Latest / The Steve Harvey Morning Show / Lecrae talks financial education, reveals how to navigate business and entertainment, how he stays motivated and more!

Transcript

Lecrae talks financial education, reveals how to navigate business and entertainment, how he stays motivated and more! · The Steve Harvey Morning Show

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  Speaker 1: to you by the U. S. Forest Service, your state Forrester,
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  Speaker 1: and the AD Council. My next guest is a longtime
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  Speaker 1: friend um Houston, Texas. That's where I'm from. That's why,
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  Speaker 1: That's why I met him at the Super Bowl. And
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  Speaker 1: I don't really mean I just saw. I saw this
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  Speaker 1: young brother cover from the back of the room performing man,
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  Speaker 1: and uh, he just took my spirit in a good way.
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  Speaker 1: And I've been a fan of his and I've been
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  Speaker 1: blessed to have him on my show, Money Making Chris
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  Speaker 1: Money Making Conversation. And his name is Locraiz The Crave
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  Speaker 1: If you don't know, it was a multi Grammy or
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  Speaker 1: what winning platinum selling artists. He has sold more than
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  Speaker 1: readmillion copies and he has made history as the first
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  Speaker 1: artist to have a number one album on both the
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  Speaker 1: Billboard Top two hundred and Gospel album charts simultaneously. You
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  Speaker 1: hear me that his first book, Unashamed is the New
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  Speaker 1: York Times bestselling best seller in one of my favorite books.
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  Speaker 1: His second book, I Am Restored, an honest, honest book man. However,
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  Speaker 1: I lost my religion but found my faith. It's a
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  Speaker 1: beautiful book. You should pick it up. It's available on Amazon,
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  Speaker 1: available in bookstores online as well. He's the co owner
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  Speaker 1: because he's an entrepreneur, co founder and president of Atlanta
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  Speaker 1: based records Reach Records with the staff of nearly twenty
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  Speaker 1: and a rostovo with ten artists, co owner the Major
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  Speaker 1: Film Studio, and a partner of Atlanta based film production
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  Speaker 1: Three Strands Films. Finally, Crai has partnered with financial education
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  Speaker 1: company Board This Boy Here, I just want. I love
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  Speaker 1: him Man Experience for a new six part YouTube series,
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  Speaker 1: Protect the Bag, Protect the Bag, teaching his fans and everybody,
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  Speaker 1: even if you're not a fan, how to establish a
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  Speaker 1: financial legacy. In other words, it's all about man closing
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  Speaker 1: that wealth gap that is existing between blacks and particularly whites,
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  Speaker 1: people of color, in particular whites. That's what this is about,
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  Speaker 1: and holding on and protecting the ways you can improve
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  Speaker 1: your credit score, which is the basis of how you
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  Speaker 1: can just succeed in life. The new series debated over
• 3:21
  Speaker 1: the night. Second series aired last Tuesday, and with premiere
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  Speaker 1: new episodes each Tuesday at seven pm Eastern Standard Time
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  Speaker 1: through December four. Please welcome to My Money Making Conversation
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  Speaker 1: again the Craiz doing the Craig's going on here, Man,
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  Speaker 1: appreciate having all the time, Crez. You know. You know
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  Speaker 1: it's because we've we've had some dramatic good moments on
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  Speaker 1: the show, you know, so this is gonna be one
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  Speaker 1: of the first time we're gonna be up to have fun,
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  Speaker 1: you know. And because your books, man, are always motivating,
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  Speaker 1: but they're also so honest, man, because you so authentic
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  Speaker 1: in you and I won't use the word deep, but
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  Speaker 1: you're just telling the truth. And sometimes when you tell
• 3:58
  Speaker 1: the truth, it doesn't always have a smile on it.
• 4:01
  Speaker 1: So why why, that's why why is there so much
• 4:04
  Speaker 1: that high level of authenticity when you're telling stories, especially
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  Speaker 1: the written word. You know what it is? I think
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  Speaker 1: I want people to experience freedom, and sometimes, you know,
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  Speaker 1: you gotta show off your scars for other people to
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  Speaker 1: realize that healing is possible. So so I want to
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  Speaker 1: be vulnerable so people can see like, oh, those are
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  Speaker 1: some of the wrong terms you made, so I don't
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  Speaker 1: have to make them, you know, and then they can
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  Speaker 1: make the right terms. And that's how we grow, and
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  Speaker 1: that's how we learn. Well, I know that I've learned.
