No. 154: Ordinary moments are the new brand strategy. Banking just proved it.

The Pattern · Jul 28, 2026 · 4m

Culture Pulse: 68. Monzo removed itself from its own ad campaign. Stüssy won by refusing to be Supreme. LVMH stabilised by going narrower. Today's pattern: subtraction beats addition. @ThePattern Read the full edition: https://thepattern.media/editions/2026-07-28.html