Episode 27: Taking a Traditional Agency on a Digital Evolution, with Nick Westergaard.

Build a Better Agency Podcast · Apr 11, 2016 · 1m

Nick Westergaard is a strategist, speaker, author, and educator. He is the chief brand strategist at Brand Driven Digital, where he helps organizations build better brands online. He teaches at the University of Iowa in the Tippie College of Business, is a regular columnist on The Cedar Rapids Gazette, and is also the host of the popular podcast, "On Brand." What you'll learn about in this episode: How Nick took his traditional agency and transitioned it to becoming a digital powerhouse The differences and similarities between traditional and digital marketing and why they really aren't all…