12
  Speaker 1: word put another titler on visionary, okay, because you have
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  Speaker 1: to see things that other people don't see, and sometimes,
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  Speaker 1: you know, we we take that for granted because you know,
• 6:21
  Speaker 1: I always love the fact that when I look at
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  Speaker 1: my life, you know, you know, when I was branding
• 6:25
  Speaker 1: Steve Harvey, the word branding wasn't popular. You know, it's
• 6:27
  Speaker 1: just something I just did naturally. And so when I
• 6:30
  Speaker 1: used the word branding a branding expert, that's you. When
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  Speaker 1: you were visionary as a person who sees things. He
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  Speaker 1: sees talent, and he takes that talent into his fold.
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  Speaker 1: And guess where they become stars or they become or
• 6:42
  Speaker 1: they they they've lost their way. And you said, hey,
• 6:45
  Speaker 1: come work with me, and I think we can we
• 6:47
  Speaker 1: can do something together. That's a visionary. How is it
• 6:50
  Speaker 1: when you look at talent. That's why I called my
• 6:52
  Speaker 1: boy Will Packer. You know when he came on the show,
• 6:54
  Speaker 1: I said, Will Packer, Man, you know when we were
• 6:57
  Speaker 1: doing act like Think Like a Man. And you know,
• 6:59
  Speaker 1: because Steve Harvy that when we sold the book to
• 7:01
  Speaker 1: screen Jams, we envisioned that to be a white movie.
• 7:05
  Speaker 1: We really did. And so Will Packinson. Now, man, I
• 7:08
  Speaker 1: got this guy named Kevin Hard, and I knew Kevin Hart,
• 7:11
  Speaker 1: you know, but I didn't know Kevin Hard like he
• 7:15
  Speaker 1: was pattioned about Kevin Hart. And so that was a
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  Speaker 1: visionary who basically launched Think Like a Man, basically launched
• 7:22
  Speaker 1: step Kevin Hard's career. And also out of the same movie,
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  Speaker 1: Um John legend hit came out of that, and so
• 7:31
  Speaker 1: so the two major players in the music genre and
• 7:33
  Speaker 1: the acting comedic drama blew up because of his vision
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  Speaker 1: and his association, you had that same ability, whether it's
• 7:40
  Speaker 1: new talent or talent that's been established, or talent to
• 7:43
  Speaker 1: look for a new vibe in their life. Talk about
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  Speaker 1: how you look at these different challenges that people present
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  Speaker 1: you from a talent standpoint. Shout out to my brother,
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  Speaker 1: Will Packers, that's my that's that's my brother, good friend
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  Speaker 1: of mine. But yeah, I mean on the talent level,
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  Speaker 1: it's it's just certain indescribable quality. You know, over when
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  Speaker 1: I meet talent that I never want to be the
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  Speaker 1: one to outwork talent. So when I see and hear
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  Speaker 1: that passion, that commitment, that clear vision, that they see
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  Speaker 1: it as well. And I'm more so of a person
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  Speaker 1: that's becoming an executor of source by having a talent
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  Speaker 1: that really really has a clear picture of who they
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  Speaker 1: are person foremost, and that's always important and and and
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  Speaker 1: again I may amplify what they say and what they envisioned,
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  Speaker 1: but it's important for the talent to have a true
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  Speaker 1: clear vision of who they are. Like, I don't want
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  Speaker 1: you to just do something because I think it's great.
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  Speaker 1: I want you to basically have that foresight and that
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  Speaker 1: vision and I'll come in, like said, amplify take it
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  Speaker 1: to another level. But I look for authenticity. I look
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  Speaker 1: for just you know that that work ethic and just
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  Speaker 1: being clear on your purpose and this is really your
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  Speaker 1: This is really your purpose. Because not everybody wants to
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  Speaker 1: be an actor should be an actor, or everybody wants
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  Speaker 1: to be a singer to be a singer. So making
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  Speaker 1: sure that your purpose in your passion are intersecting, and
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  Speaker 1: but making sure that you're also authentic and there's something
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  Speaker 1: about you that will connect with people, and that's what
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  Speaker 1: people look for. Well, it's the Stellar Awards shows that
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  Speaker 1: you're you. You're dealing with authenticity. You know, when you
• 9:16
  Speaker 1: look at the fact that the thirty six annual Stellar
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  Speaker 1: Awards and profitent Entertainment celebrates twenty three nominations for the
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  Speaker 1: thirty six annual Stellar Gospel Music Awards, with ten artists
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  Speaker 1: nominating in seventeen categories. Do you what do you come on? Now?
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  Speaker 1: You know your room crowded? Now your rooms crowded. Now
• 9:38
  Speaker 1: just the nominations alone, your rooms crowded. The room was crowded.
