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Started as a solution to a problem, now the world's first barista standard reusable cup, a founding B Corp member with growing consumer demand in over 65 countries. From 2 to 55 FTEs with average revenue of 80% in 13 years. (Abigail Forsyth)
In this episode, I interview Abigail Forsyth, the Co-founder and Managing Director at KeepCup based in Melbourne, Australia. KeepCup designed and manufactured the world's first barista standard reusable cup with a mission to ensure the world no longer wants, needs, or uses single-use cups. While running cafes in the late 90s, Abigail saw a huge number of disposable cups be sent to the landfill which can cause damage to the environment. With her brother, they decided to make a solution to such a problem by designing a reusable cup. They sold their first products in 2009 and people responded…
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