Latest / The Steve Harvey Morning Show / Rico Beans wrote the book "You Don't Have to Die Poor: Powerful Strategies Towards Financial Freedom and Prosperity."
Transcript
- 0:05Speaker 1: Welcome to Money Making Conversations.
- 0:06Speaker 2: It's the show that she has the secrets of success
- 0:08Speaker 2: experience firsthand by marketing and Brandon expert Rashan McDonald. I
- 0:12Speaker 2: will know he's giving me advice on many occasions. And in
- 0:14Speaker 2: case you didn't notice, I'm not broke. You know he'll
- 0:17Speaker 2: be interviewing celebrity CEOs, entrepreneurs and industry.
- 0:20Speaker 1: Decision make because it's what he likes to do. It's
- 0:23Speaker 1: what he likes to share.
- 0:24Speaker 2: Now it's time to hear from my man, Rashan McDonald
- 0:27Speaker 2: money Making Conversations.
- 0:29Speaker 1: Here we go. Thank you, David A. Smith. I always
- 0:31Speaker 1: appreciate you let me in on my show, brother, because
- 0:34Speaker 1: you are a big time My guess is Rico Beans.
- 0:37Speaker 1: He wrote the book. I shouted it out before we
- 0:39Speaker 1: went to break. He wrote the book you don't have
- 0:42Speaker 1: to die poor. Wow. That's something that happens in our
- 0:45Speaker 1: community on a regular basis, dying poor wooshing, planing a lotto,
- 0:51Speaker 1: hoping there's a plan out there. His powerful book provides
- 0:55Speaker 1: strategies towards financial freedom and prosperity. A little bit background
- 0:58Speaker 1: on mister Beans, the tech industry executive specializing in mergers
- 1:02Speaker 1: and Acquisitions and the founder and CEO. Equalizer LLC, a
- 1:07Speaker 1: business and career coaching firm providing consulting services to small
- 1:11Speaker 1: businesses and individuals. It's also holding company for several brands
- 1:15Speaker 1: such as Snacking, Fund, Fund Media Design, and Equalized Investing.
- 1:20Speaker 1: Please work with the Money Making Conversations Master Class, mister
- 1:23Speaker 1: Rico Beans, How you doing? My friend?
- 1:26Speaker 3: Hey, Rush, Rashaan, how you doing great? Oh?
- 1:29Speaker 1: You just gonna throw a little nickname on me? Hey, Rush,
- 1:32Speaker 1: what's up? That's my friend's common man. So if you
- 1:34Speaker 1: go do that, you're my friend, Dan Huh your friend?
- 1:38Speaker 1: Well wow, I appreciate you. Uh. Let's get a little
- 1:42Speaker 1: background on you before we get started, because I always
- 1:44Speaker 1: like to before we delve into the book, before we
- 1:46Speaker 1: delve in. What you come on to the while you're
- 1:48Speaker 1: coming on the show? Little history? I know, I saw
- 1:50Speaker 1: HBCU in your background. Tell us why you're attending an HBCU.
- 1:55Speaker 3: Oh, Man, I attended the North Carolina Agriculture and Technical
- 1:59Speaker 3: State Universe.
- 2:00Speaker 1: See that's it, brother, You got nothing to say after that?
- 2:05Speaker 1: That's it?
- 2:06Speaker 4: You know?
- 2:06Speaker 1: Yeah, did you pledge?
- 2:09Speaker 5: Man?
- 2:09Speaker 1: What was your degree?
- 2:10Speaker 6: Yeah?
- 2:11Speaker 1: You know, Come up, I'm gona tasting Rico. Now you know,
- 2:14Speaker 1: I know you can talk.
- 2:15Speaker 7: Man.
- 2:16Speaker 1: You can't give me these one line of answers. Man,
- 2:18Speaker 1: They're gonna be a real short interview. Man, Come on now,
- 2:21Speaker 1: don't do me like that, Rico, Don't do me like that. So,
- 2:23Speaker 1: so you went.
- 2:24Speaker 3: There, Yeah, let me tell you a little bit about
- 2:26Speaker 3: there you go. Yeah, I's in North Carolina Agriculture and
- 2:28Speaker 3: Technical State University.
- 2:30Speaker 7: Uh.
- 2:31Speaker 3: There I pledged the nineteen eleven cap Alphacad Fraternity incorporated.
- 2:36Speaker 3: I was very involved at the university and uh, in
- 2:39Speaker 3: the fact i'm involved today. I actually have an endowment
- 2:43Speaker 3: in North Carolina Anti State University supporting scholarships for for entrepreneurship.
- 2:50Speaker 1: Now and then all of a sudden, now I also
- 2:52Speaker 1: show in your resume, I saw it with some correct
- 2:54Speaker 1: Air Force.
- 2:56Speaker 3: That's right, I went to I was in the United
- 2:58Speaker 3: States Air Force served in Afghanistan where I was a
- 3:03Speaker 3: combat vet leading UH operations, supporting the war fighter. UH
- 3:09Speaker 3: and within the within bargram.
