E51 | Someone has to be the most expensive, why not you? with Andrew Griffiths

The Evolution Partners · May 25, 2025 · 40m

Andrew Griffiths, Australia’s leading small business author and global speaker, urges entrepreneurs to charge what they’re worth by building businesses of substance, not stress. Drawing from a life shaped by hardship and hustle, Andrew shares how he went from a struggling dive shop owner to a confident global mentor. Andrew explores the dangers of a poverty mindset, the trap of competing on price, and the power of narrowing your customer base. He says confidence, not just product, is what sells – and differentiation is key. Andrew’s message is clear: businesses that…