Latest / The Steve Harvey Morning Show / Uplift: Randal's company provides insights about diverse people that lead to equity for all.

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Uplift: Randal's company provides insights about diverse people that lead to equity for all. · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Hi.
• 0:00
  Speaker 2: I am Rashaan McDonald, a host of weekly Money Making
• 0:03
  Speaker 2: Conversation Masterclass show. The interviews and information that this show
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  Speaker 2: provides off for everyone. It's time to start reading other
• 0:10
  Speaker 2: people's success stories.
• 0:11
  Speaker 3: And start living your own.
• 0:13
  Speaker 2: If you want to be a guest on my show,
• 0:14
  Speaker 2: please visit our website, Moneymakingconversations dot com. Submit your information
• 0:20
  Speaker 2: where they have a product you're an entrepreneur or a
• 0:22
  Speaker 2: small business owner and put your information in there. Click
• 0:25
  Speaker 2: to be a guest button submit it. It comes directly
• 0:28
  Speaker 2: to me. Now let's get this show started. My guest
• 0:31
  Speaker 2: has established himself as an entrepreneur, innovator, speaker, author, media
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  Speaker 2: personality and DEI expert who is leading the way in business,
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  Speaker 2: technology and equity for all.
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  Speaker 3: He is the co founder, chairman.
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  Speaker 2: And CEO or BCT Partners, a global, multimillion dollar research, training, consulting,
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  Speaker 2: technology and data analytics firm whose mission is to leverage diversity,
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  Speaker 2: insights and innovation to transformed lives, accelerate equity, and create
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  Speaker 2: lasting change. Please work in the Money Making Conversation Masterclass
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  Speaker 2: the one and only doctor Randall Pinkett.
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  Speaker 1: How you doing, sir, I'm doing good, Brother McDonald, Thank
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  Speaker 1: you for having me on the program, and I'm looking
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  Speaker 1: forward to the conversation.
• 1:15
  Speaker 2: Well, the beauty of this relationship is that you know,
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  Speaker 2: you came to my attention. Let's put it out there
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  Speaker 2: on the Apprentice show. That's when I saw you. You
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  Speaker 2: were I was, I was a fan. I still am
• 1:28
  Speaker 2: a fan. I got to see you at the National
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  Speaker 2: Minorities Fliers Developmentcouncil of Speaking and I went, I have
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  Speaker 2: to finally get this brother on my show. And now
• 1:37
  Speaker 2: we are speaking, tell us about how did you get
• 1:40
  Speaker 2: on The Apprentice and how did that impact your career?
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  Speaker 1: So I had never imagined competing on a reality television show.
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  Speaker 1: It was recommended that I apply. I didn't give it
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  Speaker 1: much serious consideration, but after repeat did urging, I sent
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  Speaker 1: in the application, believing that I never hear back from anyone,
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  Speaker 1: only to then receive a phone call from the producers.
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  Speaker 1: And to make a long story short, I went through
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  Speaker 1: a pretty elaborate casting process, which included a written application,
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  Speaker 1: an on camera interview, being flown to Los Angeles, spending
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  Speaker 1: a week out there for the final selection, and of
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  Speaker 1: the million people who applied for season four, eighteen people
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  Speaker 1: were selected, and your brother was not just one of
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  Speaker 1: the people selected, your brother was the one who won.
• 2:35
  Speaker 1: Who won? There you go.
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  Speaker 2: That's what I know, because you know, any time you
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  Speaker 2: see a person of call of African American, that's what
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  Speaker 2: I am.
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  Speaker 3: An African American, I'm rooting for. You did.
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  Speaker 2: But you did it with style, you did it with class,
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  Speaker 2: and you did it with intellect. And that's what was
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  Speaker 2: really so positive about it because you have a sense
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  Speaker 2: of entrepreneurship that really stood out.
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  Speaker 3: Now by winning that, it's always the post door.
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  Speaker 2: What were the benefits of winning that and did you
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  Speaker 2: turn that into any enterprising opportunities?
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  Speaker 1: Yeah, the benefits were and are not to be diminished.
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  Speaker 1: You know as well as I do that celebrity is
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  Speaker 1: its own form of capital. Yes, financial capital, social capital,
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  Speaker 1: cultural capital, intellectual capital. Celebrity is its own form of capital.
