Latest / The Steve Harvey Morning Show / Value Proposition Episode #3 - Tips on promoting your product and delivering a successful marketing pitch by Rushion McDonald.

Transcript

Value Proposition Episode #3 - Tips on promoting your product and delivering a successful marketing pitch by Rushion McDonald. · The Steve Harvey Morning Show

• 0:05
  Speaker 1: Welcome to Money Making Conversations.
• 0:06
  Speaker 2: It's the show that she is the secrets of success
• 0:08
  Speaker 2: experience firsthand by marketing and Brandon expert Rashan McDonald. I
• 0:12
  Speaker 2: will know he's giving me advice on many occasions. And
• 0:14
  Speaker 2: in case you didn't notice, I'm not broke. You know
• 0:17
  Speaker 2: he'll be interview with celebrity ceose, entrepreneurs and industry.
• 0:20
  Speaker 1: Decision make because it's what he likes to do, it's
• 0:23
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• 0:24
  Speaker 2: Now it's time to hear from my man, Rashan McDonald
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  Speaker 2: Money Making Conversations.
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  Speaker 1: Here we go. Good afternoon is the fourth quarter of
• 0:34
  Speaker 1: twenty twenty three. It's when you start winding things down
• 0:37
  Speaker 1: and preparing for the new year. But when you wind
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  Speaker 1: things down, you gotta have a goal. We gotta have
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  Speaker 1: a plan. I am your host, Rashan McDonald, our host
• 0:45
  Speaker 1: this weekly Money Making Conversation Masterclass show. The interviews and
• 0:48
  Speaker 1: information that this show provides off for everyone. Like always,
• 0:52
  Speaker 1: it's time to stop reading other people's success stories and
• 0:55
  Speaker 1: start living your own. If you want to be considered
• 0:57
  Speaker 1: as a guest, or be a guest or Money Making
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  Speaker 1: Conversation Masterclass show, to the host for more information. Visit
• 1:03
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• 1:07
  Speaker 1: respond back to you in less than twenty four hours.
• 1:10
  Speaker 1: If you want to be a guest entrepreneur, got a
• 1:13
  Speaker 1: product you're trying to get information on and want my
• 1:17
  Speaker 1: advice and expose it to the general public, please consider
• 1:21
  Speaker 1: a Money Making Conversation a home for you. That's what
• 1:24
  Speaker 1: this show is about. This shows about uplifting entrepreneurs, uplifting
• 1:28
  Speaker 1: people with information so they can live a better life
• 1:31
  Speaker 1: and serve the community better. Again, I will respond and
• 1:35
  Speaker 1: back to you in twenty four hours. This is the
• 1:37
  Speaker 1: final episodes of my three part Value Proposition series. There
• 1:41
  Speaker 1: have been a combined seventy thousand downloads of the first
• 1:44
  Speaker 1: two Value Proposition episodes seventy thousand downloads, so obviously people
• 1:50
  Speaker 1: gain interest in what I'm talking about in the first
• 1:52
  Speaker 1: two episodes, and today will be the final and third episode.
• 1:55
  Speaker 1: For more information, if you have missed the first two
• 2:00
  Speaker 1: Value Proposition episodes, again, for more information, visit Moneymakingcomposition dot
• 2:04
  Speaker 1: com and every episode that airs on this station is
• 2:07
  Speaker 1: available on that website. There are no fees to listen. Again,
• 2:10
  Speaker 1: like I stated earlier, today is the third and final
• 2:13
  Speaker 1: episode of the Value Proposition series seventy thousand downloads and counting.
• 2:19
  Speaker 1: I'm so proud of people participating and also gaining information
• 2:22
  Speaker 1: and interests of what I'm trying to do on this
• 2:25
  Speaker 1: platform that I'm just talking. I'm talking with information. I'm
• 2:29
  Speaker 1: talking about motivation, motivating you to be a better person
• 2:35
  Speaker 1: or your company to be more successful. That's what information does.
• 2:38
  Speaker 1: But one people say I was going to stop. They say,
• 2:40
  Speaker 1: we'sh Why are you so hyped up by value proposition?