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  Speaker 1: I always tell people I wake up dumb. I tell
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  Speaker 1: people I wake up dumb. So I can be willing
• 4:42
  Speaker 1: to accept information because you wake up thinking you know
• 4:45
  Speaker 1: it all. Then guess what, you ignore the the truth
• 4:48
  Speaker 1: a lot of ways because you you feel that I
• 4:50
  Speaker 1: got that. You've heard that phrase, well I got that,
• 4:52
  Speaker 1: I got that. The people wave you off and that
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  Speaker 1: can be a mistake a lot of times because a
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  Speaker 1: lot of people can provide information and you've always, through
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  Speaker 1: your music for been an outlet for information, uh, whether
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  Speaker 1: it's on tour, whether it's in your lyrics, whether it
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  Speaker 1: is as a mentor. Talk about that responsibility in the
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  Speaker 1: Craize because it takes you down emotionally a little bit,
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  Speaker 1: because we've been there on our interviews how I can
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  Speaker 1: take you down. But that's a responsibility you're not running from, right, No,
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  Speaker 1: I mean you know, I just know what it's like
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  Speaker 1: to not have those mentors, to not have those voices
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  Speaker 1: to help me when I'm navigating stuff. And so if
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  Speaker 1: I can help people avoid those pitfalls, then then I
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  Speaker 1: want to do it. And plus that's just part of
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  Speaker 1: being a leader. That's that's part of you know, the
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  Speaker 1: mantle that I wear. You know. Uh, everybody says, well,
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  Speaker 1: I ain't no leader. You're a leaders if you if
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  Speaker 1: you ahead of somebody, if somebody's behind you, with somebody's
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  Speaker 1: following you leading whether you want to or not, So
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  Speaker 1: somebody's always watching you, so you're always leading. So it's
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  Speaker 1: just you know, for me, it's like, all right, well
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  Speaker 1: let me just take responsibility and uh and just try
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  Speaker 1: to help people so that that they're seiling, my ceiling
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  Speaker 1: is their floor, right. You know. The interesting thing about
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  Speaker 1: it when I look at the Craig, because I'm a
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  Speaker 1: former entertainer, you know, like left IBM pursue the careers
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  Speaker 1: of standard comedian. So I've been on stage in front
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  Speaker 1: of twenty thousand people, I've been on stage in front
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  Speaker 1: of five thousand people, four thousand, three hundred people. There's
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  Speaker 1: a certain rush you get when you get that. And
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  Speaker 1: now that he's a businessman, there's a certain rush he's
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  Speaker 1: getting for that. But it's not like what I saw
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  Speaker 1: when I saw him in Houston, texta that that artist
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  Speaker 1: that captivated my spirit and I didn't even know who
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  Speaker 1: you were. Man, So fueling that live performance energy that
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  Speaker 1: you get there and now being a business person, how
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  Speaker 1: you're navigating both emotions. Look Craiz that you know what
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  Speaker 1: it is. And I just like winning. You know, everybody's
• 6:42
  Speaker 1: addicted to winning and conquering something and seeing something in
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  Speaker 1: front of you, and you know, having a vision, having
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  Speaker 1: a dream and being able to accomplish it. You know,
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  Speaker 1: I like accomplishing goals and so uh, when you're connected
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  Speaker 1: with a person through music, you feel like you're accomplishing
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  Speaker 1: the goal. And at the same time, when you make
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  Speaker 1: a business decision or strategy and you see it work,
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  Speaker 1: you felt like you're accomplishing the goal. And so that
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  Speaker 1: that's that's the part that's addictive and inspiring for me.
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  Speaker 1: You know the fun part about it when people come
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  Speaker 1: on my show, because you know, I I do my research.
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  Speaker 1: You know that people will send me a little bit over.
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  Speaker 1: I want to because I think that the word people
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  Speaker 1: to use is your flowers, you know, showing you your
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  Speaker 1: blessings and so so because a lot of times we
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  Speaker 1: just grind. Because you're a grinder, I know, that for
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  Speaker 1: a fact. Every time I talk to you, grinding like
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  Speaker 1: to you grinding with experience right now, we protect the bag,
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  Speaker 1: you know, and then next time I talk to you're
• 7:31
  Speaker 1: gonna be it might be the third book we're talking about,
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  Speaker 1: might be acting in other of a series, because that's
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  Speaker 1: your that's show m oh and that's a positive. Folks. Don't.
• 7:40
  Speaker 1: Don't get me wrong, because a lot of people say, oh,
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  Speaker 1: he do too much. I'm gonna tell the man lones
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  Speaker 1: guard allows you to be alive. You're supposed to do
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  Speaker 1: too much because there's no time on when you might
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  Speaker 1: not be here. I always tell people I'm over fifty.