- 3:12Speaker 1: Now, let me ask you this, So the was the
- 3:14Speaker 1: Air Force relationship. Before attending Knock Carolina, Antia.
- 3:18Speaker 3: After so interesting story, I was actually going to the
- 3:24Speaker 3: Marine Corps and listening to the Marine Corps and my brother,
- 3:29Speaker 3: uh told me about historically black colleges. I didn't really
- 3:32Speaker 3: know too much about historical black colleges at the time,
- 3:36Speaker 3: and I decided.
- 3:38Speaker 1: To But you heard about him, but you heard about him,
- 3:40Speaker 1: you knew, you knew.
- 3:41Speaker 3: I heard about him.
- 3:42Speaker 1: Okay, yeah, I.
- 3:43Speaker 3: Heard about him, but I didn't know a whole lot
- 3:45Speaker 3: you know. Uh, yeah, I didn't know a whole lot.
- 3:48Speaker 3: But it was a great opportunity. And I went to
- 3:51Speaker 3: North Carolina anti got a scholarship to go into the
- 3:54Speaker 3: Air Force as officer.
- 3:56Speaker 4: Right.
- 3:56Speaker 1: And so now you know a lot of people when
- 3:59Speaker 1: you look at colleges, you look at people against certificates,
- 4:02Speaker 1: and what advantage or were there were any advantages in
- 4:07Speaker 1: being in the military for you enjoying the military?
- 4:10Speaker 3: Oh, my goodness, there were so many advantages to go
- 4:12Speaker 3: into the military. Uh. Not only did they pay for
- 4:15Speaker 3: my undergraduate degree, which I appreciate, but just the leadership
- 4:19Speaker 3: that I learned, you know, learning to lead teams and
- 4:22Speaker 3: very austere environments, you know, just being prepared to go
- 4:27Speaker 3: out in the workforce and be an executive. A lot
- 4:30Speaker 3: of the skills I used today I learned in the military.
- 4:34Speaker 1: Wow. Now let's talk about one of the products that
- 4:37Speaker 1: I mentioned earlier, because you're an entrepreneur. One thing I
- 4:40Speaker 1: got by the impression I got from you, Rico was
- 4:43Speaker 1: that you know, you know, if it's a good idea,
- 4:46Speaker 1: it's not going to stay in your head. You're going
- 4:48Speaker 1: to put it out there. You're going to plan it
- 4:50Speaker 1: out there. What makes that work for you? Because there's
- 4:52Speaker 1: a lot of people out there got good ideas. What
- 4:55Speaker 1: allows you to take your good idea to reality? What
- 4:59Speaker 1: is the steps that you put in place, like, for instance,
- 5:02Speaker 1: snacking fun that's an idea, Please tell her about what
- 5:05Speaker 1: it is. Let's talk about how did you get snacking
- 5:08Speaker 1: fun the idea to an a reality to store shelves.
- 5:13Speaker 3: So Snacking Fundbox is really a snack and activity box
- 5:17Speaker 3: for kids. One of the things that I realized during
- 5:20Speaker 3: the pandemic is that, you know, my daughter. I have
- 5:23Speaker 3: a daughter. She's seven now, but at the time she
- 5:25Speaker 3: was much younger. She was just tired of snacks. She
- 5:29Speaker 3: was bored, you know, the kids were at home and
- 5:33Speaker 3: I had to get creative on finding different new snacks
- 5:36Speaker 3: and different activities for her to do. And I said, man,
- 5:39Speaker 3: I wish I had something that would provide snacks and
- 5:43Speaker 3: activities to keep my daughter occupied while I'm working from
- 5:46Speaker 3: home at the time. And that's where the idea came from.
- 5:49Speaker 3: And I shared it with some of my friends and
- 5:50Speaker 3: they said, man, I wish I had the same thing
- 5:53Speaker 3: and my personality, it's just you know, if I see
- 5:56Speaker 3: something that needs to be done, I'm just gonna go
- 5:58Speaker 3: do it. So that's that's how we got started.
- 6:01Speaker 1: See Rico, Now you've jumped a lot of steps.
- 6:05Speaker 7: Brother.
- 6:06Speaker 1: You talk to your friends, and that's how y'all got started.
- 6:08Speaker 1: Now how did you get started? Do I just pull
- 6:11Speaker 1: it out of your band? You have some trade secrets
- 6:13Speaker 1: you can't reveal or something? Man, how did this snack
- 6:17Speaker 1: and fun box idea come from? The idea? Did you?
- 6:20Speaker 1: Did you? Did you get down with a graphic designer?
- 6:22Speaker 1: Did you?
- 6:23Speaker 7: What?
- 6:23Speaker 3: Did you?
- 6:23Speaker 1: How did you figure out what went into the box?
- 6:25Speaker 1: Did you do in these store sampling? How did you guy?
- 6:27Speaker 1: Did it get to what it is today? My friend?