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  Speaker 1: You can build it up and you can spend it.
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  Speaker 1: And for better or worse, Reality TV is one of
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  Speaker 1: those avenues that builds up your own form of celebrity capital.
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  Speaker 1: So it opened doors for my business BCT Partners. It
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  Speaker 1: opened doors for me as a speaker. I mean, part
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  Speaker 1: of the reason why you saw me at the National
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  Speaker 1: Minority Supplier Development Council is because I've been on the
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  Speaker 1: speaking circuit. It opened doors for me as an author.
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  Speaker 1: I've written five books since the show. It's opened doors
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  Speaker 1: for me to do other shows, open the door for
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  Speaker 1: me to also involved in some great philanthropic and charitable organizations.
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  Speaker 1: So I'll say it simply. It gave me a platform
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  Speaker 1: and I've been able to leverage that platform as a
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  Speaker 1: result of being on the show.
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  Speaker 2: Yeah, I'm talking to doctor Randall Pinkett, just talking a
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  Speaker 2: back into history and an apprentice, very popular show. There
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  Speaker 2: was a reality show and you rarely see talent like him,
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  Speaker 2: academia type talent like him on the show and former athlete.
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  Speaker 3: Let's go put that out there, out there doing your thing.
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  Speaker 2: But more importantly, when I saw you, let's talk about
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  Speaker 2: the BCT Partners. BCT partner, what exactly it is, because
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  Speaker 2: I'd be remissed out to bring that out.
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  Speaker 3: And I see Alpha Pi Alpha behind you. That's that
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  Speaker 3: little plaque behind that. Brother, Let's go give us some love.
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  Speaker 3: I'm gonna make it. I five. So I love the
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  Speaker 3: Divine nine. So let's talk about BCT Partners. Yeah.
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  Speaker 1: So, BCT is the company that I co founded with
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  Speaker 1: three of my college classmates. We started as entrepreneurs in college.
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  Speaker 1: In fact, my first book was campus No.
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  Speaker 3: I want to get to that now, don't don't?
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  Speaker 1: Yeah yeah yeah yeah, Okay, I won't get ahead of you.
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  Speaker 1: I want get ahead of you. So the four of
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  Speaker 1: us founded our first business as students. We've done three
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  Speaker 1: ventures over thirty years, and we're still co founders and
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  Speaker 1: close friends and brothers. BCT is celebrating twenty five years
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  Speaker 1: that we've been in business, so it's clearly the longest,
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  Speaker 1: most successful venture that we've launched. And our mission, as
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  Speaker 1: you mentioned, is harnessing the power of diversity, insights and
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  Speaker 1: innovation to do three things, transform lives, accelerate equity, and
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  Speaker 1: create lasting change. Said simply, we are an equity centered
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  Speaker 1: consulting firm powered by innovation. We leverage research, evaluation, data,
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  Speaker 1: artificial intelligence technology to illuminate powerful insights about the growing
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  Speaker 1: diversity in our society to help our clients achieve the
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  Speaker 1: equity that we all desire.
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  Speaker 3: For our world. Okay, here's something interesting.
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  Speaker 2: So you say twenty five years and I want to
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  Speaker 2: get a balance of this term diversity, equity and inclusion.
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  Speaker 2: Now would I be wrong and say it was elevated
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  Speaker 2: around about the George Floyd.
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  Speaker 1: Murder, you would be in one hundred percent correct.
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  Speaker 2: Okay, cool, Now when did you really start incorporating it
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  Speaker 2: into BCT's partner's brand.
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  Speaker 1: It's a great question. It's been a part of our
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  Speaker 1: brand since our inception.
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  Speaker 3: Right, that's what I want you to say, Okay, our inception.
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  Speaker 1: In fact, the first venture we launched was doing diversity,
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  Speaker 1: equity and inclusion, but we didn't call it diversity equity inclusion.
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  Speaker 1: Back then. We were doing training. Our first venture was
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  Speaker 1: a training company working with corporations for how they could
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  Speaker 1: develop and recruit minority talent d I right, right now.
