Marketing a Direct Specialty Care Practice: How Dr. Ashley Agan Built Scottie ENT on Reviews, Relationships, and a Patient-First Brand
What does it actually take to market a direct specialty care practice in a city full of competitors? For Dr. Ashley Agan, otolaryngologist and founder of Scottie ENT in Dallas, Texas, the answer had nothing to do with billboards or ad spend, and everything to do with how patients felt when they left her office.In this episode, Dr. Agan shares her journey from nearly 13 years at UT Southwestern, including a clerkship director role, to opening her own cash-pay ENT practice named after her late grandmother. From her first pivot away from saying "I'm an otolaryngologist" to leading with "I help…
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