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  Speaker 1: I say I'm on the downside of dyeing, and I
• 7:55
  Speaker 1: tell people that, hey, but I ain't gonna live to it,
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  Speaker 1: you know, so I can't. Ain't got too many more
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  Speaker 1: years like putting me. But that's an honest talk. L Craiz, okay,
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  Speaker 1: And I'm not saying that is a defeatus. But the
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  Speaker 1: realization is, I'm gonna put my time in when I
• 8:08
  Speaker 1: talk to Craiz. I'm gonna put my time in talking
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  Speaker 1: to you. So you're younger at me, Why are you
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  Speaker 1: putting so much time in the Craig Man, because the
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  Speaker 1: folks like you this the knowledge you're kicking. I'm like, oh, well, shoot,
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  Speaker 1: that's perspective. Let me go. And then, you know, I
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  Speaker 1: have been fortunate. You know. I bought a building um
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  Speaker 1: near downtown Atlanta, and the gentleman who sold me the property,
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  Speaker 1: I was like, man, why are you selling me this
• 8:34
  Speaker 1: property at this price? You know, because it was a
• 8:36
  Speaker 1: really good price for what he was selling it to me.
• 8:39
  Speaker 1: And he said something very similar. He said, you know, man,
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  Speaker 1: I'm upwards and seventy years old, and I'm not I've
• 8:45
  Speaker 1: made my money. I want to enjoy it. You know,
• 8:47
  Speaker 1: I'm not gonna be here for another ten years or
• 8:50
  Speaker 1: twenty years to see this property turnover and make double
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  Speaker 1: what I sold it to you for. So it's no
• 8:55
  Speaker 1: point in me holding onto it. And he said, you
• 8:57
  Speaker 1: got time, and so maximize your time. You hold onto it,
• 9:00
  Speaker 1: you develop it, and you got twenty years to see
• 9:03
  Speaker 1: it come to fruition to where you can take that
• 9:05
  Speaker 1: money and go enjoy it. And so I was like, man,
• 9:07
  Speaker 1: that's inspired. It's a perspective I've never had. So man,
• 9:09
  Speaker 1: I gotta yeah, while I'm here, let's go. Well, you know,
• 9:13
  Speaker 1: you know because you know, I bought a building here
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  Speaker 1: in Atlanta, just like you, And I just want to
• 9:17
  Speaker 1: put people in perspect her about that because you know
• 9:20
  Speaker 1: the CRAI because you have to have I've leased at
• 9:23
  Speaker 1: different places. I have places that we worked, I had
• 9:25
  Speaker 1: places in the spaces and so multiple offices. But when
• 9:30
  Speaker 1: you tell people, just like he just said that casually
• 9:32
  Speaker 1: I bought a building, man, people ain't ready for that.
• 9:35
  Speaker 1: If you could. People know you can buy a house,
• 9:37
  Speaker 1: they know you can buy a call, they know you
• 9:39
  Speaker 1: can buy alline ticket. But when you tell people you
• 9:42
  Speaker 1: bought a building the create they look at you a
• 9:43
  Speaker 1: little bit different, don't that And that's a beautiful thing
• 9:49
  Speaker 1: because that's what as minorities, as people of color, we
• 9:53
  Speaker 1: gotta have that as part of our vernacular. So it
• 9:56
  Speaker 1: won't feel strange. It won't feel strange that you know,
• 9:58
  Speaker 1: we're invested in st It won't feel strange that we
• 10:01
  Speaker 1: have portfolio financial portfolios. And that leads us back to
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  Speaker 1: why you really came on the show today, Protect the Bag.
• 10:10
  Speaker 1: How did you come about it? You know experience, you
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  Speaker 1: know you get your credit scores there, it's a financial
• 10:15
  Speaker 1: education company. How did you get into the whole process
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  Speaker 1: with Experience. Yeah. So the backstory is that I was
• 10:24
  Speaker 1: getting offered a lot of um, you know, opportunities to
• 10:27
  Speaker 1: be in films, and I didn't understand the film industry.
