Latest / The Steve Harvey Morning Show / Brand Building: Sharing how he learned branding, product development, and marketing.

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Brand Building: Sharing how he learned branding, product development, and marketing. · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Hi.
• 0:00
  Speaker 2: I am Rashan McDonald, a host of weekly Money Making
• 0:03
  Speaker 2: Conversation Masterclass show. The interviews and information that this show
• 0:06
  Speaker 2: provides are for everyone. It's time to stop reading other
• 0:10
  Speaker 2: people's success stories and start living your own. If you
• 0:13
  Speaker 2: want to be a guest on my show, please visit
• 0:15
  Speaker 2: our website, Moneymaking Conversations dot com and click the be
• 0:20
  Speaker 2: a Guest button. Press submit and information will come directly
• 0:23
  Speaker 2: to me. Now let's get this show started. My next
• 0:26
  Speaker 2: guest is Jay Arrington. Gavin while doing research for the
• 0:30
  Speaker 2: right ingredients for his beard in twenty sixteen, I don't
• 0:33
  Speaker 2: have a beard like Heim. He got a beard, you know.
• 0:36
  Speaker 1: I'm just happy to do what I got.
• 0:38
  Speaker 2: Jay Aaron to begin to share his findings and use
• 0:41
  Speaker 2: his family and friends as human testers. He then went
• 0:44
  Speaker 2: on to receive his bachelor's degree in Wellness, Recreation and
• 0:47
  Speaker 2: Sports in twenty seventeen. His passion for the art of
• 0:49
  Speaker 2: human body left him with a burning desire to help
• 0:52
  Speaker 2: individuals accomplish their personal best by living a healthy lifestyle
• 0:56
  Speaker 2: through fitness and wellness. From that desire gave birth to
• 0:59
  Speaker 2: Rugged a Beer Carolina products that he makes available to
• 1:03
  Speaker 2: other men of distinction he's a good friend of mine,
• 1:06
  Speaker 2: a young friend of mine that I've been like to
• 1:08
  Speaker 2: believe I've been mentoring and helping him alone the way. Please,
• 1:10
  Speaker 2: Welcome to money Making Conversation. The CEO and founder of
• 1:13
  Speaker 2: Rugged Evolution, Jay Arrington, Gavin Howy doing, sir?
• 1:17
  Speaker 1: I'm doing great? My friend, how you been well?
• 1:19
  Speaker 2: First of all, you're smiling man, and it's been a
• 1:23
  Speaker 2: fun journey. First of all, how's your mom? I gotta say,
• 1:25
  Speaker 2: how to mom?
• 1:26
  Speaker 1: Okay, my mom is doing awesome.
• 1:28
  Speaker 3: She's doing everyone's doing great. Healthy vaccinat everybody's doing grow.
• 1:33
  Speaker 2: I know that's really key. And in the business that
• 1:35
  Speaker 2: you in is dealing with look is dealing with facials,
• 1:38
  Speaker 2: dealing with people in close quarters sometimes. Talk about your
• 1:42
  Speaker 2: business during the COVID and did you have to make
• 1:44
  Speaker 2: any adjustments during the pandemic when the country shut down?
• 1:47
  Speaker 2: Did it impact you positively? Did you do a PPP.
• 1:52
  Speaker 2: We'll talk about the whole process in twenty twenty.
• 1:55
  Speaker 3: Well, twenty twenty, we were very fortunate for one where
• 1:59
  Speaker 3: on e commerce site, but we are located and our
• 2:02
  Speaker 3: products are sold in selective brick and mortar stores in
• 2:06
  Speaker 3: Hampton Roads, Virginia. But actually during the During that time,
• 2:09
  Speaker 3: I was moving into a much larger office space in
• 2:13
  Speaker 3: March of twenty twenty, so when when the whole shutdown
• 2:16
  Speaker 3: was going, I was moving on up to a much
• 2:18
  Speaker 3: bigger office and warehouse space. You know, continue to grow
• 2:22
  Speaker 3: and grow. Sales were still you know, still steady, but
• 2:25
  Speaker 3: we were very fortunate. Yeah, we were very blessed really
• 2:29
  Speaker 3: doing during COVID, but it was still an adjustment because
• 2:32
  Speaker 3: you had to get creative. I think whenever a new
• 2:36
  Speaker 3: obstacle comes upon comes my way, it helps me grow
• 2:39
  Speaker 3: as a business owner and as an entrepreneur. So with
• 2:42
  Speaker 3: that being said, we got more creative with things, did
• 2:46
  Speaker 3: stuff a lot more virtual. We did a lot of
• 2:48
  Speaker 3: Facebook Live during the during COVID, just to continue to
• 2:51
  Speaker 3: stay relevant to people that do follow us, almost kind
• 2:54
  Speaker 3: of like a Q theme style of Facebook Live.