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  Speaker 1: Grateful we got some you know, we think twenty three
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  Speaker 1: nominations ship, well, Michael Jordan's ship. So I'm feeling think
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  Speaker 1: about that what I'm saying, you know, but I can
• 9:52
  Speaker 1: always I got wrong on the mantel that I'm looking
• 9:54
  Speaker 1: at my mantel now, and some Stellars and some Manage Awards,
• 9:57
  Speaker 1: and some of we gotta always make wrong. I'm just building,
• 9:59
  Speaker 1: come on up. But the three thing. I brought that
• 10:01
  Speaker 1: up because you know, one of my favorite people care
• 10:03
  Speaker 1: shipped Kelly. I gotta put Kelly on there because you're
• 10:05
  Speaker 1: mad at autists of the Song the Year, Albertina walk up,
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  Speaker 1: Female Artists of the Year, Album of the Year. Uh,
• 10:13
  Speaker 1: coming to your contemporary female artists a year. When I
• 10:16
  Speaker 1: look at Mally Music, Marvin Seth, Donnie mcclerk and All
• 10:20
  Speaker 1: Nations Music, Travis Green, who I love to death, you know,
• 10:23
  Speaker 1: Landraw Johnson, Corene Hawthorne, Melvin cris Bel and KB. Now
• 10:29
  Speaker 1: when I gotta go back up to Travis Green because
• 10:32
  Speaker 1: he's a special talent, because he has a crossover audience,
• 10:37
  Speaker 1: if I'm not mistaken. And when I interviewed him and
• 10:40
  Speaker 1: UH a couple of years ago. And then I look
• 10:43
  Speaker 1: at Donnie, said, Dunnie mclerk And I've been doing Donnie
• 10:46
  Speaker 1: mccirklands since since two thousands, and we fall down, which
• 10:50
  Speaker 1: which which put him in another stratosphere way back in
• 10:53
  Speaker 1: two thousands, we falled down. So then you look at
• 10:56
  Speaker 1: Marvin Seth, you know, his back to back singles. He's
• 11:00
  Speaker 1: doing syndicated radio on Sundays weekend show. So all these
• 11:04
  Speaker 1: people are different. And then you have this young thirty
• 11:07
  Speaker 1: three year old kid, Sheered Kelly. You know who's out there?
• 11:10
  Speaker 1: Madley music? Who? Who? Who? When you talk to him
• 11:12
  Speaker 1: on phone, you're talking, You're talking like your friend. You know,
• 11:15
  Speaker 1: you know, don't you know? You know? Because people get
• 11:17
  Speaker 1: that word gospel, they think they're talking to somebody who's
• 11:20
  Speaker 1: gonna hit him upside the head with the Bible. And
• 11:22
  Speaker 1: that's same thing with Travis Green. You have these people
• 11:25
  Speaker 1: all just real people, man. I think that's what you
• 11:28
  Speaker 1: use when you say the word authentic, that's what you're
• 11:30
  Speaker 1: talking about. Yeah. Absolutely, man, you gotta thinking about it.
• 11:34
  Speaker 1: They yes, all of them love God. They have that
• 11:37
  Speaker 1: in common. They've been called to do this, but they
• 11:39
  Speaker 1: know more people like you or not. I literally just
• 11:42
  Speaker 1: had a meeting with with our mutual Frank Kirk Franklin
• 11:45
  Speaker 1: right before this, and you and I both over. Sarah
• 11:47
  Speaker 1: Kirk is one of the most down to earth people
• 11:50
  Speaker 1: you know there is like he's gonna give you a
• 11:51
  Speaker 1: scripture if you need a scripture, a positive word. But
• 11:54
  Speaker 1: he's a regular brother that's going through you know, things
• 11:57
  Speaker 1: like you and I so mean but again so but
• 11:59
  Speaker 1: same thing with Travis, which, by the way, we got
• 12:01
  Speaker 1: a new single you heard it here first from Travis
• 12:04
  Speaker 1: Green coming out at the end of June with Travis
• 12:07
  Speaker 1: featuring Kirk Franklin and John p Key. So that's that's
• 12:10
  Speaker 1: gonna be a big record for Travis Green. So we
• 12:15
  Speaker 1: come on that the North Carolina bar Right, that's right,
• 12:19
  Speaker 1: Charlotte Solotte, that's right. He got me, got me going
• 12:23
  Speaker 1: back in my roots now with John that's taking you
• 12:28
  Speaker 1: back right there. Tell Travis Rashaan wants him on the
• 12:32
  Speaker 1: show the end of June. Just tell Travis Green, that's
• 12:34
  Speaker 1: my boy. I gotta have you know bender absolutely And
• 12:40
  Speaker 1: so when I when I look at the whole thing
• 12:41
  Speaker 1: and that reason, I'm just slowing it down a little
• 12:43
  Speaker 1: bit because we all on the show to talk about
• 12:45
  Speaker 1: you being a board man. We only show to talk
• 12:46
  Speaker 1: about the National Museum African American music. But gospel is
• 12:51
  Speaker 1: such a key component to that music, to that genre,
• 12:54
  Speaker 1: and so many people come out of gospel that supports
• 12:57
  Speaker 1: the rest of the genre of music that's at these
• 13:00
  Speaker 1: at your African American Museum. What where is gospel at?
