SPOS #324 - Social Media Is Bullshit With B.J. Mendelson

Thinking With Mitch Joel · Sep 23, 2012 · 1m

Welcome to episode #324 of Six Pixels Of Separation - The Twist Image Podcast. When you publish a book called, Social Media Is Bullshit, it is bound to get some attention (and, some dirty looks, I'm sure). B.J. Mendelson (also known as Brandon) doesn't hold any punches in this book. He says that, "we live in a world where it's far easier to make money telling people how to get rich using the Internet than it is to actually get rich using it." Is Brandon wrong? It's not so cut and dry. On one hand, we do live in a world where any one individual can get a whole bunch of followers and suddenly…