296. The First Step I Never Skip (No Matter Who the Client Is)

No BS Mastery Podcast · Apr 30, 2026 · 20m

I talk all the time about the power of using the Lead Product process instead of writing free proposals.

But what if someone is ready to hire you right from the get-go, should you skip the LP? Wouldn’t doing the LP slow down the whole process and even put you at risk of losing the client?

All this month, I’ve been answering some of the most common questions I got during my recent three-day bootcamp. And this one is a genuine dilemma. Why would you steer someone who’s ready to roll on a big project to the much less expensive lead product?

In this episode, I break down why I never, ever skip…