• 13:04
  Speaker 1: You know, we come out of COVID where I'd like
• 13:06
  Speaker 1: to believe faith was reinforced in especially with the civil
• 13:10
  Speaker 1: unrest with with George Floyd. And you know, the anniversary
• 13:14
  Speaker 1: is coming up this month. Unfortunately of his one year
• 13:17
  Speaker 1: of death, murder or whateever name you want to put
• 13:21
  Speaker 1: it definitely wasn't right. And uh, fortunately the first police
• 13:25
  Speaker 1: officer has been indicted and then we're up this summer
• 13:28
  Speaker 1: we'll find out how long he will be imprisoned or incarcerated.
• 13:32
  Speaker 1: So where is gospel music at? Because you know, you
• 13:35
  Speaker 1: have hip hop went out there exploded. You know, you
• 13:38
  Speaker 1: always have R and B, and then you had fusion,
• 13:41
  Speaker 1: you have jazz. Where is gospel music in that landscape?
• 13:44
  Speaker 1: Or uh, popularity or revenue tours all those things. Nowhel
• 13:51
  Speaker 1: music is uh, it's continues to grow stronger than ever.
• 13:55
  Speaker 1: Like I mean, we had a record breaking year then
• 13:58
  Speaker 1: for our division, So I mean, you know, great releases
• 14:01
  Speaker 1: from care is shared and you know Karin Hawthorne having
• 14:05
  Speaker 1: you know, airplay on both the R and V and
• 14:07
  Speaker 1: the Gospel Station's Kirk Franklin had three number one singles,
• 14:11
  Speaker 1: one of which was a gold single and Love Theory.
• 14:13
  Speaker 1: So I mean it was a record setting year for
• 14:15
  Speaker 1: US as a division, but also the genre as a whole.
• 14:18
  Speaker 1: I mean, people like Jonathan McReynolds and Tasha cop Leonard
• 14:21
  Speaker 1: from you know my Competitors and also you Got You've
• 14:23
  Speaker 1: Got Maverick City Music. I'm sure you're familiar with them.
• 14:26
  Speaker 1: That that's the new wave right now. They're doing tremendous
• 14:29
  Speaker 1: things in the gospel realm as well, so really the
• 14:33
  Speaker 1: future looks bright. A lot of our partners at Spotify, Apple, Amazon,
• 14:37
  Speaker 1: pandor et cetera are seeing that this is an underserved
• 14:41
  Speaker 1: community that but that that constantly shows up, you know,
• 14:45
  Speaker 1: with the minimal resources they've applied. So now they're starting
• 14:48
  Speaker 1: to really you know, ramp up more personnel and more
• 14:52
  Speaker 1: creating more opportunities on platform and more real estate for
• 14:56
  Speaker 1: gospel music, which is encouraging because they also see the
• 14:58
  Speaker 1: global coortunities for gospel. We're seeing a lot of growth
• 15:02
  Speaker 1: in Africa and Brazil in the UK, so it's just
• 15:06
  Speaker 1: it's really continues to just grow and grow and seeing
• 15:09
  Speaker 1: cross genre collaborations, people like Kanye doing gospel and you know,
• 15:13
  Speaker 1: Justin Bieber just had a gospel album, just continue chance
• 15:18
  Speaker 1: to wrap a holy I love that cup, I love
• 15:21
  Speaker 1: that cut. Then yes, yes much right with Shaunder, gospel
• 15:26
  Speaker 1: continues to be you know, current relevant and and we
• 15:30
  Speaker 1: see I mean even hr the singer her who just
• 15:32
  Speaker 1: one who's won four Grammys in Oscar just a few
• 15:34
  Speaker 1: weeks ago, She's got a gospel song that you know,
• 15:37
  Speaker 1: we put it out through our division. So again we're
• 15:39
  Speaker 1: seeing a lot of our mainstream artists really paying homage
• 15:42
  Speaker 1: to their roots and and and unapologetic about their faith,
• 15:46
  Speaker 1: which is extremely important. So we're just like I said,
• 15:48
  Speaker 1: we're seeing the catalog grow year over year, but we're
• 15:51
  Speaker 1: also seeing the new artists continue to have a lot
• 15:54
  Speaker 1: of opportunity and generate revenue extreames. Well you know, you know,
• 15:58
  Speaker 1: I'm one of those guys. I'm a big thinker. You know,
• 16:01
  Speaker 1: when I see Travis Scott go down in Houston do
• 16:04
  Speaker 1: his Astra World concert and then sell out in a
• 16:07
  Speaker 1: couple of hours and ten thousand people buying tickets, and
• 16:11
  Speaker 1: they don't they only have a line of just buying
• 16:13
  Speaker 1: tickets on faith that can we get that in gospel?