• 2:57
  Speaker 1: So we were doing very good and adjust and getting
• 3:00
  Speaker 1: really creative during during the COVID.
• 3:02
  Speaker 2: Well, I'm gonna tell you now, and this is what
• 3:04
  Speaker 2: we talked about a long time ago about you being
• 3:06
  Speaker 2: the face of your brand. And at the time, you know,
• 3:11
  Speaker 2: the confidence was there. You know. I remember one time
• 3:14
  Speaker 2: we did an interview and you said, you know, so
• 3:15
  Speaker 2: many times. Hello, holo, holo, holover, Gavin. Look, we want
• 3:19
  Speaker 2: to do this interview again. I am not putting you
• 3:20
  Speaker 2: out there like that, young man. And you understood what
• 3:23
  Speaker 2: I was talking about because I had your best interest,
• 3:26
  Speaker 2: and you did it again and look at you now
• 3:27
  Speaker 2: you got a podcast. I want to get you farther
• 3:29
  Speaker 2: in the interview. I can see the confidence and how
• 3:32
  Speaker 2: you're talking in articulation. Talk about that growth, man, and
• 3:35
  Speaker 2: then also talk about the responsibility of becoming the face
• 3:39
  Speaker 2: of your brand and being able to articulate the value
• 3:41
  Speaker 2: of your brand from your personal point of view.
• 3:45
  Speaker 3: Well, you said the very first interview that I had
• 3:49
  Speaker 3: with you, miss McDonald, I was nervous.
• 3:51
  Speaker 1: You can hear.
• 3:52
  Speaker 3: You can hear the nervous and like you said, I
• 3:55
  Speaker 3: definitely took all your advice to hard learn grew more
• 3:58
  Speaker 3: of the vending shows that I intended. I looked at
• 4:00
  Speaker 3: that as a form of you know, working on my speaking,
• 4:03
  Speaker 3: talking in public with people, of promoting my brand. That
• 4:06
  Speaker 3: confidence booster, I mean, it was everything was growth, whether
• 4:10
  Speaker 3: it was especially being the face of my business and
• 4:14
  Speaker 3: of my brand. If I don't show that confidence, nobody's
• 4:18
  Speaker 3: gonna believe in my brand. So I had to build
• 4:20
  Speaker 3: up that confidence and had to definitely continue to educate myself.
• 4:23
  Speaker 3: I educate myself every day with my products, the type
• 4:26
  Speaker 3: of ingredients I put in my products. Uh, you know,
• 4:29
  Speaker 3: new things, old things, making sure I'm not behind but
• 4:32
  Speaker 3: ahead of the game at all at all times. And
• 4:35
  Speaker 3: that's really how I continue to grow and grow every day.
• 4:39
  Speaker 3: And it's I always think of the first, the first
• 4:42
  Speaker 3: time I was on the show, and it's always always
• 4:47
  Speaker 3: latter myself.
• 4:47
  Speaker 1: So what there's this by growth?
• 4:49
  Speaker 2: You know, it's about being able to be honest. And
• 4:51
  Speaker 2: that's what I've done all my life. You know, I
• 4:53
  Speaker 2: always like mentored and uplift and made sure that people
• 4:57
  Speaker 2: understand their skill. You didn't saw you didn't see what
• 4:59
  Speaker 2: I so. And you're at the time. You know, you
• 5:01
  Speaker 2: were a guy who was the CEO of a company.
