Stephen Caliendo and Charlton McIlwain, “Race Appeal: How Candidates Invoke Race in US Political Campaigns” (Temple University Press 2011)

New Books in African American Studies · Jan 22, 2013 · 32m

Stephen Caliendo and Charlton McIlwain are the authors of Race Appeal: How Candidates Invoke Race in US Political Campaigns (Temple University Press 2011). Caliendo is Professor of Political Science at North Central College and McIlwain is Associate Professor of Media, Culture and Communications at New York University. The two present a complicated portrait of the way race has played a part in recent elections. They utilize a multi-method approach combining content analysis and experiments to analyze how race is presented in campaign advertisements and comment on the verbal and visual…