Latest / JB's Podcast with Kai and Nia
Switch 2 - Nintendo’s Masterclass in Patience: The Art of Letting People Miss You
Send us Fan MailNintendo perfected the art of "Give us time to miss you" when it released the Switch 2 some 8 years after the original Switch. Instead of approaching releases like many other businesses do with yearly or biannual releases, where technological improvements are more gimmicky than substance, Nintendo used patience to create an effect that hadn't been seen in perhaps a decade, going back to when the Steve Jobs' iPhones were released to both media and users' fanfare. Nintendo managed to achieve this by staying out of the limelight, with no major releases in years. The excitement…
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