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Latest / The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

140: How to Use AI Without Losing Your Brand Voice

If you’ve started deleting emails based on the subject line alone, or rolled your eyes at one more podcast guest who’s “diving in,” you’re not imagining it. AI is flattening how brands sound, and your audience notices. In this episode of The Better Brand, Jan Touchberry walks Christian entrepreneurs through the exact workflow she uses to keep her brand voice in everything she writes with AI, plus what to do when ChatGPT hands you a two-page list of “fixes” for your business.This is not an anti-AI episode. Jan uses it every week. She just refuses to let it write her out of her own…

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