Latest / The Steve Harvey Morning Show / Info You Can Use: Marketing techniques to help your businesses grow profits.

Transcript

Info You Can Use: Marketing techniques to help your businesses grow profits. · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Welcome to Money Making Conversations Masterclass. I am your host,
• 0:02
  Speaker 1: Rashaan McDonald, a host is weekly every week. I'm here
• 0:07
  Speaker 1: giving you different information. The information and the interviews that
• 0:11
  Speaker 1: this show provides off for everyone. It's time to stop
• 0:13
  Speaker 1: reading other people's success stories and start living your own.
• 0:17
  Speaker 1: If you want to be a guest on my show,
• 0:19
  Speaker 1: please visit our website, Moneymakingconversations dot com and click the
• 0:23
  Speaker 1: be a Guest button.
• 0:25
  Speaker 2: Let's get started.
• 0:26
  Speaker 1: My guess is the director of Small Business Success at
• 0:29
  Speaker 1: Constant Contact, which provides powerful tools to simplify and amplify
• 0:33
  Speaker 1: digital marketing for businesses. He has good insight into the
• 0:37
  Speaker 1: entrepreneur boom that is happening right now and tips around
• 0:40
  Speaker 1: getting new businesses off the ground, which is important, including
• 0:44
  Speaker 1: mistakes got to learn about that many people make, and
• 0:48
  Speaker 1: he wants to advise you on what to focus on
• 0:50
  Speaker 1: first when you're launching your new business. Please welcome the
• 0:53
  Speaker 1: Money Making Conversations Masterclass. This is not his first, not
• 0:56
  Speaker 1: his second, but his third appearance on our show. Please
• 1:00
  Speaker 1: welcome Dave Scharis.
• 1:02
  Speaker 3: How are you doing, Dave Rashan, I'm doing fantastic.
• 1:05
  Speaker 4: How great it is to be with you.
• 1:06
  Speaker 3: Here again. Thank you so much for.
• 1:08
  Speaker 2: Having me appreciate it.
• 1:09
  Speaker 1: You know, you know, I first of the year, and
• 1:12
  Speaker 1: I want to get it out. You know, the new administration,
• 1:14
  Speaker 1: they have different ways they're going to do business. They
• 1:16
  Speaker 1: say for an entrepreneurial world, this is an administration that
• 1:20
  Speaker 1: we should be looking at building opportunities.
• 1:23
  Speaker 2: For people who have that spirit.
• 1:25
  Speaker 1: Talk about what's really happening right now, not from a
• 1:28
  Speaker 1: political standflold, but from a business standpoint for entrepreneurs as
• 1:32
  Speaker 1: we move into.
• 1:33
  Speaker 2: The new year.
• 1:35
  Speaker 4: Yeah, you know, I think what was in twenty twenty four,
• 1:37
  Speaker 4: we saw some record breaking numbers in terms of new
• 1:40
  Speaker 4: businesses being started. I think it was something like five
• 1:42
  Speaker 4: point five million, I should say twenty twenty three. Moving
• 1:45
  Speaker 4: into twenty twenty four, yes, last year, last year around
• 1:49
  Speaker 4: mid December. We're still waiting for the final numbers to
• 1:52
  Speaker 4: come in, but what we saw was over four point
• 1:54
  Speaker 4: seven million new business applications were recorded, so still a
• 1:58
  Speaker 4: pretty sizable num, right, And I think this comes to
• 2:02
  Speaker 4: is your point again not to get political, but just
• 2:04
  Speaker 4: even among concerns right of economic concertainty, really what we're
• 2:08
  Speaker 4: seeing is just people are determined to become their own bosses.
• 2:11
  Speaker 4: Whether they're turning side hustles into full time work or
• 2:14
  Speaker 4: really just you know, taking that step to start their
• 2:17
  Speaker 4: own business. They're ready to take that step and hang
• 2:21
  Speaker 4: a shingle out, so to speak.
• 2:23
  Speaker 1: Now, it's important that I introduced to people who you
• 2:26
  Speaker 1: are missing. I mentioned Constant Contact. So you are a marketer,
• 2:31
  Speaker 1: you'll pee if you engage with people. Tell everybody exactly
• 2:34
  Speaker 1: what Constant Contact does and your role at the business,
• 2:37
  Speaker 1: so we can really narrow down and get in detail
• 2:40
  Speaker 1: of how you really have the pulse owned startups and
• 2:44
  Speaker 1: companies that are actually successful as entrepreneurs and small businesses
• 2:48
  Speaker 1: and large.
• 2:50
  Speaker 4: Yeah, so Constant Contact we're celebrating our thirtieth year in business.
• 2:54
  Speaker 4: We have been around for quite some time really with
• 2:58
  Speaker 4: the focus on helping small business right.
• 3:00
  Speaker 3: Our mission is to help.
• 3:01
  Speaker 4: The small standpall and we do that by providing education
• 3:05
  Speaker 4: resources along with tools designed to help small business owners
• 3:11
  Speaker 4: who are typically you know, small business owners first marketers
• 3:15
  Speaker 4: by necessity. We're providing tools that are easy to use
• 3:18
  Speaker 4: for them. You don't need to have a technical background,
• 3:20
  Speaker 4: so you have the same tools that allow you to
• 3:22
  Speaker 4: compete with the big businesses that are out there. So
• 3:25
  Speaker 4: we're talking email marketing, social media marketing, SMS, text marketing,
• 3:30
  Speaker 4: all of those types of things. And of course, now
• 3:33
  Speaker 4: you know this is a big time I think twenty
• 3:35
  Speaker 4: twenty five will be a really interesting year in terms
• 3:37
  Speaker 4: of just integration with like AI for example, and helping
• 3:40
  Speaker 4: you create content for your marketing pieces and all of that.
