Latest / We Are For Good Podcast - The Podcast for Nonprofits
678. Shift 8 — Creators Are Your Amplifiers: Build Trust Beyond Your Brand - Kathryn Baccash, TWLOHA
Today's episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts.Shift 8 / Creators Are Your AmplifiersIn today’s episode, Jon and Becky sit down with Kathryn Baccash, Senior Director of Communications & Marketing at To Write Love on Her Arms (TWLOHA), for a powerful conversation about why creators aren’t just marketing channels — they’re relationship-driven partners who can extend trust…
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