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EP 17: John DeMato – Persuasive Visual Story, Pivoting During COVID, and Capturing the Magic Shot
Do the photos of you online represent the best you?
Are they representing you like a true expert?
Do they let your personality shine through or are they a little stiff?
It’s not uncommon for business owners to grab a camera and have their friends take a few shots for their website or simply open selfie mode on their iPhone and upload the best of the shots to their social media accounts.
These kinds of pictures do the trick—but, as you’ll hear today, having a persuasive and cohesive visual strategy across all your online channels takes more than a nice photo or two.
On today’s episode, I’m…
The skinny
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