• 2:45
  Speaker 1: A value proposition differentiates you or makes your talent product
• 2:49
  Speaker 1: a company unique, and shows why you are the best
• 2:52
  Speaker 1: candidate for a raise or promotion at your job. A
• 2:55
  Speaker 1: classic example was let's go to sports. If you don't
• 3:00
  Speaker 1: know your value proposition, then you can sign a contract
• 3:04
  Speaker 1: that will be undervalued. And one of the big series
• 3:08
  Speaker 1: that aired a few years ago was the Last Dance
• 3:11
  Speaker 1: Series the Chicago Bulls Hall of Famer Scottie Pippen. He
• 3:16
  Speaker 1: signed a contract that was under valued because he didn't
• 3:21
  Speaker 1: understand his value proposition. And that's what I'm trying to
• 3:23
  Speaker 1: tell you. When you have a unique skill set, then
• 3:26
  Speaker 1: people should pay you for that, but you have to
• 3:29
  Speaker 1: be able to understand how to negotiate that, and how
• 3:32
  Speaker 1: you negotiate that is by having the right representation around you,
• 3:36
  Speaker 1: the right mentorship around you, so when you walk out
• 3:39
  Speaker 1: of there, you are a head of the game. And
• 3:42
  Speaker 1: because he didn't have that, he signed a contract that
• 3:46
  Speaker 1: he's regretted all his life. And that was something that
• 3:48
  Speaker 1: was featured. And this is just show you how it
• 3:51
  Speaker 1: can shift in so many different lanes. It can be product,
• 3:53
  Speaker 1: it can be your talent, it can be an everyday
• 3:55
  Speaker 1: person who works a forty hour week job. And so
• 3:58
  Speaker 1: as you know again and I always emphasize this every
• 4:01
  Speaker 1: week when you listen to the show, don't ever let
• 4:03
  Speaker 1: your age be an excuse. So many people do that.
• 4:06
  Speaker 1: They hit forty, they think it's all over. They hit fifty,
• 4:09
  Speaker 1: they throw into town. They hit sixty, they think there's
• 4:11
  Speaker 1: a retirement check waiting from them that's going to be
• 4:14
  Speaker 1: paid to them by the government. And there is not
• 4:16
  Speaker 1: a check that's going to change your life. So you
• 4:19
  Speaker 1: should always inspire, you should always set reachable goals. If
• 4:23
  Speaker 1: you missed the first two episodes, let me just give
• 4:25
  Speaker 1: you a quick recap. The first value Proposition episode I
• 4:28
  Speaker 1: focused on you if you are employed at a company.
• 4:32
  Speaker 1: How to build your value proposition to increase your opportunities
• 4:35
  Speaker 1: for raises and promotion at your job. That's the first episode,
• 4:39
  Speaker 1: and I always tell people when you listen to my
• 4:41
  Speaker 1: show to lead with your gifts. Don't let your friends, family,
• 4:45
  Speaker 1: or loved one stop you from planning or living your dreams. Now,
• 4:49
  Speaker 1: don't let their assumptions or expectation alter your path. That's
• 4:54
  Speaker 1: key right there, because some people look at you and
• 4:56
  Speaker 1: say they feel this all you are capable of doing. Yeah,
• 5:03
  Speaker 1: you might have a dream that fits you, but they're
• 5:05
  Speaker 1: over there telling you their expectations, their goals that may
• 5:11
  Speaker 1: not be your goal. So always plan and set reachable
• 5:14
  Speaker 1: goals in place to achieve any level of success. The
• 5:17
  Speaker 1: second episode of the Value of Proposition series I focused
• 5:21
  Speaker 1: on you as an owner and maximizing your plot in
• 5:24
  Speaker 1: your employees. Told that story about going over by that
• 5:28
  Speaker 1: salad bar. You remember that episode. I've told you about
• 5:30
  Speaker 1: employees over there just destroying that business over there because
• 5:33
  Speaker 1: they're not giving one hundred percent. That shows about how
• 5:37
  Speaker 1: to get the most out of your employees. I give
• 5:39
  Speaker 1: examples of how bad employees can destroy your business if
• 5:43
  Speaker 1: you don't monitor or evaluate them properly in that episode
• 5:46
  Speaker 1: that emphasize importance of the nainety day probation period, ninety
• 5:52
  Speaker 1: day probation period when you hire somebody, and the importance
• 5:55
  Speaker 1: of job evaluations. Now, let me just step back a
• 5:58
  Speaker 1: little bit and explain that nty day probation periods, and
• 6:01
  Speaker 1: a lot of people are ignoring the importance of that.
