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2092: 7 Ways to Get The Sales Team to Use Your Marketing Content by Micheline Nijmeh with Neil Patel on Content Utilization
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2092: Micheline Nijmeh explains that great marketing content only creates value when sales teams actually use it, and that stronger alignment between the two functions can dramatically improve conversions and lead acceptance. Discover practical ways to create buyer-focused content, make it easier to access, and build a collaborative process that helps turn marketing assets into revenue. Read along with the original article(s) here…
The skinny
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