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Episode 110 - How to Solve the #1 Objection
The better you become at handling objections, the more persuasive you will be. The key to great persuasion is anticipating all objections, problems, or concerns before you hear them. Great persuaders are always able to accomplish three critical objectives during the objection process: 1. They can distinguish between a real objection and a knee-jerk reaction. Our studies show that most objections should not be taken at face value, because there are other issues involved. 2. They listen intently to the entire objection before attempting to solve it. They stay calm. Tests have proven that calmly…
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