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Matt Appleman - The Difference Between Perception and Impact- - Ep 121
Matt Appleman - The Difference Between Perception and Impact- - Ep 121 This episode is a discussion with frame builder and crankset manufacturer Matt Appleman. Matt’s story is that of someone who has brought a product to the world as a result of his own need for something in his own life, which has been a running theme on this show for a while. It means someone created something that benefits themselves first, and then other people afterwards. It is the essence of what it means to be a creative and contributing member of society. Matt figured out years ago that running shorter cranks helped…
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