• 10:30
  Speaker 1: So I said, let me back up. And when I
• 10:33
  Speaker 1: learned a little bit, I said, let me start my
• 10:34
  Speaker 1: own production company. And once I had a production company,
• 10:37
  Speaker 1: UM Experience had reached out and said, hey, we like
• 10:40
  Speaker 1: you to host something for us. Can you do you
• 10:43
  Speaker 1: know any creative production companies that would be able to
• 10:45
  Speaker 1: pull it off? And I said, I sure, do you know,
• 10:49
  Speaker 1: I have one of mine. And you know, I was like,
• 10:52
  Speaker 1: this is this perfectly aligned because my production team and myself,
• 10:56
  Speaker 1: you know, my partner and I have been really heavy
• 10:58
  Speaker 1: on trying to close this this this wealth gap. And
• 11:03
  Speaker 1: so obviously Experience has some desires. They want to educate
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  Speaker 1: people on credit, and then I have some desires. I
• 11:09
  Speaker 1: want to see, you know, the black community understand the
• 11:11
  Speaker 1: power of the dollar, the power of our dollar, and
• 11:14
  Speaker 1: um how to protect it and how to you know,
• 11:16
  Speaker 1: invest it. And so those things aligned and we work
• 11:20
  Speaker 1: together to create something that would continue teaching people about
• 11:24
  Speaker 1: how to invest and protected their money. Now and you know,
• 11:28
  Speaker 1: the whole thing about investing, protecting. Like I said, you know,
• 11:31
  Speaker 1: I'm older than you, so I've I've spent money that
• 11:35
  Speaker 1: I shouldn't have spent. But guess what I had it.
• 11:39
  Speaker 1: You know, I've had an extra car I couldn't drive,
• 11:42
  Speaker 1: but I had it. So but one thing I did
• 11:45
  Speaker 1: have the care Ever since I was eighteen, I understood
• 11:48
  Speaker 1: my credit. I protected it. I held don't do it, man.
• 11:52
  Speaker 1: I I understood what a credit card meant for. Just
• 11:55
  Speaker 1: somewhere in my mind, my DNA and my process said
• 11:59
  Speaker 1: credit was in poor to me. And it's always sustained
• 12:02
  Speaker 1: me through my whole life. It's been my badge, of
• 12:05
  Speaker 1: my badge of authenticity, my badger be would tell you
• 12:09
  Speaker 1: my credit scores over eight hundred and and then I
• 12:12
  Speaker 1: don't even blink. Now, you know, people go, wow, you
• 12:16
  Speaker 1: got good. Yeah, a twenty. I average a twenty on
• 12:18
  Speaker 1: the regular basis, and so that's that's something I brag about.
• 12:22
  Speaker 1: So when you're trying to do protect the bag, how
• 12:25
  Speaker 1: do people get involved with the whole process besides viewing it? Okay,
• 12:29
  Speaker 1: because we see so many commercials now about you know,
• 12:32
  Speaker 1: how they can raise your score real quick, you know.
• 12:35
  Speaker 1: But there's a process to that, and that's what the
• 12:37
  Speaker 1: serious is all about, correct, right, absolutely, Yeah, it's it's
• 12:41
  Speaker 1: it's really beginning to take some steps, and we're giving
• 12:44
  Speaker 1: people casual steps to take, you know, telling people to
• 12:46
  Speaker 1: put their money to work for them, you know, treat
• 12:48
  Speaker 1: your money like it's an employee. UM. Also telling people
• 12:52
  Speaker 1: to to not see credit as as consumption but see
• 12:55
  Speaker 1: it as capital. How can your credit UM, Like if
• 12:58
  Speaker 1: you have a credit card or whatnot, How is that
• 13:02
  Speaker 1: building something instead of just consuming you If you're just
• 13:04
  Speaker 1: consuming money, UM, it's not building your credit. If you
• 13:08
  Speaker 1: if you have credit with the intention of building it
• 13:10
  Speaker 1: so that you can do more things. That's a different
• 13:12
  Speaker 1: mindset to have. UM. Teaching people to pay their mortgage,
• 13:17
  Speaker 1: you know, twice a month. Just split the mortgage payment
• 13:20
  Speaker 1: in half and what that does is that drives the
• 13:24
  Speaker 1: interest down that you ended up having to pay. UM.
• 13:26
  Speaker 1: And just simple principles that people can learn to help them.
• 13:30
  Speaker 1: Teaching people to pay a little bit more on certain
• 13:33
  Speaker 1: bills UM, and just helping them understand what it means
• 13:35
  Speaker 1: to even establish credit, because some folks don't even have credit.
• 13:38
  Speaker 1: They think I don't want to touch it because I
• 13:40
  Speaker 1: don't want no credit, I don't want no problems with it,
• 13:42
  Speaker 1: but you have to establish it in order to have
• 13:44
  Speaker 1: good credit. We will be right back with more money
• 13:47
  Speaker 1: making conversation with Rashan McDonald. It's finally here, the season
• 13:52
  Speaker 1: of celebration, and no matter how you celebrate with family
• 13:55
  Speaker 1: and friends, whether you're preparing for rays, magos or Karamu,
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  Speaker 1: lighting them a new ara, are going to midnight mass,
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  Speaker 1: we're live here outside the Perez family home, just waiting
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  Speaker 1: for them. And there they go, almost on time. This morning.