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  Speaker 1: Our second venture was the Inner City Consulting Group, was
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  Speaker 1: working with inner cities on how they could develop and
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  Speaker 1: grow and prosper but particularly low income communities of color
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  Speaker 1: DI right, Yeah. We didn't kind of combine all of
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  Speaker 1: these predecessor ventures into what is now BCT, which is
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  Speaker 1: has a much broader aperture for its work and it's
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  Speaker 1: more deliberate about leveraging technology and innovation. But the work
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  Speaker 1: we do now is helping organizations achieve equity, and that
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  Speaker 1: has been part of BCT's mission since our inception twenty
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  Speaker 1: five years ago. So We're not new to this equity game.
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  Speaker 1: We are true to this equity game.
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  Speaker 2: And that's the part that why I wanted you own
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  Speaker 2: this show because I talked to my company. My company's
• 7:38
  Speaker 2: thirty and fifteen Media is based in Atlanta, Georgia, and
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  Speaker 2: I told them this summer, I said, I said, the
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  Speaker 2: battle of DEI has been going on for eighteen much.
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  Speaker 2: I said, the shift didn't happened about eighteen months ago.
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  Speaker 2: That's what I told him. This summer. I said, I
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  Speaker 2: could feel the shift.
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  Speaker 4: You know.
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  Speaker 2: And now with that being said, what I disliked about
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  Speaker 2: the whole shift being promoted, now you can help me
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  Speaker 2: with this, is that it feels like it's only benefiting
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  Speaker 2: associated with African Americans.
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  Speaker 3: That's what gets me upset to most. Why is that,
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  Speaker 3: doctor Pinkitt.
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  Speaker 1: Yeah, so that is one of the things that gets
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  Speaker 1: me upset as well, is that when I look at
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  Speaker 1: what's happening in the federal marketplace, for example, when you
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  Speaker 1: look at whose history is being removed from websites, you
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  Speaker 1: look at whose events are being canceled, more often than not,
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  Speaker 1: it's black people. It's black African Americans. And it only
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  Speaker 1: to me makes abundantly clear that the attack on DEI
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  Speaker 1: is a kind of smoking mirror or an attack on
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  Speaker 1: African Americans, not to exclude other groups. I do believe
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  Speaker 1: that there are other groups that are under attack. I
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  Speaker 1: want to be very clear about that. But it does
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  Speaker 1: give a sense that African Americans are being put front
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  Speaker 1: and center, and that however you term this backlash, whether
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  Speaker 1: it's backlash from the Obama presidency, backlash of fear of
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  Speaker 1: the diversification of our country, backlash from the scapegoating of
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  Speaker 1: minority groups as if they are usurping the long standing institutional,
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  Speaker 1: historical power of rights like you can term it however
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  Speaker 1: you want to term it. And in fact, there are
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  Speaker 1: probably some that can connect into all of those threads
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  Speaker 1: or some of those threads. No matter what, we land
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  Speaker 1: in the same place that DII is under attack. It
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  Speaker 1: is being misconstrued and misinterpreted for what DEI is, which
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  Speaker 1: is about anti discrimination, which is about ensuring everyone has
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  Speaker 1: fair opportunity, which then paradoxically, the attack is actually under
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  Speaker 1: the guise of creating fair opportunity and anti discrimination. So
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  Speaker 1: what are we really talking about. We're talking about I
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  Speaker 1: think a guys, for much deeper backlash than what is
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  Speaker 1: being marketed as an attack on d I.
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  Speaker 2: Yeah, and so there's you know, I've been in the
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  Speaker 2: media business, radio, television for a long time, and so
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  Speaker 2: as I go back, let's go back twenty five years
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  Speaker 2: with you. Okay, the one time the media came and said,
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  Speaker 2: we want to African American market, we want to reach
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  Speaker 2: black people.
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  Speaker 3: They came.
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  Speaker 2: There's a lot of big agencies jumped up in the
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  Speaker 2: world out of New York, Burrell, out of Chicago, a.
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  Speaker 3: Number of them.
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  Speaker 2: These are just too dominant that are still going doing
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  Speaker 2: great business in the industry today. And they would say,
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  Speaker 2: we want to reach the African American market, and.
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  Speaker 3: They would come there and reach you.
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  Speaker 2: Then all of a sudden, the word multicultural popped up,
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  Speaker 2: and so they started and that's when the lat market,
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  Speaker 2: that's what do the Hispanic market.
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  Speaker 3: They wanted to reach them.