• 3:45
  Speaker 3: But yeah, and so my.
• 3:47
  Speaker 4: Role at the company, I'm the director of Small Business Success,
• 3:50
  Speaker 4: as you mentioned, and I'm also the host of our
• 3:53
  Speaker 4: Bio Marketer podcast, and I travel globally speaking to small
• 3:58
  Speaker 4: business audiences talking about and helping them make sense of
• 4:03
  Speaker 4: online marketing and what are the things that they need
• 4:05
  Speaker 4: to do, what are the steps that they need to take,
• 4:07
  Speaker 4: and how does it feel manageable?
• 4:09
  Speaker 3: Right?
• 4:09
  Speaker 4: I hope to inspire them to do something, move forward
• 4:12
  Speaker 4: and see some type of results so that they can
• 4:15
  Speaker 4: then start to build on that and get even more
• 4:18
  Speaker 4: results from the things that they do.
• 4:19
  Speaker 3: COOLCT And I also, yeah, I'm sorry, right, I want
• 4:22
  Speaker 3: to I.
• 4:23
  Speaker 1: Want to no, no, I wanted to stop you for
• 4:25
  Speaker 1: a minute because you said social and you said emails.
• 4:29
  Speaker 2: Now I have email.
• 4:30
  Speaker 1: I got to I got like sixty five thousand emails
• 4:33
  Speaker 1: and my membership fan club base and then I have
• 4:37
  Speaker 1: like a more total of a million social media followers. Now,
• 4:42
  Speaker 1: for some reason in my mind, I feel these sixty
• 4:44
  Speaker 1: five thousand has more value than the one million because
• 4:48
  Speaker 1: these people have registered and they I can send there,
• 4:51
  Speaker 1: and they can click, they can open. So talk about
• 4:54
  Speaker 1: if you would talk about the value models of emailing
• 5:00
  Speaker 1: versus social.
• 5:02
  Speaker 4: Yeah, well, well there's a couple of things to talk
• 5:04
  Speaker 4: about here, right, So we can talk about the stats, right,
• 5:06
  Speaker 4: Like typically there's like a thirty six dollars return on
• 5:09
  Speaker 4: it for every one dollar invested in email marketing. But
• 5:11
  Speaker 4: that doesn't really make it real, right, Like, okay, cool,
• 5:13
  Speaker 4: that sounds good on paper, but if we think about
• 5:16
  Speaker 4: what's just been happening recently. Let's talk about TikTok. Right,
• 5:19
  Speaker 4: TikTok was banned, it's brought back. We still really don't
• 5:22
  Speaker 4: know what's going to happen with that. The reality is
• 5:26
  Speaker 4: those people that have built up these followings, that have
• 5:28
  Speaker 4: had these things, if that goes away, where are all
• 5:31
  Speaker 4: those Where's all that following now?
• 5:32
  Speaker 2: Right?
• 5:33
  Speaker 3: Right? You don't have that immediate access.
• 5:35
  Speaker 4: And I think that's the thing that's interesting about email marketing,
• 5:39
  Speaker 4: even text marketing. Those are channels where to your point,
• 5:42
  Speaker 4: someone raises their hand to say, yes, I want to
• 5:45
  Speaker 4: be connected to you, and I want to learn more
• 5:46
  Speaker 4: about your business. You have a direct line to your customer.
• 5:50
  Speaker 4: I mean, there's that old saying, right, the money is
• 5:52
  Speaker 4: in the list. If you have context that you can
• 5:54
  Speaker 4: reach out to and you know, connect with and engage
• 5:58
  Speaker 4: with and build those relationships with, that is always going
• 6:02
  Speaker 4: to be more beneficial to you than a kind of
• 6:05
  Speaker 4: fleeting connection, right, which I often think social media can be.
• 6:09
  Speaker 3: I think it's great.
• 6:10
  Speaker 4: Because they can allow you to reach new people, but
• 6:12
  Speaker 4: your goal should always be trying to move those people
• 6:17
  Speaker 4: to those channels that you own. One of the things
• 6:19
  Speaker 4: that we've always seen is those connections and those relationships
• 6:22
  Speaker 4: that you build with the people that are beneficial to
• 6:24
  Speaker 4: your business. Those are that's always going to be the same.
• 6:28
  Speaker 4: Social media channels are going to change an algorithm, they're
• 6:30
  Speaker 4: going to be banned, they're going to move, they're gonna
• 6:33
  Speaker 4: you know, something new is going to pop up. Those
• 6:35
  Speaker 4: are always going to change. But what stays constant is
• 6:38
  Speaker 4: that direct relationship that you can have with your customers
• 6:42
  Speaker 4: and prospects.
• 6:44
  Speaker 1: Yeah, and so that's why I feel comfortable with that
• 6:47
  Speaker 1: and so as people are listening to the show, I've
• 6:50
  Speaker 1: always recommended to people who have social media follows to
• 6:54
  Speaker 1: immediately start email fan base. I always say, you know,
• 6:59
  Speaker 1: you know, and now you shared with me a story
• 7:01
  Speaker 1: last time on the show about you don't have to
• 7:04
  Speaker 1: have large numbers to be effective and if you could
• 7:07
  Speaker 1: share some examples of how one could be effective with
• 7:12
  Speaker 1: just a few email band club members versus having hundreds
• 7:17
  Speaker 1: of thousands. And that's what people get caught up in
• 7:20
  Speaker 1: when they see the social media engagement.