- 6:30Speaker 3: Yeah, well, I'm gonna get into that. I was just
- 6:31Speaker 3: kind of giving the overview.
- 6:35Speaker 1: Stop giving me overviews and tell me the story. Come on,
- 6:39Speaker 1: you know how to talk, now.
- 6:40Speaker 3: Come talk about it. Let's talk about it. Yeah, you know,
- 6:44Speaker 3: just just taking some general approaches that I took when
- 6:47Speaker 3: I used to work for Walmart, and I used to
- 6:49Speaker 3: work in marketing and launching new products at Walmart, and
- 6:54Speaker 3: so I just took those same steps, you know versus Okay,
- 6:58Speaker 3: you know what, what's the idea are? There? Are there
- 7:01Speaker 3: other individuals who might be interested in this ideas? So
- 7:04Speaker 3: I just took the simple size of folks to say,
- 7:06Speaker 3: you know, hey, if I created this, would you be interested.
- 7:09Speaker 3: I did some research to see, you know, what else
- 7:12Speaker 3: was out there. I didn't see anything. I saw some
- 7:14Speaker 3: similar things. I didn't see anything just like this out
- 7:17Speaker 3: there in the marketplace. And I thought, you know, maybe
- 7:20Speaker 3: there's there's a there's something missing that I can serve
- 7:23Speaker 3: and need uh uh, that I can create something to
- 7:26Speaker 3: serve and need for. I started off small. I like
- 7:29Speaker 3: to test things out first, So I tested the idea out,
- 7:33Speaker 3: created the box. Uh. I'm pretty creative. So I did
- 7:36Speaker 3: a lot of the design work myself, and then I
- 7:39Speaker 3: worked with some companies, outsourced with some companies that that
- 7:43Speaker 3: uh design boxes, create boxes, and so we I got
- 7:47Speaker 3: that work done. In fact, there's there's a tool that's
- 7:49Speaker 3: called Canva, which is amazing I will tell anybody to
- 7:52Speaker 3: use because camera will help you create anything. So I
- 7:55Speaker 3: used Canva to just create the idea of the concept
- 7:59Speaker 3: graphly outsourced it. Sent some test boxes out to some
- 8:04Speaker 3: individuals in the community that I knew friends to see
- 8:08Speaker 3: what they thought about it, got some ideas and you know,
- 8:12Speaker 3: made improvements based on those ideas. And once I felt
- 8:14Speaker 3: like it was something that I wanted to do, I
- 8:18Speaker 3: developed an e commerce platform using shopify to uh to
- 8:23Speaker 3: put the product out there. I did some testing around
- 8:26Speaker 3: you know, what's a good price, based on other competitors
- 8:29Speaker 3: that were doing something similar but not like this, and UH,
- 8:33Speaker 3: I started shipping, shipping the products out marketing it on Facebook.
- 8:37Speaker 3: I created a Facebook page, built up a following, and
- 8:42Speaker 3: just leveraged my network, uh, you know, my fraternity network,
- 8:46Speaker 3: the people that I knew to start getting the idea
- 8:49Speaker 3: out there that hey, there there is something for all
- 8:51Speaker 3: these working moms and dads that are home with their
- 8:54Speaker 3: kids and uh. And it was it was a really
- 8:58Speaker 3: a really cool idea that that work that resonated with people.
- 9:01Speaker 1: Now, let me ask you this. So you have product
- 9:03Speaker 1: in this box, right, products? Items? Uh, any of them edible?
- 9:07Speaker 1: Any edible items in there.
- 9:10Speaker 3: Yeah. So the so the boxes have snacks, uh, think
- 9:14Speaker 3: of things like like chips, uh, you know, cookies, things
- 9:18Speaker 3: like that. Uh. And then also the boxes activities, think
- 9:21Speaker 3: of things like craft activities, painting activities, coloring books. Uh,
- 9:26Speaker 3: those kind of idea kind of items will go into
- 9:28Speaker 3: the box, and that's what we would shipped out.
- 9:31Speaker 1: Now, how did you get permission? I'm just because you're new,
- 9:34Speaker 1: you're a new entrepreneur. Okay, you're a new entrepreneur. And
- 9:37Speaker 1: I'm pretty sure some of the products you have are
- 9:40Speaker 1: name related or name recognizable products. How were you able
- 9:43Speaker 1: to convince these products or these brands did allow them
- 9:49Speaker 1: to put their product in your boxes and they felt comfortable.
- 9:53Speaker 1: How how were you able to pull that off?
- 9:54Speaker 3: Yeah? A lot a lot of companies, like for instance
- 9:57Speaker 3: of free Doola, you can create a an account with them,
- 10:02Speaker 3: let's say a commercial account with them. And so I
- 10:04Speaker 3: was able to to find out how to do that,
- 10:07Speaker 3: uh go and get permission from them to uh to
- 10:11Speaker 3: have a place where I buy buy those products and
- 10:15Speaker 3: be able to put those products in the.