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  Speaker 2: So they started taking away money quote unquote from the
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  Speaker 2: black market and so and then all of a sudden,
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  Speaker 2: the black market was lost because they wasn't getting the
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  Speaker 2: revenue or they said they can get us anyway, Why
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  Speaker 2: market to black people. You're in the analytical field, will
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  Speaker 2: you hear me talk like this? I always say, numbers
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  Speaker 2: tell the truth. How do you deal with that and
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  Speaker 2: what do you help us out? How do you help
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  Speaker 2: us out with telling our story? I guess I want
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  Speaker 2: to say, doctor pinktt.
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  Speaker 1: Well, I'm going to sound I appreciate the question and
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  Speaker 1: leaning into my my background in data, there's two kinds
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  Speaker 1: of data. There's quantitative and qualitative. Quantitative data is numbers,
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  Speaker 1: it's from surveys. It's statistics, it's charts, it's graphs, and
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  Speaker 1: you decided some of the hard numbers or reference what
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  Speaker 1: are the hard numbers on spending on advertising or investments
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  Speaker 1: in our communities, or dollars that are flowing to our businesses.
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  Speaker 1: And there's hard numbers that show that we are still
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  Speaker 1: under represented along a multitude of indicators. But the qualitative
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  Speaker 1: data is narrative. It's stories, it's uplifting our lived experiences.
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  Speaker 1: It's it's how we celebrate our accomplishments and also acknowledge
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  Speaker 1: that there's still work for this country to do in
• 12:27
  Speaker 1: order to deliver on the promise for all people under
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  Speaker 1: this experiment known as the American you know, the United
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  Speaker 1: States of America. So so I think we have an
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  Speaker 1: opportunity to not just cite the statistics, but also to
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  Speaker 1: tell our stories, for example, about how DEI created a
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  Speaker 1: fair door of opportunity, About how investments in our communities
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  Speaker 1: have transformed this country to be a stronger country economically, socially, etc.
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  Speaker 1: About how our businesses bring innovation to the malease. I mean,
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  Speaker 1: there's so many stories that we cannot now shy away
• 13:04
  Speaker 1: from telling those stories. Quite the contrary, we have to
• 13:07
  Speaker 1: go in the opposite direction and amplify those stories.
• 13:11
  Speaker 4: Please don't go anywhere. We'll be right back with more
• 13:14
  Speaker 4: money Making Conversations Masterclass. Welcome back to the Money Making
• 13:23
  Speaker 4: Conversations Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass
• 13:29
  Speaker 4: continues online at Moneymakingconversations dot com and follow money Making
• 13:33
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• 13:49
  Speaker 2: Now the word minority, I'm so excited to talk to
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  Speaker 2: your doctor pinkin the word minority when I was growing up,
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  Speaker 2: met me black man.
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  Speaker 3: Now, minority is.
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  Speaker 2: Diverse, and it also pulls the white women into the group.
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  Speaker 2: But when I hear DEI, I hear being denounced. Nobody
• 14:12
  Speaker 2: says anything about white women. Am I wrong to be
• 14:15
  Speaker 2: upset about that?
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  Speaker 1: Well, here's what I'll say, a lot of the research
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  Speaker 1: has shown that among the greatest beneficiaries of efforts to
• 14:26
  Speaker 1: diversify the workplace have been white women, yes, and that
• 14:30
  Speaker 1: their representation has seen measurable improvements, while other so called
• 14:37
  Speaker 1: minority groups who are actually now the emerging majority African Americans, Latinos, etc.
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  Speaker 1: Have remained relatively stagnant. So the numbers certainly play out
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  Speaker 1: that while the now being popularized narrative is that all
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  Speaker 1: of these DII programs have not only benefited black and
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  Speaker 1: brown people, but it has created and given them an
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  Speaker 1: unfair advantage, it's quite the opposite. Programs have had some success,
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  Speaker 1: Let's be clear. Let's let's own that, but that the
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  Speaker 1: barriers I believe that these programs are attempting to dismantle
• 15:17
  Speaker 1: are so significant, are so historical, are so institutionalized that
• 15:21
  Speaker 1: that's why the progress of these programs have been limited,
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  Speaker 1: but have nonetheless seen benefits, and white women being among
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  Speaker 1: the greatest beneficiaries.