• 14:53
  Speaker 1: Mom is coming off the front door, strong with a
• 14:55
  Speaker 1: double arm kid carry. Looks like Dad has the bags
• 14:58
  Speaker 1: daughter he is bringing up the rear. Oh, but the
• 15:01
  Speaker 1: diaper bag wasn't closed. Diapers and toys are everywhere. Oh
• 15:07
  Speaker 1: but mom has just nailed the perfect car seat buckle
• 15:10
  Speaker 1: for the toddler. And now the eldest daughter, who looks
• 15:13
  Speaker 1: to be about nine or ten, has secured herself in
• 15:16
  Speaker 1: the booster seat. Dad SIPs the bad clothes and they're off. Ah,
• 15:20
  Speaker 1: but looks like Mom doesn't realize her coffee cup is
• 15:22
  Speaker 1: still on the roof of the car and there it goes. Oh,
• 15:27
  Speaker 1: that's a shame that mug was a fan favorite. Don't
• 15:30
  Speaker 1: sweat the small stuff. Just nailed the big stuff, like
• 15:33
  Speaker 1: making sure your kids are buckled correctly in the right
• 15:34
  Speaker 1: seat for their agent's eyes. Learn more n h t
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  Speaker 1: s A dot gov slash the Right Seat visits h
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  Speaker 1: s A dot gov slash The Right Seat brought to
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  Speaker 1: you by NITZA and the ad Council. Look to your
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  Speaker 1: It's a storybook world for them. You look and see
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  Speaker 1: money making conversation with Rashan McDonald. But let's go back
• 16:20
  Speaker 1: a little bit before we because you in order to
• 16:23
  Speaker 1: have a conversation about being successful, the gard theer's a
• 16:28
  Speaker 1: love of respect because you know, you just can't just
• 16:30
  Speaker 1: start talking about having good credit or talking about people
• 16:33
  Speaker 1: less you have a successful track. For I mentioned some
• 16:35
  Speaker 1: of the things. You know, three million copies and number
• 16:38
  Speaker 1: one the artists are both from gospel and be a board.
• 16:41
  Speaker 1: But then to be an employer, that responsibility, you know,
• 16:46
  Speaker 1: understanding hr, understanding the health plans, understanding all these little things.
• 16:51
  Speaker 1: Let's walk through these steps. Because we mentioned three companies,
• 16:53
  Speaker 1: I want to talk about those three companies because that
• 16:56
  Speaker 1: has played a role and you being the expert voice. Oh,
• 17:00
  Speaker 1: protect the bag because people need to understand that because
• 17:02
  Speaker 1: they will see you as an artist. And I think
• 17:04
  Speaker 1: that's disrespectful in a lot of ways because yes, your
• 17:08
  Speaker 1: famous name got you here, but it's your your entrepreneurial
• 17:13
  Speaker 1: and your business accuum that has allowed us to listen
• 17:16
  Speaker 1: to you take this advice, Reach your reach your Reach
• 17:20
  Speaker 1: Records to talk about that. Yeah, so Reach Records is
• 17:23
  Speaker 1: an independent label. Um, we are going on. Uh man,
• 17:27
  Speaker 1: I've been doing this since I was a kid, you know,
• 17:29
  Speaker 1: coming out of college and so you know that's that's
• 17:32
  Speaker 1: over fifteen years of running a successful label. Um. You know,
• 17:40
  Speaker 1: by God's grace, we have always been profitable. And that's
• 17:43
  Speaker 1: just a beautiful thing. Um. One of the things that
• 17:47
  Speaker 1: I would say is is, uh, I realized early on
• 17:51
  Speaker 1: that I was not gonna sit around and wait for uh,
• 17:57
  Speaker 1: somebody to embrace what I was doing. I was just
• 18:00
  Speaker 1: gonna do it myself. If nobody believed in it, then
• 18:03
  Speaker 1: it's just let's just do it ourselves, you know. Um.
• 18:05
  Speaker 1: So I remember creating products and and and albums and
• 18:10
  Speaker 1: people are like, well it's a little too you know,
• 18:13
  Speaker 1: street for the church, a little to church for a street,
• 18:17
  Speaker 1: there's not really a lane for you. Fine, I create
• 18:19
  Speaker 1: my own lane, right, And that's what we did because
• 18:22
  Speaker 1: I knew there were other people like me who you know,
• 18:24
  Speaker 1: would have appreciated what I did. And so we've been
• 18:26
  Speaker 1: running the label and we made some decisions early on
• 18:29
  Speaker 1: that really protected us and helped us. And we're brown,
• 18:32
  Speaker 1: you know, we were young when we started, and we've
• 18:34
  Speaker 1: just had to grow over the years. And now, like
• 18:36
  Speaker 1: you said, we got over ten artists and it's learning
• 18:38
  Speaker 1: how to take care of them and learning how to
• 18:40
  Speaker 1: you know, teach them, and I'm just trying to continue
• 18:42
  Speaker 1: to pass that on. And then one thing I will
• 18:44
  Speaker 1: say is, yes, I've learned a lot. My acumen has risen.
