201. How Do We Know What People Really Want? feat. Eric Johnson

unSILOed with Greg LaBlanc · Oct 21, 2022 · 54m

Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? This question and more are answered in our guests latest book, ​​"The Elements of Choice: Why the Way We Decide Matters."Eric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the…