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Ep 176: Philip Morgan on the Road to Developing True Expertise and the Risks of Becoming a Category of One
I’m thrilled to share a conversation I had recently with returning guest, Philip Morgan.
Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.
In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.
Tune into this episode to hear:
The…
The skinny
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