• 6:04
  Speaker 1: A ninety day probation period of time when a new
• 6:07
  Speaker 1: employee is carefully evaluated to see if they be a
• 6:10
  Speaker 1: good fit for the position and company culture is defined. Period.
• 6:14
  Speaker 1: There are three breaks in it, thirty sixty and of
• 6:18
  Speaker 1: course the ninety day periods. At each period, every thirty days,
• 6:21
  Speaker 1: you sit down and evaluate that person. Don't it just
• 6:24
  Speaker 1: gloss over. Don't say I don't have time for that person.
• 6:26
  Speaker 1: This person needs guidance because you're trying to introduce them
• 6:29
  Speaker 1: into their work culture. If you don't do this, if
• 6:33
  Speaker 1: it's not important for you, then eventually it will not
• 6:35
  Speaker 1: be important for that employee. When you get the sixty
• 6:38
  Speaker 1: days mark, you definitely sit down with that person. Again.
• 6:40
  Speaker 1: This is important for the employee because it's important to
• 6:43
  Speaker 1: you to evaluate them and let them know what is
• 6:47
  Speaker 1: necessary for the maintaining employment at your company over the
• 6:51
  Speaker 1: next thirty days. That's why that ninety day period is important.
• 6:54
  Speaker 1: And so now we're now set up here at the
• 6:57
  Speaker 1: third value proposition episode. That's what we're talking about today.
• 7:01
  Speaker 1: Advice and tips on promoting your product, customer service, and
• 7:06
  Speaker 1: delivering your marketing pitch to the customer right there. That's
• 7:12
  Speaker 1: important that you hear what I'm saying delivering your marketing
• 7:15
  Speaker 1: pitch to the customer. I'm gonna do a classic example.
• 7:17
  Speaker 1: I was spoken about this on the show. People in
• 7:22
  Speaker 1: the food industry. They have hamburgers, pancakes, yep, chicken and
• 7:28
  Speaker 1: all the stuff. And as a classic two competitors, two
• 7:32
  Speaker 1: lead competitors in the chicken business, that's one, and their
• 7:38
  Speaker 1: commercials they emphasize customer service. The other one emphasizes their product.
• 7:46
  Speaker 1: That's key. Now, well, Shun, what would you prefer if
• 7:51
  Speaker 1: you know you have good a good product. I want
• 7:55
  Speaker 1: to emphasize customer service. That's me because that means that
• 8:00
  Speaker 1: when a person comes in there and I treat them
• 8:02
  Speaker 1: with the highest quality of customer service, knowing that my
• 8:05
  Speaker 1: food's fantastic, they'll come back. So they focus on that
• 8:10
  Speaker 1: the customer service part in their commercials and guess what
• 8:15
  Speaker 1: when you go in there and guess what you get
• 8:16
  Speaker 1: outstanding customer service because they're telling you when you come
• 8:19
  Speaker 1: there through their commercials, that's what you're gonna get, and
• 8:22
  Speaker 1: when you walk out of there, you happy to come back.
• 8:25
  Speaker 1: So know how you market your brand can lead to
• 8:29
  Speaker 1: your long term success stories because it's what you talk about.
• 8:33
  Speaker 1: Just because things look the same don't mean people treat
• 8:37
  Speaker 1: it the same. That's an analogy. I deal with this,
• 8:40
  Speaker 1: the chicken versus the eagle rushan chicken versus the eagle.
• 8:46
  Speaker 1: They both of birds, they both have feathers, they both
• 8:52
  Speaker 1: lay eggs, but neither one can walk down the same
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  Speaker 1: lane of opportunity because it's a perception and what people
• 9:02
  Speaker 1: think of them. An eagle sores a chicken. A chicken pecks.
• 9:11
  Speaker 1: An eagle is well respected. An eagle is tossed food.