• 18:49
  Speaker 1: But one of the best things I've learned is to
• 18:51
  Speaker 1: staff my weaknesses. You can't be good at everything, and
• 18:54
  Speaker 1: so if you know you're not good at it, staff
• 18:57
  Speaker 1: that person and put them in a position to help
• 19:00
  Speaker 1: you achieve what you want to achieve. You know, you
• 19:03
  Speaker 1: didn't have a name on this. You said, a co
• 19:05
  Speaker 1: own over a major film studio. Yes, okay, keep name.
• 19:10
  Speaker 1: We can talk about that and we're gonna keep that
• 19:12
  Speaker 1: a mystery and just say your co owner of a
• 19:14
  Speaker 1: major film studio. I mean you know, you know that
• 19:19
  Speaker 1: I would go let that slide that you know I
• 19:21
  Speaker 1: got all these titles, but like get to that one
• 19:23
  Speaker 1: co own off a major film studio. Yeah, so that
• 19:29
  Speaker 1: I mean, you know that was really just um, I
• 19:35
  Speaker 1: don't even know how to put it. Put that one
• 19:37
  Speaker 1: to you. You know. I guess for me, that wasn't
• 19:40
  Speaker 1: that wasn't not my agenda. Um. It was more so
• 19:45
  Speaker 1: knowing the right people and that it put me in
• 19:48
  Speaker 1: a unique position, um to be a part of an
• 19:52
  Speaker 1: investment deal. And and I said, wait a minute, is
• 19:56
  Speaker 1: this a reality? You know it is? It is this
• 19:59
  Speaker 1: film studio which will remain name with some don't want
• 20:01
  Speaker 1: to put it out there, but um, you know there
• 20:05
  Speaker 1: was a film studio that has produced a lot of
• 20:07
  Speaker 1: big films, um films that we all know and love.
• 20:12
  Speaker 1: And uh and you know I had a friend who
• 20:17
  Speaker 1: who said, hey, I'm about some Uh there's a portion
• 20:21
  Speaker 1: of ownership that is not available right now that's now
• 20:24
  Speaker 1: made available. And I don't want to take it all
• 20:28
  Speaker 1: on myself. I don't want to take all of it
• 20:30
  Speaker 1: on I was. I'm giving it to you as an opportunity,
• 20:33
  Speaker 1: And let me tell you something, I'm literally the I'm
• 20:37
  Speaker 1: literally the only African American UH owner within that group,
• 20:43
  Speaker 1: and so that in and of itself is amazing to me.
• 20:47
  Speaker 1: You know, congratulations. But I had to teach you on
• 20:51
  Speaker 1: that because I do. I knew that was a lack
• 20:53
  Speaker 1: of a title left for a reason, but I had
• 20:55
  Speaker 1: to pull as much information I can get out of you.
• 20:58
  Speaker 1: But I slide over to the you know when you
• 21:01
  Speaker 1: made that bold statement to Experience that do you know
• 21:04
  Speaker 1: a company that can produce this for us? And that's
• 21:07
  Speaker 1: what what's about to slide right now? Three Strange Films.
• 21:10
  Speaker 1: That's the production company. That's your production company. Tell me
• 21:13
  Speaker 1: about that and how did the production actually work to
• 21:16
  Speaker 1: produce this series for Experience call Protective Act that's on YouTube. Yeah, so, um,
• 21:23
  Speaker 1: three Strand film As I said before, UM, somebody, a
• 21:27
  Speaker 1: major UH director had come to me and said, I
• 21:29
  Speaker 1: want to make a movie about your life. And I
• 21:32
  Speaker 1: didn't know anything about what that man. I didn't understand
• 21:34
  Speaker 1: the points. I didn't understand the woryalty system. I didn't
• 21:36
  Speaker 1: understand the contracts, and so I had to go meet
• 21:39
  Speaker 1: with a UM an attorney who was in the film industry,
• 21:43
  Speaker 1: and it was like, man, this is a lot of
• 21:45
  Speaker 1: heavy lifting. I'm coming from the music industry and I
• 21:47
  Speaker 1: just don't want to be tall. I know how artists
• 21:49
  Speaker 1: get taken advantage of, and I don't want to be
• 21:51
  Speaker 1: taking advantage of in the film industry. And so the
• 21:55
  Speaker 1: more I studied, the more I realized that this might
• 21:58
  Speaker 1: be something we can do on our own. You know,
• 22:00
  Speaker 1: no one can tell our stories better than we can.