- 10:16Speaker 1: Box and that and that's uh. And so that's that's
- 10:20Speaker 1: how I work. If so, if somebody's thinking about something
- 10:22Speaker 1: like this, not saying your idea, but the idea of
- 10:26Speaker 1: did they did you start the budget first, did you
- 10:28Speaker 1: taught the plan first? Did you did you bring in
- 10:31Speaker 1: did you so? Basically I heard you say early on
- 10:34Speaker 1: a lot of it, you did yourself, you did your
- 10:35Speaker 1: graphic design, your work, you kept you kept your expenses
- 10:38Speaker 1: low before you decided that this is something that could
- 10:41Speaker 1: become a reality. Correct.
- 10:44Speaker 3: Yeah, that's one of the things I always tell clients
- 10:46Speaker 3: is you want to test and keep your expenses low.
- 10:49Speaker 3: A lot of people go into spending a lot of
- 10:51Speaker 3: money on branding, which you should. You know, obviously invest
- 10:55Speaker 3: in branding, but you don't even know if the product works.
- 10:58Speaker 3: You don't even know if people are interest in the product.
- 11:01Speaker 3: So keep your cost low. Uh, you know, get something
- 11:04Speaker 3: that's quality, that's good, and then once you get something
- 11:07Speaker 3: that's working, then you can invest in it. Uh. It
- 11:10Speaker 3: takes a lot to create a product. I mean you
- 11:12Speaker 3: have to get things like like UPC codes, you know,
- 11:16Speaker 3: so that if you want to sell them platforms like
- 11:19Speaker 3: like like Amazon, and then when you get into get
- 11:22Speaker 3: into that space and it gets a lot more complicated.
- 11:25Speaker 1: Oh, absolutely, you know. And the thing about it is
- 11:28Speaker 1: that we have so many people who dream big, and
- 11:30Speaker 1: they dream big right out of plan. And I always
- 11:33Speaker 1: tell people, I'm pretty sure a lot of people, even
- 11:36Speaker 1: though you said you did talk to some of your
- 11:38Speaker 1: friends and they thought it was a good idea, it
- 11:40Speaker 1: was equally a more number of people thought, man, what
- 11:42Speaker 1: are you talking about? How did you get around that
- 11:46Speaker 1: idea with with those naysayers? How did you avoid the naysavers,
- 11:50Speaker 1: overcome the naysayers to get your product out there Snacking FunBox?
- 11:55Speaker 3: Well, I always believe this, even in the naysaiers, there's
- 11:58Speaker 3: always an insight, there's always some thought process, and so
- 12:02Speaker 3: I would ask people, Okay, what you know what would
- 12:05Speaker 3: make this a good option. So one of the second box,
- 12:09Speaker 3: so the original boxes I created was you know, just
- 12:11Speaker 3: your your standard running the meal products right. The second
- 12:15Speaker 3: box I created was an allergy friendly box because some
- 12:18Speaker 3: of my friends said, look, man, we can't my kids
- 12:21Speaker 3: can't eat any of these snacks. So it was new
- 12:24Speaker 3: we had to come up with something for that. You
- 12:25Speaker 3: know that demographics who says, look, I can't have things
- 12:28Speaker 3: with nuts and and certain things in there.
- 12:32Speaker 1: That is that a big demographic out there to cater to?
- 12:34Speaker 1: When when they came to you, do you do you
- 12:37Speaker 1: put that in the number cruncher world or you say, well,
- 12:40Speaker 1: my friend, I'm pretty sure before you made that decision
- 12:43Speaker 1: to create analogy free uh stack and FunBox.
- 12:49Speaker 3: You know again, it's one of those things where you test,
- 12:51Speaker 3: you know, so there's not a lot of costs associated with,
- 12:54Speaker 3: you know, putting this stuff together. So I tested the
- 12:57Speaker 3: market to see if there was some metu uh in
- 13:01Speaker 3: the box, and we did get orders for it. But
- 13:03Speaker 3: I will tell you a lot of people do say
- 13:05Speaker 3: they want uh, you know, healthier, healthier products, but overall
- 13:11Speaker 3: selling box is going to be the one with.
- 13:17Speaker 1: They want to die cooked, but they're gonna eat that
- 13:20Speaker 1: peach cobbler. Huh. That's what that's not. That's not gonna
- 13:23Speaker 1: work out.
- 13:24Speaker 3: We we you know, there's a there's a spouse in
- 13:27Speaker 3: the reality, right we say say certain things, and then
- 13:30Speaker 3: there's the reality of it is that people want uh
- 13:33Speaker 3: you know, they want what they want, kids want what
- 13:35Speaker 3: they want.
- 13:36Speaker 1: I love it. I'm talking to mister Rico beans Uh.
- 13:38Speaker 1: I was just talking about multiple streams of income. One
- 13:41Speaker 1: of the streams that he created was his uh snacking
- 13:43Speaker 1: fun uh box that was that was inspired by his
- 13:47Speaker 1: child doing a pandemic. We're not talking about small girl.
