He Trusted the Newest Repair Over the Whole Year
I had a customer tell me last fall, in his living room in Cashion, that capacitors should cost forty dollars. He told me this with the same kind of confidence a man uses when he is reading off a card he just looked at. I asked him where he had gotten the number. He said, that is what the last guy charged me. I asked him when the last guy had been out. He thought about it. He said, I want to say twenty-fourteen. I want to talk about that today. About the price tag a customer carries in his head from the last time he paid for something, and how the tag does not update on its own. The capacitor…
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