• 5:05
  Speaker 2: He was very young when you started it. You know,
• 5:07
  Speaker 2: you've been you've been having a full beard since you
• 5:09
  Speaker 2: were fourteen years old, and so all these things God
• 5:13
  Speaker 2: put you in a position. Then you had to understand
• 5:15
  Speaker 2: how you can create value from that, you know what
• 5:17
  Speaker 2: I'm saying. So, but what I've noticed the most is
• 5:20
  Speaker 2: before we even get into the products and I'm just
• 5:23
  Speaker 2: going to do. The word evolution is how beards have
• 5:26
  Speaker 2: taken on a life of their own kind of life.
• 5:29
  Speaker 2: What Michael Jordan did with the bald hair ball head
• 5:32
  Speaker 2: when he shaved his head playing basketball.
• 5:35
  Speaker 1: Talk about that.
• 5:36
  Speaker 2: And then you know, you have a lot of famous
• 5:37
  Speaker 2: people in the NBA who have really marketed their beards
• 5:41
  Speaker 2: and things like that, but outside of them, just the
• 5:45
  Speaker 2: it's cool to wear a beard.
• 5:46
  Speaker 1: It always was kind of cool, but.
• 5:48
  Speaker 2: It feels like it's really come out into the forefront.
• 5:51
  Speaker 2: And that's why a brand like yours is starting to
• 5:53
  Speaker 2: benefit because you're providing beer beard care products.
• 5:58
  Speaker 1: Yeah.
• 5:59
  Speaker 3: So, I I always love to say, you know, in
• 6:01
  Speaker 3: previous years, beards were always, like you said, was always cool,
• 6:05
  Speaker 3: but it was still a form of like, you know,
• 6:07
  Speaker 3: if you have this interview, be sure to shave that off.
• 6:09
  Speaker 1: You have this job, be sure to shave this off.
• 6:11
  Speaker 3: So I've always wanted to promote that whether you work
• 6:14
  Speaker 3: in corporate America or whether you are a label worker,
• 6:16
  Speaker 3: you can still be a man distinction while rocking a
• 6:19
  Speaker 3: well roomed beer. It's not a trend now, it is
• 6:22
  Speaker 3: a movement. You see men of higher power, you see
• 6:26
  Speaker 3: men at you know, mid level jobs or even all jobs.
• 6:31
  Speaker 3: They're rocking facial hair, beers, mustache, go tea. It's nothing
• 6:34
  Speaker 3: wrong with it. So as far as the evolution of growing,
• 6:38
  Speaker 3: it is starting to grow and show that you can
• 6:40
  Speaker 3: still be a man distinction, have that confidence while rocking
• 6:44
  Speaker 3: a well roomed beer.
• 6:45
  Speaker 2: Well, like you said, now that there are different layers
• 6:48
  Speaker 2: of beer, you have to go tea talk about you know,
• 6:51
  Speaker 2: we say beard beard care products, but you have goate's,
• 6:54
  Speaker 2: you have mustache. All your products can work that in
• 6:59
  Speaker 2: that care are lying because you should take care of
• 7:01
  Speaker 2: your must dad.
• 7:02
  Speaker 1: You should take care of all this stuff.
• 7:03
  Speaker 2: So let's not just say if you don't have you
• 7:05
  Speaker 2: just have a beard, then that's what your product. For
• 7:09
  Speaker 2: your product is for any facial hair correct.
• 7:12
  Speaker 3: Yes, sir, it is for all facial hair types our
• 7:15
  Speaker 3: product because at the end of the day, our facial
• 7:17
  Speaker 3: hair fellows are the magnets of bacteria in Greece, whether
• 7:20
  Speaker 3: you have a thin shadow, whether you have just a mustache,
• 7:23
  Speaker 3: whether you have the Van Dyke, the gold. See, the
• 7:27
  Speaker 3: beard is still the magnets of bacteria in Greece. And
• 7:29
  Speaker 3: if you don't take care of that right now, we're
• 7:31
  Speaker 3: in a warmer climate. So when we sweat a lot,
• 7:34
  Speaker 3: all that sweat, it builds up to that facial hair
• 7:36
  Speaker 3: and it starts and then you start having the older
• 7:39
  Speaker 3: the issue irritation on the skin bacteria.