- 13:49Speaker 1: Pandemic was twenty twenty, so his inspiration. So and this
- 13:53Speaker 1: idea to fruition is not that long of a run,
- 13:56Speaker 1: and he's been successful with at but we brought him
- 13:58Speaker 1: and was sure to talk about his book, You Don't
- 14:00Speaker 1: Have to Die Poor. Powerful Strategies towards Financial Freedom and Prosperity.
- 14:04Speaker 1: Book came out in April of this year. When we
- 14:06Speaker 1: come back from this break, we're going to ask some
- 14:07Speaker 1: questions from that book as well as some more questions
- 14:10Speaker 1: about how to develop wealth within multiple more multiple streams
- 14:14Speaker 1: of the income, and how to inspire yourself to be
- 14:16Speaker 1: successful not only just financially, but also in the corporate
- 14:20Speaker 1: world too. Be right back more Money Making Conversations Masterclass.
- 14:23Speaker 1: This is Shawn McDonald.
- 14:31Speaker 7: We'll be right back with more Money Making Conversations Masterclass
- 14:35Speaker 7: with Rushawn McDonald.
- 14:38Speaker 8: You are now tuned into the Money Making Conversations. Minute
- 14:42Speaker 8: of Inspiration with Rashawn McDonald.
- 14:44Speaker 9: Jerane Depris a hit maker, songwriter, rapper, entrepreneur, record executive
- 14:49Speaker 9: DJ and we're always having an opinion about music, but
- 14:52Speaker 9: we discussed making mailbox money during the pandemic.
- 14:55Speaker 5: COVID hit and that's where the tension went and went
- 14:58Speaker 5: straight to my mail That's what I am. I'm a
- 15:01Speaker 5: songwriter that's written songs that goes to the mailbox and
- 15:05Speaker 5: picks up that that mailbox check every month or every
- 15:09Speaker 5: whatever it comes. You know, you don't know, you know,
- 15:12Speaker 5: you don't know how frequent it is. But if you
- 15:13Speaker 5: write enough records, and you write enough hit records, that
- 15:16Speaker 5: check is definitely there. And it's another one that comes
- 15:19Speaker 5: right after that, and it's another one comes right after that.
- 15:21Speaker 5: And I think, for the first time in my career,
- 15:23Speaker 5: this is the first time that I actually paid attention
- 15:26Speaker 5: to that because I always was getting money so many
- 15:28Speaker 5: multiple places.
- 15:29Speaker 9: If you want to hear this full interview with Jermaine dupri,
- 15:32Speaker 9: visit money Makerconversation dot com.
- 15:34Speaker 1: Keep winning.
- 15:37Speaker 10: HBCUs represent lack excellence. If you attend or are an
- 15:41Speaker 10: alumnus of an HBCU, we want to hear about your story.
- 15:45Speaker 10: The My HBCU Story Digital Library will allow current HBCU
- 15:49Speaker 10: students and alumni to share their stories. Registration is open
- 15:53Speaker 10: to everyone. More information is available at HBCU College day
- 15:57Speaker 10: dot Com. Click my HBCU stor Next, you can upload
- 16:01Speaker 10: a photo. The photo can be recent or from when
- 16:04Speaker 10: you attended your HBCU. Then share your academic or social
- 16:08Speaker 10: experience at your HBCU, which can be your favorite class, hangout,
- 16:13Speaker 10: joint homecoming game, student center, honor, off campus party, greek show,
- 16:17Speaker 10: and how attending an HBCU changed your life. We also
- 16:21Speaker 10: want to hear stories if you pleasure a fraternity or sorority.
- 16:25Speaker 10: The goal is to use your my HBCU story to
- 16:28Speaker 10: promote and uplift the HBCU brand. Your HBCU prepared you
- 16:33Speaker 10: for success and now we want everyone to read about
- 16:36Speaker 10: your black excellence. More information is available at HBCU college
- 16:41Speaker 10: day dot com. You can click my HBCU story to
- 16:44Speaker 10: share your story.
- 16:47Speaker 8: You are now tuned into the money making conversations. Minute
- 16:51Speaker 8: of Inspiration with Rashawn McDonald.
- 16:53Speaker 9: Despite being known for loud, bombastic comments and his trademark
- 16:56Speaker 9: propensity to debate, a much softer side of Steven Asmith
- 17:00Speaker 9: is revealed when discussing the inspiration for his success.
- 17:03Speaker 1: The final product is for the fans. I'm about the work,
- 17:06Speaker 1: the process, the.
- 17:07Speaker 2: Grind, the day in and day out, meticulous, tedious work
- 17:12Speaker 2: that you have to put in to perfect your craft.
- 17:14Speaker 11: And the reason why that resonated with me so profoundly, Rashaan,
- 17:17Speaker 11: is because that's what I attached to all my work.
- 17:20Speaker 11: Everybody right now is celebrating stephen A's World coming on
- 17:23Speaker 11: ESPN Plus, so they're talking about my sports.
