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Episode 112: Garbage In, Garbage Out: Why Your Wearable Might Be Lying to You with Marco Benitez
Most health tech companies are racing to build the insight — Marco Benitez went and built the thing underneath it. Marco is the co-founder and CEO of Rook, the API platform that normalizes and standardizes data from 400+ wearables into one clean, usable signal. In this episode, he breaks down why dirty wearable data is silently corrupting health decisions across insurance, pharma, remote patient monitoring, and clinical trials — and how a biomedical engineer with a fourth-dan taekwondo black belt and a background in big pharma saw the problem before anyone else wanted to admit it existed…
The skinny
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