• 16:18
  Speaker 1: Can we get can these young stars? Can we can
• 16:21
  Speaker 1: we get that energy where there's a huge way they
• 16:24
  Speaker 1: can fill up you know, Philadelphia Football Stadium. It can
• 16:28
  Speaker 1: the future get there? I know we tried it with
• 16:30
  Speaker 1: the Three Kings when Donna mcclarg and Kirk and and
• 16:33
  Speaker 1: uh and Marvin sapp about ten years ago. What can
• 16:37
  Speaker 1: we get there? Then? Can they Jonathan McReynolds and all
• 16:40
  Speaker 1: these talents that I think, can they get on the
• 16:42
  Speaker 1: stage and generate ten fifteen thousand people showing up? Am
• 16:46
  Speaker 1: I asking too much and making that statement? I didn't
• 16:50
  Speaker 1: know what? I think It's absolutely possible. I think Jonathan U,
• 16:54
  Speaker 1: Karen Hawthorne, There's a few artists that immediately come to
• 16:56
  Speaker 1: mind that could really uh be a catalyst said that,
• 16:59
  Speaker 1: But I'm telling keep your eyes on that Maverick City Music.
• 17:02
  Speaker 1: I've been watching their momentum and they're independent, you know,
• 17:05
  Speaker 1: they're they're independently young and you know, targeting a young
• 17:09
  Speaker 1: multicultural audience what you know as God as you know
• 17:12
  Speaker 1: target at eighteen to twenty four demo they just announced
• 17:15
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  Speaker 1: and the ACT Council. What grows in the forest trees?
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  Speaker 1: I Discover the Forest dot org, brought to you by
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  Speaker 1: the United States Forest Service and the ad Council. Well,
• 19:28
  Speaker 1: let's get back to why I brought you on. Man.
• 19:29
  Speaker 1: You know June his Black music, mak You know, we
• 19:33
  Speaker 1: know the advertisers, they've they've taken note of that they
• 19:36
  Speaker 1: want to spend money doing Black music math and the
• 19:39
  Speaker 1: big celebration in Nashville. Why Nashville for the National Museum
• 19:42
  Speaker 1: of African American Music, Nashville, Tennessee music city, right, that's
• 19:50
  Speaker 1: what they call so but I'm the Detroit up there. Yeah, yeah,
• 19:58
  Speaker 1: atant you know, it is a big coined music city.
• 20:02
  Speaker 1: So it's just it's it's so appropriate that the museum
• 20:06
  Speaker 1: should be open here. I mean, we opened it, you know,
• 20:08
  Speaker 1: the soft opening was back during in January doing MLK
• 20:11
  Speaker 1: weekend and since then, you know, it's been open, you
• 20:14
  Speaker 1: know for weekends, and we've now expanded it to open
• 20:17
  Speaker 1: Wednesday through Sunday. But this June Black Music Months celebration,
• 20:22
  Speaker 1: it's like the super Bowl, but the muse in like
• 20:24
  Speaker 1: this is that's what it is. And so it's super exciting.
• 20:27
  Speaker 1: I mean, we've got the Legends Gala on you know
• 20:30
  Speaker 1: that Thursday, the yeah, you know, honoring some of the legends,
• 20:36
  Speaker 1: I mean Quincy Jones and Lionel Ritchie and Smokey Robinson,
• 20:40
  Speaker 1: Miss Shatka Kha. I'm gonna say that was that was
• 20:45
  Speaker 1: the first forty five I had on my breakfast place.
• 20:49
  Speaker 1: I feel for you, so shout out to Miss Shakakhan
• 20:51
  Speaker 1: and then the fifth two police singers. So that's the
• 20:53
  Speaker 1: Legends Gala. And then on that Friday, you've got a
• 20:56
  Speaker 1: series of panel discussions what we're calling the State of
• 20:59
  Speaker 1: Black Music. So so I mean we're talking about everything
• 21:01
  Speaker 1: from sports and music, the fashion of music, to business
• 21:04
  Speaker 1: and music. And also you know we're gonna be doing
• 21:07
  Speaker 1: Our Lives podcast, say the Black Music podcast hosted by
• 21:11
  Speaker 1: Yours truly. Um, So that's happening on that on that Friday,
• 21:14
  Speaker 1: and then Saturday is the Big Black Party and June
• 21:17
  Speaker 1: Team celebrations. So it's so much happening in Nashville, Tennessee
• 21:21
  Speaker 1: at the museum. I'm just excited and I just encourage
• 21:24
  Speaker 1: everybody to come out and see this momentous institution. Let's
• 21:28
  Speaker 1: talk about this shot. I knew you're on my show,
• 21:31
  Speaker 1: but it sounds like you should be on Good Morning
• 21:33
  Speaker 1: to America. Sounds like you should be on today's show
• 21:35
  Speaker 1: right now. Seriously, you know this is the this is
• 21:38
  Speaker 1: your music city. Okay, this ain't motor said You're in
• 21:41
  Speaker 1: music city. This is the this is the National Museum
• 21:44
  Speaker 1: of African American music. You talking about when you said
• 21:47
  Speaker 1: when you got to the black part that was going life? Okay, okay,
• 21:50
  Speaker 1: where who else know about this? I'm trying to get it.
• 21:54
  Speaker 1: I'm excited, So I'm saying that why can't I why
• 21:58
  Speaker 1: can't you be on Good Morning America talking about this?