• 9:19
  Speaker 1: You will knock eat a chicken out the way to
• 9:21
  Speaker 1: get their egg. You have to climb up to an
• 9:26
  Speaker 1: eagle's nest, and you're fearful as you try to retrieve
• 9:30
  Speaker 1: their eggs that you may be attacked. A chicken will
• 9:37
  Speaker 1: appear on a buffet table. An eagle is protected, like
• 9:44
  Speaker 1: I go back to what I'm saying, the perception of success.
• 9:48
  Speaker 1: The eagles goes to fight to keep his place in
• 9:51
  Speaker 1: the game and to keep winning. A chicken's job is
• 9:54
  Speaker 1: just to lay eggs. So I ask you what perception
• 9:58
  Speaker 1: laying do you want to be in? Want to be
• 10:00
  Speaker 1: the chicken or the eagle. I want to be the
• 10:10
  Speaker 1: eagle all my life. I want to soar. I want
• 10:13
  Speaker 1: to set goals. I want to be in front of
• 10:15
  Speaker 1: the pack. But you said we shine. Okay, cool, Okay,
• 10:18
  Speaker 1: this is great information you're talking about it. Where can
• 10:20
  Speaker 1: I go to get this advice to be able to
• 10:23
  Speaker 1: soar like an eagle? Well, small business administration, the local
• 10:29
  Speaker 1: small business administration in any major city have counselors in
• 10:34
  Speaker 1: there and their job is to help your business be successful.
• 10:38
  Speaker 1: Because your business successful, then guess what you'll pay taxes.
• 10:43
  Speaker 1: If you pay taxes, then guess what they'll win long term.
• 10:47
  Speaker 1: So that's why it's important that you understand why the
• 10:49
  Speaker 1: Small Business Administration. Now they have another part of the
• 10:52
  Speaker 1: small Business Administration called score Score. These are retired executives
• 11:02
  Speaker 1: who are there to offer you mentorship. That's key right there,
• 11:07
  Speaker 1: information and mentorship. If you're trying to start your business.
• 11:12
  Speaker 1: Information and mentorship, two things that you need, two things
• 11:16
  Speaker 1: I did not have in nineteen ninety two when I
• 11:19
  Speaker 1: opened my comedy club. Oh, I was packed. I didn't
• 11:23
  Speaker 1: have an HR person, I didn't have an accountant. I
• 11:27
  Speaker 1: didn't have none of that information because I had no
• 11:31
  Speaker 1: business mentorship. I didn't know what the SBA was, I
• 11:35
  Speaker 1: didn't know what SCORE was. I didn't know none of
• 11:37
  Speaker 1: that information. And so that's why I'm just on this
• 11:40
  Speaker 1: show to try to help you out and say, oh Ra,
• 11:42
  Speaker 1: Sean McDonald's not over here acting like he's special, like
• 11:45
  Speaker 1: he know everything. I've learned something. I still don't know everything,
• 11:49
  Speaker 1: But it's important that you know that there are organizations
• 11:51
  Speaker 1: out there that can help you that won't charge you,
• 11:56
  Speaker 1: and if you really want to be helped out, go
• 11:59
  Speaker 1: to you. Two. YouTube is impressive, but it all comes
• 12:05
  Speaker 1: back to what your product is. Your product i'm gonna
• 12:10
  Speaker 1: talk about. We'll give you a couple of examples I'm gonna
• 12:12
  Speaker 1: discuss on the show today. I'm gonna discuss a computer
• 12:14
  Speaker 1: store person that has been on my show. I'm gonna
• 12:18
  Speaker 1: discuss a pancake company. They've been on my show expanding
• 12:24
  Speaker 1: their product capabilities. I'm gonna talk about a popcorn company upgrade,
• 12:30
  Speaker 1: packinging and planning, fossessed by lining up future co packers,
• 12:35
  Speaker 1: planning for success. Let's start with the pancake company. How
• 12:39
  Speaker 1: did this pancake company get in my life? Well, pancake
• 12:44
  Speaker 1: company based out of Atlanta, female owned, female, driven, driven,
• 12:50
  Speaker 1: left her a successful positioned as an executive to start
• 12:56
  Speaker 1: her dream. Some friends told her that she made pancakes
• 13:00
  Speaker 1: every time they came by the house. She said, you know,
• 13:03
  Speaker 1: I'm gonna turn this into a business. So she launched
• 13:07
  Speaker 1: her business and her pancake mix made pancakes and waffles.
