311. You're Solving the Wrong Problem. (The Future is Focus Series)

No BS Mastery Podcast · Aug 13, 2026 · 27m

We live in a world with more business advice than ever before. Books, podcasts, courses, newsletters, social media. There's no shortage of information! So why do so many smart business owners still feel stuck?

In this episode, I argue that the problem usually isn't a lack of information. It's that we're often solving the wrong problem. We all filter advice through our own experiences, insecurities, and assumptions, which can lead us to focus on things that feel productive but don't actually move the business forward.

I share stories from my own business (including a very expensive lesson I…