• 22:00
  Speaker 1: Where's the press on this? Man? What's who? Does anybody
• 22:04
  Speaker 1: see what I see? Here? Field? You know? Man? I
• 22:06
  Speaker 1: see big Man? You CBS, I'll say, CBS This Morning
• 22:11
  Speaker 1: has been a great support of the museum. They're actually
• 22:14
  Speaker 1: working on doing another feature to highlight this wonderful uh
• 22:18
  Speaker 1: we celebration that we have coming up. So but they've
• 22:21
  Speaker 1: been super supportive. We love CVS and hopefully you know
• 22:23
  Speaker 1: all friends of g m A has show us some
• 22:24
  Speaker 1: love and the Today's Show because that's because that's Father's
• 22:28
  Speaker 1: Day weekend, right that that June. Yeah, because it's on
• 22:31
  Speaker 1: a Sunday, so that June team, So I mean it's
• 22:33
  Speaker 1: but you know again, it's it's if you can't make
• 22:36
  Speaker 1: it on that Sunday, we're not doing it Sundays off
• 22:38
  Speaker 1: or even if that Saturday you can't make it, but
• 22:40
  Speaker 1: Thursday and Friday, it's it's gonna be so much and
• 22:43
  Speaker 1: so many great people you can, you know, learn so
• 22:46
  Speaker 1: much amazing information and meet and network and you know,
• 22:50
  Speaker 1: just think about what what do you know a celebration
• 22:51
  Speaker 1: where they honor in Quincy Smokey Lion on and shot
• 22:54
  Speaker 1: and releasing is that's just iconic, that's I mean some
• 22:58
  Speaker 1: of the great and so I'm super excited about what
• 23:01
  Speaker 1: we have. But again here in Nashville, Tennessee, let's call
• 23:04
  Speaker 1: music city. Well, you know something you've sold me feel
• 23:07
  Speaker 1: actually yourself? Why are you just teasing anyway about that?
• 23:10
  Speaker 1: But the thing I just love about it because I
• 23:12
  Speaker 1: get so excited and watching your brand. You know, I
• 23:15
  Speaker 1: feel the thing about it. I always talk about your brand.
• 23:17
  Speaker 1: I feel your special talent. I happen to be in
• 23:20
  Speaker 1: the room where you were honored by the legends and
• 23:23
  Speaker 1: that was a special night. And uh and you're many
• 23:25
  Speaker 1: more personal honors coming your way. But how did you
• 23:28
  Speaker 1: get involved with the National Museum African American Music? How
• 23:32
  Speaker 1: did that come about as a board member. I was
• 23:36
  Speaker 1: a good friend of mine. She just was telling me
• 23:40
  Speaker 1: about the museum maybe five years ago, and facilitated an
• 23:44
  Speaker 1: introduction with Henry Hicks, who's our you know, president of
• 23:48
  Speaker 1: CEO of the museum. And when I met Henry, I
• 23:51
  Speaker 1: guess he felt that passion my love for music and
• 23:54
  Speaker 1: black music, because black music, be clear, is American music
• 23:58
  Speaker 1: when you think about every genre, it was like black people,
• 24:01
  Speaker 1: African Americans. I played a significant role and the creation
• 24:05
  Speaker 1: um not always demonetization, but the creation has been UM
• 24:10
  Speaker 1: started with us. And so he felt that passion in
• 24:12
  Speaker 1: that conversation. And you know, they voted me on to
• 24:15
  Speaker 1: the board, like I said, almost five years ago, and
• 24:18
  Speaker 1: I've been rocking since, did a lot of fundraisers, um
• 24:21
  Speaker 1: you know Sony. I was you know, pretty instrumental in
• 24:24
  Speaker 1: Sony's financial gift that they donated a few months back.
• 24:28
  Speaker 1: So really, this is something that is so much Rashan
• 24:32
  Speaker 1: there and I had to be a part of it
• 24:34
  Speaker 1: because beyond the actual institution, I think about the education initiatives,
• 24:39
  Speaker 1: what we can do on elementary all the way through
• 24:42
  Speaker 1: college and scholarship opportunities, and these are things that we're
• 24:45
  Speaker 1: absolutely implementing now. And so that's the you know, for
• 24:48
  Speaker 1: the museum to be beyond the institution. And I wanted
• 24:52
  Speaker 1: to be a part of that narrative, that storytelling and
• 24:55
  Speaker 1: and you know, Adam and doing my part of it
• 24:58
  Speaker 1: that music is. You know, I'm old enough to have
• 25:03
  Speaker 1: done that forty five single, the little forty five A
• 25:05
  Speaker 1: and B side, and I always remember that, uh, you know,
• 25:08
  Speaker 1: and then I went to the eight track, okay, and
• 25:10
  Speaker 1: I thought that was been a cassette. And then you
• 25:13
  Speaker 1: you know, we all had that long playing album, you know,
• 25:16
  Speaker 1: but then then all of a sudden that the CD
• 25:18
  Speaker 1: came out, and then and then all of a sudden
• 25:21
  Speaker 1: it became digital. And so now I'm in my car
• 25:25
  Speaker 1: can look at you know, any type of genre of music.