• 13:13
  Speaker 1: Now how did I find out about it? Well, through
• 13:16
  Speaker 1: her marketing social media digital it came across my feed.
• 13:20
  Speaker 1: It was black owned, female. Okay, I'm curious. I always
• 13:25
  Speaker 1: liked to support people, so I ordered a package. It
• 13:28
  Speaker 1: was fantastic, came really quick. Customer service came really quick
• 13:33
  Speaker 1: customer service. I'm gonna say that twice right now, have
• 13:36
  Speaker 1: to look for it. Packaging was good, Instructions on the
• 13:41
  Speaker 1: back were really clear. She had done her homework. She
• 13:44
  Speaker 1: set it up correctly. I started using it, started using it,
• 13:51
  Speaker 1: and I contacted her and complimented her on her pancake mix,
• 13:55
  Speaker 1: which also could make waffles, but along the way because
• 14:00
  Speaker 1: I'm a If you don't know, I'm on the award winning
• 14:02
  Speaker 1: chef in the baking category, I bake a lot. If
• 14:07
  Speaker 1: you follow me on my social media feed. When you
• 14:10
  Speaker 1: come back, I want to go for this break. When
• 14:11
  Speaker 1: you come back, I'm going to tell you the other
• 14:13
  Speaker 1: side of the story where we expanded her products and
• 14:18
  Speaker 1: so now she's not only not doing she's not just
• 14:21
  Speaker 1: doing pancake mix. He's doing other things. But it's because
• 14:27
  Speaker 1: of my mentorship that enabled her to now create a
• 14:32
  Speaker 1: unique space on the grocery store chef. It's about you.
• 14:37
  Speaker 1: It's about your value, proposition, your company, your product, separating
• 14:42
  Speaker 1: yourself from your competition. Customer service is always fantastic, but
• 14:46
  Speaker 1: you better have a product when they walk through that
• 14:47
  Speaker 1: front door. I'll be right back. This is Rushan McDonald
• 14:50
  Speaker 1: with Money Making Conversation Masterclass Show.
• 14:59
  Speaker 3: We'll be right back with more Money Making Conversations Masterclass
• 15:02
  Speaker 3: with Roughshawn McDonald.
• 15:04
  Speaker 4: HBCUs represent Black Excellence. If you attend or are an
• 15:08
  Speaker 4: alumnus of an HBCU, we want to hear about your story.
• 15:12
  Speaker 4: The my HBCU story digital Library will allow current HBCU
• 15:16
  Speaker 4: students and alumni to share their stories. More information is
• 15:20
  Speaker 4: available at HBCU College Day dot com. You can upload
• 15:24
  Speaker 4: a photo. The photo can be recent or from when
• 15:27
  Speaker 4: you attended your HBCU.
• 15:29
  Speaker 1: More information is.
• 15:30
  Speaker 4: Available at HBCU College Day dot com.
• 15:34
  Speaker 5: Programming is made possible in part by support from thirty
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  Speaker 5: eight to fifteen Media, led by Emmy and nubacp Image
• 15:41
  Speaker 5: Award winning television producer for Shawn McDonald. Thirty eight fifteen
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  Speaker 5: consulting services. More information is available at info at thirty
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  Speaker 5: eight to fifteen Media dot com.
• 16:04
  Speaker 1: Keep winning.
• 16:08
  Speaker 3: Welcome back to the Money Making Conversations Masterclass hosted by
• 16:12
  Speaker 3: Rashaan McDonald. Money Making Conversations Masterclass continues online at Moneymakingconversations
• 16:18
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• 16:24
  Speaker 1: Hi, this is Rashon McDonald. Before I get back to
• 16:26
  Speaker 1: the pancake story. I always want to drop nuggets information
• 16:31
  Speaker 1: that you can write down or really hopefully change your
• 16:35
  Speaker 1: whole thought process because I dropped a nugget earlier about
• 16:38
  Speaker 1: age should never be a excuse. Let me tell you this.