• 7:23
  Speaker 4: Yeah, you know, so it's funny that you say this.
• 7:25
  Speaker 4: I'm actually going to give you a personal example here
• 7:27
  Speaker 4: real quick, because I know I focus on the channel
• 7:31
  Speaker 4: that I focus on is on LinkedIn. If any your
• 7:33
  Speaker 4: listeners want to connect with me, they're happy to do that,
• 7:35
  Speaker 4: So please to reach out. I'm doing that all the time,
• 7:39
  Speaker 4: and that's where I'm kind of doing most of my
• 7:41
  Speaker 4: social activity. So we actually posted a video that talked
• 7:44
  Speaker 4: about this TikTok thing happening. It was a short clip,
• 7:46
  Speaker 4: couple of minute video. Somehow that got picked up in
• 7:49
  Speaker 4: the algorithm and it ended up with close to forty
• 7:53
  Speaker 4: thousand impressions. Okay, now that's more than any impressions that
• 7:57
  Speaker 4: I've ever gotten in any posts before bots, if we
• 8:01
  Speaker 4: actually look at what happened through those impressions, like okay, cool,
• 8:04
  Speaker 4: you get seduced by that a little bit. But I
• 8:06
  Speaker 4: only got like maybe three new followers.
• 8:08
  Speaker 3: And then maybe.
• 8:11
  Speaker 4: Three or four like engagements with that post. And I
• 8:14
  Speaker 4: was looking at that compared to smaller numbers of things
• 8:18
  Speaker 4: where I've had, you know, maybe you know, over a
• 8:20
  Speaker 4: thousand particular you know, impressions on a post, but I had,
• 8:24
  Speaker 4: you know, multiple comments, more people following me, right, because
• 8:27
  Speaker 4: there's a more concentrated and engaged audience at that point
• 8:31
  Speaker 4: versus something that was being kind of pushed out to the.
• 8:34
  Speaker 3: Masses, if you will.
• 8:35
  Speaker 4: Right, that's just the simper example, and you know, not
• 8:37
  Speaker 4: the difference between email or whatever, but just showing you
• 8:39
  Speaker 4: the power of a smaller number. It can actually be
• 8:41
  Speaker 4: more beneficial to you because you have more of the
• 8:44
  Speaker 4: right people versus a whole bunch of the wrong people.
• 8:47
  Speaker 4: And I think that's the big difference. And so we
• 8:49
  Speaker 4: mentioned that idea of somebody raising their hand in a
• 8:53
  Speaker 4: in an email perspective to give you permission to contact them,
• 8:56
  Speaker 4: and so that op in is very powerful because they're interested,
• 8:59
  Speaker 4: they want to hear more from you, and so they're
• 9:01
  Speaker 4: already one step closer to that place where they may
• 9:04
  Speaker 4: end up doing business with you. And again it depends
• 9:07
  Speaker 4: on the nature of your business. Right, So when you
• 9:09
  Speaker 4: think of I think one of the things that small
• 9:11
  Speaker 4: businesses have as an advantage over the big businesses is
• 9:15
  Speaker 4: that you often have those direct relationships with their customers.
• 9:18
  Speaker 3: So if you have a.
• 9:19
  Speaker 4: If you have a store, for example, you see these
• 9:21
  Speaker 4: people coming in and out every day or every week
• 9:24
  Speaker 4: or whatever it may be. And so that digital becomes
• 9:29
  Speaker 4: the digital communication becomes an extension of those real relationships
• 9:33
  Speaker 4: that you have with people. And you know, your big
• 9:37
  Speaker 4: box stores are going to need the numbers because they're
• 9:39
  Speaker 4: just playing the averages.
• 9:40
  Speaker 3: Right.
• 9:40
  Speaker 4: The more people I have, the more people might really
• 9:42
  Speaker 4: low you know, percentage rate of people opening and cooking
• 9:46
  Speaker 4: can come through. But those smaller numbers, those are people
• 9:50
  Speaker 4: that actually care, they're interested, and they have those connections
• 9:53
  Speaker 4: with you, and you can you can see you know,
• 9:55
  Speaker 4: fifty percent open rates, if not more, right, you can
• 9:58
  Speaker 4: see you know, four to five percent click through rates
• 10:00
  Speaker 4: and those types of things. Because again it's a concentrated audience,
• 10:03
  Speaker 4: an audience that either believes in what you're doing, has
• 10:07
  Speaker 4: a real interest in the products and services that you have,
• 10:09
  Speaker 4: or has a real relationship with you. And I think
• 10:12
  Speaker 4: that's really the big difference. You don't really need the
• 10:14
  Speaker 4: big numbers, especially depending on the nature of your business.
• 10:18
  Speaker 4: If you've got like a longer sales cycle, for example.
• 10:22
  Speaker 3: Maybe you're selling a bigger ticket.
• 10:23
  Speaker 4: Item type of thing, right, it really allows you to
• 10:28
  Speaker 4: build those relationships and move those people closer and closer
• 10:31
  Speaker 4: to you as you do that over time, It's almost
• 10:35
  Speaker 4: like having a salesperson that's working for.
• 10:36
  Speaker 3: You all the time.