• 7:41
  Speaker 1: So you don't want that.
• 7:42
  Speaker 3: So you always need to have a great product with
• 7:45
  Speaker 3: you in order to maintain that because at the end
• 7:48
  Speaker 3: of the day, I always say, you got to take
• 7:51
  Speaker 3: care of your body internally as well as externally.
• 7:53
  Speaker 4: Please don't go anywhere. We'll be right back with more
• 7:56
  Speaker 4: Money Making Conversations Masterclass. Welcome back to the Money Making
• 8:09
  Speaker 4: Conversations Masterclass, hosted by Rashaan McDonald.
• 8:12
  Speaker 2: I get that little round brush man, and it would
• 8:15
  Speaker 2: make a and I would you know a lot of
• 8:17
  Speaker 2: people come to me try to use their product, but
• 8:19
  Speaker 2: nobody touches that brush man. We're gonna talk about other products,
• 8:23
  Speaker 2: but I want to let you know that brush that
• 8:25
  Speaker 2: that travels with me. I got I bought another one.
• 8:28
  Speaker 2: I keep want at the office, I keep one at home.
• 8:30
  Speaker 2: I keep wanting my travel back. I got three of them.
• 8:34
  Speaker 3: Well that's just because see that brush, when you brush
• 8:36
  Speaker 3: twice a day, what that does. That stimulates the hair follicle.
• 8:39
  Speaker 3: So you always wanna brush twice a day helps open
• 8:41
  Speaker 3: up those hair follicles. So that's a really great thing.
• 8:43
  Speaker 3: Why you can see to maintain and why your wife
• 8:46
  Speaker 3: you said, I see a difference.
• 8:48
  Speaker 1: I would do it in the.
• 8:49
  Speaker 2: Mirror right next door, and she goes, if she could
• 8:52
  Speaker 2: see the side, just laid my hair down right and
• 8:55
  Speaker 2: then you know, because your hair would kind of like
• 8:57
  Speaker 2: start separating, but it would bring it all together.
• 8:59
  Speaker 1: Give me a fullness.
• 9:01
  Speaker 2: I guess that's what. It will give me a fullness
• 9:03
  Speaker 2: to my beard, no matter what level. Now what I'm
• 9:07
  Speaker 2: not trying to get away in your trade secrets? What
• 9:09
  Speaker 2: made your brush of one that affected my beard versus
• 9:13
  Speaker 2: other competition, because that hair brush is fantastic.
• 9:18
  Speaker 3: Well, the key thing is that the types of bristles.
• 9:20
  Speaker 3: I have one brush right here on the table. It's
• 9:22
  Speaker 3: one of our oblong brushes. Those board bristles are is
• 9:25
  Speaker 3: what key. You never want anything too hard because our
• 9:28
  Speaker 3: skin is very sensitive, so you don't want to have something,
• 9:30
  Speaker 3: you know, scratching the skin at all.
• 9:32
  Speaker 1: You want to have a boar bristle. Bar bristles it's
• 9:35
  Speaker 1: like almost in between.
• 9:37
  Speaker 3: It's slightly hard but very soft, so and it always
• 9:40
  Speaker 3: stays consistent too.
• 9:41
  Speaker 2: Right, And then and then I like to call the
• 9:43
  Speaker 2: little the little eye dropper. You need to put the
• 9:45
  Speaker 2: eye dropper, put it on your beard, make your beard shining.
• 9:48
  Speaker 2: So I got a little I can't never give you
• 9:49
  Speaker 2: a technical word, but I know I pull that little
• 9:51
  Speaker 2: eye dropper out man, put a couple of it in
• 9:53
  Speaker 2: my hand. Feel like that, put it on my beard,
• 9:56
  Speaker 2: looking shiny. I get that brush right behind it. If
• 9:59
  Speaker 2: I if I I ain't looking good, I think I
• 10:01
  Speaker 2: look good. All right there, that's all I got to.
• 10:02
  Speaker 1: Say, right, yeah, that's right. When you're looking good, you're
• 10:05
  Speaker 1: looking great. You're looking great.
