259. Create a Marketing Plan and Your Brand Voice for the “Off-Season” - Jordana Merkin

We Are For Good Podcast - The Podcast for Nonprofits · Apr 20, 2022 · 44m

Meet Jordana. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧 EPISODE HIGHLIGHTSJordana’s story and journey to where she is today (4:00)Where to start when you're trying to create messaging for organizations (6:00)Brand voice and the importance of the way you choose your words (22:00)Key steps to building a marketing plan for the off season…