• 10:37
  Speaker 2: I mentioned as Dave you know, you know I'm talking
• 10:40
  Speaker 2: to Dave.
• 10:40
  Speaker 1: He's the director of the Small Business Success at Constant Contact,
• 10:44
  Speaker 1: and I brought them on to the show to really,
• 10:46
  Speaker 1: you know, from a market because we always wear about marketing.
• 10:48
  Speaker 1: We have these ideas, we have these products, and we
• 10:51
  Speaker 1: don't know what to do. We don't know social media.
• 10:54
  Speaker 1: We see it out there. We may post a video,
• 10:56
  Speaker 1: see some engagement. Does the engagement enhance the sale? Doesn't
• 10:59
  Speaker 1: engagement and have somebody come to your door to buy,
• 11:02
  Speaker 1: don't know at a pick up your product or or
• 11:05
  Speaker 1: participate in something you're trying to sell. Why do you think,
• 11:08
  Speaker 1: because you mentioned this earlier, why is there a spike in.
• 11:11
  Speaker 2: New business opportunities?
• 11:13
  Speaker 1: You know, is the forty hour week person becoming past
• 11:18
  Speaker 1: a talk to us?
• 11:20
  Speaker 4: Yeah, you know, I think there's a lot of things
• 11:22
  Speaker 4: going on here. I think you know, we talked to
• 11:24
  Speaker 4: and this is something that we have a new report
• 11:26
  Speaker 4: that's going to be coming up.
• 11:27
  Speaker 3: So this is a little bit of a.
• 11:28
  Speaker 4: Sneak peek for you, RuSHA. Our findings have found, like
• 11:32
  Speaker 4: you know, the top three reasons for starting a business.
• 11:34
  Speaker 4: I'll unpack some of this here, but the top three
• 11:36
  Speaker 4: are better work life balance, independence, right, they really don't
• 11:40
  Speaker 4: want to answer to someone else, and then financial potential. Okay,
• 11:44
  Speaker 4: now you mentioned the forty hour work week, right. I
• 11:46
  Speaker 4: think anybody that started a small business knows that you're.
• 11:50
  Speaker 3: Going to be spending more than forty hours.
• 11:51
  Speaker 4: Yes, right, So it's a bit of a misnomber when
• 11:55
  Speaker 4: you see like the number one reason is better work
• 11:57
  Speaker 4: life balance. But let me share a story with you
• 12:00
  Speaker 4: talking to somebody.
• 12:00
  Speaker 3: She owns a spa.
• 12:02
  Speaker 4: And she makes she makes wigs for like cancer patients
• 12:05
  Speaker 4: and things like that, and when she started her business,
• 12:10
  Speaker 4: she was working you know, as many hours as possibly.
• 12:13
  Speaker 4: You know, she could more than her typical nine to
• 12:15
  Speaker 4: five job that she was working before. And you know,
• 12:19
  Speaker 4: I asked her, you know, why does she do it
• 12:21
  Speaker 4: and all this, and she says, well, because.
• 12:23
  Speaker 3: I wanted a better work life balance.
• 12:24
  Speaker 4: And I was like, well, help me unpack the disconnect
• 12:27
  Speaker 4: there when you're saying you're working more hours than you
• 12:30
  Speaker 4: were working in your nine to five and she's like, yes,
• 12:33
  Speaker 4: but I was doing that so that I could get
• 12:36
  Speaker 4: to the point where I am now, where I only
• 12:38
  Speaker 4: work on Wednesdays and Fridays. Right, Wow, I only work now.
• 12:42
  Speaker 4: I get to choose my schedule. And so there's a
• 12:44
  Speaker 4: big difference between working your fingers to the bone for
• 12:49
  Speaker 4: whatever your salary is going to be and at the
• 12:51
  Speaker 4: end of the day you don't get that. Again that
• 12:55
  Speaker 4: third reason, the financial potential that you know that other
• 12:57
  Speaker 4: people are getting, and so there's a big difference to
• 13:00
  Speaker 4: going out on your own and putting that the blood
• 13:03
  Speaker 4: and sweat and time into it so that you know
• 13:06
  Speaker 4: you're going to get to another place that is a
• 13:08
  Speaker 4: more comfortable and a better balanced lifestyle for you.
• 13:12
  Speaker 2: Now, Dave, that's a great story.
• 13:14
  Speaker 1: Now, but if we make mistakes because because we see
• 13:17
  Speaker 1: that you know what I'm saying, we yeah, and that
• 13:19
  Speaker 1: is and your intro I talked about tips on launching
• 13:24
  Speaker 1: business or mistakes. Let's talk about a couple of mistakes
• 13:29
  Speaker 1: that you constantly see. The reason I say that because
• 13:32
  Speaker 1: that's what you do in constant contact. People come to you,
• 13:34
  Speaker 1: they get for education and talk about mistakes that individuals
• 13:39
  Speaker 1: can make when they just jump out there with an
• 13:42
  Speaker 1: idea and just no marketing concepts in place.
• 13:46
  Speaker 2: But let me not steal the headline. The floor is yours.
• 13:49
  Speaker 4: Sure, So I think one of the big things is
• 13:53
  Speaker 4: really trying to do too much all at once, right,
• 13:55
  Speaker 4: That's one of the big things that we see. It's
• 13:57
  Speaker 4: really about doing a couple of things, about doing your
• 14:01
  Speaker 4: homework right, make sure that you understand you have a
• 14:03
  Speaker 4: good idea right, you're you know you've got something that
• 14:06
  Speaker 4: will work as a market for and all of that.