• 22:03
  Speaker 1: And so so UM one of my good buddies was
• 22:07
  Speaker 1: a director and he had been doing a lot of
• 22:08
  Speaker 1: independent films, and I said, hey, man, why don't we
• 22:12
  Speaker 1: partner up and UM and create you know, we even
• 22:15
  Speaker 1: known each other since you know, our college days. Let's
• 22:18
  Speaker 1: partner up and create a production company. And so we
• 22:22
  Speaker 1: started small. We started producing a few music videos, and
• 22:25
  Speaker 1: then from music videos to some small documentaries and then
• 22:28
  Speaker 1: that moved on to UM our first UH major project,
• 22:32
  Speaker 1: which is a film we're working on now. But um,
• 22:35
  Speaker 1: but the experience thing came across my plate and I
• 22:37
  Speaker 1: was like, Hey, we got the capacity and the talent,
• 22:39
  Speaker 1: let's do it right. Whether that that's that's a beautiful
• 22:42
  Speaker 1: thing because of the fact that you know, we have
• 22:45
  Speaker 1: to control our stories and we're in the era now,
• 22:48
  Speaker 1: you're in the era now were streaming out lits uh
• 22:52
  Speaker 1: in the demand for content from black people, people of color,
• 22:57
  Speaker 1: African Americans now. But we're talking about protect a bag.
• 23:00
  Speaker 1: You know, what are your thoughts? Were not because dorm
• 23:03
  Speaker 1: main conversation, that's all I talk about trying to close
• 23:05
  Speaker 1: that gap. I bring all type of c p a
• 23:07
  Speaker 1: s accounts and motivational people like you on the show.
• 23:11
  Speaker 1: But there's a wealth disparity out there that exists to
• 23:13
  Speaker 1: long racial lines. What are your thoughts and what is
• 23:16
  Speaker 1: your role in trying to close that disparity? Yeah? For me, Um,
• 23:21
  Speaker 1: part of it is education, right, So we can't close
• 23:24
  Speaker 1: that gap without education and and then helping us understand
• 23:28
  Speaker 1: the power of our dollar. So African Americans, the black
• 23:32
  Speaker 1: community represents one point for trillion dollars in buying power, right,
• 23:37
  Speaker 1: and what that means for anybody who doesn't understand what
• 23:40
  Speaker 1: that means is that means we have one point for
• 23:43
  Speaker 1: trillion dollars that we can put anywhere we want. And
• 23:49
  Speaker 1: so people are competing for our dollars and we are
• 23:52
  Speaker 1: not putting our dollars back into ourselves. We're not investing
• 23:55
  Speaker 1: in ourselves and so our money goes right into our
• 23:58
  Speaker 1: pockets and into another community. And so that hinders black
• 24:02
  Speaker 1: businesses from thriving. That hinders um our kids from having
• 24:06
  Speaker 1: their college paid for, that hinders um, you know, us investing.
• 24:11
  Speaker 1: Another thing is is the beauty and healthcare. You know,
• 24:15
  Speaker 1: we represent four of the population, but represent of beauty purchases,
• 24:22
  Speaker 1: but only one percent of the stock market. Now, how
• 24:26
  Speaker 1: is that? That's that's the type of disparity that I
• 24:28
  Speaker 1: feel like we need to have education on and and
• 24:31
  Speaker 1: begin to to take some steps and some stripes. A
• 24:34
  Speaker 1: lot of people say, you know, uh, well we should
• 24:37
  Speaker 1: buy black, Yes, but we should also invest, and we
• 24:41
  Speaker 1: should also um figure out how to do good business.
• 24:45
  Speaker 1: And we should also if we're gonna buy black, let's
• 24:47
  Speaker 1: create businesses that are good businesses and have good business
• 24:51
  Speaker 1: models and business plans and help each other through that
• 24:53
  Speaker 1: so that that this thing can be more sustainable long term.
• 24:57
  Speaker 1: Right right now, you can catch the Serious Protective Bag
• 24:59
  Speaker 1: every who's the on YouTube seven pm Eastern Tender Standard
• 25:03
  Speaker 1: time all the way to December four, Team the Cray
• 25:05
  Speaker 1: I know you now it's on YouTube. Now, okay, now
• 25:09
  Speaker 1: you that's are we one day I'll be looking at MSNBC, CNBC.
