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1601: User Investment: Make Your Users Do the Work by Nir Eyal of NirAndFar
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1601: Expending effort on a product makes users more committed to it, a concept known as "user investment." Instead of always making things easier, successful habit-forming products like Twitter, LinkedIn, and Evernote encourage small investments - such as following someone, entering data, or contributing content - that increase a service's value over time. When stored value meets a network effect, user commitment deepens, making the…
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