• 14:08
  Speaker 4: But then it's really about starting small. And so I
• 14:11
  Speaker 4: think it's about getting that foundation in place. And so
• 14:15
  Speaker 4: again we've been talking a lot about this idea of
• 14:17
  Speaker 4: reaching your audience directly, and so that's what it's one
• 14:19
  Speaker 4: of the things I like about email marketing, for example,
• 14:22
  Speaker 4: then you can start small. It just means building that
• 14:25
  Speaker 4: list and then maybe saying Okay, I'm going to send
• 14:27
  Speaker 4: an email once a week or every other week, or
• 14:30
  Speaker 4: finding some consistency and that will do something for you.
• 14:33
  Speaker 4: I think the other mistake that you see there is
• 14:36
  Speaker 4: sometimes you feel like okay, yeah, you get really excited
• 14:38
  Speaker 4: and you start to pick, oh, I'm going to send
• 14:40
  Speaker 4: an email like every other day, or you can get
• 14:43
  Speaker 4: you do something that's actually not something that you can
• 14:46
  Speaker 4: do consistently, right, So I think that's something that.
• 14:48
  Speaker 3: We see that as a mistake.
• 14:50
  Speaker 4: I think the other thing is, oftentimes and this is
• 14:54
  Speaker 4: I think more prone to digital businesses, but like we
• 14:58
  Speaker 4: do everything from behind these screams, that you often forget
• 15:02
  Speaker 4: about community and the importance of real connections, particularly if.
• 15:08
  Speaker 3: You are in a local business. Right.
• 15:10
  Speaker 4: So you're right, the businesses that we see that are
• 15:13
  Speaker 4: successful really do focus on building those strong community relationships.
• 15:18
  Speaker 4: And that's with other businesses around them, with their customers,
• 15:23
  Speaker 4: it's with you know, just people within the local economy
• 15:27
  Speaker 4: in general.
• 15:28
  Speaker 3: Right, It's they're building those relationships.
• 15:31
  Speaker 4: The other thing that I think is a thing that
• 15:34
  Speaker 4: we see is that folks actually don't adopt the tools
• 15:38
  Speaker 4: right right, So I start thinking about automation tools for
• 15:41
  Speaker 4: example marketing.
• 15:42
  Speaker 2: What hold an idea right there?
• 15:43
  Speaker 1: Because I want to go to break and I want
• 15:44
  Speaker 1: to come back and I want to make sure you
• 15:45
  Speaker 1: complete that thought. We're talking to Dave Tyris. He's the
• 15:50
  Speaker 1: Small Business Director of Small Business Success at Content Constant Contact, and.
• 15:55
  Speaker 2: We will hear more of him.
• 15:56
  Speaker 1: We will come back with more money Making Conversations Class.
• 16:01
  Speaker 5: Please don't go anywhere, We'll be right back with more
• 16:04
  Speaker 5: money Making Conversations Masterclass. Welcome back to the Money Making
• 16:14
  Speaker 5: Conversations Masterclass hosted by Rashan McDonald. Money Making Conversations Masterclass
• 16:20
  Speaker 5: continues online at Moneymakingconversations dot com and follow money Making
• 16:25
  Speaker 5: Conversations Masterclass on Facebook, Twitter and Instagram.
• 16:29
  Speaker 2: Hey there, everybody, and let me bring everybody up the speed.
• 16:31
  Speaker 1: We're talking to the director a Small Business Success a
• 16:35
  Speaker 1: Constant Contact. He provides powerful tools to simplify and amplify
• 16:39
  Speaker 1: digital marketing for businesses. The reason I brought them on
• 16:42
  Speaker 1: because a lot of people make mistakes and launching their business,
• 16:45
  Speaker 1: they'll know how to market their business, and so I
• 16:47
  Speaker 1: wanted to bring an expert, especially they have email marketing.
• 16:50
  Speaker 1: They have a social media and I delve into that.
• 16:53
  Speaker 1: My company kind of does that, kind of it does
• 16:55
  Speaker 1: that as well from a standpoint of customers come to
• 16:58
  Speaker 1: us and asked us how to amplify their businesses through
• 17:03
  Speaker 1: these particular platforms, email marketing and social media. Now, Dave,
• 17:09
  Speaker 1: I built up my brand, and like I said, it's
• 17:13
  Speaker 1: all about trust, it's all about reaction. I do have
• 17:15
  Speaker 1: a LinkedIn account. I I think I have ten thousand
• 17:18
  Speaker 1: followers on my LinkedIn account. But each audience plays a
• 17:22
  Speaker 1: different role for insince Instagram. We know it's a little
• 17:25
  Speaker 1: younger than Facebook. And then you have x which used
• 17:29
  Speaker 1: to be Twitter and so all, and then you have,
• 17:32
  Speaker 1: like you mentioned earlier, TikTok. How do you sit down
• 17:35
  Speaker 1: as a person who's trying to market their brand make
• 17:38
  Speaker 1: a decision on where to go.
• 17:43
  Speaker 4: So, I think there's a couple of things here. So
• 17:44
  Speaker 4: to your point, each of the channels, they're a little
• 17:47
  Speaker 4: bit different, right, Like each channel has its own kind
• 17:49
  Speaker 4: of audience and has its own quirks and things that
• 17:52
  Speaker 4: work on those channels. And so I think it's twofold.
• 17:55
  Speaker 4: It's one really figuring out, like Okay, where is my audience? Right,
• 18:00
  Speaker 4: And that could just be from asking your customers like, hey,
• 18:03
  Speaker 4: do you hang out here? Do you hang out there?