• 16:40
  Speaker 1: The average person plans on getting old. That's true. If
• 16:44
  Speaker 1: you can't fight it, you will get old. The government
• 16:47
  Speaker 1: tells you that you can retire sixty five. They tell
• 16:49
  Speaker 1: you that all the time. So most people make sixty
• 16:52
  Speaker 1: five their goal to stop working to retire. They want
• 16:56
  Speaker 1: to accept new technology, and they're ready to just let
• 16:58
  Speaker 1: the government, who does not care about their overall well being,
• 17:02
  Speaker 1: take control of their financial life. Right there, the government
• 17:05
  Speaker 1: is telling you that you can retire sixty five, but
• 17:08
  Speaker 1: they're not telling you they're gonna put you in a
• 17:11
  Speaker 1: better state that you already are in. There are three
• 17:14
  Speaker 1: types of people who turn fifty, because when you get
• 17:17
  Speaker 1: to fifty, you shooting for sixty five because it's real close.
• 17:21
  Speaker 1: It's real close. See, when you're twenty, fifty is thirty
• 17:24
  Speaker 1: years away. When you're fifty, sixty five is fifteen. So hey,
• 17:27
  Speaker 1: I'm trying to get to sixty five so I can retire.
• 17:30
  Speaker 1: There are three types of people who turn fifty. The
• 17:33
  Speaker 1: one who stops setting goals, which I'm telling you not
• 17:37
  Speaker 1: to do. I'm telling you to set reachable goals. You
• 17:40
  Speaker 1: can still start your company, You still can go to college,
• 17:43
  Speaker 1: You still can get in a relationship that means something
• 17:45
  Speaker 1: to you. The one who's afraid of death and tries
• 17:48
  Speaker 1: to turn back the clock. Here these people all the time,
• 17:51
  Speaker 1: thirty nine and look sixty one admit about getting old,
• 17:55
  Speaker 1: afraid to tell you their age, afraid of death. Death
• 17:59
  Speaker 1: is going to So won't you plan a path that's
• 18:04
  Speaker 1: going to be filled with happiness? Planning out, Well, there's
• 18:08
  Speaker 1: a homecoming, that's what they call it. Hop out of
• 18:11
  Speaker 1: just a whole, a celebration when you hit fifty. Just
• 18:14
  Speaker 1: start celebrating the rest of your life and enjoy it.
• 18:18
  Speaker 1: And then you have people like me, that's who you're
• 18:21
  Speaker 1: talking about, somebody who who understands that death is going
• 18:25
  Speaker 1: to win. And I'm not on this show to just
• 18:28
  Speaker 1: talk negative. I'm on this show to tell you that
• 18:32
  Speaker 1: there are certain things in life that are obvious. So
• 18:35
  Speaker 1: accept the obvious and plan on living a successful life.
• 18:42
  Speaker 1: I welcome getting old so I can reach my goals.
• 18:47
  Speaker 1: So here are four things I'm telling you. Stop planning you,
• 18:51
  Speaker 1: stop planning your death, Stop live your life, start planning
• 18:59
  Speaker 1: your success. That's number two. Number three, don't act young
• 19:04
  Speaker 1: when people ask you your age, act on being you.
• 19:08
  Speaker 1: Then you can live your life and guess what retirement
• 19:14
  Speaker 1: is for old people. Last time I checked, I wasn't
• 19:18
  Speaker 1: one of those old people, So why should you? Those
• 19:22
  Speaker 1: are my four tips. Hopefully you write them down, hopefully
• 19:26
  Speaker 1: makes sense to you. Now let me get back to
• 19:28
  Speaker 1: the pancake store. I contacted this person and asked them
• 19:35
  Speaker 1: to come by because I have a kitchen in my
• 19:37
  Speaker 1: building and let them know that, Hey, I really think
• 19:40
  Speaker 1: they have a great product. I said, this pancake, this
• 19:44
  Speaker 1: waffle mix is fantastic. But I had started making with
• 19:48
  Speaker 1: that same mix biscuits, so I will that same mix
• 19:55
  Speaker 1: was now a pancake waffle biscuit mix. She said, how,
• 20:05
  Speaker 1: I said, I'm just doing the same thing that you
• 20:08
  Speaker 1: have here. I'm not adding anything, not taking anything away.