• 10:06
  Speaker 2: So talk about some of the product that you have
• 10:08
  Speaker 2: in there, and then we're also going to go back
• 10:10
  Speaker 2: to the backpacks. I want to definitely talk about what
• 10:12
  Speaker 2: you're doing up in Hamping Road because I got such
• 10:15
  Speaker 2: a really good restawse of reaction when I posted about
• 10:17
  Speaker 2: it last year on my social media. You know, you
• 10:20
  Speaker 2: contacted me, you say could I post it? You know,
• 10:22
  Speaker 2: I'll do anything for you, and also going to make
• 10:24
  Speaker 2: a donation to you this year as well.
• 10:27
  Speaker 1: Thanks so much just.
• 10:28
  Speaker 2: Making the difference. But let's talk about the product. You know,
• 10:30
  Speaker 2: here's some product in front of you. If you're watching
• 10:32
  Speaker 2: this on video, you can see it. We're gonna be
• 10:34
  Speaker 2: as as creative and descriptive as possible for people who
• 10:39
  Speaker 2: are listening on my podcasts on my radio show, but
• 10:41
  Speaker 2: tell us what you got in front of us there, So.
• 10:43
  Speaker 1: I just have a slight view of our product.
• 10:45
  Speaker 3: So in total of regulution beard care, I started off
• 10:48
  Speaker 3: actually with just four cents of beard Bombs and beard Oil.
• 10:52
  Speaker 3: It's an on natural beard care line. So now we
• 10:54
  Speaker 3: now have sixteen cented beard Bombs beard Oil. As you
• 10:58
  Speaker 3: see right here, I have my lead even me, excuse me.
• 11:00
  Speaker 3: Our conditioning Shampapoo is a beard washed that I recommend
• 11:04
  Speaker 3: staying consistent, especially during the summertime. And we just launched
• 11:07
  Speaker 3: two new products. So I have my leaving beard moisturizer.
• 11:11
  Speaker 3: It's a beard cream. It's the scent of ginger.
• 11:15
  Speaker 1: It is so good. It's a very popular celler right now.
• 11:18
  Speaker 3: And it's mainly because again for the for the summertime,
• 11:22
  Speaker 3: for this heat, I try to adjust the routine when
• 11:26
  Speaker 3: it comes to beard maintenance. You don't want to apply
• 11:29
  Speaker 3: too much bomb, which is still good because it's a
• 11:33
  Speaker 3: great moisturizer, but you don't wt apply too much and
• 11:35
  Speaker 3: have all that oil building of so have something that
• 11:37
  Speaker 3: you know that's a non greasy substance onto that face.
• 11:41
  Speaker 3: So this is our leaving beard moisturizer. And then we
• 11:43
  Speaker 3: also have our our excuse me, our smooth Stash. Our
• 11:47
  Speaker 3: smooth Stash. We just launched that in March for Mustache Month,
• 11:51
  Speaker 3: and it's a musta oil serum right here. And what
• 11:55
  Speaker 3: you do is just you just apply this. You can
• 11:58
  Speaker 3: do either five seconds to ten second. You can go
• 12:00
  Speaker 3: in small circles right across. We started it just for
• 12:03
  Speaker 3: our mustache sporters. But as long as you have like
• 12:06
  Speaker 3: a nice upeat.
• 12:09
  Speaker 2: What you just said that, Gavin, what was that? You
• 12:11
  Speaker 2: just had repeat? What you what was that?
• 12:13
  Speaker 3: Down?
• 12:14
  Speaker 1: This is this is the snow. This is called smooth
• 12:16
  Speaker 1: Stash is a mustache serum.
• 12:18
  Speaker 2: Okay.
• 12:19
  Speaker 3: So and it comes in this dispense with this little
• 12:21
  Speaker 3: small rope ball and you can see that's a small
• 12:23
  Speaker 3: robe at the top and you just apply just like
• 12:26
  Speaker 3: that about five it is ten seconds. You're all good
• 12:28
  Speaker 3: to go. And it actually comes in a black velvet
• 12:30
  Speaker 3: bat with our new Ruggy Elution mustache comb. So right
• 12:35
  Speaker 3: after you finish that, you can apply that comb right there.