• 18:04
  Speaker 3: Do you do that thing?
• 18:05
  Speaker 4: It's also about kind of getting your feet wet in
• 18:07
  Speaker 4: each of them and trying them. But then also you
• 18:10
  Speaker 4: have to couple that with doing or using a channel
• 18:14
  Speaker 4: in terms of marketing that you're going to be comfortable
• 18:16
  Speaker 4: doing on a consistent basis. I think this is the
• 18:19
  Speaker 4: big thing that we've learned time and time again since
• 18:22
  Speaker 4: the dawn of marketing, right is consistency is the big thing.
• 18:26
  Speaker 3: That makes it work.
• 18:27
  Speaker 4: And so that means you're showing up, you're there, people
• 18:29
  Speaker 4: are seeing you all the time. You know that. What's
• 18:31
  Speaker 4: that old thing, right, If you're out of site, you're
• 18:33
  Speaker 4: out of mind. And so really marketing at its simplest
• 18:36
  Speaker 4: level is about just keeping your business top of mind
• 18:39
  Speaker 4: so that when people are looking for what you offer,
• 18:42
  Speaker 4: they're going to think of you first.
• 18:43
  Speaker 3: Or if somebody asks.
• 18:45
  Speaker 4: Them, hey, do you know somebody does such and such,
• 18:47
  Speaker 4: you're also going to come to mind first. And so
• 18:49
  Speaker 4: when you start looking at those different channels, right, So
• 18:51
  Speaker 4: I mentioned LinkedIn is the one that I like to use,
• 18:54
  Speaker 4: and so that's really more of a professional network. Right,
• 18:57
  Speaker 4: So I'm talking about business. I'm talking about other busines
• 19:00
  Speaker 4: this is and sharing the things that they've done so
• 19:02
  Speaker 4: to see success and how you can start to implement
• 19:05
  Speaker 4: that for yourself.
• 19:06
  Speaker 3: Right.
• 19:06
  Speaker 4: Whereas if I was on TikTok, where that's like kind
• 19:09
  Speaker 4: of like a more entertaining, fun type of you know,
• 19:11
  Speaker 4: short short form video type of thing, well, I might
• 19:16
  Speaker 4: think of ways to do that, but do it in
• 19:18
  Speaker 4: a completely different way, and that's really not my style,
• 19:21
  Speaker 4: Like I don't have the time to be investing in
• 19:23
  Speaker 4: that to think of it like that, right, And so
• 19:25
  Speaker 4: that's not something I'm going to do. So that's not
• 19:27
  Speaker 4: going to be where I'm going to invest that energy. Instagram,
• 19:31
  Speaker 4: I think, is you know, a place where it's also
• 19:33
  Speaker 4: more visual. You can do some of the video stuff,
• 19:36
  Speaker 4: but I like to use that as a way to
• 19:38
  Speaker 4: share maybe where I'm going, where I'm speaking next, right,
• 19:41
  Speaker 4: take some pictures out on the road, like where things
• 19:43
  Speaker 4: are happening there. And so I'm meaning into kind of
• 19:46
  Speaker 4: the strengths of each of those channels so that I'm
• 19:49
  Speaker 4: reaching people with the message that I'm trying to get across,
• 19:51
  Speaker 4: but in slightly different ways. And so I think it's
• 19:53
  Speaker 4: about looking at where your audience is and then where
• 19:57
  Speaker 4: do you feel most comfortable, Because if you are not
• 20:00
  Speaker 4: feeling comfortable about it, guess what, it's going to be
• 20:02
  Speaker 4: very easy for you not to do it.
• 20:04
  Speaker 2: Right, you know, cause cause I tell you, I don't
• 20:07
  Speaker 2: I have an X account. I don't.
• 20:09
  Speaker 1: I rarely use it because I don't feel comfortable over there,
• 20:11
  Speaker 1: you know. And then but it's really interesting because it's
• 20:15
  Speaker 1: all about building your brand.
• 20:17
  Speaker 2: And like a lot of people know, I love to bake.
• 20:20
  Speaker 1: I love to cook, and I am I would tell you, Dave,
• 20:24
  Speaker 1: I could be at the airport, I could be walking
• 20:26
  Speaker 1: in the store and people will come up to me
• 20:28
  Speaker 1: because I bake, not because I managed famous talent, not
• 20:32
  Speaker 1: because I've done extraordinary things in the entertainment business as
• 20:36
  Speaker 1: a Hollywood writer or produced shows in Las Vegas. You
• 20:40
  Speaker 1: that guy at bake right, I like your Okay, can
• 20:44
  Speaker 1: you give me a recipe? So I do know that's
• 20:47
  Speaker 1: if you do it consistently, you can build a brand
• 20:50
  Speaker 1: and the relationship with your audience.
• 20:52
  Speaker 4: Correct, absolutely, I mean I think that's the big thing.
• 20:56
  Speaker 4: And I think you know to your point about you know,
• 20:57
  Speaker 4: baking and things like that, like it's those things that
• 21:00
  Speaker 4: make us human, that connect us all. And I think
• 21:03
  Speaker 4: there's there's ways. I mean, it's called social media for
• 21:05
  Speaker 4: a reason, right, We're trying to find people that we like.
