253: The Psychology of Notifications: How to Send Triggers that Work by Nir Eyal & Ximena Vengoechea with Nir And Far

Optimal Work Daily - Career, Productivity and Entrepreneurship · Jun 10, 2021 · 8m

Nir Eyal & Ximena Vengoechea elaborate on the psychology of notifications. Episode 253: The Psychology of Notifications: How to Send Triggers that Work by Nir Eyal & Ximena Vengoechea with Nir And Far Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How…