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  Speaker 3: Now that's great to hear.
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  Speaker 2: Now, when I saw you at the National Minorities Supply
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  Speaker 2: Development Council, I'm a proud member of it. I'm renewed,
• 15:40
  Speaker 2: I'm being there. May of twenty six is when I'm
• 15:44
  Speaker 2: renewed too. I went to the conference, and I would
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  Speaker 2: tell you this, I didn't feel like a minority. I
• 15:51
  Speaker 2: felt like because I didn't see I felt enough of
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  Speaker 2: me in control of the administrative side. It was a
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  Speaker 2: lot of non African American people, non minority people of
• 16:05
  Speaker 2: color decision makers, I thought at the event, and that
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  Speaker 2: disappointed me. And it also made me realize that I
• 16:13
  Speaker 2: need to have my game tied to the truth, which
• 16:18
  Speaker 2: is facts. This is what I do coming to me
• 16:20
  Speaker 2: because I offer you this as a DEI expert, and
• 16:23
  Speaker 2: people listening to this show, how do we enable ourselves
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  Speaker 2: to win and not fall victim to stereotypes.
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  Speaker 1: So I'm a big believer that there is strength in numbers.
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  Speaker 1: And I'm also a big believer that in an era
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  Speaker 1: where DEI is under attack, our greatest asset is our
• 16:51
  Speaker 1: diversity right and that our ability to build bridges between
• 16:59
  Speaker 1: what I in some cases been disconnected communities of the
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  Speaker 1: like minded, meaning a bridge between the African American community
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  Speaker 1: and the Latino community, the Latino community and the Asian
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  Speaker 1: and community, the Asian community and the Native American community.
• 17:15
  Speaker 1: Like we need to build these bridges, these coalitions in
• 17:19
  Speaker 1: order to engender the very strength that can counter the
• 17:25
  Speaker 1: forces that are working against us. So for me, if
• 17:33
  Speaker 1: I had been asked that question years ago, I would
• 17:35
  Speaker 1: have said to anyone listening, get outside of your comfort zone,
• 17:39
  Speaker 1: engage with people different than you. But now I actually
• 17:43
  Speaker 1: raise the bar and take it a step further. Now
• 17:45
  Speaker 1: my advice is, don't just get out of your comfort zone.
• 17:48
  Speaker 1: Be a bridge to communities that you would otherwise not
• 17:51
  Speaker 1: be connected, to engage in dialogue with people who you
• 17:55
  Speaker 1: would otherwise not engage in dialogue, and be the bridge
• 17:59
  Speaker 1: that is needed to reconstitute the fraid fabric of our
• 18:03
  Speaker 1: society and our democracy that it can be reconstituted. And
• 18:07
  Speaker 1: that's a lofty way of responding to your question, but
• 18:10
  Speaker 1: I believe that there are very deep, concerning questions that
• 18:16
  Speaker 1: are that we have to begin asking right now about
• 18:18
  Speaker 1: what is the future of our democracy, And I think
• 18:22
  Speaker 1: we have to be at the front lines of ensuring
• 18:23
  Speaker 1: that it remains intact.
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  Speaker 3: Yeah, and I agree with that.
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  Speaker 2: I'm also a person who clearly understands people believe what
• 18:32
  Speaker 2: they see, people believe what they hear. When I go
• 18:35
  Speaker 2: to black radio, I hear personal injury commercials dominating the airwaves.
• 18:44
  Speaker 2: I rarely hear of what I consider fortune five hundred
• 18:48
  Speaker 2: commercials on black radio. When I say fortune five hundred,
• 18:50
  Speaker 2: I come about Apple, Google commercials, Delle commercials, Gas commercials.
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  Speaker 2: And it really disheartened me because you know, people will
• 19:01
  Speaker 2: sell what they think people they should sell to people,
• 19:04
  Speaker 2: you know, which is concerts, television, entertainment. That's what you
• 19:09
  Speaker 2: hear on black radio. And I will tell you this,
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  Speaker 2: doctor Pinkett. I was I my podcast, Oscar Meyer, Amazon, Dale, BMW, Infinity,
• 19:26
  Speaker 2: every Techno, low At and T Verizon. I'm just saying
• 19:32
  Speaker 2: this because it let me know that the perception carries
• 19:36
  Speaker 2: a lot of weight where advertisers want to put their dollars.