• 21:09
  Speaker 4: I often describe it kind of like I call it
• 21:12
  Speaker 4: the party principle, right, But think about social media as
• 21:15
  Speaker 4: this big party. There's a lot of people out there,
• 21:17
  Speaker 4: and what we're really trying to do is find the
• 21:20
  Speaker 4: people that we like. So if you think about if
• 21:22
  Speaker 4: you went to a party, you do the same thing.
• 21:24
  Speaker 4: There's a big group of people there, You say hello
• 21:26
  Speaker 4: to the people that you recognize, you might meet somebody
• 21:28
  Speaker 4: new and have a conversation with those people. And then
• 21:31
  Speaker 4: when you start to think about like, okay, like if
• 21:33
  Speaker 4: our goal as marketers is to move people closer, right, well,
• 21:37
  Speaker 4: after the party dies down, there might be some people
• 21:39
  Speaker 4: that hang around, right, It's kind of like the after party, right. Well,
• 21:42
  Speaker 4: that's like your email list, right, those people that move
• 21:44
  Speaker 4: a little bit closer to you. And then you know,
• 21:46
  Speaker 4: maybe when you're leaving, you know, like you exchange phone
• 21:49
  Speaker 4: numbers with people, these are people that you want to have,
• 21:51
  Speaker 4: you know, stay connected to, you have instant access to.
• 21:54
  Speaker 4: That's like the SMS channel. Right, that's the VIP party
• 21:57
  Speaker 4: because people are giving you instant access to them in
• 21:59
  Speaker 4: that and so it's really, yeah, it's doing those things
• 22:03
  Speaker 4: that connect us as humans, but also sharing and letting
• 22:06
  Speaker 4: them know that, hey, these are the ways that I
• 22:08
  Speaker 4: can help you professionally as well that really allow you
• 22:12
  Speaker 4: to open up those opportunities.
• 22:13
  Speaker 1: They You know, we've been sharing a lot of good
• 22:15
  Speaker 1: news when you came out of twenty twenty three. You
• 22:18
  Speaker 1: talk about twenty twenty four, the explosion of the entrepreneurs
• 22:22
  Speaker 1: in twenty twenty five, But what challenges when new entrepreneurs
• 22:25
  Speaker 1: face this year they weren't on the radar in twenty
• 22:29
  Speaker 1: twenty four.
• 22:31
  Speaker 4: Well, you know, it's interesting. I think a lot of
• 22:35
  Speaker 4: them are still, but I think things are going to
• 22:37
  Speaker 4: happen a lot quicker. And I think, right, you know,
• 22:39
  Speaker 4: one of the things that where people get left behind
• 22:42
  Speaker 4: is really by not paying.
• 22:44
  Speaker 3: Attention to what's happening. Right, And I'm just.
• 22:46
  Speaker 4: Talking just in terms of technology even right, I think
• 22:49
  Speaker 4: this is going to be a really big year for AI,
• 22:51
  Speaker 4: as I think I mentioned, But I think if you're
• 22:53
  Speaker 4: not paying attention, you don't have to do all the
• 22:56
  Speaker 4: things right. You just have to be paying attention enough
• 22:58
  Speaker 4: to know, like, hey, you're just open to continually educating
• 23:02
  Speaker 4: yourself to what's coming up in terms of new technologies.
• 23:05
  Speaker 4: What can you know you start doing to better adapt
• 23:08
  Speaker 4: to changes in the in the landscape. And it's really
• 23:11
  Speaker 4: about being proactive and that really allows you to overcome
• 23:15
  Speaker 4: those challenges with what's happening out there. And I think
• 23:18
  Speaker 4: that's a big thing that that that needs to happen.
• 23:20
  Speaker 4: And I think the thing that we've learned time and
• 23:23
  Speaker 4: time again, no matter what happens, no matter what changes
• 23:26
  Speaker 4: come up, small business owners are resilient and they find
• 23:29
  Speaker 4: a way to keep going because these folks often don't
• 23:32
  Speaker 4: there isn't a plan be the plan A is to
• 23:35
  Speaker 4: own this business and they'll be they'll be Uh, they'll
• 23:38
  Speaker 4: they'll they'll stay with it until that you know, something
• 23:41
  Speaker 4: really makes them have to stop now and they adopt
• 23:45
  Speaker 4: right now.
• 23:46
  Speaker 1: And then Dave, as we close up, you mentioned your podcasts. Uh,
• 23:49
  Speaker 1: where we can find that and what do the type
• 23:52
  Speaker 1: of information do you deliver from your podcast that will
• 23:55
  Speaker 1: help out my my fans who listen to my show.
• 23:59
  Speaker 4: Yeah, the the name of the show is the Be
• 24:01
  Speaker 4: a Marketer Podcast. You can find that wherever you listen
• 24:03
  Speaker 4: to your podcast, if you just search to be a
• 24:05
  Speaker 4: marketer podcast, that will come up as well. And really
• 24:08
  Speaker 4: the premise of the show is we talk to successful
• 24:12
  Speaker 4: small business owners so you can find out what it
• 24:14
  Speaker 4: really means to market your business, even if marketing isn't
• 24:17
  Speaker 4: your thing. And so, yeah, it's a It was a
• 24:20
  Speaker 4: twenty twenty four Web Award hon a Ree, and we're
• 24:23
  Speaker 4: very proud of it.
• 24:24
  Speaker 3: Thank you so much, Thank you.
• 24:26
  Speaker 4: We talked to really great people that you know, really
• 24:30
  Speaker 4: have seen some success and share a lot of great
• 24:31
  Speaker 4: tips that are beneficial to any other business owner.
