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James France of Vanguard Luxury Brands grew from $13K sales to $28M before exiting to Lion. He reveals how focusing on 'best brands for the best bars,' overcoming setbacks, and a clear USP fueled his business success. (Episode 728 - James Fra
In this episode of Grow a Small Business, host Troy Trewin interviews James France of Vanguard Luxury Brands, who grew his company from $13K in sales to $28M before exiting to Lion. James shares how focusing on "best brands for the best bars" and a strong USP fueled growth, opens up about setbacks like losing key brands and managing cash flow, and highlights lessons on scaling, leadership, and sustaining success in the competitive spirits industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And…
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