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  Speaker 2: They come into my port, my platform, and I'm black.
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  Speaker 2: They know that sixty percent of my audience is black.
• 19:46
  Speaker 2: But then the radio stations they're playing music to black people.
• 19:52
  Speaker 3: Don't get these commercials.
• 19:53
  Speaker 2: When you hear that, and you're a research guy, what
• 19:57
  Speaker 2: are your thoughts?
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  Speaker 1: But you know, I think that there are corporations and
• 20:06
  Speaker 1: you referenced a few that support your program that recognize
• 20:10
  Speaker 1: and value the black dollar, right, recognize and value the
• 20:16
  Speaker 1: economic wherewithal that is the African American community. And I
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  Speaker 1: think that there are corporations who take that for granted
• 20:25
  Speaker 1: or are like leafs in the wind. After George Floyd's murder,
• 20:30
  Speaker 1: they rushed to make commitments to our community. When the
• 20:34
  Speaker 1: attacks came on DI they rushed right away.
• 20:38
  Speaker 2: I think they moved faster away.
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  Speaker 1: Yeah, yeah, I mean, I mean the research says that
• 20:45
  Speaker 1: three hundred and forty billion dollars were pledged after George
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  Speaker 1: Floyd's murder. That's you know, a third of a trillion dollars.
• 20:53
  Speaker 1: That's significant. And some corporations have maintained and sustained those
• 20:59
  Speaker 1: commitments in some of them have run away, Yes, And
• 21:02
  Speaker 1: in response to that, I say, is therefore incumbent upon
• 21:06
  Speaker 1: us that if if you're not willing to keep your
• 21:09
  Speaker 1: commitments dust, then we should not keep our commitments to you.
• 21:12
  Speaker 1: So I believe in the boycotts. I believe in the
• 21:15
  Speaker 1: spending restrictions. I believe in voting with your wallet that
• 21:21
  Speaker 1: you support the corporations that support the things that you
• 21:23
  Speaker 1: care about. And if a corporation isn't willing to commit
• 21:27
  Speaker 1: those dollars to the things that are that matter to me,
• 21:29
  Speaker 1: then I'm not willing to give them up my money.
• 21:31
  Speaker 2: I truly understand that and believe that I'm talking to
• 21:33
  Speaker 2: doctor Randall Pinkett. He's just chairming the CEO of BCT Partners,
• 21:37
  Speaker 2: at global multimillion dollar research, training, consulting, technology, and data
• 21:42
  Speaker 2: analytics firm whose mission is to leverage which I love,
• 21:46
  Speaker 2: diversity insights, which is the most powerful word that in
• 21:50
  Speaker 2: the last twenty five years that's been put out there. You,
• 21:53
  Speaker 2: insights is tied to social media. Insights is tied to Amazon.
• 21:57
  Speaker 2: That's why they will give up those insights when they
• 21:59
  Speaker 2: go and ask for them about fifty years ago, because
• 22:02
  Speaker 2: they can know why you buy and how you spend,
• 22:05
  Speaker 2: and they can basically influence your thought process. When you're
• 22:08
  Speaker 2: dealing with the insights, how do you gather not trying
• 22:10
  Speaker 2: to give away your trade seekers, how do you gather
• 22:12
  Speaker 2: your insights?
• 22:14
  Speaker 1: Uh? Well, again, we collect quantitative data via surveys, We
• 22:18
  Speaker 1: collect qualitative data via interviews and focus groups, and then
• 22:22
  Speaker 1: we also leverage what's called administrative data. Administrative data is
• 22:26
  Speaker 1: data that's sitting within a data management system. Think about
• 22:29
  Speaker 1: a electronic health records system or a case management system,
• 22:36
  Speaker 1: which is housing data relative to the delivery of a
• 22:41
  Speaker 1: program or a service for an intended beneficiary. Right, So
• 22:45
  Speaker 1: it's the social service agency managing the data of the
• 22:50
  Speaker 1: delivery of social services. It's the health clinic that has
• 22:53
  Speaker 1: a data system managing the delivery of health services. It's
• 22:56
  Speaker 1: the employment training organization is managing the data for the
• 23:00
  Speaker 1: delivery of their employment training services. We analyze that data
• 23:04
  Speaker 1: using nowadays artificial intelligence, more specifically machine learning, under the
• 23:10
  Speaker 1: banner of an approach that we call precision analytics, and
• 23:14
  Speaker 1: I talk about this in my most recent book, Data
• 23:16
  Speaker 1: Driven DEI, where precision analytics is able to analyze that
• 23:21
  Speaker 1: data to determine what are those interventions are most effective
• 23:26
  Speaker 1: for which groups and under what conditions, which gives the
• 23:30
  Speaker 1: ability for our clients to be very precise. Hence precision
• 23:33
  Speaker 1: analytics about delivering only those interventions to those people that
• 23:38
  Speaker 1: it is more likely, if not maximly likely to work.