• 25:29
  Speaker 1: I can make my own station if I wanted to.
• 25:31
  Speaker 1: How is that play out for the artist? You know?
• 25:34
  Speaker 1: Because you have independent individuals got there, they can start
• 25:37
  Speaker 1: their own labels. It's just a different game out there.
• 25:40
  Speaker 1: And sometimes I don't even know. I'm experienced in the
• 25:43
  Speaker 1: game feel and I don't even understand it. What what what?
• 25:46
  Speaker 1: What technology or what knowledge do you have to bring
• 25:49
  Speaker 1: to the game or or it's always a constant learning
• 25:52
  Speaker 1: club for you feel throwing in the music business today,
• 25:58
  Speaker 1: it's constantly a learning curve always. That's how you continue
• 26:02
  Speaker 1: to be great, like because you know it was it's
• 26:05
  Speaker 1: as you mentioned. I mean, it's evolved over the years,
• 26:08
  Speaker 1: and so when I think about now, even with n
• 26:10
  Speaker 1: f T and bitcoin and everything happening with that movement
• 26:13
  Speaker 1: with the music industry, that's the next wave of of
• 26:17
  Speaker 1: you know, how music is going to be shared and
• 26:20
  Speaker 1: and monetized. So you have to be a continue to
• 26:22
  Speaker 1: be a student. I'm a student. I listen, I talked
• 26:25
  Speaker 1: to my peers. I'm talking not only to the to
• 26:28
  Speaker 1: the other CEOs and like my Sylvia Own and John Platt,
• 26:31
  Speaker 1: but I'm also talking to this younger generation to see
• 26:34
  Speaker 1: what's the new, what's now, what's next, because you can
• 26:37
  Speaker 1: learn so much, so much. Hi everyone, Al Rooker here,
• 26:41
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• 26:43
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• 26:48
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• 26:50
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• 26:54
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• 26:58
  Speaker 1: wildfires can start anywhere, even in your neck of the woods.
• 27:01
  Speaker 1: Go to Smokey Bear dot com to learn more about
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• 27:35
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  Speaker 1: forest near you and start exploring. I discover the forest
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  Speaker 1: dot orgon brought to you by the United States Forest
• 28:08
  Speaker 1: Service and the Council. Well, you know now I need
• 28:11
  Speaker 1: to know about the museum. You know when miss spawning
• 28:14
  Speaker 1: and when it opened up in uh Washington, East African
• 28:17
  Speaker 1: American Museum lines You couldn't get in because they told
• 28:24
  Speaker 1: us exactly what that experience was going to be about.
• 28:27
  Speaker 1: You know, you told us about the block was happening
• 28:29
  Speaker 1: on third was having on Friday block party on Saturday.
• 28:32
  Speaker 1: You know what is the museum experience when you walk
• 28:35
  Speaker 1: through that front door? Is it two floors? It's in
• 28:38
  Speaker 1: a basement. How many square footage? Let's let's take our
• 28:41
  Speaker 1: time because I want you to be as visual and
• 28:44
  Speaker 1: let's have fun with this because we're walking through African
• 28:48
  Speaker 1: American history, music history here, Phil. I want I want
• 28:51
  Speaker 1: to take our time. I want to have fun with this.
• 28:53
  Speaker 1: Next this next question the museum and the museum is uh,
• 28:57
  Speaker 1: how many floors is it? How many square fee? You know,
• 29:00
  Speaker 1: just just walk me through the front door, man, and
• 29:03
  Speaker 1: like you just the tour guy. Oh, I got visio,
• 29:06
  Speaker 1: I got people who listening to the show. I got
• 29:09
  Speaker 1: people watching the show. So you really got to be creative.
• 29:11
  Speaker 1: So the people listening, they gotta feel like they're walking
• 29:14
  Speaker 1: with you. The people who can see you, they gotta
• 29:17
  Speaker 1: feel like, Man, I can actually see that that that
• 29:20
  Speaker 1: that billy, that that saxophone, I can see that guitar.
• 29:23
  Speaker 1: I can see it all, I can hear it all. Yeah,
• 29:26
  Speaker 1: it's it's when you walk into this beautiful space on
• 29:30
  Speaker 1: Fifth and Broadway, Nashville City downtown. You see instruments when
• 29:35
  Speaker 1: you first walked through the door, and some other great
• 29:38
  Speaker 1: artifacts wardrobe from some of your favorite artists. But then
• 29:41
  Speaker 1: you actually the tour starts um in our Roots Theater
• 29:45
  Speaker 1: where we kind of show you a ten minute movie
• 29:47
  Speaker 1: on just the origin of Black music and it's evolution
• 29:50
  Speaker 1: over the years. You immediately exited the Roots Theater and
• 29:54
  Speaker 1: the first gallery that you enter is the Wade in
• 29:57
  Speaker 1: the Water Gallery, which is our gospel gallery. Uh. It's
• 30:01
  Speaker 1: so super impressive because everyone knows the music started with
• 30:04
  Speaker 1: spirituals at him hymns and gospel music is the foundation
• 30:08
  Speaker 1: of all genres of music, so you started the gospel.