• 12:37
  Speaker 3: You're all good to go, and you can bring it
• 12:39
  Speaker 3: with you at all time.
• 12:41
  Speaker 1: It's very easy to travel.
• 12:42
  Speaker 2: You Oh you got you gotta slick on me, Gavin,
• 12:45
  Speaker 2: I would you know because sometimes listening because it wasn't ball,
• 12:50
  Speaker 2: because I said, this is not bad. It's a mustache.
• 12:52
  Speaker 2: I got, I gotta get that. I gotta get that now.
• 12:55
  Speaker 2: Now I got the little the little can the characters
• 12:58
  Speaker 2: you know, open and then you put on your face
• 13:00
  Speaker 2: as well.
• 13:01
  Speaker 1: Yes, yes, the beer bomb talk the beard bear. So
• 13:05
  Speaker 1: our beard bomb.
• 13:06
  Speaker 3: Our beer bomb is mainly for men with two inches
• 13:09
  Speaker 3: or more for guys with lengths, used as a detangler,
• 13:12
  Speaker 3: still as a great moisturizer, but we have a sixteen
• 13:16
  Speaker 3: sense of the beard bombs. I always will say, like
• 13:20
  Speaker 3: the thing of the beer bomb is like a dressing.
• 13:21
  Speaker 3: So the beard oil is made to treat the skin first.
• 13:24
  Speaker 3: So you always want to continue to use a beard
• 13:26
  Speaker 3: oil because you've got to make sure that skin is
• 13:28
  Speaker 3: taking care of underneath the hair in order to help
• 13:30
  Speaker 3: enhance and benefit your your beard. So you apply the
• 13:33
  Speaker 3: beard oil first, and while you do that, get right
• 13:36
  Speaker 3: there and good in those roots to tip. Then you
• 13:38
  Speaker 3: apply a little bit of beard bomb, which I use
• 13:41
  Speaker 3: every day Beard Oil and beerd Bomb, and then you
• 13:45
  Speaker 3: you apply one of our our accessories, one of our
• 13:48
  Speaker 3: Beard Wooden combes, and you are all good to go,
• 13:50
  Speaker 3: looking great and smooth.
• 13:52
  Speaker 2: Well you thank you because you you're the reason I
• 13:55
  Speaker 2: look great to smooth if I'm looking great smood because
• 13:58
  Speaker 2: of Gap. Let me just let y'all know now, Gavin,
• 14:00
  Speaker 2: here's the deal man, Now talk now. You got a
• 14:03
  Speaker 2: podcast now, and you know I ain't been on the podcast.
• 14:06
  Speaker 2: I ain't mad now.
• 14:07
  Speaker 1: I ain't mad, y'all. I'm not not yet yet. He
• 14:12
  Speaker 1: all said great things.
• 14:13
  Speaker 2: But shann with the beer. The old guy said, he's
• 14:16
  Speaker 2: trying to get that young demo. I know what he's
• 14:17
  Speaker 2: trying to do. He ain't gonna bring no old guy
• 14:19
  Speaker 2: on that right away. He's trying to get that young demo.
• 14:22
  Speaker 2: He think I'm a a r P his old podcast.
• 14:29
  Speaker 2: I'm tell you, I'm gonna call your mama. I said, y'all,
• 14:33
  Speaker 2: we we we me and croakers. I came up to
• 14:36
  Speaker 2: Hampton and can't he put me on his podcast? But
• 14:38
  Speaker 2: he's going in the year too. I still ain't got
• 14:41
  Speaker 2: no funk call. That's all right. I love him though,
• 14:43
  Speaker 2: I love it.
• 14:43
  Speaker 1: I love it. Yeah, so we're so yeah. Our Our
• 14:50
  Speaker 1: Smooth Club podcast.
• 14:52
  Speaker 3: It's a new podcast that we started, uh mainly during
• 14:55
  Speaker 3: the during the shutdown, and it was something that it's
• 14:59
  Speaker 3: funny so miss m down. When I started to attend universities,
• 15:03
  Speaker 3: they always ask you know, what would you want a
• 15:04
  Speaker 3: major and would you want to pursue a dream of mine.
