Sold for $10m less than 3 years after starting with $1k, their online tea business grew 700% each year thanks to getting into influencer marketing late 2013 before it was big (Tim Polmear)

Grow A Small Business Podcast · Jan 26, 2020 · 1m

In mid-2013, using $1,000 start-up capital, Tim and his wife Bec founded Flat Tummy Tea (FTT). The online-only business sells a tea which helps 18 - 35 year old women reduce bloating. After Bec tried some competing products at the time, none worked and were more aimed at helping weight-loss - not digestion and bloating. This cast has many great lessons on why marketing, according to the late Peter Drucker, is one of only two things that create value in a business (the other is innovation). Upon launching FTT they repositioned, or created a sub-cateory of tea, to one for digestion and…