EP 330: How to grow your book of business with Drew McLellan

Build a Better Agency Podcast · Jan 31, 2022 · 1m

Agency business development has to consider many things when setting goals. There is new business to be found, existing business to expand, and lost business to make up for. It can be difficult to juggle all of this information as the agency owner, but it can be challenging for an agency's AEs who aren't clear on how to best leverage their position. Today's episode continues the series dedicated to improving your biz dev efforts. The first three episodes were focused on you as the business owner, but here in Part 4, we shift the focus to your AEs and helping them grow their book of business…