• 30:11
  Speaker 1: Then it goes into the Blues gallery. Uh, then Jazz
• 30:15
  Speaker 1: and I mean just to see some of the artifacts
• 30:17
  Speaker 1: and the awards. Remember Bill, you're from some of your favorites.
• 30:19
  Speaker 1: And then you go into the One Nation Under Group,
• 30:22
  Speaker 1: which is an R and B gallery, which is probably
• 30:24
  Speaker 1: one of my favorite galleries, and just seeing everything from
• 30:27
  Speaker 1: history about Motown records and stacks and Billy International I
• 30:31
  Speaker 1: means so much history, but also you'll see some of
• 30:34
  Speaker 1: your favorites, you know, like your your Mary J. Blige
• 30:37
  Speaker 1: and Erica Batdo was highlighted in there. So it's I mean,
• 30:40
  Speaker 1: it takes you on a musical journey, um. But also
• 30:44
  Speaker 1: you have these great interactive experiences within each gallery, so
• 30:48
  Speaker 1: you can actually on your wristband that you have on
• 30:51
  Speaker 1: against the museum, you can actually add you know, playlists
• 30:54
  Speaker 1: from some of the favorite artists that you may discover
• 30:56
  Speaker 1: in the museum. And you know, there's an interactive in
• 30:59
  Speaker 1: the Gospe Gallery where Dr Bobby Jones and you can
• 31:02
  Speaker 1: sing in the virtual choir. But in the R and
• 31:04
  Speaker 1: B Gallery you can have a dance off, uh, you know,
• 31:07
  Speaker 1: to some of your favorite music. And then the museum
• 31:10
  Speaker 1: concludes with our hip hop gallery, which is really one
• 31:14
  Speaker 1: of my favorites as well, because I mean you can
• 31:16
  Speaker 1: you can actually record a freestyle, you can make a
• 31:19
  Speaker 1: bet in there. Uh, you can rhyme too some of
• 31:21
  Speaker 1: your favorite songs. And again at all those are your
• 31:24
  Speaker 1: wristband that you get to save as a you know,
• 31:26
  Speaker 1: kind of a souvenir. Electronically everything is sent to you.
• 31:29
  Speaker 1: But so much history in there, again covering you know,
• 31:33
  Speaker 1: gospel blues, jazz, R and B and hip hop. So
• 31:36
  Speaker 1: it's super impressive, all fifty six thousand square feet of
• 31:40
  Speaker 1: just excellence in history and musical bliss. You know the
• 31:45
  Speaker 1: fact that you started with gospel, you're in with hip hop.
• 31:48
  Speaker 1: You know, I think it's it's a phenomenal. And then
• 31:51
  Speaker 1: I see and let's just expand the whole conversation to
• 31:53
  Speaker 1: see how blacks have finally been recognized in country and
• 31:57
  Speaker 1: western country music. I should say country music, it's been
• 32:01
  Speaker 1: we're finally getting recognized. We're not a fluke. And so
• 32:05
  Speaker 1: I'm not saying that we including that. I'm just saying
• 32:07
  Speaker 1: that we finally started to get recognition about our contribution
• 32:11
  Speaker 1: the eacht genre. But we're putting that arto together. There
• 32:15
  Speaker 1: had to be some heated debate in the room. Do
• 32:17
  Speaker 1: we start with gospel, did we end with hip hop?
• 32:19
  Speaker 1: Did we do jazz? Did we do R and B?
• 32:22
  Speaker 1: Come on, come on, tell me about that room before
• 32:23
  Speaker 1: we go, because you know, come on, now, come on
• 32:27
  Speaker 1: hip hop. I know somebody to say hip hop. They
• 32:30
  Speaker 1: can't because they can't say that him word. I know.
• 32:32
  Speaker 1: It was some debate for them oldies when it can't
• 32:35
  Speaker 1: hip hop. It was there was some spirited discussions, and
• 32:37
  Speaker 1: I was a part of them because I raised some
• 32:39
  Speaker 1: of those questions. But I gotta tell you, but I
• 32:43
  Speaker 1: gotta celetate this time to celebrate the amazing historians. It
• 32:47
  Speaker 1: was about a dozen, about twelve thirteen historians and ethno
• 32:50
  Speaker 1: music cologists that worked really, really hard, Rashaan on the
• 32:54
  Speaker 1: storyline for the museum. And you had to start with gospel.
• 32:57
  Speaker 1: That's where it's started so musically, I mean, but they did.
• 33:00
  Speaker 1: This is you're talking about years upon years of research
• 33:04
  Speaker 1: and you have some of the best and the brightest
• 33:06
  Speaker 1: to just know about music and so but you can't.