- 17:26Speaker 4: And it was stephen A Smith the NBA Show, and they
- 17:28Speaker 4: would first take all I think about is going day
- 17:31Speaker 4: to day and making sure that I do everything that
- 17:33Speaker 4: I can to deliver to the audience what their expectations
- 17:36Speaker 4: are of me and to exceed those expectations.
- 17:38Speaker 1: If you want to hear this full interview with stephen A. Smith,
- 17:41Speaker 1: visit money Making Conversation dot com. Keep winning.
- 17:47Speaker 7: Now, let's return to Money Making Conversations Masterclass with Rashawn McDonald.
- 17:53Speaker 1: April of this year, my guest released the book his
- 17:56Speaker 1: first book, in Fact, You Don't Have to Die Pool
- 17:58Speaker 1: Powerful strategies to wards financial freedom and prosperity. Why did
- 18:03Speaker 1: you write that book, mister Rico Beans.
- 18:05Speaker 3: The writing of the book really comes down to just
- 18:08Speaker 3: my my childhood and growing up. You know, I grew
- 18:11Speaker 3: up in you know, just outside of Memphis rural area
- 18:15Speaker 3: where you know, the average incomes below the poverty line,
- 18:18Speaker 3: and I watched my mother of four kids lose her
- 18:23Speaker 3: job and really not have any options, and uh, you know,
- 18:27Speaker 3: seeing my mother's tears and seeing her uh seeing her
- 18:31Speaker 3: cry and pass away at a very early age, you know,
- 18:34Speaker 3: from just having so much stress of trying to take
- 18:37Speaker 3: care of a family with no opportunities. And so I
- 18:41Speaker 3: challenged myself to make sure that I was going to
- 18:43Speaker 3: leave a legacy for my family. And I decided that
- 18:47Speaker 3: I wanted to share the lessons that I learned. So
- 18:50Speaker 3: I spent the last several years, uh going after that
- 18:54Speaker 3: goal of creating wealth and uh and learning about different
- 18:58Speaker 3: ways of doing. So everything in this book is things
- 19:01Speaker 3: that I've done, or you know, my my friends and
- 19:04Speaker 3: I are doing now, or you know people in my
- 19:07Speaker 3: circle are doing.
- 19:09Speaker 8: You know.
- 19:09Speaker 1: And when I when the people start talking about struggling
- 19:11Speaker 1: and and living below the poverty line, I didn't live
- 19:15Speaker 1: below the poverty line.
- 19:16Speaker 8: I know.
- 19:16Speaker 1: I had the big family, six sisters and two brothers,
- 19:18Speaker 1: So we ate our way and kept ourselves close to
- 19:21Speaker 1: it the way we were eating. But I would tell you,
- 19:25Speaker 1: you know, when I think about the type of food,
- 19:27Speaker 1: you know, I think about hot water corn bread, I
- 19:29Speaker 1: think of you know blown these sandwiches. I think of
- 19:32Speaker 1: Salma sardines.
- 19:34Speaker 3: Bor.
- 19:35Speaker 1: I'm gonna tell you something. You want to get in
- 19:36Speaker 1: a fight with me, throw a can of sardines with
- 19:39Speaker 1: that little key in front of me. A little keydies
- 19:42Speaker 1: to put on that and then open it up. We
- 19:44Speaker 1: get in the fight bad because I do not want
- 19:46Speaker 1: to live that life again because that was my life.
- 19:49Speaker 1: That was my life. I experienced it, and I understand
- 19:53Speaker 1: that drive. It does create a drive, a motivation that
- 19:56Speaker 1: this is not what you want to do. Tell us
- 19:58Speaker 1: about the experiences. The personal drives are the certain things
- 20:02Speaker 1: that you experienced as a kid that really motivates you
- 20:05Speaker 1: still today based on what you experienced growing up all
- 20:08Speaker 1: right outside of Memphis, Tennessee.
- 20:10Speaker 3: Yeah, I'll tell you just a quick story. So when
- 20:14Speaker 3: my mother passed away, I went to live with my
- 20:17Speaker 3: aunt and she was, you know, going to school to
- 20:20Speaker 3: get her into education, and so things were a little
- 20:22Speaker 3: bit tough. And I remember getting lunch money one day.
- 20:27Speaker 3: My aunt waking me up, said hey, time to catch
- 20:29Speaker 3: the bus, and she gave us three dollars and fifty cents.
- 20:33Speaker 3: And I remember thinking like, hey, this is not enough
- 20:37Speaker 3: for lunch money, and so one of the things that
- 20:40Speaker 3: I decided to do is like, let me be clever
- 20:42Speaker 3: about it. And so I took that three dollars and
- 20:45Speaker 3: fifty cents and went to one of the local stores
- 20:49Speaker 3: and bought snacks and candy for a lower price, and
- 20:53Speaker 3: went to school to sell that candy in order to
- 20:56Speaker 3: make my money. And so one of the things I
- 20:58Speaker 3: learned in my childhood is, uh, you know, although we
- 21:02Speaker 3: may not have certain resources, you know, we got to
- 21:04Speaker 3: figure out a way. And that's what I would do.