• 20:14
  Speaker 1: She didn't realize that her product was about to become
• 20:18
  Speaker 1: very unique. Because you go on any grocery store shelves,
• 20:22
  Speaker 1: they have pancake mix. They would have waffle and pancake mix,
• 20:27
  Speaker 1: but there were no three and one mix. That same
• 20:31
  Speaker 1: product can make pancakes, waffle and biscuits. She went, Wow,
• 20:38
  Speaker 1: I would have never thought of doing that. So a
• 20:43
  Speaker 1: curiosity just exploded. Syrups became an option. Her company won
• 20:51
  Speaker 1: an award for Outstanding Georgia Peach Syrup see on once
• 20:58
  Speaker 1: we turned that corner maple syrup. So now she started
• 21:03
  Speaker 1: having a variety of products because I had unlocked that
• 21:09
  Speaker 1: creative world. And she wasn't in a box anymore because
• 21:12
  Speaker 1: somehow somebody told her that her pancake mix, she can
• 21:17
  Speaker 1: only do waffles with it. Now on her packaging, she'll
• 21:20
  Speaker 1: say she has a little note says three and one pancake,
• 21:25
  Speaker 1: waffle and biscuit mix. Understanding your product, expanding being around
• 21:30
  Speaker 1: people who are creative and mentorships while her product is better.
• 21:35
  Speaker 1: Let's go over to the popcorn company. Met these young men,
• 21:43
  Speaker 1: and I love popcorn. You know that was some great
• 21:45
  Speaker 1: popcorn people out there. You know Ben in Chicago, so
• 21:48
  Speaker 1: you know Chicago got killer popcorn up there. That's why
• 21:51
  Speaker 1: I fell in love with Chicago popcorn. Met these young
• 21:55
  Speaker 1: men and they were selling popcorn like it was going outstands,
• 22:00
  Speaker 1: crab leg popcorn, jerk chicken popcorn, tea line pie popcorn,
• 22:08
  Speaker 1: look what the and people were buying it and that,
• 22:11
  Speaker 1: And I told him, I say hey, and I said,
• 22:13
  Speaker 1: can I come by and watch y'all sell y'all popcorn.
• 22:17
  Speaker 1: So I went by, stood around and watched them and
• 22:22
  Speaker 1: people that had to sign up everything I said, and
• 22:27
  Speaker 1: they were just selling popcorn left and right, popcorn left
• 22:31
  Speaker 1: and right. They had chocolate chip, popcorn, had but now
• 22:34
  Speaker 1: they pudding popcorn. They had popcorn, popcorn, popcorn. But they
• 22:39
  Speaker 1: packaging needed to be upgraded. So I sat down with them.
• 22:46
  Speaker 1: I said, look, you guys have a great product, but
• 22:51
  Speaker 1: you'll never get on a store shelf if you don't
• 22:55
  Speaker 1: improve your packaging. Your customer service great, Your product is great,
• 23:02
  Speaker 1: but your packaging needs to be upgraded. That wasn't a
• 23:06
  Speaker 1: problem with the pancake company. Their packaging was fantastic, their
• 23:10
  Speaker 1: customer service was great. But she had improved on her options,
• 23:15
  Speaker 1: which she did because now she has a three and
• 23:17
  Speaker 1: one pancake, mixed biscuits, waffles, and pancakes, chest syrups. Now
• 23:25
  Speaker 1: they got sixteen flavors of popcorn, from crab legs to
• 23:31
  Speaker 1: jerk chicken, to baked banana pudding, the key line pie,
• 23:38
  Speaker 1: chocolate chip, every red velvet, peppermint, all these different flavors,
• 23:43
  Speaker 1: but their packaging was not up to standards. So we
• 23:49
  Speaker 1: sat down and we upgraded their standards. And guess what
• 23:55
  Speaker 1: they sat down, said Rashan, We need to get prepared
• 24:01
  Speaker 1: for twenty twenty four. So they start setting up companies
• 24:05
  Speaker 1: with co packers who can mass produce their products. Because
• 24:09
  Speaker 1: they have a store over in Conyers. That's doing fantastic.