• 24:34
  Speaker 2: Now you mentioned AI.
• 24:35
  Speaker 1: I can't let you get off this phone because you
• 24:37
  Speaker 1: kind of like whispered it down in the beginning. Need
• 24:39
  Speaker 1: you dropped it in the middle of any view? A
• 24:42
  Speaker 1: how does AI players role in marketing?
• 24:47
  Speaker 4: Yeah, so if I start thinking about some of the
• 24:49
  Speaker 4: ways that Constant Contact is using it today, sir, this
• 24:53
  Speaker 4: is a this is a great way to start thinking
• 24:55
  Speaker 4: about you know, again, I mentioned a lot of small
• 24:57
  Speaker 4: business owners aren't marketers, and so it becomes like al
• 25:00
  Speaker 4: page part like what do I.
• 25:01
  Speaker 3: Say in this email? Right? Like?
• 25:02
  Speaker 4: How do I write that content? We have a content
• 25:05
  Speaker 4: generator that you give it a few ideas of what
• 25:07
  Speaker 4: you're trying to do, and then it will create something
• 25:10
  Speaker 4: for you that you can edit if you need to,
• 25:12
  Speaker 4: but you're going to have a decently written email right
• 25:14
  Speaker 4: that can help you can. Then you can then take
• 25:16
  Speaker 4: that content and then summarize it for social media, you
• 25:19
  Speaker 4: can use it for text marketing. And I think where
• 25:22
  Speaker 4: things are going to start to get I mean, we
• 25:23
  Speaker 4: even have a content generator, I should say, a campaign
• 25:27
  Speaker 4: builder that allows you to say, hey, I'm trying to
• 25:29
  Speaker 4: do this type of thing, and it will create a
• 25:33
  Speaker 4: basically a marketing strategy across you know, social email, whatever
• 25:37
  Speaker 4: it is that you're trying to do, and give you
• 25:39
  Speaker 4: the timeline and start to help you schedule those things
• 25:42
  Speaker 4: so you have a full marketing campaign that you can
• 25:44
  Speaker 4: get out there.
• 25:45
  Speaker 3: And so this is all stuff that's just going to
• 25:46
  Speaker 3: save you time so that.
• 25:48
  Speaker 4: You can get back to those things that you would
• 25:50
  Speaker 4: rather be doing. I think what's most interesting and I
• 25:52
  Speaker 4: think this is where we're going to start to see
• 25:54
  Speaker 4: things go, is what you can start to do with
• 25:57
  Speaker 4: the data that you have in your account, soor you
• 25:59
  Speaker 4: think of you think of your sixty five thousand email
• 26:01
  Speaker 4: subscribers are doing certain things.
• 26:04
  Speaker 3: You start to learn more about them. They have certain
• 26:05
  Speaker 3: interests beyond just you and your.
• 26:07
  Speaker 4: Business right right, And if you can AI can really
• 26:11
  Speaker 4: analyze that information much faster than we can as humans,
• 26:16
  Speaker 4: and then start to look at that recognize patterns and
• 26:19
  Speaker 4: then make recommendations to you as to next steps or
• 26:23
  Speaker 4: things that you should do, and really open up new
• 26:26
  Speaker 4: avenues for your business that you never would have found otherwise.
• 26:29
  Speaker 4: And I think that's what's really exciting and really interesting.
• 26:31
  Speaker 4: As we move into the new year.
• 26:32
  Speaker 1: They kill about how to reach you. May you just
• 26:35
  Speaker 1: I should have started out with that question. May you
• 26:37
  Speaker 1: got me?
• 26:37
  Speaker 2: Hype that?
• 26:38
  Speaker 1: Because I got sixty five thousand people, I don't know
• 26:40
  Speaker 1: what to do with them sometimes because sometimes they open
• 26:43
  Speaker 1: up my emails, sometimes they don't open up my emails.
• 26:46
  Speaker 1: So this d consistency is all I'm trying to get.
• 26:48
  Speaker 1: But again, you came through with a lot of great information,
• 26:51
  Speaker 1: And thank you again and Dave for coming on Money
• 26:53
  Speaker 1: Making Conversations, Master Glad, and you know I'm going to
• 26:55
  Speaker 1: bring you back.
• 26:57
  Speaker 4: Yeah, it's always a pleasure. I hope you will.
• 27:00
  Speaker 3: You know, please check.
• 27:01
  Speaker 4: Out Constant Contact and find out more about the resources
• 27:03
  Speaker 4: and the tools that we have and if you want
• 27:04
  Speaker 4: to connect with me, you can find me on LinkedIn.
• 27:06
  Speaker 4: It's Dave Chasta, that's c h A r E. S. T.
• 27:10
  Speaker 4: So thanks again, Rashana, hope to see you again soon.
• 27:12
  Speaker 2: Ah my friends, stay safe now.
• 27:14
  Speaker 6: This has been another edition of Money Making Conversation Masterclass
• 27:17
  Speaker 6: hosted by me Rushaun McDonald. Thank you to our guests
• 27:20
  Speaker 6: on the show today and thank you listening to your
• 27:23
  Speaker 6: audience now. If you want to listen to any episode
• 27:25
  Speaker 6: I want to be a guest on the show, visit
• 27:28
  Speaker 6: Moneymakingconversations dot com. Our social media handle is money Making Conversation.
• 27:33
  Speaker 6: Join us next week and remember to always leave with
• 27:35
  Speaker 6: your gifts.
• 27:36
  Speaker 2: Keep winning.