• 23:42
  Speaker 1: So we're not wasting dollars. We're very effective and efficient
• 23:45
  Speaker 1: with our investments and in the spirit of equity, because
• 23:48
  Speaker 1: the definition of equity is giving people what they need,
• 23:52
  Speaker 1: and so our precision analytics is able to know what
• 23:57
  Speaker 1: works to then give people what they need.
• 24:00
  Speaker 2: I'm a close the show with a couple of questions here.
• 24:02
  Speaker 2: The first one is I got to go back to
• 24:04
  Speaker 2: AFII because I know I'll tell everybody that you know,
• 24:08
  Speaker 2: I'm a remember Maga Sci Fi and U. When I pledged,
• 24:11
  Speaker 2: it changed my life. It really did change my life.
• 24:14
  Speaker 2: You know they kind of feel with a little bit.
• 24:16
  Speaker 2: I mean, we used to worry Phil. They told me
• 24:18
  Speaker 2: the pledge program was six weeks, lasted thirteen weeks, and
• 24:23
  Speaker 2: we won't get into some other conversations, but I wanted
• 24:26
  Speaker 2: you to do because a lot of people who don't
• 24:28
  Speaker 2: know about fraternities or sororities, they have a perception of stereotype.
• 24:32
  Speaker 2: How did it affect your life back then and how
• 24:35
  Speaker 2: does it still impact your life today?
• 24:37
  Speaker 3: A FI.
• 24:38
  Speaker 1: Yeah, pledging a fraternity, Pledging Alpha Phi Alpha Fraternity Incorporated
• 24:44
  Speaker 1: was one of the best decisions I've made in my life.
• 24:47
  Speaker 1: Now they put that into context. My dad was an Alpha,
• 24:51
  Speaker 1: my dad's brother, my uncle was Alpha. My first cousin,
• 24:55
  Speaker 1: my dad's sister's son's an Alpha, and one of the
• 24:59
  Speaker 1: co found ers of BCT Partners, who was my college roommate,
• 25:03
  Speaker 1: the best man at my wedding, and my longest standing brother.
• 25:08
  Speaker 1: Amongst the four of us who founded b CT, you know,
• 25:10
  Speaker 1: all four of us, we consider ourselves brothers. Jeffrey Robinson
• 25:13
  Speaker 1: was my line brother. Doctor Jeffrey Robinson was my line brother.
• 25:17
  Speaker 1: So Alpha is in my blood and it's benefited me
• 25:22
  Speaker 1: throughout my.
• 25:23
  Speaker 3: Cat You stamp dope? Can you stamp stamp dope?
• 25:26
  Speaker 1: Hey? Hey, hey, hey hey you But it's it's it's
• 25:38
  Speaker 1: not just the brotherhood, it's how we embody that brotherhood.
• 25:41
  Speaker 1: And you know this from your lived experience. It's how
• 25:44
  Speaker 1: we support each other. It's how we affirm each other.
• 25:46
  Speaker 1: It's how through all of life stages and we become
• 25:50
  Speaker 1: fathers and husbands and business people and leaders, how we
• 25:55
  Speaker 1: wrap our arms around each other as black men in
• 25:59
  Speaker 1: a world where our relationships sustain us. That brotherhood affirms
• 26:05
  Speaker 1: us and the organization propels us. So I got nothing
• 26:09
  Speaker 1: be love for the divine nine across the board. I
• 26:12
  Speaker 1: love what we do for our communities. I love what
• 26:14
  Speaker 1: we do for our families, and I love what we
• 26:17
  Speaker 1: do for each other.