- 21:07Speaker 3: You know. I was I've been working since I was
- 21:09Speaker 3: nine years old, and I was always finding a way
- 21:12Speaker 3: to uh to make money and to help my you know,
- 21:14Speaker 3: help my family out.
- 21:17Speaker 1: We know that brought back memories. I'm not gonna get
- 21:19Speaker 1: into my memory because boy I did the same thing. Man,
- 21:22Speaker 1: I tell you, I cannot We're we're on the same page.
- 21:25Speaker 1: But let's talk about your book here. You don't have
- 21:28Speaker 1: to be you don't have to die rich by Rico D. Beans.
- 21:31Speaker 1: In this book, you will learn about the philosophy for
- 21:33Speaker 1: creating abundance and a wealth mindset. That's one of many
- 21:36Speaker 1: things practical tips for creating new income streams. We kind
- 21:40Speaker 1: of talked about that on you personally snacking fun and
- 21:43Speaker 1: then other and there's other things that you're doing as well.
- 21:46Speaker 1: Step by step guidance on the basics of create a business,
- 21:50Speaker 1: how wealthy families use estate planning to to create lasting
- 21:54Speaker 1: wealth and real examples from real people like you. Let's
- 21:58Speaker 1: get to the top of one. I just put out
- 22:00Speaker 1: here a philosophy for a creating abundance and a wealth mindset.
- 22:03Speaker 1: What is a wealth mindset?
- 22:06Speaker 3: Yeah, you know, a wealth mondset is just this this
- 22:09Speaker 3: thinking of creating methods that are going to sustain and
- 22:17Speaker 3: leave a lasting legacy for your family. And this is
- 22:20Speaker 3: the mindset of having this thought process around number one abundance,
- 22:26Speaker 3: believing that you that there's room for you, that there's
- 22:29Speaker 3: plenty of resources on this planet, and that if you
- 22:33Speaker 3: have a goal and you want to achieve it and
- 22:37Speaker 3: to access those resources, you have to create a plan
- 22:40Speaker 3: and go out and go get it. You know, That's
- 22:42Speaker 3: what the wealth mindset is to me.
- 22:45Speaker 1: Well, you know, I try to keep everything simple on
- 22:47Speaker 1: my show. I want to go into the state planning,
- 22:48Speaker 1: but I know exactly what you're talking about. But when
- 22:51Speaker 1: you talk about new income streams, just like as a kid,
- 22:54Speaker 1: you know, you thought of, Hey, you're gonna take this
- 22:56Speaker 1: three dollars and you're gonna go get these honeybonds. You
- 23:00Speaker 1: gonna get these lollipops. I know what you got. I
- 23:02Speaker 1: know what you got. I know exactly what you got.
- 23:04Speaker 3: Brothers.
- 23:06Speaker 1: I got them big blowpops, them blowpops. I got the honeybons.
- 23:10Speaker 1: I went down the street and boy, and when you
- 23:12Speaker 1: get to school, that's like where you get that from.
- 23:15Speaker 1: And they were ready for you. And so so that
- 23:18Speaker 1: was a way as a common sense and as black people,
- 23:22Speaker 1: we always get a reputation for having great common sense,
- 23:25Speaker 1: but what we don't do is turn that into an
- 23:28Speaker 1: entrepreneurial spirit consistently. And that's what you're talking about now
- 23:32Speaker 1: when you're talking about new income streams.
- 23:34Speaker 3: Correct, that's correct.
- 23:36Speaker 1: And when you talk about that, what leads you to
- 23:40Speaker 1: believe that your book would enable people to see it?
- 23:44Speaker 1: You know, see the light, you know, and I'm not
- 23:46Speaker 1: expecting everybody to read a book and it turns the
- 23:49Speaker 1: light around because certain languages, certain books does impact people.
- 23:52Speaker 1: But you wrote this book for a reason. You don't
- 23:55Speaker 1: have to die poor, and that's absolutely true. You don't
- 23:58Speaker 1: have to dry poor if you have much sense and
- 24:01Speaker 1: when the ability to to deal with income stream. There
- 24:04Speaker 1: are people out there on the streets right now because
- 24:06Speaker 1: they decided that I don't want to do that, or
- 24:09Speaker 1: they felt that that might make them look they allowed
- 24:13Speaker 1: imagery to stop them from making income. Is that correct,
- 24:17Speaker 1: mister beans.
- 24:18Speaker 3: That's absolutely correct. I think a lot of people, uh,
- 24:21Speaker 3: you know, lack creativity, uh, lack a driver or a goal.
- 24:26Speaker 3: And I think if you want to create, you know,
- 24:29Speaker 3: multiple strains of income. It's out there. You know you
- 24:32Speaker 3: have you know, you have skills, you have talents, uh,
- 24:35Speaker 3: and what you don't have. One of the one of
- 24:37Speaker 3: my topics uh in the book is is learning to
- 24:40Speaker 3: earn then go out there and learn something that can
- 24:43Speaker 3: help you to make money.