• 15:06
  Speaker 3: I've always wanted to be on radio, whether it was
• 15:09
  Speaker 3: on a radio talk show or from when. I have
• 15:11
  Speaker 3: a passion for dialogue. I love having conversation with people.
• 15:15
  Speaker 3: I highly think that, you know, conversation is something that
• 15:18
  Speaker 3: can take care of all the world's problems by sitting down,
• 15:21
  Speaker 3: you know, talking amongst each other. So the podcast is
• 15:25
  Speaker 3: called Our Smooth Club and it's a show where every
• 15:27
  Speaker 3: day men discuss everyday topics. Through my journey and growing
• 15:31
  Speaker 3: my business, I met some great people who become great
• 15:34
  Speaker 3: friends of mine this show. Myself along with three of
• 15:38
  Speaker 3: my friends who are also business owners. Young business owners
• 15:41
  Speaker 3: were probably no more than like five years with our brands,
• 15:44
  Speaker 3: and the age group range is from twenty six to
• 15:47
  Speaker 3: like sixty five. One of our co hosts, he is
• 15:50
  Speaker 3: an international fashion designer.
• 15:52
  Speaker 1: He has his own custom suit collection for men and women.
• 15:55
  Speaker 3: Another gentleman has owns a travel agency, and then another
• 15:59
  Speaker 3: gentleman sixty five, he has a habitatary store, one of
• 16:04
  Speaker 3: a very historic store in uh NORFN, Virginia. And we
• 16:09
  Speaker 3: just talk about everyday topics, whether it's related to relationship, business,
• 16:14
  Speaker 3: uh the culture, politics, social issues, I mean with sports.
• 16:18
  Speaker 3: We talk about it all and it's been a lot
• 16:20
  Speaker 3: of fun. We're right now in season season two and
• 16:24
  Speaker 3: we're available on my YouTube channel, rugged Ego TV, also
• 16:28
  Speaker 3: on all you can listen to it on all major
• 16:30
  Speaker 3: podcast platforms Spotify, Google, Apple, uh, Stitcher. We'll continue to
• 16:37
  Speaker 3: grow that platform and and it's it's great. We just
• 16:40
  Speaker 3: started incorporating guests for season two. So you get a
• 16:43
  Speaker 3: phone call, so you're gonna get an all real.
• 16:45
  Speaker 2: You know, he gonna he's gonna throw he gonna throw
• 16:47
  Speaker 2: me a bone, y'all, He're gonna just throw me. We're
• 16:49
  Speaker 2: starting incorporate cads. You know, we're gonna we don't let
• 16:52
  Speaker 2: your own, mister McDonald, We're gonna put your own do
• 16:54
  Speaker 2: your thing. You know what I'm saying. You know, but
• 16:56
  Speaker 2: I'm proud of you, man, because you know what what
• 17:00
  Speaker 2: social media and It's about controlling your destiny. And if
• 17:04
  Speaker 2: you can't in this day and age, if you can't
• 17:08
  Speaker 2: step out there and say I want to do something
• 17:10
  Speaker 2: that I've always wanted to do. I look at your presentation,
• 17:14
  Speaker 2: it's fantastic. I look at your product.
• 17:16
  Speaker 1: Now.
• 17:16
  Speaker 2: When you start developing new products, who do you work with?
• 17:20
  Speaker 2: Are you working with a chemist, are you working with
• 17:22
  Speaker 2: a company. How do you go through the process of
• 17:24
  Speaker 2: developing new products?
• 17:26
  Speaker 1: Well, I usually I do. I will have I have
• 17:29
  Speaker 1: a few contexts.
• 17:30
  Speaker 3: One that's a dermatologist, one that's a trichologist that works
• 17:34
  Speaker 3: strictly with hair. I'm you know, I'm making my product,
• 17:37
  Speaker 3: so as far as the testers are concerned, I will
• 17:39
  Speaker 3: test on myself.
• 17:39
  Speaker 1: I have a few other different beer types.