• 26:19
  Speaker 2: When I was in college, I could only go back
• 26:22
  Speaker 2: to your book, your first book, No Money Down, CEO.
• 26:25
  Speaker 3: How to start your dream business with little or no cash.
• 26:28
  Speaker 3: Now my first business, I was in the.
• 26:31
  Speaker 2: Dorms and I was working in a Delhi and I
• 26:34
  Speaker 2: was selling pizza. I found out I can get buy
• 26:36
  Speaker 2: a pizza cross for twenty five cents. I got me
• 26:38
  Speaker 2: some ragu I was selling pepperoni and Hamburger pieces five
• 26:42
  Speaker 2: dollars lining out the door. That was my first venture
• 26:46
  Speaker 2: into being in a small business owner, didn't know, didn't
• 26:48
  Speaker 2: have a business plannery day, I was just making money,
• 26:51
  Speaker 2: keeping the lights over. As they say, your book, no
• 26:54
  Speaker 2: money down, CEO, more money.
• 26:57
  Speaker 3: How'd you start your dream? How did you thought about,
• 26:59
  Speaker 3: how was the thought process.
• 27:00
  Speaker 2: And doing that, and how does the benefit a reader
• 27:02
  Speaker 2: because there's still available of purchase.
• 27:05
  Speaker 1: Yes, I'll have to close on this question. And uh,
• 27:07
  Speaker 1: it's a great question to close on. No money down, CEO.
• 27:13
  Speaker 1: I say colloquially, it's for the it's for the broke entrepreneurs.
• 27:18
  Speaker 1: We were broke, we had no money companies, we had
• 27:21
  Speaker 1: no money. When we started our business. We were broke,
• 27:23
  Speaker 1: and we were able to figure out how to launch
• 27:26
  Speaker 1: and grow a multimillion dollar venture with no money down.
• 27:31
  Speaker 1: And so it's about picking and choosing very wisely. Not
• 27:38
  Speaker 1: only what business do you pursue, because not every business
• 27:41
  Speaker 1: can you start without with no money down. It'd be
• 27:45
  Speaker 1: hard to start a manufacturing business with no money down
• 27:49
  Speaker 1: manufacturing equipment, but a consulting firm, which is a people
• 27:52
  Speaker 1: based firm, you could pull it off, and we pulled
• 27:54
  Speaker 1: it off. It's that and then it's the discipline, the
• 27:58
  Speaker 1: hyper discipline to invest, reinvest every single dollar you're able
• 28:06
  Speaker 1: to eke out and not pull it out to buy
• 28:09
  Speaker 1: something frivolous or to go on some vacation. It is
• 28:12
  Speaker 1: to sacrifice delayed gratification so that what little you're able
• 28:17
  Speaker 1: to eke out, you're putting it right back into the
• 28:19
  Speaker 1: business again and again and again to give you the
• 28:21
  Speaker 1: best shot at growth.
• 28:23
  Speaker 3: But how do you get that discipline? You young? Now?
• 28:26
  Speaker 1: Well, I got to close on that question because I
• 28:28
  Speaker 1: had a hard stop. I'm happy to rush to reschedule
• 28:31
  Speaker 1: time to continue the conversation.
• 28:32
  Speaker 3: I appreciate you.
• 28:33
  Speaker 2: I appreciate your time we're giving me and welcome and
• 28:36
  Speaker 2: again we'll talk soon. And thank you for coming on
• 28:38
  Speaker 2: Money Making Conversation master Class. Be safe, brother, hope you
• 28:41
  Speaker 2: enjoyed it. God blessed, Bye bye. This has been another
• 28:45
  Speaker 2: edition of Money Making Conversation Masterclass hosted by me Rashaun McDonald.
• 28:49
  Speaker 2: Thank you to our guests, on the show today and
• 28:51
  Speaker 2: thank you. I'll listen to your audience now. If you
• 28:54
  Speaker 2: want to listen to any episode I want to be
• 28:56
  Speaker 2: a guest on the show. Visit Moneymakingconversations dot com. Social
• 29:00
  Speaker 2: media handle is money Making Conversation. Join us next week
• 29:04
  Speaker 2: and remember to always leave with your gifts.
• 29:06
  Speaker 3: Keep winning.