• 25:14
  Speaker 1: The Craig Well Protect the Back, hosted by Lacre with
• 25:17
  Speaker 1: what's going on here? Brother, It's always a starting point
• 25:20
  Speaker 1: with you, because the starting point ain't always to finish
• 25:23
  Speaker 1: with you. I have I'm on the ride, I'm enjoying
• 25:26
  Speaker 1: the ride. And always always humble, always humble. But that
• 25:32
  Speaker 1: might just clicking. He would tell you somebody, the Craiz,
• 25:35
  Speaker 1: the craw don't get in with the small expectation. He
• 25:39
  Speaker 1: looks at the opportunity. And he's a visionary. And if
• 25:42
  Speaker 1: you know, a visionary, visionary always looks at the long
• 25:45
  Speaker 1: the long run. You know that's important. If you see
• 25:48
  Speaker 1: a penny, he's looking around where that nickel at on
• 25:49
  Speaker 1: the ground. It's most of it. What penny is the
• 25:51
  Speaker 1: Nickelson place, because that's how his mind thinks. And so
• 25:55
  Speaker 1: don't be shocked. So capture and watch these series is right,
• 25:58
  Speaker 1: these series Pocket the Back, Right Protective to Achieve Me
• 26:01
  Speaker 1: Right Now on YouTube is hosted by my man LUCRAI.
• 26:04
  Speaker 1: You know he's been successful. He's an entrepreneur, he's a
• 26:07
  Speaker 1: he's an owner of a very secret but popular major
• 26:10
  Speaker 1: film studio. One day you know you're gonna pop out there,
• 26:14
  Speaker 1: you know, and I'm gonna say bringing back on the show.
• 26:16
  Speaker 1: You could have told me that big dog come on that.
• 26:19
  Speaker 1: But again, l Craix, we're both in Atlanta. I'm gonna
• 26:22
  Speaker 1: drop by, man, come by my officers, and come by
• 26:24
  Speaker 1: your building. Man, your blessing brother, and I always appreciate
• 26:27
  Speaker 1: you taking the time to come on my show money
• 26:29
  Speaker 1: Making Conversation. And by the way, I've already been in
• 26:32
  Speaker 1: discussions with Clark Atlanta University about doing a money Making
• 26:36
  Speaker 1: Conversation financial summit right before UH taxes rap. So I'll
• 26:43
  Speaker 1: be reaching out to you because we're on the same page. Man.
• 26:45
  Speaker 1: We're trying to change the wealth at racial gap, especially
• 26:48
  Speaker 1: for our people, and you're one of the voices my
• 26:51
  Speaker 1: boy Ash Cash and get him on board and said
• 26:53
  Speaker 1: more people. So it's you know, I'm the old head man.
• 26:56
  Speaker 1: I want you young boys out there, man, just leading
• 26:58
  Speaker 1: the way and allow me to just later foundations. That
• 27:01
  Speaker 1: is that a deal? That's awesome. I love that. I'm
• 27:04
  Speaker 1: all about it. Thank you. It's Lacraig Protect the Bag
• 27:08
  Speaker 1: every Tuesday on YouTube seven pm Easton. If you want
• 27:12
  Speaker 1: to watch it, you better start watching that because the
• 27:14
  Speaker 1: last episode is December fourteen. But it doesn't matter if
• 27:16
  Speaker 1: you missed anything, because the way the series works is
• 27:19
  Speaker 1: about education and financially getting you to change your life
• 27:22
  Speaker 1: and putting the passion of change in your heart through
• 27:25
  Speaker 1: your pocket and not allowing those pennies to fall out
• 27:28
  Speaker 1: and turn those pennies into dollars and then you invest
• 27:31
  Speaker 1: those dollars into the stock market. Thank you, Lucraig. Absolutely appreciate.
• 27:36
  Speaker 1: If you want to see or hear any of my
• 27:38
  Speaker 1: episodes of Money Making Conversations, please go to Money Making
• 27:40
  Speaker 1: Conversation dot com. I'm Sean McDonald. I am your host.
• 27:44
  Speaker 1: In this season of giving, Cools has gifts for all
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  Speaker 1: Give with all your heart this season with great gifts
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  Speaker 1: from Coals or Coals dot Com. At ADP, we understand
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  Speaker 1: the importance of building the right team and offer the
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  Speaker 1: data insights to help. Just as importantly, our AI technology
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  Speaker 1: helps you pay the team accurately grow stronger with a
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  Speaker 1: dp HR talent, time and payroll. When I was eighteen
• 28:28
  Speaker 1: years old, Anne at my high school was brutally murdered.
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  Speaker 1: Getting to the truth has opened to Pandora's box of secrets,
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