Latest / Next in Commerce by Netguru
Ep. 44 Unified Commerce. Valuable Cross-Channel Insights For Better CX - with Jakub Czerwiński, Adyen
What is unified commerce? During this panel at Disruption Forum Retail, Jakub Czerwiński, VP CEE at Adyen, defined this term and explained how many benefits this strategy can bring to retailers. Jakub also emphasized the importance of collecting data from both online and offline sources and presented examples of implementing data-driven business decisions in practice. Throughout the panel, Jakub shared:How unified commerce differs from omnichannel & multichannel approaches.The role unified commerce will play in helping retailers build competitive advantage mainly on customer experience.How…
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