- 24:45Speaker 1: And that's really important. I think that when I when
- 24:48Speaker 1: I look at money, because we all wanted, you know,
- 24:51Speaker 1: and I've come from a corporate break background like that,
- 24:54Speaker 1: used to work for IBM and some of the some
- 24:57Speaker 1: of the same disciplines that I learned that IBM. I
- 25:01Speaker 1: they're part of my lifestyle today and when I when
- 25:03Speaker 1: I forget it, I just I get mad at myself
- 25:06Speaker 1: because those are principles that were basically they paid me
- 25:09Speaker 1: and train me at the same time. So basically it
- 25:11Speaker 1: was free, free training that I learned, and so that
- 25:14Speaker 1: corporate training inspires you as an entrepreneur, correct.
- 25:18Speaker 3: Absolutely, you know the corporate training of I would say,
- 25:23Speaker 3: my my corporate training is really what's helped me to
- 25:26Speaker 3: be an entrepreneur. Like you know, I always say, begin
- 25:30Speaker 3: with the end of mind, Like I knew at some
- 25:32Speaker 3: point I wanted to be an entrepreneur. And so when
- 25:35Speaker 3: people look at my background, it's like, wait, uh, why
- 25:37Speaker 3: you were a marketer, you were you were a finance
- 25:41Speaker 3: you did operations and supply chain. Why did you do
- 25:43Speaker 3: all those different things? I did all those different things
- 25:46Speaker 3: so that I could learn as much from their business
- 25:51Speaker 3: uh as as I can, so that I can employ
- 25:55Speaker 3: it in my own business at some point in time.
- 25:58Speaker 1: Well, my friend, as we close out the show, can
- 26:00Speaker 1: can you tell us how we can get in touch
- 26:01Speaker 1: with you? Also to get a hold of your book
- 26:04Speaker 1: You Don't Have to Die Poor, Powerful Strategies towards Financial
- 26:07Speaker 1: Freedom and Prosperity, written by Rico Dbats. How can we
- 26:10Speaker 1: read you that book and also how we can get
- 26:13Speaker 1: I know some people will probably googles you already about
- 26:15Speaker 1: to snack and FunBox. Please tell them how they can
- 26:18Speaker 1: find those products as well as your book.
- 26:20Speaker 4: Yeah.
- 26:20Speaker 3: Absolutely. You can find me at Rico Bean's Coaching on
- 26:25Speaker 3: all platforms Instagram, Facebook, and you can find the book
- 26:32Speaker 3: at on Amazon and Born and Noble, and you can
- 26:35Speaker 3: also go to www dot Ricobeanscoaching dot com.
- 26:41Speaker 1: Cool. Thank you Rico for coming on the show, and
- 26:42Speaker 1: thank you for alan to share your story on Money
- 26:45Speaker 1: Making Conversation Masterclus We talked soon. Okay, all right, thank you,
- 26:48Speaker 1: thank you for listening.
- 26:49Speaker 7: Bye bye, Thank you for joining us for this edition
- 26:59Speaker 7: of Money Making Conversations Masterclass. Money Making Conversations Masterclass with
- 27:05Speaker 7: Rushan McDonald is produced by thirty eight to fifteen Media Inc.
- 27:09Speaker 7: More information about thirty eight to fifteen Media Inc. Is
- 27:12Speaker 7: available at thirty eight to fifteen Media dot com. And
- 27:16Speaker 7: always remember to lead with your gifts.
- 27:31Speaker 8: You are now tuned into the Money Making Conversations Minute
- 27:35Speaker 8: of Inspiration with Rushan McDonald.
- 27:37Speaker 1: Tmauri to star.
- 27:38Speaker 9: Our family Reunion recall spending years being incorrectly treated for
- 27:43Speaker 9: her debilitating abdominal pain. This experience inspired Tiya to sell
- 27:47Speaker 9: healthy vitamin supplements.
- 27:49Speaker 6: I decided to come out with a supplement line called
- 27:52Speaker 6: Answer to encourage and to inspire women to take back
- 27:56Speaker 6: and charge of their health. It's called answer insinuating you
- 28:00Speaker 6: you are the answer. And after my surgeries with indometriosis,
- 28:04Speaker 6: my doctor was like, Yo, Tia, there's nothing I can do.
- 28:06Speaker 6: You kind of have to start looking at your lifestyle.
- 28:08Speaker 6: And that's exactly what I did, and I want to
- 28:10Speaker 6: encourage other women and people to do the same. We
- 28:13Speaker 6: have a women's Smallti, we have an Elderberry, we have
- 28:16Speaker 6: a kid's gummy, we have a men's line. We're going
- 28:18Speaker 6: to be coming out with several other amazing supplements.
- 28:23Speaker 9: If you want to hear this full interview with Tiamuri,
- 28:26Speaker 9: visit Moneymakingconversation dot com.
- 28:28Speaker 1: Keep winning