• 33:09
  Speaker 1: But you know, we gotta acknowledge where it started gospel,
• 33:12
  Speaker 1: and we also got to acknowledge where it is now
• 33:14
  Speaker 1: hip hop. And I will tell you country, you know,
• 33:16
  Speaker 1: I know they're working on some special exhibits and there's
• 33:19
  Speaker 1: been a number of country artists. You know, Darius Rucker
• 33:21
  Speaker 1: is one of our national chairs. You know, Kane Brown
• 33:24
  Speaker 1: actually celebrated at the opening, uh soft opening during MLK
• 33:28
  Speaker 1: weekend and Willie Jones. So again, country is very much
• 33:32
  Speaker 1: part of the storyline, and we're doing more to expand
• 33:34
  Speaker 1: it because we need to make sure the country as
• 33:36
  Speaker 1: well as rock and roll. I mean a little Richards
• 33:38
  Speaker 1: and I mean, you know so many people that you
• 33:40
  Speaker 1: know represented throughout the museum. I really can't wait for
• 33:43
  Speaker 1: you to see June next week, so you know coming.
• 33:49
  Speaker 1: Come on, So where did you go to college that man?
• 33:52
  Speaker 1: To get all this knowledge? Man? What school did you
• 33:54
  Speaker 1: go to? North? You going on? Now see proud graduate.
• 34:06
  Speaker 1: This is the whole thing. I'm going through the resume
• 34:08
  Speaker 1: and many times I interviewed you, I've never know said
• 34:11
  Speaker 1: it's born from Norfolk State hp TU and we never
• 34:15
  Speaker 1: talked about that on the doing the end of you
• 34:18
  Speaker 1: Now you know, you know, and that's my home, that's
• 34:21
  Speaker 1: home for me. Norfolk is home, so d A is home.
• 34:23
  Speaker 1: I was actually I was hanging with Ms. Elliot the
• 34:25
  Speaker 1: other day in Atlanta. We were catching up at dinner
• 34:28
  Speaker 1: and we were just talking about how grateful we are
• 34:30
  Speaker 1: to be from Virginia. Just we learned so much forget
• 34:33
  Speaker 1: Norfolk State and that s the whole degree, ain't gold?
• 34:35
  Speaker 1: Come on, before we last thing, I want you to
• 34:38
  Speaker 1: talk about the values of attending to HBCU and high
• 34:42
  Speaker 1: has made you the person you are today. Feel Thorn
• 34:44
  Speaker 1: tell us about being attending in HBCU one of the
• 34:49
  Speaker 1: absolute best experiences in my life. I will I will never.
• 34:53
  Speaker 1: I don't regret. It was one of my dreams. I
• 34:56
  Speaker 1: as a child, I used to watch a Different World
• 34:59
  Speaker 1: and my mom allowing, you know, allowed me to watch
• 35:01
  Speaker 1: School Days. So after watching both different World School Day,
• 35:04
  Speaker 1: I was like ball and the experience is like no other.
• 35:07
  Speaker 1: The community, uh just whether it's just students or even
• 35:11
  Speaker 1: your professors, but the party and I was also great
• 35:14
  Speaker 1: in the football game, the football basketball game, the tailgate,
• 35:18
  Speaker 1: the fraternities and the sorority shout out to the noops.
• 35:21
  Speaker 1: You know what I means, bringing two thousand you know
• 35:24
  Speaker 1: what I mean, That's that's what it is. Got outside
• 35:26
  Speaker 1: I'm gonna do that. But but but it was no
• 35:31
  Speaker 1: it was the best, one of the best experiences. I
• 35:34
  Speaker 1: learned so much. I've met some amazing people that I'm
• 35:37
  Speaker 1: still in contact with to this day. But it was
• 35:39
  Speaker 1: just and just it felt like such a like I
• 35:43
  Speaker 1: didn't want to leave. I know I had to leave,
• 35:45
  Speaker 1: but it's just like I really didn't want to because
• 35:46
  Speaker 1: of the community and just the bond. I mean. Pharrell Williams.
• 35:49
  Speaker 1: Pharrell used to come to Norfolk State to hang out
• 35:52
  Speaker 1: with me on the yard because he was just and
• 35:54
  Speaker 1: and all, just the whole college lifestyle and said you
• 35:56
  Speaker 1: should have wrote here. But he used to come to
• 35:58
  Speaker 1: hang out with me, and when I used to do
• 35:59
  Speaker 1: college radio, we'd hang out and just the student union
• 36:02
  Speaker 1: because it was just such a great energy and it
• 36:04
  Speaker 1: was positive and you know, just love it. Man. Thank
• 36:07
  Speaker 1: you as always when you come on my show, Field Thorn.
• 36:09
  Speaker 1: You know, I just had to. I said, Man, I've
• 36:11
  Speaker 1: been this boy been on my show three times. We
• 36:13
  Speaker 1: hadn't brought up his hpc U experience. We got to
• 36:15
  Speaker 1: knocking out because it's because you know, black music monk
• 36:18
  Speaker 1: coming up, he about to be board member. You know,
• 36:21
  Speaker 1: we gotta know why your blacks come from. Now we know,
• 36:25
  Speaker 1: Phil Thorn. Thank you for coming on Money Making Conversation, brother. Absolutely.
• 36:31
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  Speaker 1: my interviews, please go to Money Making Conversation dot com.
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