• 17:42
  Speaker 3: I'll have you know, different age groups, white beards, black,
• 17:47
  Speaker 3: black beers, as far as the inflation of the facial hair,
• 17:51
  Speaker 3: and that's how I usually test it. And also, you know,
• 17:55
  Speaker 3: I look around as far as on the market and see, okay,
• 17:58
  Speaker 3: what are we missing? What is something that a lot
• 17:59
  Speaker 3: of men ask for when it comes to beard care
• 18:03
  Speaker 3: or when it comes to something to help you take
• 18:05
  Speaker 3: care of their beard. So I put that on paper
• 18:07
  Speaker 3: and then I'm like, Okay, look, this is something I
• 18:10
  Speaker 3: need to put down and I need to h you know,
• 18:12
  Speaker 3: start working on and and that's that's how I do it.
• 18:15
  Speaker 3: That's how I usually create the stuff that helps me
• 18:18
  Speaker 3: when I'm creating a new product.
• 18:20
  Speaker 2: Well, the thing that is that the really part of
• 18:22
  Speaker 2: your life that I really have always been impressed with
• 18:25
  Speaker 2: is that you're just a regular guy and you've taken
• 18:28
  Speaker 2: a gift. You know, some people might consider having a
• 18:30
  Speaker 2: beard at fourteen a curse and because you know you're
• 18:33
  Speaker 2: gonna get teased and sometimes bullied, you know about having
• 18:36
  Speaker 2: facial hair and and things like that. And then but
• 18:39
  Speaker 2: you mature through that through uh, you know, having a
• 18:42
  Speaker 2: family keeping you focused and also letting you understand that's
• 18:46
  Speaker 2: not that's not something to be seen as a negative.
• 18:49
  Speaker 2: And then the whole process of evolving to a person
• 18:52
  Speaker 2: who's giving back to the community and something that out
• 18:56
  Speaker 2: of all this negative atmosphere that was going on with COVID,
• 18:59
  Speaker 2: you decided not to think about yourself last year. You
• 19:02
  Speaker 2: decided to think about others. What was the inspiration behind
• 19:06
  Speaker 2: thinking about others and why did it become become important
• 19:09
  Speaker 2: to do it again for the second year?
• 19:12
  Speaker 1: Well as you know we would. We are very for sure.
• 19:14
  Speaker 3: We had our Rugged Evolution Foundation, the back to School
• 19:18
  Speaker 3: drive we had, we had it in twenty nineteen.
• 19:21
  Speaker 1: It was a huge success.
• 19:22
  Speaker 3: We had a goal of giving out two hundred and
• 19:24
  Speaker 3: fifty backpack still with school supplies. We end up exceeding
• 19:27
  Speaker 3: that goal to three hundred and like sixty three and
• 19:29
  Speaker 3: still had extra supplies to hand out to the community.
• 19:33
  Speaker 2: That's where you come on Money Making Conversations, so you
• 19:35
  Speaker 2: can just stand your credibility and also let people know
• 19:38
  Speaker 2: that your brain is available to everybody and not just
• 19:41
  Speaker 2: available just for a beard, for all type of hair
• 19:44
  Speaker 2: that's on your phase. But also I'm a testament. I
• 19:48
  Speaker 2: am a fan. That's why I got my Rugged toile.
• 19:52
  Speaker 2: I came back and let it got my Rugged tile here.
• 19:55
  Speaker 2: Let everybody know I believe this. Brother man, Jay Earington, Gavin,
• 19:59
  Speaker 2: thank you for coming on money Ma Conversations.
• 20:00
  Speaker 1: Brother, thank you so much, Thank you so much for
• 20:03
  Speaker 1: having me.
• 20:04
  Speaker 2: This has been another edition of Money Making Conversation Masterclass
• 20:07
  Speaker 2: hosted by me Rushaun McDonald. Thank you to our guests
• 20:11
  Speaker 2: on the show today and thank you for listening to audience.
• 20:14
  Speaker 2: Now if you want to listen to any episode. I
• 20:16
  Speaker 2: want to be a guest on the show, Visit Moneymakingconversations
• 20:19
  Speaker 2: dot com. Our social media handle is money Making Conversation.
• 20:23
  Speaker 2: Join us next week and remember to always leave with
• 20:26
  Speaker 2: your gifts.
• 20:27
  Speaker 4: Keep winning.