• 24:14
  Speaker 1: But if you're gonna go big time, don't let big
• 24:17
  Speaker 1: time sneak up on you. Prepare for big time. So
• 24:21
  Speaker 1: now they have potential co packers who can handle their
• 24:26
  Speaker 1: new packaging and also handle their products which come in
• 24:30
  Speaker 1: these little mini buckets. These little mini buckets of popcorn.
• 24:34
  Speaker 1: Mini buckets are popcorn. That's the pancut person, that's the
• 24:38
  Speaker 1: popcorn company. Now me them step out a little different.
• 24:41
  Speaker 1: The computer store, the customer service of this computer store
• 24:49
  Speaker 1: complete retail computer store is a franchise sales and service
• 24:54
  Speaker 1: sorts of all supports, all Apple products. His name is
• 24:58
  Speaker 1: Thomas Barnes. His customer service is fantastic from a standpoint
• 25:04
  Speaker 1: of presenting the product to you, because that's the bottom line.
• 25:12
  Speaker 1: And I asked him this question, I said, are you
• 25:15
  Speaker 1: an Apple guy? He said, nope, PC. So he's mastering
• 25:21
  Speaker 1: a product that he doesn't even use. But he's providing
• 25:26
  Speaker 1: customer service for a product that he understands has value.
• 25:33
  Speaker 1: And when you come in store, you have excellent customer service.
• 25:38
  Speaker 1: So what's the bottom line that I'm giving you off
• 25:40
  Speaker 1: three of these things? Popcorn excellent customer service, Pan Cut
• 25:45
  Speaker 1: Company excellent customer service. The computer store excellent customer service.
• 25:54
  Speaker 1: If you have a product, the bottom line is if
• 25:59
  Speaker 1: you say you open it eight o'clock, you can't open
• 26:01
  Speaker 1: it eight oh five. You got to be ready when
• 26:05
  Speaker 1: your customers expect you to be there. You got to
• 26:08
  Speaker 1: be available to them. And that's the bottom line of
• 26:11
  Speaker 1: success and failure. Success and failure. And we walk through
• 26:16
  Speaker 1: these whole things. A couple of things I want to
• 26:20
  Speaker 1: tell you guys is this. You want to start a business.
• 26:25
  Speaker 1: You want to market your brand successfully. You want to
• 26:28
  Speaker 1: increase your work, you want to have a lead. You
• 26:32
  Speaker 1: have to build a winning mindset for success. Create words
• 26:35
  Speaker 1: to outperform the competition all your coworkers. Market your brand
• 26:40
  Speaker 1: to stand out above the crowd by excellent packaging. Developing
• 26:45
  Speaker 1: steps to become a responsible entrepreneur or employee. It's not
• 26:50
  Speaker 1: about the millennials. I go back to my four letters.
• 26:54
  Speaker 1: It's called plan, P is for prepare, ails for learn,
• 27:00
  Speaker 1: for just, and is for navigate. That's the last of
• 27:04
  Speaker 1: my three part series of value proposition. You know, this
• 27:09
  Speaker 1: is a series that I felt it was time for
• 27:11
  Speaker 1: me to deliver because my wife educated me on what
• 27:15
  Speaker 1: my value proposition was, and when she confronted me about
• 27:19
  Speaker 1: my value proposition, I couldn't tell her, so I had
• 27:22
  Speaker 1: to do my homework, and by doing my homework, I
• 27:25
  Speaker 1: cannot tell you. A value proposition differentiates you of makes
• 27:30
  Speaker 1: your talent, product accompany and unique, and shows why you
• 27:34
  Speaker 1: are the best candidate for a raise or promotion at
• 27:37
  Speaker 1: your job. More importantly, why they should be buying your product,
• 27:41
  Speaker 1: and if you open your door, make sure you have
• 27:44
  Speaker 1: the service that your product deserves.
• 27:47
  Speaker 3: Thank you for joining us for this edition of Money
• 27:50
  Speaker 3: Making Conversations Master Class. Money Making Conversations Master Class with
• 27:55
  Speaker 3: through Sean McDonald is produced by thirty eight to fifteen
• 27:58
  Speaker 3: Media Inc. More information about thirty eight fifteen Media Inc.
• 28:02
  Speaker 3: Is available at thirty eight fifteen media dot com. And
• 28:06
  Speaker 3: always remember to lead with your gifts.